cover
Contact Name
Akhirul Aminulloh
Contact Email
akhirul.aminulloh@unitri.ac.id
Phone
+6285233467750
Journal Mail Official
akhirul.aminulloh@unitri.ac.id
Editorial Address
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Komunikasi Nusantara
ISSN : -     EISSN : 26857650     DOI : 10.33366
Core Subject : Social,
Jurnal Komunikasi Nusantara (JKN) merupakan jurnal ilmu komunikasi yang diterbitkan oleh Unitri Press Universitas Tribhuwana Tunggadewi. Jurnal Komunikasi Nusantara menerima tulisan yang belum pernah diterbitkan dalam bentuk naskah hasil penelitian atau kajian teori dan konsep.. Jurnal Komunikasi Nusantara (JKN) fokus pada artikel-artikel yang berisi penelitian dan pemikiran kontemporer dalam bidang Ilmu Komunikasi dalam berbagai perspektif.
Articles 7 Documents
Search results for , issue "Vol 2 No 1 (2020)" : 7 Documents clear
MEDIA SOSIAL SEBAGAI BUDAYA BARU PEMBELAJARAN DI SD MUHAMMADIYAH 9 MALANG Kamal, Mohammad
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.31

Abstract

This study tries to find answers to the application of social media as a new form of culture in learning. SD Muhammadiyah 9 Malang which is the object of research has characteristics that are in line with the research theme. SD Muhammadiyah 9 Malang has implemented social media in the last few years. In the results of this study found many interesting things that can be said as a form of habit which in social language is called culture. In addition, the impact of this new learning culture is very positive. This means it is different from the previous community's understanding that social media must be kept away from children because it can interfere with learning. From the application of social media for learning, SD Muhammadiyah 9 Malang can encourage students to be creative, innovative and able to adapt critically to the negative effects of social media. Although there are some notes that need attention or just tips and tricks from teachers or teachers to avoid the negative impact of social media.
PEMANFAATAN MEDIA SOSIAL DALAM PUBLIC RELATIONS DI SEKOLAH MENENGAH KEJURUAN Wahyuni, Prima Astri; Ernungtyas, Niken Febrina
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.35

Abstract

This study aims to analyze social media and public relations that have been implemented at SMK Gema Gawita Tangerang. This research uses a qualitative approach. There were 2 informants of the research informant and interview transcripts were processed. The interview results show that the community prefers to communicate using social media managed by the school to provide information and obtain information to make it easier and more practical. Based on research that has been done, these findings have 3 selective coding namely; Utilization of Social Media, Communicating with the Public, and Reactions Generated.
STRATEGI PEMASARAN TVRI DALAM MENAIKKAN BRAND IMAGE Christina, Christina
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.37

Abstract

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers
INTEGRASI ORKESTRASI PEMASARAN DENGAN FILOSOFI DWI SAPTA PADA KASUS VASELINE HEALING PROJECT Laurensia, Bella; Sitanggang, Hot Junita; Marta, Rustono Farady; Daniar, Agus; Menayang, Alfred Pieter
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.38

Abstract

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.
PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

Abstract

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.
PENCARIAN INFORMASI OLEH FOODIE PADA FOTO MAKANAN DI INSTAGRAM Aprilia, Monika Pretty
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.40

Abstract

Information seeking reduces uncertainty. Information is needed by human for work needs and other daily activities. One of these activities is a hobby. Many people spend a lot of time and money when they seek information for a hobby rather than for work. Foodie is a person who loves food. Foodie is interested in learning and trying new food. When someone is called a foodie then they must be someone who loves to taste food. A foodie also needs information to be able to taste various food. Social media has become one of information sources used by foodie to get information that related to food. This research shows the process of information seeking by foodie on food photos in Instagram. This study used consumer behavior in the pre-purchase stage of service consumption from Tsiotsou and Wirtz?s theory. Its method was descriptive qualitative by interviewing five foodies who live in Jakarta. Research result shows that Instagram is the main source for foodie when they seek information that related to food such as dining place information.
KUALITAS BERITA PILKADA KOTA MALANG DI MEDIA DARING Qorib, Fathul; Kariman, Kariman
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.44

Abstract

The development of technology makes online media get a greater portion of readers than print media that were first born. Online media that rely on speed often violate journalistic code of ethics so it should be reviewed so that there is an improvement. This study aims to look at the quality of news on Regional Election (Pilkada) on Malangvoice.com. This study uses a qualitative method. The data source in this research are the news in Malangvoice.com online mass media related to Malang City Election News which was taken in June 2018. This media was chosen because it is one of the most widely read media in Malang Raya. The set of analysis units amounted to 15 Pilkada news in the voting month, namely June 2018. The news quality theory used in this study is in accordance with the Journalistic Code of Ethics, namely accuracy, balance, objectivity, concise, and actual. The results showed Malang Voice has advantages in the field of technical quality such as writing, the object of reporting, brevity and actuality. But Malang Voice has weaknesses in the quality of news content such as accuracy, objectivity and balance.

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