cover
Contact Name
Akhirul Aminulloh
Contact Email
akhirul.aminulloh@unitri.ac.id
Phone
+6285233467750
Journal Mail Official
akhirul.aminulloh@unitri.ac.id
Editorial Address
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Komunikasi Nusantara
ISSN : -     EISSN : 26857650     DOI : 10.33366
Core Subject : Social,
Jurnal Komunikasi Nusantara (JKN) merupakan jurnal ilmu komunikasi yang diterbitkan oleh Unitri Press Universitas Tribhuwana Tunggadewi. Jurnal Komunikasi Nusantara menerima tulisan yang belum pernah diterbitkan dalam bentuk naskah hasil penelitian atau kajian teori dan konsep.. Jurnal Komunikasi Nusantara (JKN) fokus pada artikel-artikel yang berisi penelitian dan pemikiran kontemporer dalam bidang Ilmu Komunikasi dalam berbagai perspektif.
Articles 7 Documents
Search results for , issue "Vol 2 No 2 (2020)" : 7 Documents clear
Dampak Work From Home Selama Pandemi Covid-19 terhadap Kondisi Fisiologis dan Perilaku Komunikasi Putra Fajar, Dewanto
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.46

Abstract

The Covid-19 pandemic brought a variety of major changes to human social life throughout the world, including in Indonesia. The situation requires the government to impose work activities from home or known as WFH (working from home). Such a situation changes the behavior of human communication, which at first more often uses direct interaction directly, now changes to use digital media, thus creating a kind of social shock in the communication process. Furthermore, such changes take place over an uncertain period of time, so it is possible to raise a number of problems, related to personal conditions, which then affect communication behavior. This article seeks to find out the effect of applying work from home policies on physiology to communication behavior, using qualitative methods with a participatory approach, by observing changes in physiological conditions and individual communication behavior. Thus, this article is expected to reveal the hidden impact of the application of work from home, on physiological conditions and communication behavior. Keywords: Covid-19, Work from home, Communication behavior, Physiology, Communibiology
Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang Umari, Firdha; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.47

Abstract

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.
Domestication of Women in Dettol Soap Commercials Qorib, Fathul; Saekoko, Aploisari; Setiamandani, Emei Dwinanarhati
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.49

Abstract

Mass media is one of the most frequently used promotional tools by industry. Unfortunately, advertising not only contains product marketing but also spreads unfair ideas towards women, especially beauty product advertisements. Ramadan Bersih's version from Dettol Soap advertisement depicts a family containing a husband, wife, and children with their respective roles. This study focuses on women's role as housewives in advertisement using gender theory and Roland Barthes' semiotic model. The study found a tendency to place women as housewives responsible for cleaning the house, cooking, supervising children, educating, maintaining children's righteousness, and washing. This study strengthens the previous study's findings regarding women's domestication in advertising. In conclusion, advertising builds a household member's conception role in an unbalanced gender distinction. As a cultural product consumed by the wider community, the industry should pay more attention to advertisements designed to sell goods without eliminating gender education and justice elements
Komunikasi Konsep Bekerja di Era Millenial: Analisis Kritis Perubahan Konsep Lapangan Pekerjaan Hidayatul Rachmad, Teguh
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.51

Abstract

The symbol of change in everything in the human sphere is marked by the disruptive era, which is an era in which activity, interaction and communication between humans changes very rapidly, especially in the field of work and the needs of human life. Work is no longer required to leave the house and must come on time at the office. The research method used is qualitative research with a critical approach. Dismantling the domination of an emancipatory spirit is one of the goals of the critical approach. The choice of social media as a place for creativity is effective because there is no filter of information in the media. everyone has the right and obligation to photos, videos and various kinds of individual works to be published on social media. Many creative content has finally appeared on social media with cultural, ethnic and religious backgrounds from different accounts. Influencers are a job that is in demand by people in the current millennial era. The era of postmodernism has changed the concept of working from the public to the private sphere. Work does not have to go to the office and meet and collaborate with many people. Work in the postmodern era can be done anywhere, for example at home, on the beach, in the mountains, in the village, in the city and does not have to meet many people.
Strategi Marketing Public Relations Jawa Timur Park Group dalam Menjalin Good Relations dengan Stakeholders Rachmad Rinata, Asfira; Sariniati, Mina
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.53

Abstract

The purpose of this research is to know the planning strategy of public relations Jawa Timur Park Group especially the strategy to establish good relationships with its stakeholders and support programs with the good relations. This research uses a qualitative paradigm by colaborating data from semi-structured interviews and documentation. The concepts used in his analysis are public relations planning strategies initiated by Cutlip, Center, and Broom, including making decisions about objectives and objectives, identifying deciding audiences, setting policy or strategy rules, and deciding which strtegi to use. The results of this research marketing public relations Jawa Timur Park Group made decisions that were handed over entirely to the leader of the company. Public relations also makes the purpose of the program to attract stakeholders so that they want to cooperate. In addition to identifying the audience by looking at what is their characteristic, the company has a policy or strategy rule that is to promote the understanding of the East Java park group company to all its business scopes, and decide what strategy the company will use. The strategy that has been decided in establishing relationships with East Java Park Group stakeholders is implemented through programs tailored to stakeholders' relationships. These programs are Corporate Social Responsibility (CSR), special events, discounts, and additional facilities.
Strategi Komunikasi Pemasaran dalam Pengembangan Pariwisata Kabupaten Blitar Pada Penggunaan Aplikasi Amazing Blitar Meifilina, Andiwi
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.54

Abstract

The purpose of this study is to determine the marketing communication strategy in the development of regional tourism in Blitar using the Amazing Blitar application. This study uses descriptive qualitative research method, with documentative data collection technique. The result showed that the use of STOP SIT marketing communication strategy in marketing communication strategy in the development of tourism in the Blitar in the use of Amazing Blitar application, namely Segmentation, Targeting, Objectives, Positioning, Sequence of Tools, Integrating, Tools. In the marketing communication strategy in the development of tourism in the Blitar area, the use of the Amazing Blitar application continues to be studied to determine the strengths and weaknesses of the Amazing Blitar application, identifying all opportunities and obstacles or threats faced. Marketing promotion or development programs are prepared by considering various aspects and analyzing the target market, namely tourists from both within and outside Blitar. In the STOP SIT marketing communication strategy must be a planning which is an introduction to the problem, namely an analysis of the external and internal environment which produces several main problems or weaknesses, strengths, threats and opportunities. So that in the STOP SIT analysis, it is better if you also know the problem or obstacle or strength that the company has, both in terms of human resource capabilities, technology applications, facilities, capitals, and networks.
Peran Publik dalam Mendorong Kinerja Media Layanan Publik dalam Mewujudkan Watak Kepublikannya Effendy, Rochmad; Yulistiowati, Irma Mufita; Wibowo, Aryo Prakoso
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.55

Abstract

The publicness character of the Indonesia Republic Radio/RRI is both historical as well as legal necessity. RRI was born from the historical process as a struggle radio to seize and defend independence from colonialists. This true identity that is embodied in the spirit of public service ethos is getting stronger after the enactment of Government Regulation No. 11/2005 and 12/2005 concerning public service broadcasting and RRI public service broadcasting respectively. The duty of serving the needs and interests of the public must be the "spirit" which drives its whole operational activities of broadcasting and institutional governance. For this reason, various efforts have been made, such as improving governance and expanding the broadcast network area. To answer the demands of media digitization, the adoption of media convergence technology in the form of the launch of the RRI Play Go application has also been carried out. This has changed it from a public service broadcasting institution (PSB) to a public service media (PSM). Its public character as a public service broadcast radio must be put forward by placing the public as citizens (citizens) active participants both in the process of planning and implementing broadcast program content as well as media institutional governance. Through PSM, the interaction between media managers and citizens can be established. The process of involving citizens in the production process of media content is also easily facilitated. For this reason, their role in supervising and evaluating media management must be more substantial to ensure the public character of RRI. Based on this, this study aims to examine the form of public participation in supervising and evaluating broadcasting and media management of RRI. More specifically, what is the role of the Audience Council Forum Komunikasi Pemerhati of RRI Malang in carrying out this function.

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