cover
Contact Name
Hendryadi
Contact Email
editor.berdaya@gmail.com
Phone
+6287872632022
Journal Mail Official
editor.berdaya@gmail.com
Editorial Address
LEMBAGA PENGEMBANGAN MANAJEMEN DAN PUBLIKASI IMPERIUM Imperium: The Institute for Development of Management and Publication Office Address: 18 Office Park Lantai 25, Suite A2, Jl. TB Simatupang No. 18, Kebagusan, Pasar Minggu, Jakarta Selatan Indonesia - 12520. Email: editor.berdaya@gmail.com
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
ISSN : -     EISSN : 27216381     DOI : https://doi.org/10.36407berdaya
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. BERDAYA contains various activities of the teaching staff in Indonesia in handling and managing the various potentials, obstacles, challenges, and problems that exist in society. Implementation of service activities also involves the participation of the community and partners. Service activities are organized into an activity aimed at improving the welfare of society. Focus and Scope BERDAYA, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services;Border Region, Less Developed Region; Education for Sustainable Development.
Articles 88 Documents
Digital Entrepreneurial Marketing: Strategi Bisnis UKM dalam Mengatasi Pandemi COVID-19 Siti Nurjanah; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.272

Abstract

This activity aims to provide knowledge and motivation to local businesses in the face of the Covid-19 pandemic. In the midst of the pandemic, many business actors in East Belitung are losing money due to Covid-19. A number of business actors have stopped production because there is no demand from consumers. Consumers are more turning to the primary sector to meet their daily needs. Seeing this condition, the executor deems it necessary to hold Community Service activities. The method used in this activity is in the form of training and training on digital entrepreneurship marketing. Participants are given training with activities using online learning method of providing material and followed by a question and answer session and practice / practice; giving working papers that are filled in according to the real conditions of the participants. Participants in the activity are MSME players who are in Manggar District, East Belitung Regency. This group is part of an effort to develop local community welfare. Keywords: digital entrepreneurial marketing, business strategy
Pelatihan Pemasaran Produk Dengan Pemanfaatan Teknologi Informasi Secara Online Roy Budiharjo; Suri Mahrani
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.273

Abstract

The purpose of this community service is to provide understanding to participants, especially MSMEs, on how to market products online by utilizing technology for free. This training will introduce the products offered in the long term compared to conventional means that can offer in the short term. This training is given to people in South Meruya village who want to become entrepreneurs through the use of technology to improve product marketing efficiency. The results of this training can be used to increase competitiveness and public knowledge about marketing in today's digital era. Keywords: online marketing, MSME's
Pelatihan Komunikasi Efektif untuk Service Excellence Siti Dewi Sri Ratna Sari
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.274

Abstract

This training activity aims to increase the insight of homestay managers in Tanjungjaya Village, Pandeglang Regency, Banten Province so that they can understand how to communicate effectively for service excellence to their homestay guests. Tanjungjaya Village is a tourism village that is frequently visited by domestic and foreign tourists, therefore homestay managers in this village need better communication skills. The method used in this activity is in the form of a short training on effective communication for service excellence. The training activities carried out for the participants were the explanation of material and case studies, followed by the question and answer session and the discussion. Participants of this training activity can attend the training well and enthusiastically, and they begin to understand how to communicate more effectively to customers. Keywords: Effective communication, service excellence, homestay, tourism village
Pelatihan Pengembangan Kreasi Dalam Hal Packaging Produk Sebagai Strategi Marketing Pada Usaha Kecil dan Menengah di Kelurahan Kembangan Selatan Angela Dirman; Putri Dwi Wahyuni
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.281

Abstract

One strategy to increase consumer purchase interest is packaging design. The packaging is a "trigger" because its function is directly dealing with consumers. Therefore, packaging must be able to influence consumers to give a positive response, in this case buying a product; because the ultimate goal of packaging is to create sales. Paying attention to the surrounding area where it turns out that there are so many people who have a home-based business, we are motivated to provide training on creative development in product packaging as a marketing strategy. The implementation of this Community Service activity is carried out using the lecture, tutorial, and discussion methods. This activity was carried out in January 2020 at RPTRA Kembangan Selatan with a total of 34 peseta people. This service activity received a positive response from the participants, namely SME entrepreneurs and those who are new to working in UKM in the South Kembangan Region and the level of knowledge of the participants increased from before and after the training. Based on the results of the questionnaire given to the participants, it shows the level of satisfaction and response to the implementation of the high category activities. The participants hope that the same activities will be held regularly because they provide many benefits. Keywords: Packaging, Marketing strategy
Strategi Inovasi Desain Poduk Tas Fashion Kayu Mindi di Krebet Pajangan Bantul Yogyakarta Moh. Rusnoto Susanto; Rahayu Retnaningsih; Kusuma Chandra Kirana
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 1 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i1.288

Abstract

Currently, Yogjakarta as one of the target world tourism destinations certainly needs to prepare many things, especially in the industrial era 4.0 in the present. The first improvement is around human resources who have a strategic role in entering this era. The creative industry currently has sufficient opportunities to transfer technology, whether in waste processing (eg wood) as the basic material for creating functional products with global competitiveness. Especially in the Bantul area as an export-oriented handicraft production warehouse. In this research, we collaborated with UKM Partners 'Ruaya' which explored mindi wood as the main raw material for the creative industry. Ruaya is a home industry that focuses on making wood-based fashion bags. As for the activities carried out to achieve the output target agreed upon by the Partner, among others: First, conducting assistance activities for studio management and production management; Second, holding a design innovation workshop program to produce unique and highly competitive export superior products; Third, carry out a strengthening workshop program in the e-Commerce sector; Fourth, assisting the production process based on design innovation that was developed during the time with partners; Fifth, conducting a regulatory program and technical guidance on IPR registration by the IPR Extension Team from the Director General of IPR, and the Ministry of Human Rights, DIY, and Sixth, assisting in the process of drafting IPR drafts and registering IPRs.
The Bullying dan Mental Siswa: Peran Keluarga Dalam Pandangan Islam Nelli Novyarni; Rimi Gusliana Mais; Imelda Aprileny; Maserih Maserih; Sumitro Sumitro
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 1 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i1.305

Abstract

This activity aims to achieve the objectives of outreach activities for students (millennials) at Diponegoro School, Rawamangun, East Jakarta. as a community service program, this activity aims to provide an overview of how bullying and cyberbullying affect mental health, providing an overview of the negative impact of bullying behavior, and helping to encourage teenagers/students (millennial) to have good character and to help provide an image to teenagers/students (millennials) to be able to fortify themselves from the ease of getting negative information. The method used in this activity is counseling using zoom meetings by presenting speakers from religious experts. This activity can get a good response from the participants and the next activity can be planned. Keywords: Bullying, student mentality, family role, Islamic perspective
Pelatihan Digital Marketing sebagai upaya peningkatan Pendapatan Bagi UMKM di kabupaten MBS Tyahya Whisnu Hendratni
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.348

Abstract

This community service activity aims to increase understanding of digital marketing for MSMEs in the MBS district. By maximizing the use of online media, it can increase business competitiveness. For MSME players, adequate online media knowledge and quality content can be used to market their products. This situation is very influential, significantly since the Covid 19 pandemic that has hit Indonesia since March 2020 has changed the way people meet their daily needs. Consumers who used to shop directly are now experiencing changes by using digital transactions. Marketing online through social media provides opportunities for MSME to interact with consumers. The approach method used is for active MSMEs. The method is done by providing counseling online through zoom media. This service activity was carried out orderly and smoothly. The participants were very enthusiastic about listening to the speakers’ presentations. The attendance of the participants proves this right from the beginning of the event to the end of the event. It is hoped that training and the service team can assist MSMEs so that they can monitor the progress of increasing sales turnover. Keywords : Digital Marketing, Increase in UMKM income, Training Via Zoom
Pelatihan Akuntansi Berbasis Aplikasi untuk Mahasiswa Manajemen dan Akuntansi di Jakarta Machmed Tun Ganyang; Wier Ritonga
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.384

Abstract

Community Service with the topic of Application-Based Accounting Training for high school students majoring in social studies was chosen because it saw the special needs of the social department. At the time of the industrial revolution 4.0, a disruptive era, especially during a pandemic where the majority of recording, reporting and other processes were carried out online or work from home, then the need for application-based accounting knowledge becomes very important. It is hoped that after participating in this training activity, partners will be proficient in using accounting applications such as MYOB and Zahir. Keywords: Accounting Application, IAI, SAK
Legalitas UMKM: Kunci Sukses Pengembangan dan Sinergi Pemasaran UMKM Ika Suhartanti Darmo; Naik Henokh Parmenas; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.389

Abstract

Amid the Covid-19 pandemic, entrepreneurs are required to be able to survive and seize business opportunities—the accuracy and strategy needed by every entrepreneur to reduce the impact caused by the pandemic. The community service activities held focused on answering the problems experienced by PKM Partners of the Kalbis Institute of Technology and Business, namely: PKM Partners are MSMEs in East Belitung where MSMEs experience various problems such as product marketing, online sales strategies, access to capital, financial management, raw materials, as well as difficulties in conventionally distributing their business. MSMEs in East Belitung Regency has good potential to be developed. The Covid-19 outbreak poses a threat to MSMEs to develop their businesses. The PKM activities that will be held are focused on answering the problems experienced by PKM partners of the Kalbis Institute of Technology and Business. Keywords: Legality, marketing synergy, micro, small & medium enterprises
Pelatihan Technology Use - Social Media Branding for SMEs Pemilik UKM Binaan Universitas Bina Nusantara Jakarta Siti Dewi Sri Ratna Sari; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.426

Abstract

The COVID-19 pandemic has drastically reduced the number of face-to-face buying and selling transactions, thus opening up opportunities for online buying and selling transactions, especially through social media. However, the owners of SMEs (Small and Medium Enterprises) do not understand how to brand their products through social media. This training activity aims to provide knowledge for SME owners assisted by Bina Nusantara University Jakarta so that they can understand social media branding to better promote their products and increase their competitiveness in the era of globalization. The method used in this activity is in the form of online training through the Zoom application with a duration of two hours which is carried out every Friday during June 2021. The training activities carried out for the participants are material explanations and case studies, followed by a question and answer session, discussion and practice. Activity participants can take part in the training well and enthusiastically, and begin to understand how to brand their products through social media. Keywords: Social media branding, UKM