cover
Contact Name
Ferry Khusnul Mubarok
Contact Email
jdmhi@walisongo.ac.id
Phone
+6282222206848
Journal Mail Official
jdmhi@walisongo.ac.id
Editorial Address
Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Location
Kota semarang,
Jawa tengah
INDONESIA
Journal of Digital Marketing and Halal Industry
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Articles 18 Documents
Search results for , issue "Vol 1, No 1 (2019)" : 18 Documents clear
A STRATEGY FRAMWORK FOR DECIDING BETWEEN ALLIANCES OR ACQUISITION OF JOHNSON & JOHNSON PHARMACEUTICAL COMPANY (CASE STUDY: STRATEGY FARMWORK OF JOHNSON & JOHNSON AND CIPLA INC IN THE PRODUCTION OF ANTI-INFECTIOUS DRUGS) Aniqoh, Nur Aini Fitriya Ardiani
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4730

Abstract

Abstract:This study analyzes a strategy framwork for deciding between alliances or acquisition of Johnson & Johnson Pharmeutical Company. The general objective of this study is to determine the appropriate corporate development strategy of Johnson & Johnson to strengthening the position in the area of infectious diseasese to help the mankind to get the best anti infectious drugs with the affordable price. Infectious diseases is a second leading killer worldwide, it is consist of HIV/ AIDS, TB, Hepatitis C, etc. Infectious diseases have caused an unprecedented global health crisis. The Asia division of Johnson & Johnson plans to invest in open innovation through more research partnerships and collaborative efforts that connect the medical and academic communities to its R&D centers especially in infectious disease. The data used in this research is data result of observation, literature study and interviews with senior executives and consultants who  handle comparable decision of Johnson&Johnson. The data show that alliance is preferrable. High uncertainty within the environment is the most influencing factor to determine this choice. Due to the industry nature, many R&D collaborations in developing particular drugs are established. By defining the proper governance structure the collaboration can limit the risk of losing in the learning race and core competencies spillover while obtaining the knowledge access to the counterparty. The Strategic alliance between Johnson & Johnson and Cipla Inc can help them toughen the corporate development strategy. Because of their similarities in the production of anti-infectious drugs, they can cooperate to penetrate emerging markets and do several R&D collaborations to create a competitive advantage.     Key Words: Strategy Framwork, Alliance and Acquisition, Anti-Infectious Drugs
EFFECT ANALYSIS OF TRUST, EASE, INFORMATION QUALITY, HALAL PRODUCT ON ONLINE PURCHASE DECISION OF 2016-2018 BATCH STUDENTS OF ISLAMIC ECONOMICS STUDY PROGRAM IN UIN WALISONGO AT SHOPEE MARKETPLACE Fataron, Zuhdan Ady; Rohmah, Hariyanti
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4772

Abstract

The existence of onlineshop has many advantages, one of them is to facilitate the effective purchase and selling for the community. Shopee is an online shop platform that has many users. It can not be separated from the trust built by the marketplace. Trust, ease, and quality of information become important aspects for marketplaces to attract customer interest. Halal products are special requirements given to customers who are Muslim, in order to avoid things that are prohibited by syara 'against purchase decisions in the marketplace. To see the effect, a research was conducted on students as the biggest onlineshop actors with variables of trust, ease, quality of information and halal products as independent variables on purchase decisions as dependent variable. The results showed that the variables of trust, ease, quality of information and halal products had a positive and significant effect on purchase decisions in shopee marketplace.
THE ROLE OF RELIGIOSITY ON HALAL PRODUCT PURCHASING DECISION CASE STUDY : WARDAH COSMETICS Amalia, Farah
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4774

Abstract

The purpose of this study is to examine the effect of religiosity in making decisions about purchasing halal cosmetic products. This study uses regression analysis using purposive sampling technique that is sampling in the form of characteristics that have been determined by researchers. The results showed that religiosity affects Muslim consumers in the decision making to purchase halal cosmetic products. Practical implications for the cosmetics industry is to focus on product development based on the concept of halal in order to participate in the global market competition. The importance of considering consumer religiosity in order to gain recognition from national and international markets so that the image of the cosmetics industry has a place in the hearts of consumers.
ONLINE IMPULSE BUYING BEHAVIOUR: CASE STUDY ON USERS OF TOKOPEDIA Fataron, Zuhdan Ady
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4762

Abstract

This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of research. Unplanned buying behavior is an interesting phenomenon to examine because it is a potential for developing market share.The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM).The test results show that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.
EFFECT OF PRODUCT QUALITY AND BRAND EQUITY ON BUYING INTEREST Kurniawati, Luciana Mia
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.099 KB) | DOI: 10.21580/jdmhi.2019.1.1.4369

Abstract

This research aims to review the influence of the quality of products and brand equity in a partial and simultaneous against the interest of consumers to buy products fashion zoya. Over the withdrawal of funds the sampling method of uses the method random sampling , by smeru within the of this research is there were thousands of visitors zoya boutique in the stall for as many as 154 respondents in the present study. The results of the study and reason 5 percent significance finds that: (1) product quality has a positive effect on buying interest, (2) brand equity has a positive effect on buying interest, and (3) product quality and brand equity together have a positive and significant effect on buying interest. Keyword : Electronic Quality Service, Electronik Trust, Customer Satisfaction
FRONT MATTER (FRONT COVER, EDITORIAL TEAM, AND TABLE OF CONTENTS) Mubarok, Ferry Khusnul
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.943 KB)

Abstract

THE CONCEPT OF IFTA 'IN ESTABLISHING HALAL LAW (STUDY OF USUL FIQH ON LEGAL DETERMINATION METHODS) Fauzi, Muchammad; Azizah, Amalia Nur; Nurfauziyah, Lena
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.526 KB) | DOI: 10.21580/jdmhi.2019.1.1.4776

Abstract

Fatwa and qadla activities as a form of delivering the laws of God, are the great mandate. In addition to requiring intellectual expertise, the fatwa giver must have moral virtue and spiritual intelligence. Indeed, this should be the figure of a scientist, especially the scholars who pursue Shari'a scientific fields. They must be able to create a balance between the power of reason and intuition of dhikr. Plus the level of concern for the social environment of the community. Because in their hands the change agenda is carried out.
THE EFFECT OF USABILITY PERCEPTION AND EASY PERCEPTION OF REAL USE IN ONLINE PURCHASING TRANSACTIONS Rahman, Surya Adi; Adhitya, Fajar; Erlandika, Novan
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (954.321 KB) | DOI: 10.21580/jdmhi.2019.1.1.4760

Abstract

Penelitian ini bertujuan untuk mengetahui pengguna Instagram dalam keperluan transaksi pembelian produk dengan meliputi variabel persepsi kegunaan, persepsi kemudahan, variabel penggunaan nyata dan variabel minat. Sampel yang digunakan dalam penelitian ini adalah pengguna Instagram yang sudah pernah melakukan transaksi pembelian produk melalui Instagram di kalangan mahasiswa Kota Semarang, jumlah responden 65 Mahasiswa.Penelitian ini menggunakan metode analisis regresi linier berganda. Dari hasil penelitian ini menunjukan bahwa secara langsung variabel persepsi kegunaan, persepsi kemudahan berpengaruh secara langsung terhadap penggunaan nyata dan secara tidak langsung langsung persepsi kegunaan, persepsi kemudahan berpengaruh secara langsung terhadap penggunaan nyata melalui minat menggunakan.Data dalam Tabel 4.30 menunjukkan nilai R Square sebesar 0,517, hal ini menunjukan bahwa 51,7% variabel independen dan variabel intervening mampu menjelaskan variabel dependen. Variabel persepsi kegunaan, variabel kemudahan dan variabel minat mampu menjelaskan variabel penggunaan nyata, sedangkan sisanya sebesar 49,3% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
BACK MATTER (AUTHOR GUIDELINES, ACKNOWLEDGEMENT, AND BACK COVER) Mubarok, Ferry Khusnul
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.531 KB)

Abstract

Online Impulse Buying Behaviour: Case Study On Users Of Tokopedia Zuhdan Ady Fataron
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4762

Abstract

This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of the research. Unplanned buying behavior is an interesting phenomenon to examine because it is potential for developing market share. The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM). The result shows that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.

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