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Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel (UIN) Surabaya. Jl. Jend. A. Yani 117 Tromol Pos 4/WO Surabaya 60237. Telp. +62-031 8437987, Fax. +62-31 8482245. e-mail: jurnalilkom@uinsby.ac.id
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Jurnal Ilmu Komunikasi
Published by Universitas Islam Negeri Sunan Ampel
ISSN : 2088981X     EISSN : 27232557     DOI : https://doi.org/10.15642/jik
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan menjadi wadah pengembangan ilmu komunikasi, baik dari hasil penelitian maupun analisis-reflektif. Para akademisi dan praktisi diharapkan berkontribusi dalam mengembangkan teori dan konsep-konsep baru di bidang ilmu komunikasi dalam berbagai perspektif yang luas. Kajian utama jurnal ini mencakup studi media during/cetak, film, periklanan, dan rumpun ilmu komunikasi lainnya. Jurnal Ilmu Komunikasi terbit dua kali setahun pada bulan April dan bulan Oktober
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 10 No. 2 (2020): October" : 6 Documents clear
Komunikasi Preventif Radikalisme Agama pada Mahasiswa di Perguruan Tinggi Kota Ambon Hakis Hakis
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.95-108

Abstract

This article discusses how religious radicalism preventive communication among students at University of Ambon. This type of research is a qualitative descriptive with a phenomenological approach to investigate social and religious phenomena in university students. The findings of preventive communication in counteracting religious radicalism in Higher Education are: the communication of the campus academics has not been maximized to students in fostering religious understanding. Every tertiary institution needs to have real student data starting from data on their religious understanding so that they know students who are exposed to religious radicalism. The campus is expected to prepare tutor facilities in communicating preventively about religious radicalism and the dangers it causes.
Analisis Framing Berita Pemberhentian PSBB Surabaya Raya di Media Online kompas.com dan suarasurabaya.net Ruri Handariastuti; Zainal Abidin Achmad; Airlangga Bramayudha
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.156-176

Abstract

This research discusses the Analysis of the News Framing of PSBB Surabaya Raya Termination in Online Media Kompas.com and Suarasurabaya.net Edition 8-9 June 2020. This research uses constructive paradigm using Framing Pan and Kosicki analysis method with the assumption that each news article has a frame which functions as a center of the organizational idea. Kompas.com dan suarasurabaya.net have their own views to frame their news. Kompas.com is a national online media, while for suarasurabaya.net is a local online media that much people interest in Surabaya, especially for radio media. The result shows news article has used some of them have a lack point and suarasurabaya.net more construct East Java Governor figure.
Penggunaan Media Sosial Instagram Haloa Cafe sebagai Komunikasi Pemasaran Online Nurul Rizky; Sri Dewi Setiawati
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.177-190

Abstract

The rapid development of business today has resulted in increasingly fierce competition. Not only how a business provides products and services but how the products and services that have been produced can be accepted, known, by consumers. Marketing communications today can be done anywhere and anytime due to technological advances such as social media. In this study the researcher aimed to find out how the Haloa Cafe's marketing strategy through social media Instagram, in this study using the new media theory. The method used is a case study with a qualitative approach. The result of this research is that Haloa Cafe chooses social media Instagram as the main marketing tool in social media. This is attributed to the increasing number of Instagram social media users and in accordance with the marketing target of Haloa Café.
Antropomorfisme Brand: Kampanye Digital Pencegahan Covid-19 Oleh Traveloka Puspita Ayu Shavira
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.125-140

Abstract

Covid-19 has become a pandemic and the government is still trying to break the chain of this virus. Changes occur in many sectors in society, one of which is the accommodation and tourism sector. Traveloka, as one of the unicorn startups included in the accommodation and tourism sector, was also affected by the impact of Covid-19. In response to this complicated situation, Traveloka has adapted creatively by creating its latest advertisement in the form of a Covid-19 campaign. Traveloka tries to highlight the anthropomorphic side. The focus of this research is how Traveloka as a startup unicorn is able to capture millions of attention through personal closeness through anthropomorphism. The purpose of this research is to find out how brand anthropomorphism is in the Traveloka digital campaign as a social movement for the prevention of Covid-19. This study used a qualitative-descriptive approach by collecting data from in-depth interviews, observations, and literature studies. The result of this research is Traveloka uses anthropomorphism elements as an advertising attraction with anthropomorphic elements to generate sympathetic feelings from informants. This sympathetic feeling led to the informants' prosocial action to participate in fighting Covid-19.
Analisis Strategi Brand Image Kedai Kopi “MOENG KOPI” Melalui Media Sosial Instagram Alfi Isa Mulyadi; Saifuddin Zuhri
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.109-124

Abstract

This article discusses how the strategy for forming a brand image is carried out by the moeng coffee shop, through instagram social media. The research method used in this research is descriptive qualitative method. The results of this study show good results in the formation of Brand Image by applying brand elements and brand image strategy in the Moeng kopi coffee shop. this really helped increase the crowd and the growing recognition of the Moeng coffee shop by a wide audience. The successful establishment of the Brand Image of the Moeng coffee shop is seen from the response of the Customer which showed good results for the Brand Image of the Moeng coffee shop in Surabaya.
Pengaruh Terpaan Iklan Nacific di Instagram terhadap Keputusan Pembelian Produk Nacific pada Followers Akun @nacificofficial.id Didiek Tranggono; Ajeng Nidita Putri; Juwito Juwito
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.141-155

Abstract

This research discusses the effect of exposure to nacific advertisements on instragram on purchasing decicions for nacific prodctson followers of he @nacificofficial.id. This research uses quantitative approach and the analytical method used is multiple linear regression. The object of this research is Jang Hansol version of Nacific ad which about answers question about ‘Fresh Herb Origin’ product. Meanwhile, the subject is followers Nacific’s official account on Instagram, @nacificofficial.id who have watched the ad. Primery data collection using a questionnaire to 100 respondents. The results showed that exposure of Nacific ad on Instagram has positive influence on purchase decision of the advertised product. Thus, H1, H2 and H3 are accepted, that means frequency, duration and intensity have influence on purchase decision which have indicators: product choices, brand choices, supplier choices, time of purchase, purchase quantity and payment method

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