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Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282161108110
Journal Mail Official
jurnal.jbe@gmail.com
Editorial Address
Jalan Sisingamangaraja No. 338, Medan
Location
Kota medan,
Sumatera utara
INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Articles 5 Documents
Search results for , issue "Vol 2 No 2 (2021): Juni 2021" : 5 Documents clear
Analisis Pengaruh Harga, Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian Sabda Dian Nurani Siahaan; Aurora Elise Putriku
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

The purpose of the research is to find out the impact of Price, Product Quality, and Sales Promotion on Consumer Purchasing Decisions at KFC restaurant Sun Plaza Medan. This study is descriptive quantitative research and the data was collected through questionnaires distributed to 100 respondents. The sampling technique is simple Non Probability Sampling and this research was conducted in October - December 2020. The data analysis method used is multiple linear regression analysis. The results of this study showed: (1) Price (X1) has a positive and significant impact on Purchasing Decisions (Y); (2) Product Quality (X2) positively and significantly affects Purchasing Decisions (Y); (3) Sales Promotion (X3) positively and significantly affects Purchasing Decisions (Y); (4) and the Price, Product Quality, and Sales Promotion simultaneously have a positive and significant effect on Consumer Purchasing Decisions.
Pengaruh Promosi dan Store Exterior Terhadap Minat Beli Konsumen Pada Bisnis Retail Minimarket Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Facing intense competition in business, a strategy is needed to encourage consumers to make purchases. With the presence of more and more mini markets in Indonesia competing in serving consumer needs and greatly assisting the government in reducing the number of unemployed, the availability of these mini markets is highly desired by both rural and urban communities. This study aims to determine how the effect of promotion and store exterior on people's buying interest. The results show that the role of minimarkets on people's buying interest is very supportive, because the provision of products that are tailored to the needs of the community is accompanied by a good atmosphere and presentation and service to consumers, so that customers feel satisfied and decide to buy. Thus, the convenience of shopping at an affordable price and an integrated and creatively designed building leads consumers to decide to buy the products they need
Pengaruh E-Commerce, Pengetahuan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Mahasiswa (Studi Pada Mahasiswa Program S1 Manajemen Sekolah Tinggi Ilmu Ekonomi Riau Pekanbaru) Elida Gultom
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This research was conducted with the aim of seeing and knowing whether the influence of e-commerce, entrepreneurial knowledge and family environment on the entrepreneurial interest of students in the S1 Management School of Economics College (STIE) Riau. This study uses primary data obtained from the results of filling out questionnaires by respondents with purposive sampling data collection techniques. The population is all students majoring in S1 Management with a sample of 100 respondents with the criteria that they have followed the entrepreneurship course. This research method uses descriptive research with a quantitative approach. The data analysis technique used is Multiple Linear Regression with the help of SPSS. The conclusion of this study is that simultaneously e-commerce, entrepreneurial knowledge and family environment have a significant effect on interest in entrepreneurship. Partially, E-commerce and family environment have no significant effect on interest in entrepreneurship, while entrepreneurial knowledge has a significant effect on interest in entrepreneurship. The magnitude of the influence of e-commerce, entrepreneurial knowledge and family environment on the entrepreneurial interest of students of the STIE Riau S1 Management Program is 56.2%. As for the variable that most influences the interest in entrepreneurship of students in the S1 Management program, STIE Riau, is entrepreneurial knowledge.
Pengaruh Servant Leadership dan Reward Terhadap Kinerja Karyawan Perusahaan PT General Indah Mustika Fatimah Pohan
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Quality control is very important to do to find out important aspects of the pace and sustainability of a company to keep operating, the importance of searching for information on the state and condition of a company both internally and externally, at this stage several tests are carried out on the data of an influence phenomenon. reward and leadership on employee performance on product sales using data testing methods and the relationship between each relationship between one variable and another, testing can be done using a statistical measurement and testing tool in the form of SPSS with 50 respondent data, the use of this testing tool will facilitate research in seeing the relationship of variables with accurate and fast results. The results of this study indicate that the effect of giving rewards to employees has a higher value of 4,468, while the servant leadership attitude has a value of 3,420, so that this value shows the effect of giving rewards to employees is greater to increase interest in better employee performance.
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai Terhadap Loyalitas Pelanggan Pada Mini Market Bina Karya Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study consists of three variables, namely, retail service quality variable (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study was to determine the effect of retail service quality and outlet atmosphere on customer loyalty at the Bina Karya Minimarket. The method used in this research is descriptive and associative method. In this study obtained a sample of 96 people. Data collection techniques used in this study were library research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is an interval scale. The data obtained from the questionnaire results were then processed using validity test, reliability test, t test, correlation coefficient analysis, and coefficient of determination and multiple regression analysis. Based on the results of research from multiple regression calculations, the results obtained which state that partially the quality of retail services and the atmosphere of the outlets affect customer loyalty so that H0 is rejected, meaning that the quality of retail services and the atmosphere of the outlets affect customer loyalty.

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