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Suryana
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Coopetition : Jurnal Ilmiah Manajemen
ISSN : 20864620     EISSN : 26154978     DOI : 10.32670
Coopetition : Jurnal Ilmiah Manajemen (E-ISSN : 2615-4978, P-ISSN : 2086-4620) adalah jurnal ilmiah bidang manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia, yang semula dua kali dalam setahun, menjadi tiga kali dalam setahun yaitu bulan Maret, Juli dan Nopember. Jurnal ini mempublikasikan hasil penelitian berkaitan tentang konsep, teori, paradigma dan metodologi ilmu manajemen sesuai visi Program Studi Magister Manajemen Ikopin yaitu Unggul dalam menghasilkan lulusan magister manajemen yang berkualitas di bidang perkoperasian dan kewirausahaan untuk menghadapi persaingan global pada tahun 2027. Adapun lingkup jurnal meliputi 1) Manajemen Sumber Daya Manusia 2) Manajemen Keuangan 3) Manajemen Perbankan 4) Manajemen Pemasaran 5) Manajemen Koperasi 6) Manajemen Syariah 7) Manajemen Ekonomi Publik 8) Manajemen Pendidikan 9) Kewirausahaan. Coopetition : Jurnal Ilmiah Manajemen telah terakreditasi melalui Surat Keputusan Direktur Jenderal Penguatan Riset dan Pengembangan Kementerian Riset, Teknologi, dan Pendidikan Tinggi Nomor 36/E/KPT/2019, tanggal 13 Desember 2019.
Arjuna Subject : Umum - Umum
Articles 303 Documents
Pengaruh Viral Marketing Terhadap Purchase Intention Melalui Brand Equity Pada Kampanye Inclusive Beauty MS Glow For Men Nabilah Ramadhan; Ratih Hurriyati; Puspo Dewi Dirgantari
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.2687

Abstract

Viral marketing is a tactic used in digital marketing to spread information about a product over the internet. MS Glow For Men uses viral marketing tactics in its inclusive beauty campaign through the hashtag #alljugabisa and appoints brand ambassadors who are considered eccentric. The purpose of this research is to see whether the viral marketing conducted by MS Glow For Men is able to influence consumers' purchase intentions either directly or through brand equity mediation. Data were collected through questionnaires which were distributed to 120 respondents of customers and prospective customers of MS Glow For Men through purposive sampling. The results of data processing show that the direct effect of viral marketing on purchase intention (0.491) is greater than the indirect effect of viral marketing on purchase intention through brand equity (0.399)
Mengembangkan Strategi Bisnis di Era Transformasi Digital Dwi Robiul Rochmawati; Hani Hatimatunnisani; Mira Veranita
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3076

Abstract

As contemporary organizations go through computerized change, the job of a practical methodology turns out to be vital for any organization. There are different significant perspectives to zero in on while fostering a computerized business system: specifically, expanding the extent of business tasks as well as carrying out the most recent IT answers for make this procedure a long haul "improvement" plan expected to keep up with the feasibility of the organization, execution and add to the accomplishment of the Sustainable Development Goals (SDGs). The reason for this article is to examine the improvement of effective business techniques in the computerized time. The technique utilized in this examination is a subjective illustrative strategy. The consequences of this conversation show that in the age of the "new economy" and the computerized change that goes with it, creative advanced business systems in view of modern IT arrangements and lined up with the SDGs are an extraordinary chance for organizations to stray from contenders and gain upper hand.
Konteks Budaya Masyarakat Terhadap Refleksi Corporate Social Responsibility Dewi Yuliati Indah
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3120

Abstract

Currently, the business world demands companies to control social and environmental problems caused by their activities and no longer want to be obsessed with purely economic interests. Corporate Social Responsibility (CSR) is one of the company's commitments to reduce these problems and is carried out by conserving natural resources and the environment in a sustainable manner. At the same time, a country's culture is seen as contributing to the differences in business behavior encountered in making this commitment. Therefore, this study uses CSR documentation studies with a cultural context that aims to stimulate thinking by providing insight into practices that develop in Western and Asian societies and countries. Based on the literature review, the research results show that the implementation of CSR in a cultural context is understood as a company's situational activity associated with the perceptions, values or habits of Western society and other Asian countries. In addition, practices in these societies have different orientations, resulting in different perceptions, personalities, strategies and guidelines.
Penerapan Metode Tutor Sebaya Dalam Pembelajaran Matematika Rizky Kurniawan; Nana Hendracipta; Reksa Adya Pribadi
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.3156

Abstract

This study aims to find out how the peer tutoring method is applied in learning Mathematics which is applied by fifth grade teachers at SDN Kalideres 07. The purpose of this study is to describe the application process and the results of applying the peer tutoring method. This research uses a qualitative approach with descriptive methods. The data collection process was carried out using interview, observation, and documentation techniques. The results of this study indicate that the application of the peer tutoring method in learning mathematics can increase interaction between students during the activity. Tasks that are difficult to do will be carried out together with the help of students who become tutors.
Pengaruh Pergantian Manajemen, Kesulitan Keuangan, Ukuran KAP, dan Audit Delay terhadap Auditor Switching: Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2015-2018 Justinia Castellani; Mochammad Ridwan; Sasa S. Suratman; Annisa Adha Minaryanti; Syifa Aulia
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.2905

Abstract

This study aims to determine the effect of Management Change, Financial Distress, Accounting Firm Size, Audit Delay on Auditor Switching.The operationalization of the variables used in this study are independent variables, namely management change, financial distress, accounting firm Size, audit delay. While the dependent variable is auditor switching. The research method used is descriptive and verification methods. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange in 2015-2018, as many as 168 companies. This research sample selection method uses a purposive sampling technique with a total of 25 companies that meet the criteria. Data analysis using logistic regression analysis.The results showed that management change and accounting firm size did not significantly influence auditor switching with contributions of 0.2% and 4.1% respectively, while financial distress and audit delay had a significant effect on auditor switching with respective contributions of 9, 3% and 14.3%. Simultaneously, management change, financial distress, accounting firm size and audit delay have an effect of 22.2% on auditor switching.
Pengaruh Pengembangan Karir dan Komitmen Kerja Terhadap Kinerja Karyawan di Grand Asrilia Hotel Bandung Darul Wiyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.1045

Abstract

The purpose of this study was to determine the effect of both partial and simultaneous career development and work commitment on employee performance at Grand Asrilia Hotel Bandung. The method used in this research is quantitative with a descriptive and verification approach. The sample used is 77 respondents, the data obtained through probability sampling technique by providing a questionnaire containing 39 statements/questions. The data analysis technique used multiple linear analysis with the help of the IBM SPSS 23.0 program. The results obtained either partially or simultaneously that career development and performance commitment have a positive and significant effect on employee performance at Grand Asrilia Hotel Bandung
Analisis Performa Keuangan Pemerintah Kota Surakarta Lucy Grace Ariestha Manurung; Rosalin Putri Lubis Putri Lubis; Agus Munandar
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.2744

Abstract

Financial reporting is the financial condition of a certain area in a periode that contains the actual use of funds. This research was conducted with the aim of analyzing the relationship between the management and financial realization of the Surakarta City Government from 2017-2021. This analysis uses several ratios, namely the ratio of decentralization, the level of independence, the level of effectiveness, and the level of efficiency. The result of the analysis that has been carried out is that the average degree of decentralization in Surakarta is 10,6% and has fluctuated. The Surakarta government has a fairly good level of independence in managing finances and has increased every year. The ability to manage finances owned by the Surakarta Government is good with an effective level of effectiveness, but it has decreased quite drastically, name 13,29% in 2021. From the results of the analysis, it can also be seen that the efficiency level is still below 60% in the very low category.
Measuring BUMDes Performance to Optimize Village Economic Growth Wahyu Maulana; Moh. Amir Furqon; Purwanto Purwanto
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.2984

Abstract

A village with evenly distributed economic growth is an achievement in itself, as seen by the presence of BUMDes. This does not work easily, there are deficiencies and limitations so that the existence of BUMDes can make a positive contribution to a more independent village and grow its economy. The research objective is to measure the performance of BUMDes. The object of research is BUMDes Delta Mulia in the village of Panempan Pamekasan. The research method is in the form of quantitative descriptive using a combination of analysis Malcolm Baldrige and Du Pont System in producing BUMDes performance analysis. The results of the research show that the financial aspect resulted in a decrease in performance from 2018 to 2021. The average calculation shows a result of 28.38% where this figure is below the 30% standard, which means that the performance is not optimal. From the non-financial aspect, it generates 844 points out of a maximum total of 1000 points which means that BUMDes performance is in the Benchmark Leader criteria. From the results of this study, BUMDes can carry out performance evaluations, especially on financial aspects so that their performance is better and as good as performance on non-financial aspects
Analisis Variabel Pengaruh Terhadap Loyalitas Penumpang Lintas Penyeberangan Ketapang – Lembar Riska Angga Dewi; Yenita Yenita
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3078

Abstract

The Ketapang-Lembar crossing will begin operations in April 2021. The construction of this crossing is intended to reduce the Gilimanuk-Denpasar traffic density and unravel the Padang Bai-Lembar crossing density. This research uses a quantitative method where the SmartPLS 3.0 application is used as a data analysis tool. Purposive sampling was the method used to collect data, and the sample was selected based on respondents who had used border transportation services at the Ketapang-Lembar crossing so that respondents had a general understanding of how to answer the questionnaire questions. The findings show that safety variables have the strongest influence on both customer satisfaction and loyalty when compared to comfort and reliability.
Analisis Current Ratio, Return on Assets, dan Ukuran Perusahaan, serta Pengaruhnya terhadap Nilai Perusahaan yang Dimediasi oleh Struktur Modal Risa Amelia; Ferikawita M. Sembiring
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3102

Abstract

The purpose of this study is to identify the infrastructure needs for Street Lighting Equipment (APJ), analyze financial performance Government Bandung Regency area, and the Government Cooperation with Business Entities (PPP) scheme in providing APJ infrastructure in Bandung Regency. The local government is only able to provide less than half of the funding. For this reason, it is necessary to look for other alternative sources of funding in funding its infrastructure needs. Through literature and policy/regulation studies, one of the alternatives that is expected to be an important model for providing infrastructure is the Public Private Partnership (PPP) scheme in which the private sector can participate in providing infrastructure starting from the aspects of funding, design, construction, operation, to maintenance. infrastructure based on cooperation agreements. To support this PPP program, the Government of Bandung Regency through the Ministry of Finance has provided fiscal facilities at each stage of the PPP project implementation for the provision of APJ infrastructure

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