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BIMA : Journal of Business and Innovation Management
Published by Universitas Hasyim Asy'ari
ISSN : -     EISSN : 27454290     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Fokus jurnal ini adalah publikasi bidang - bidang penelitian dalam ilmu manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, dan bisnis. Scopenya tidak terbatas pada bidang - bidang tersebut namun segala bidang - bidang ilmu yang relevan dengan bidang ilmu manajemen dapat dipublikasi dalam jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 146 Documents
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Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek AQUA (Studi Kasus Konsumen di Kawasan Makam Gus Dur Tebuireng Jombang) Muhammad Izzuddin Amin
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.126

Abstract

This research use analysis technique quantitative data with data collecting observation use primer data that is get from population. A sample in this research was 125 respondents. The sample took by nonprobability sampling Technique actually purposive sampling which is technique take from the element of population and chosen from respondent’s voluntary who represent of the population and chosen to be a sample. Technique of data analysis use Regresi Linier Berganda. The result shows that: (1) Image label has positive influential and significant of purchasing decision. (2) Realizing label has positive influential and significant of purchasing decision. (3) Both of image label and realizing do simultaneously of purchasing decision mineral water which is has label “AQUA” (Study case Consumer at Kawasan Makam Gus Dur in Tebuireng Jombang)
Pengaruh Lingkungan Kerja dan Motivasi Terhadap Kepuasan Kerja Karyawan di Pabrik Gula Gempolkrep Mojokerto Mu’arif Alif Usman
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.127

Abstract

The research purpose is to know of work environment and motivation on employee job satisfaction in sugar company of gempolkrep mojokerto. This kind of research used technik data analysis qualitatif with approach associative analysis. This Populasi taken was 296 permanent employees, take of sample by random sampling, this sample in this research amount 170 respondent, this research used technik with the collection the survey data or observasi, interview and documentation. Analyze data using statistical methods using validity and reliability, classic assumption tests, and hypothesis testing with multiple linear regression formulas. The results showed that, (1) The work environment had a positive and significant effect on job satisfaction, (2) Motivation has a positive and significant effect on job satisfaction, and (3) Simultaneous work environment and motivation influence the work satisfaction of Gempolkrep sugar factory employees.
Pengaruh Disiplin dan Motivasi Kerja Terhadap Prestasi Kerja Karyawan di Pabrik Gula Ngadiredjo Kediri Mukhlisotul Istiana
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.129

Abstract

This study aims to analyze the influence of Discipline and Work Motivation on Employee Performance in the Ngadiredjo Kediri Sugar Factory by using research technique of quantitative data analysis and research methods of causal with data through surveys and distributing the questionnaires to 157 employees of the Nngadiredjo Kediri Sugar Factory using random sampling, namely interpretation the members of sample from the population are taken randomly without regard to the strata in that population. The technique of data analysis is using the Linear Regression of the tuned. The results of this hypothesis study showed the results that (1) Partial Discipline affects employee performance in Ngadiredjo Kediri Sugar Factory, (2) Work motivation partially influences Employee Job Performance in Ngadiredjo Kediri Sugar Factory, (3) Discipline and Work Motivation have Simultaneous influence on Employee Job Performance in Ngadiredjo Kediri Sugar Factory.
Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Hasyim Asy’ari) Nur Hadi
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.130

Abstract

This study aims to find out the Effect of Price, Product Quality and Brand Image on Purchasing Decisions of Xiaomi Smartphones (a case study of the Faculty of Economics, Hasyim Asy'ari University). This study uses quantitative data analysis techniques with survey data collection techniques (observation) using primary data obtained from the questionnaire. The sample in this study was 50 respondents. Samples were taken with a saturated sampling technique where all populations were sampled in the study. Data analysis techniques using Multiple Linear Regression. The results showed that: (1) price had a significant effect on purchasing decisions. (2) product quality has a significant effect on purchasing decisions (3) brand image has a significant effect on purchasing decisions (4) price, product quality and brand image have a significant (simultaneous) influence on purchasing decisions of Xiaomi smartphones.
Pengaruh Promosi dan Kualitas Produk Terhadap Minat Beli Kerudung Rabbani (Studi Kasus Pada Pondok Pesantren Putri Walisongo Cukir Jombang) Nur Aini; Lik Anah
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.131

Abstract

The purposes of this research are to know: 1. The influence of promotion toward the buyers’ interest, 2. Whether or not the product quality influences the buyers’ interest and 3. Whether or not promotion and the product quality influence the buyers’ interest. This is an explanatory research using a quantitative approach. There are three variables in this research, namely promotion (X1), the product quality (X2) andthe buyers’ interest (Y). The data was got by administering the offline questionnairs to the university students staying at Islamic Boarding School of Girl of Walisongo Cukir Jombang, in which their ages were 18 years old up to 23 years old. The sample used in this research was 109 respondents. The sampling used was the purposive sampling. The data was analyzed by using multiple linear regression analysis. The results of the research show that the variable of promotuion influences the process of decision making in buying. Then, variable of the quality of the product influences the process of decision making in buying. Both the promotion and the product quality influence the buyers’ interest. Based on the result of this study, it is suggested that Rabbanishould be able to defend and increase their promotion as well as improve their product quality because the variables of promotion and the product quality have the dominant influence toward the buyers’ interest. Keywords: Promotion; Product Quality; Buyers’ Interest The purposes of this research are to know: 1. The influence of promotion toward the buyers’ interest, 2. Whether or not the product quality influences the buyers’ interest and 3. Whether or not promotion and the product quality influence the buyers’ interest. This is an explanatory research using a quantitative approach. There are three variables in this research, namely promotion (X1), the product quality (X2) andthe buyers’ interest (Y). The data was got by administering the offline questionnairs to the university students staying at Islamic Boarding School of Girl of Walisongo Cukir Jombang, in which their ages were 18 years old up to 23 years old. The sample used in this research was 109 respondents. The sampling used was the purposive sampling. The data was analyzed by using multiple linear regression analysis. The results of the research show that the variable of promotuion influences the process of decision making in buying. Then, variable of the quality of the product influences the process of decision making in buying. Both the promotion and the product quality influence the buyers’ interest. Based on the result of this study, it is suggested that Rabbanishould be able to defend and increase their promotion as well as improve their product quality because the variables of promotion and the product quality have the dominant influence toward the buyers’ interest.
Pengaruh Kualitas Layanan Terhadap Kepuasan Anggota (Studi Kasus Pada KSP PARAMA – Para Raya Mayapadha) Soesy Mayang Sary
BIMA : Journal of Business and Innovation Management Vol. 2 No. 1 (2019): October
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i1.132

Abstract

This study aims to determine the quality of service to member satisfaction using associative descriptive quantitative methods, this study only looks for differences between the independent variables on the dependent variable only. The results of this study indicate that the quality of services consisting of significant physical evidence, reliability, responsiveness, and empathy and guarantees do not significantly influence member satisfaction at KSP PARAMA (Para Raya Mayapadha).
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di Pabrik Gula Ngadiredjo Kediri Riska Tsamrotul Umami
BIMA : Journal of Business and Innovation Management Vol. 2 No. 2 (2020): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i2.133

Abstract

This research aims at analyzing the influence of working motivation and working environment toward employees’ performance in Sugar Factory of Ngadiredjo Kediri by using the research technique of quantitative data analysis and causal research method. The data was obtained from survey and questionnairs distributed to 159 employees of Sugar Factory of Ngadiredjo Kediri. This sample was taken from the population consisting of 256 employees by using random sampling, in which the sample is taken from the population randomly without considering their levels. The technique of data analysis used mulptiple linear regression. The results of hyphothesis testing showed that: (1) Working motivation partially and significantly influences employees’ performance in Sugar Factory of Ngadiredjo Kediri, (2) Working environment does not partially influence the employees’ performance but it significantly influences employees’ performance in Sugar Factory of Ngadiredjo Kediri, and (3) Working motivation and working environment simultaneously influence employees’ performance in Sugar Factory of Ngadiredjo Kediri.
Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Pasta Gigi Close Up di Pondok Pesantren Darul Falah V Robiatul Aslamiyah
BIMA : Journal of Business and Innovation Management Vol. 2 No. 2 (2020): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i2.134

Abstract

The purpose of this research is to analyze the influence of the brand image and the price toward the decision to buy the toothpaste product of Closeup in Islamic boarding school of Darul falah V, Cukir Diwek Jombang by using research technique of quantitative and method of causal research method. The data was got from the survey and questionnairs distributed to 40 students of islamic boarding school of Darul Falah V, Cukir Diwek Jombang. The purposive sampling was used to take the sample consisting of 40 students by thge specific critrerias related to the research purpose in order to answer the research problem. The technique of data anaysis used multiple linear regression. The hyphothesis testing showed the results that: (1) The brand image partially and significantly influences the decision to buy the toothpaste of Closeup in Islamic boarding school of Darul Falah V, Cukir Diwek Jombang. (2) The price does not partially and significantly influences the decision the decision to buy the toothpaste of Closeup in Islamic boarding school of Darul Falah V, Cukir Diwek Jombang and (3) The brand image and the price simultaneously influence the decision to buy the toothpaste of Closeup in Islamic boarding school of Darul Falah V, Cukir Diwek Jombang.
Pengaruh Kompetensi dan Pengembangan Karir Terhadap Kepuasan Kerja di Pabrik Gula Tjoekir Jombang Siti Sanidatur Rohmah
BIMA : Journal of Business and Innovation Management Vol. 2 No. 2 (2020): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i2.135

Abstract

This study aims to analyze the effect of competence and career development on employee job satisfaction in the Tjoekir Jombang Sugar Factory by using quantitative data analysis research techniques and causal research methods with data through surveys and distributing questionnaires to 136 Tjoekir Jombang Sugar Factory employees using random sampling sampling, namely taking sample members from the population taken randomly without regard to strata that exist in that population. Data analysis techniques using Multiple Linear Regression. The results of testing this hypothesis show the results that: (1) competence has a partially significant effect on employee performance in the Sugar Factory, (2) career development has a partial effect on the performance of employees in the Tjoekir Jombng Sugar Factory and (3) Job Satisfaction and Career Development have an effect on simultaneous performance of employees at the Tjoekir Jombang Sugar Factory.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan di Pabrik Gula Meritjan Kediri Ahmad Samsuri; Mahfudiyanto Mahfudiyanto
BIMA : Journal of Business and Innovation Management Vol. 2 No. 2 (2020): February
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v2i2.136

Abstract

This study aims to find out the Effect of Leadership Style and Work Discipline toward Employee Performance at Meritjan Sugar Factory in Kediri . This study uses quantitative with associative analysis. The sampling technique used was simple random sampling technique with 95 employees of the Meritjan sugar factory. The data collection techniques used were questionnaires, interviews, documentation and observation. In analyzing data using statistical methods, this study uses validity and reliability tests, classical assumption tests, and hypothesis testing with multiple linear regression formulas. The results of the study show that, (1) Leadership Style Does Not Affect Employee Performance at Meritjan Sugar Factory. (2) Work Discipline Significantly Affects Employee Performance at Meritjan Sugar Factory. (3) Work Leadership and Discipline Style Simultaneously Affect Employee Performance at Meritjan Sugar Factory

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