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Agung Suharyanto
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Program Studi Agribisnis, Fakultas Pertanian, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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Jurnal Agriuma
Published by Universitas Medan Area
ISSN : -     EISSN : 26571730     DOI : 10.31289
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Agriuma is a journal that discusses the scope of business-based agriculture or other fields that support it, both in the upstream and downstream sectors. The term "upstream" and "downstream" refers to the main view that agribusiness works in the food supply chain. Agribusiness, in other words, is an economic perspective for the business of providing food. As an academic subject, agribusiness studies strategies to gain profits by managing aspects of cultivation, supply of raw materials, post-harvest, processing, to the marketing stage. In the context of agribusiness management in the academic world, every element in agricultural production and distribution can be explained as agribusiness activities. However, the term "agribusiness" in general society often emphasizes the dependence of these various sectors in the production chain.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 88 Documents
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ANALISIS USAHATANI PEPAYA (Studi Kasus : Kecamatan Secanggang, Kabupaten Langkat, Sumatera Utara) Bigner Dolok Saribu; Yusniar Lubis; Mitra Musika Lubis
Jurnal Agriuma Vol 1, No 2 (2019): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i2.3025

Abstract

The purpose of this study was to investigate papaya cultivation, to analyze the costs of production and acceptance and profits of papaya farmers, and to analyze the feasibility of papaya farming in Secanggang District, Langkat Regency. Research in Secanggang District, Langkat Regency, North Sumatra Province. Determination of the research area is carried out by Pusposive (intentional). The study was conducted in May - July 2017. The sampling method was conducted by census by taking 28 papaya farmers who had plant life above 1 year. The results showed the condition of land availability was 0.5 ha so that the spacing was not suitable. The cultivation technique has not been improved even though it has been experienced for 15 years. This is evidenced by the productivity of papaya land at only 19,260.51 kg / ha. While papaya land productivity is good 20-35 tons / ha. The average  farmer income is Rp. 29,468,571 per farmer or Rp. 59,255,411 per hectare per year. Farming income obtained is Rp. 22,333,539 per farmer or Rp. 44,823,477 per hectare per year, and after adding the TKDK value, the family income of Rp. 23,889,254 per farmer or Rp. 48,500,888 per hectare per year. RCR value is greater than 1 so it is concluded that papaya farming in the study area is classified as feasible. Every expenditure of Rp. 1 will generate revenue of Rp. 4.13.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TAHU PUTIH DI KOTA MEDAN M. Fahriza Ikhsan; Retna Astuti K; Faoeza Hafiz Saragih
Jurnal Agriuma Vol 1, No 1 (2019): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i1.2291

Abstract

Tofu is one of the foodstuffs that plays a role for nutritional balance and is one of the people's favorite side dishes. The purpose of this study is to find out what factors influence consumer demand for white tofu in the city of Medan. The sampling method is done by purposive sampling method. Respondents in this study were consumers who consumed white tofu in the household. Information obtained from white tofu sellers in Petisah Market, Sei Sikambing Market and Helvetia Market and samples taken were 45 respondents, each 15 respondents in each market. Data collected are primary data and secondary data. The analytical method used is multiple linear regression test with SPSS 20. The results of this study concluded that the variable price of white tofu, tempe prices, fish prices, income and the number of dependents simultaneously had a significant effect on the demand for white tofu in Medan. Partially the variable price of white tofu and fish prices has a significant effect on the demand for white tofu in Medan, while the variable price of tempe, income and the number of dependents does not significantly influence the demand for white tofu in Medan.
Model Pembangunan Pertanian Pola Interaksi dan Interdependensi dalam Memanfaatkan Fasilitas Pelayanan Sosial Ekonomi di Kabupaten Serdang Bedagai Gustami Harahap; Fatmawaty Harahap; Erwin Pane
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3512

Abstract

People often experience problems in their daily activities, especially service problems, such as long queues and long enough public affairs.  This problem occurs not only in urban communities but in rural communities also experience the same problem, both socio-economic aspects. This pattern of interaction and interdependence is an effort in order to utilize the socio-economic service facilities that can improve the welfare of rural communities, especially in the farming community which can later utilize the patterns that will be applied in Serdang Bedagai Regency. The approach method used in this research is the Structural Equetion Model (SEM) approach. The main problem examined and examined in this study relates to "Application of patterns of interaction and interdependence of rural communities in Serdang Bedagai Regency, North Sumatra Province.
ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi) Ester Megawati Boang Manalu; Khairul Saleh; Faoeza Hafiz Saragih
Jurnal Agriuma Vol 1, No 2 (2019): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i2.2840

Abstract

 ABSTRACT               Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%. 
Analisis Perwilayahan Komoditas dan Kontribusi Kopi Arabika Terhadap Pembangunan Wilayah Kabupaten Tapanuli Utara Rita Herawaty Bangun
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3552

Abstract

Arabica coffee is one of the plantation commodities that has an important role in the economy and regional development in North Tapanuli Regency. This study aims to identify the area of production base of Arabica coffee commodity, its distribution characteristics and the role of the Arabica coffee commodity in supporting regional development in North Tapanuli Regency. The data used are secondary data from 2016-2018. Data analysis methods used are location quotient analysis, localization and specialization analysis, basic service ratio analysis and area multiplier. The results showed that the Arabica coffee base area based on production indicators in North Tapanuli District were Parmonangan District, Sipoholon District, Tarutung District, Siatas Barita District, Pangaribuan District, Sipahutar District, Siborongborong District, Pagaran District, and Muara District. Arabica coffee commodity farming is not localized and concentrated in a particular sub-district area but rather spreads in several sub-districts and does not specialize in Arabica coffee commodity farming. Arabica coffee commodity can support plantation activities and regional development in North Tapanuli Regency.
Faktor – Faktor Yang Mempengaruhi Permintaan Jamur Tiram (Pleurotus Ostreatus) (Studi Kasus: Kabupaten Deli Serdang) Syarifah Aini; Siti Mardiana; Rahma Sari Siregar
Jurnal Agriuma Vol 1, No 1 (2019): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i1.2309

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana permintaan terhadap jamur tiram di Kabupaten Deli Serdang dan faktor-faktor apa saja yang mempengaruhi permintaan jamur tiram di Kabupaten Deli Serdang. Penelitian ini dilaksanakan dari bulan Agustus sampai September 2017. Metode pengambilan sampel untuk sampel konsumen jamur tiram menggunakan metode snowball sampling ,yaitu berdasarkan informasi satu konsumen tetap dari petani jamur tiram ke konsumen berikutnya sebanyak 30 orang. Metode analisis yang digunakan adalah uji regresi linier berganda. Hasil penelitian menunjukkan bahwa rata-rata permintaan konsumen jamur tiram di Kabupaten Deli Serdang adalah 4 sampai dengan 9 kg/bulan.Faktor – Faktor yang mempengaruhi secara serempak memiliki nilai signifikan terhadap permintaan jamur tiram di Kabupaten Deli Serdang yaitu harga jamur tiram, harga sayuran lain, jumlah anggota keluarga, pendapatan dan selera. Secara parsial bahwa harga sayuran lain dan pendapatan berpengaruh nyata terhadap permintaan jamur tiram dengan nilai t-hitung untuk variabel harga sayuran lain lebih besar dari t-tabel 3,302 > 1,711 yaitu nilai signifikansi lebih kecil dari alpha 0,003 < 0,05, sedangkan untuk variabel pendapatan nilai t hitung 2,507 > 1,711 dengannilai signifikansi 0,019 < 0,05.
Analisis Strategi Pemasaran Agroindustri Opak di Desa Tuntungan I Kecamatan Pancur Batu Kabupaten Deli Serdang Iffan Harahap; Dian Habibi; Abdul Rizal
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3723

Abstract

The agricultural sector in Indonesia still has many opportunities and has bright prospects that have not yet been explored. In the agribusiness system, agro-industry is one of the subsystems which together with other subsystems form agribusiness. Cassava is an important source of carbohydrate in the world. In Indonesia, cassava is the number three staple food after rice and corn. The purpose of this research is to determine the Opak Industry Agro Marketing Strategy in Tuntungan I Village, Pancur Batu District, Deli Serdang Regency using survey methods, while data analysis is done using descriptive methods and SWOT analysis. The results of the study show that the strategy obtained is the SO (Strengths-Opportunites) strategy, which is to use the power to take advantage of existing opportunities by increasing production by optimizing the availability of raw materials to increase product marketing in the market. (S1, O1) Optimize market share from outside the region by utilizing raw material prices (S2, O2) Empowering family workers in utilizing supporting facilities and infrastructure in the production process (S1, S3-O3) Utilizing the selling price of products to improve local food products became a trend of the community with a market share of products outside the Region (S4.02, O4).
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN DAN KELAYAKAN USAHA AGROWISATA STRAWBERRY (Fragaria choiloensis L.) PETIK SENDIRI (Studi Kasus : Kabupaten Karo) Muhammad JufriansyahMuhammad Jufriansyah; Gustami Harahap; Mitra Musika Lubis
Jurnal Agriuma Vol 1, No 2 (2019): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i2.2873

Abstract

In North Sumatra there  is  one  type  of  horticulture  plant,  strawberry,  especially  in Karo district. The purpose of this study  was  to  find  out  what  factors  influence  the  level  of income of strawberry picking agrotourism farmers themselves, knowing the price of their  own picking strawberry agro-tourism business and knowing whether the picking  strawberry  agro- tourism business itself is feasible. The sampling method is used  by  the  Central  theorem  limit method, the total population of strawberry farmers in Karo Regency  is  60,  in  this study 30 farmers were made as representative samples of the entire population. The data collected is primary  and  secondary  data.  The  analytical  method  used  is  multiple  linear  regression   with SPSS 21, BEP software tools and business feasibility analysis using  R  / C  Ratio.  (1) From the study using multiple linear regression analysis tools which have positive effect on strawberry farmers'  income,  namely  sales  and  expenditure  volume  of  RT.  (2)  Analysis  of  data  from (BEP), it is known that the sales  volume  reaches  the  level of 478.80 Kg with a selling price of  Rp. 52,760 / Kg, then the sales result is Rp. 38,304,239, with the results of the sale, the strawberry  picking  agro-business  itself  was  declared  even.  (3)  Analysis of the feasibility of the own strawberry picking agrotourism business in  Karo  Regency,  obtained  the  results  of R  / C> 1, then the business is economically feasible. 
Comparative Analysis of Consumers Behavior Who Shop for Daily Food in Modren and Traditional Market Mayang Kurniawan; Mitra Musika Lubis; Endang Sari Simanullang
Jurnal Agriuma Vol 2, No 1 (2020): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v2i1.3709

Abstract

This study was conducted to determine how the differences in consumer behavior and factors that influence behavior consumers buy daily staple food in the Modern Market and Traditional Market. The sampling method is done by simple ramdom sampling. Respondents in this study is that consumers buy daily staple food in the Modern Market and Traditional Market. Samples taken are as many as 72 samples of daily staple food consumers. The data collected are primary data and secondary data. The analytical method used is Mann-Whitney Test and ordinal regression with 18 SPSS software tools. Based on test results Mann-Whitney Test showed: indicate a significant difference consumer behavior buy daily staple food in the Modern Market and Traditional Market to the value Asymp. Sig 0,001 (<0,005), where the modern market that has a higher value than Traditional Market. Based on test results ordinal regression showed: factors affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market is price, locations, product quality, consumer satisfaction. Factors individual and product information has no affecting behavior consumers buy daily staple food in the Modern Market and Traditional Market.Keywords: modern market; traditional market; consumer behavior.
ANALISIS SALURAN PEMASARAN OKRA (Abelmoschus esculentus L.) DI KECAMATAN MEDAN KOTA Murni Nilam Cahyanum; Ahmad Rafiqi Tantawi; Rahma Sari Siregar
Jurnal Agriuma Vol 1, No 1 (2019): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v1i1.2318

Abstract

Tujuan penelitian ini adalah untuk mengetahui saluran pemasaran okra serta bagaimana efisiensi saluran pemasaran okra di Kecamatan Medan Kota. Metode penelitian yang digunakan adalah secara Purposive (Sengaja). Sampel penelitian ini sebanyak 24. Berdasarkan prasurvey yang dilakukan terdapat 2 pasar modern, yaitu Pasar Berastagi dan Transmart Carefour yang menjual okra, maka diambil masing-masing pengumpul dari 2 pasar modern tersebut, dan 2 konsumen dari pasar tersebut. Metode yang digunakan adalah Snowball Sampling serta metode perhitungan Microsoft Excel. Data yang digunakan adalah data sekunder dan data primer. Penelitian dilakukan pada bulan April sampai dengan Mei 2018. Hasil penelitian menunjukkan bahwa saluran pemasaran okra di Kecamatan Medan Kota mulai dari petani→pedagang pengumpul→pedagang pengecer→konsumen okra, Saluran pemasaran okra yang berada di Kecamatan Medan Kota, Kota Medan,ditingkat lembaga pemasaran pedagang pengumpul dan pedagang pengecer efisien. Pada pasar tradisional yang lebih efisien ditingkat pedagang pengecer sebesar 3,07 %. Sedangkan untuk pasar modern saluran pemasaran yang lebih efisien terdapat pada pedagang pengecer dengan tingkat efisien sebesar 0,27%.

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