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Penny Rahmah
Contact Email
penny.rahmah@yarsi.ac.id
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+6281284736118
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jobs.jurnal@gmail.com
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Menara Yarsi, Jl. Letjend Suprapto No.Kav. 13, RT.10/RW.5, Cemp. Putih Tim., Kec. Cemp. Putih, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10510
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INDONESIA
Journal orientasi bisnis dan entrepeneurship
Published by Universitas Yarsi
ISSN : 27227901     EISSN : 27227995     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
JOBS adalah Jurnal Orientasi Bisnis dan Entrepreneurship secara periodik yaitu dua kali setahun pada bulan Februari dan Agustus oleh Fakultas Ekonomi dan Bisnis Universitas YARSI. JOBS memuat hasil riset baik berupa penelitian terapan, konsep, ataupun deskriptif. Artikel yang dimuat merupakan hasil telaah dari mitra bebestari yang memiliki keahlian di bidang manajemen, bisnis, dan Entrepreneurship. Artikel yang dimuat dalam JOBS adalah merupakan hasil penelitian yang dapat dipertanggungjawabkan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 2 (2021): DESEMBER 2021" : 6 Documents clear
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN BTS MEAL DI JABODETABEK Hendratmoko -
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2049

Abstract

The quality of service and a wide selection of products contribute to customer loyalty. The purpose of this study: to analyze how the effect of a product, halal, brand, and satisfaction on customer loyalty BTS meal in the Greater Jakarta area; analyze the role of customer satisfaction as a mediator variable between brand, halal, and product on BTS meal customer loyalty in the Jabodetabek area.This study uses a quantitative approach. The study was held on 12-23 June 2021 with 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling.The results of the study reveal that brands and products have a significant influence on customer loyalty. Meanwhile, customer satisfaction does not act as a mediator variable between brand, halal, and a product on customer loyalty.The influence of products and brands is very significant on customer loyalty to a product. To get, maintain and develop loyal customers, companies may continue to improve the quality of products and services, including being creative in creating new products that are in line with the times
OPTIMISASI POTENTIAL LOSS PORTOFOLIO SAHAM BLUE CHIPS SYARIAH DENGAN VALUE AT RISK Penny Rahmah Fadhilah; Ananta Hagabean
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2050

Abstract

The importance of analyzing risk in an investment in order to provide information about the risks that investors will analyze before deciding to carry out their investment activities. In investing in the capital market, investors can form a stock portfolio with stock diversification, namely selecting stocks based on returns and risks and then forming an optimal portfolio of these stocks. The formation of a portfolio determines the assets that will be selected for investment and determines the proportion of the amount of funds that will be placed into the investment. The use of the VaR model will reflect how much loss that might occur if investors invest their funds into stock assets that have been selected based on blue chips shares. Determination of the sample in this study is the shares of sharia-based companies with the blue chip category taken from JII, JII 70 and ISSI. This study chose a time limit for observations from June 2018 to June 2019, which was then retested by validating the model. The results showed that the optimal portfolio of Islamic blue chips stocks after optimization has a smaller risk potential value than the risk of each stock in the VaR calculation. The results of this study can be used as a consideration for investors in determining investments in Islamic-based company stocks
DAMPAK KONFLIK PERAN GANDA DAN SELF EFFICACY TERHADAP KINERJA KARYAWAN PERBANKAN DI SEMARANG Awanis Linati Haziroh; Amanda Dyla Pramadanti; Raden Ayu Aminah Rizki Putri
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2043

Abstract

Modern life today has many problems faced by workers where work and family conflicts are some factors that have a considerable influence. Conflicts between work and family can have an impact on employee performance. To improve the performance of a company requires high employee performance. Companies to have human resources which have high performance, high-quality human resources are needed and to get good quality human resources, high self-efficacy is required. This study aims to analyze the effect of dual role conflict on the performance of female employees in banking which is moderated by self-efficacy. This type of research is quantitative research. The research population is all female employees who work in banking. According to the criteria, the data collection technique used a questionnaire by taking 100 respondents, namely working for at least one year and already married. The analytical tool used in this study uses Moderated Regression Analysis (MRA). Based on the study results, the results in the first model showed that the multiple role conflict variable had a negative and significant effect on employee performance. The second model shows that self-efficacy has a positive and significant effect on employee performance. The third model shows that self-efficacy is not a moderating variable between dual role conflict and employee performance
Keterlibatan Variabel Gaya Belajar Dalam Mempengaruhi Hubungan Motivasi Belajar Terhadap Hasil Belajar Mahasiswa Muhammad Refki Novesar
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2051

Abstract

The process of knowledge transfer in the world of higher education, with the existence of an independent campus, where students must be more active, it becomes one of the factors students can maximize all abilities to get the best results, by creating motivation and maximizing learning styles. This study uses three variables, namely the independent variable is learning motivation, the dependent variable is learning outcomes, and the intervening variable is learning. This research uses path technique analysis, in order to influence directly and indirectly. With the object of research are active students. The results show that partially, learning motivation and learning styles have a significant influence on student learning outcomes, and in the direct and indirect effects they have, the results show that the indirect effect is better, in other words, learning motivation influences learning outcomes through intervention. by the learning style variable, gives better results
ADAKAH NIAT MAHASISWA UNTUK BERWIRAUSAHA? (Studi Empirik pada Mahasiswa Universitas YARSI) Lily Deviastri; Meidiati Sekarsari
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2044

Abstract

Drawing the theory of planned behavior, the main objective of this study was to identify the students’ entrepreneurial intentions using double linear regression test. The sample of this study consisted of total 281 undergraduate students, divided into two categories, the economics faculty and non – economics faculty. The result shows that among three variables – subjective norms, attitude towards entrepreneurship, and perceived behavioral control- subjective norms is the strongest predictor of intentions within the economics students, while among the non – economics students, attitude is the strongest. However, the research revealed that all of the variables have a positive and significance influence on entrepreneurial intentions both for the economics and non-economics students. Despite its limitation, this study wishes to make contribution and implication to the literature of entrepreneurship. This study might help students and universities to take action in improving entrepreneurial intentions
PENGARUH CUSTOMER VALUE TERHADAP MINAT MEREFERENSIKAN MELALUI BRAND IMAGE (Studi Empirik pada Mahasiswa Universitas YARSI) Muslikh -; Zainal Zawir Simon
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i2.2045

Abstract

This study aims to determine the effect of customer value on referring interest through brand images. In addition, this study is also to determine whether brand image mediates the effect of customer value and brand image on referring interest. The population of this research is students of various study programs at YARSI University. The research was conducted using a survey method by distributing questionnaires to 120 students from various study programs in YARSI University. The analytical tool used is path analysis. The results showed that customer value has a positive and significant effect on referring interest. The results also show that brand image  mediates the influence of customer value on the interest in referring students at YARSI University

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