EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis is a journal published twice a year (January and July) by LPPM Universitas Pelita Bangsa that focused on economics, management, and Business Studies. The aim of the journals is to disseminate the research in management studies that include marketing, finance, production, human resources, and strategic management. This journal did not give limitations on research methods, both of quantitative and qualitative can be accepted and the data from primary, secondary, and literature review. The decision for acceptance depends on double-blind review results.
Articles
44 Documents
<![CDATA[Analisis Pencapaian Prestasi Akademik Melalui Perilaku Manajemen Waktu: Analysis of Academic Achievement Through Time Management Behavior ]]>
<![CDATA[Fiqih Maria]]>;
<![CDATA[Dian Afandi]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.125
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel manajemen waktu memiliki pengaruh terhadap pencapaian prestasi akademik mahasiswa. Data penelitian menggunakan data primer yang berasal dari kuesioner kemudian diolah dan dianalisis lalu disajikan dalam bentuk tabel dan narasi. Sampel yang digunakan adalah 100 responden yang diambil dari populasi mahasiswa semester II jurusan manajemen yang telah memiliki hasil studi yang berupa nilai dan dinyatakan dalam kartu hasil studi. Teknik sampling yang digunakan yaitu non probability sampling. Dalam penelitian ini, teknik analisis yang digunakan yaitu Analisis Regresi Linear Berganda. Hasil penelitian menyatakan bahwa manajemen waktu memiliki pengaruh positif terhadap prestasi akademik. ABSTRACTS The purpose of this study was to determine whether time management variables have an influence on student achievement. The research data uses primary data derived from questionnaires which are then processed and analyzed and then presented in tables and narratives. The sample used was 100 respondents who were taken from the second semester student population majoring in management who already had a study result in the form of a value and stated in the study result card. The sampling technique used is non-probability sampling. In this study, the analysis technique used is Multiple Linear Regression Analysis. The results of the study indicate that time management has a positive influence on academic achievement.]]>
<![CDATA[Pengaruh Perencanaan Pajak, Beban Pajak Tangguhan dan Profitabilitas Terhadap Manajemen Laba: The Effect of Tax Planning, Deferred Tax Expenses, and Profitability on Earning Management ]]>
<![CDATA[Wisnu Setyawan]]>;
<![CDATA[Siska Wulandari]]>;
<![CDATA[Widyaningrum Widyaningrum]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 02 (2021): Ekomabis Edisi Juli 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i02.126
<![CDATA[Manajemen laba adalah tindakan menyimpang oleh manajemen dalam rangka memperoleh keuntungan bagi perusahaan maupun manajer. Beberapa faktor yang mendorong manajemen laba adalah perencanaan pajak dan beban pajak tangguhan serta profitabilitas. Manajemen laba diproksi oleh discretionary accruals sebagai variabel dependen dan profitabilitas diproksi oleh Return On Asset (ROA). Penelitian ini menggunakan data sekunder yaitu data perusahaan manufaktur sub sektor makanan dan minuman di BEI tahun 2015-2019 dengan menggunakan teknik purposive sampling. Analisis regresi data panel dilakukan dengan Eviews vers.10. Penelitian menunjukkan bahwa perencanaan pajak dan beban pajak tangguhan secara parsial mempengaruhi manajemen laba, sedangkan profitabilitas secara parsial mempengaruhi manajemen laba. Profit management is a deviant act by management in order to gain profit for the company as well as the manager. Some of the factors driving profit management are tax planning and deferred tax burden and profitability. Profit management is projected by discretionary accruals as dependent variables and profitability is projected by Return On Asset (ROA). This study uses secondary data, namely data of food and beverage sub-sector manufacturing companies in IDX in 2015-2019 using purposive sampling techniques. Regression analysis of panel data is performed with Eviews vers.10. Research shows that tax planning and deferred tax expense partially affect profit management, while profitability partially affects earning management.]]>
<![CDATA[Kekuatan Merek untuk Usaha Mikro Kecil Menengah (UMKM): (Brand Equity for Small Medium Micro Enterprises) ]]>
<![CDATA[Esti Handayani]]>;
<![CDATA[Muhamad Asari]]>;
<![CDATA[Siti Mahmudah]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.129
<![CDATA[This study is to determine the strength of brands for Micro, Small and Medium Enterprises in South Kalimantan in the form of Image and Brand Identity and Brand Identity on Brand Love. This study used SEM AMOS analysis method with 150 respondents as consumers from the Alisa Khadijah ICMI Community throughout Indonesia. The results of his research show that the influence of Image and Brand Identity is in line with Brand Love. .]]>
<![CDATA[Keputusan Pembelian Berdasar Persepsi Kualitas Produk dan Ekuitas Merek : (Purchasing Decisions Based on Perceptions of Product Quality and Brand Equity) ]]>
<![CDATA[Eka Giovana Asti]]>;
<![CDATA[Widodo Widodo]]>;
<![CDATA[Eka Avianti Ayuningtyas]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.130
<![CDATA[One way to increase sales is by implementing a marketing mix, but in this study we will focus on two strategies to increase sales, namely the Product Strategy and Brand Equity. Products are the starting point for success and failure in marketing as a whole, therefore every entrepreneur must know and understand various important aspects of the product to be marketed and entrepreneurs must be able to understand what benefits buyers of their products can expect. Meanwhile, brand equity is a factor that can influence consumers to repurchase the same brand. Consumers think that it is more economical and efficient than consumers have to go back to find out about other brands. Both of these activities are thought to support increased sales. But to what extent these two strategies can increase sales will be analyzed in this study by taking 70 samples. The type of method used is quantitative method. The results of this study indicate that there is a partial influence between Product Strategy and Brand Equity on the Sales Level at the Present Drink Outlets in Depok City. And so is the correlation coefficient between Product Strategy and Brand Equity together on the Sales Level of Present Drinks Outlet in Depok City, is positive with a very strong level of relationship that is equal to 0.903 and after testing the hypothesis with the F test the correlation has a significant relationship. Then the results of the regression coefficient test show a straight and positive relationship seen from the contribution Product Strategy and Brand Equity on the Sales Level of Present Drinks Outlet in Depok City, namely with the equation: Ŷ = 25.686 + 0.442X1 + 0.423X2 Keywords: Brand Equity, Product Strategy, Sales Level]]>
<![CDATA[Mendorong Loyalitas Melalui Kualitas Pelayanan dan Kepercayaan: Encouraging Loyalty Through Quality Service and Trust ]]>
<![CDATA[Irwan Kurniawan]]>;
<![CDATA[Rr Maidarti]]>;
<![CDATA[Ris Handayani]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.136
<![CDATA[Among the many factors that affect customer loyalty, this study focuses more on the effect of service quality and trust on customer loyalty. This study aims to determine the effect of service quality and trust on customer loyalty of SME’s products. The survey method involved respondents through a purposive non-random sampling technique of 40 consumers who had used online purchasing services. Primary data obtained by distributing questionnaires. The choice of answers on the questionnaire uses the Guttman Scale, which is a scale used for clear answers, which only consists of two answer choices, agree or disagree. Several tests were applied in the form of validity, reliability and normality tests, partial and multiple correlation, regression, t test and F test. Some of the findings in this study are that there is a positive and significant influence between the service quality variable on the customer loyalty variable at a positive and strong level of influence. There is a positive and significant influence between the trust variable on customer loyalty which is positive and the effect is very strong, and simultaneously service quality and trust have a positive and significant effect on customer loyalty for MSME’s products.]]>
<![CDATA[Strategi Bisnis dan Kinerja Manajerial UKM di Cikarang: Peran Komitmen Organisasi sebagai Pemediasi: (Business Strategy and Managerial Performance of SMEs in Cikarang: The Role of Organizational Commitment as Mediator) ]]>
<![CDATA[Finda Anditya]]>;
<![CDATA[Brenda Aditama]]>;
<![CDATA[Taufik Hidayat]]>;
<![CDATA[Misri Ikhwani]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.146
<![CDATA[Strategi bisnis yang tepat akan mendorong tumbuhnya komitmen organisasi yang pada akhirnya mendukung kinerja manajerial. Adanya temuan penelitian yang justru sebaliknya maka dalam penelitian ini berupaya menguji peran komitmen organisasi sebagai pemediasi strategi bisnis dan kinerja manajerial. Data dalam penelitian diperoleh dari hasil kuisioner yang disebarkan kepada 52 manajer atau pengelola UKM di Cikarang. Structural Equation Modelling digunakan sebagai analisis dengan bantuan software Smart PLS versi 3.0. Strategi bisnis tidak berpengaruh langsung terhadap kinerja manajerial UKM di Cikarang melainkan dimediasi melalui komitmen manajer. Abstract The right business strategy will encourage managers' commitment to contribute more in supporting the success of managerial performance. Research focuses on the role of organizational commitment as a mediator of business strategy on managerial performance. The data in this study were obtained from the results of a questionnaire distributed to 52 managers or managers of UKM in Cikarang. Structural Equation Modeling is used as analysis with the help of Smart PLS software version 3.0. Business strategy does not directly affect the managerial performance of SMEs in Cikarang but is mediated through managerial commitment.]]>
<![CDATA[Peran Kepuasan dalam Memediasi Pengaruh Persepsi Nilai Pasca Pembelian Terhadap Minat Beli Ulang Pengguna Vending Machine Blue Mart: (The Role of Satisfaction in Mediating the Effect of Post Purchase Value Perceptions on Purchase Intention of Blue Mart Vending Machine Users) ]]>
<![CDATA[Bayu Umara]]>;
<![CDATA[Dudy Suryadi]]>;
<![CDATA[Septi Isnaeni]]>;
<![CDATA[Gita Yulianti]]>;
<![CDATA[Yulia Tumini]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.148
<![CDATA[Every company strives to be able to attract consumers, starting with growing interest in buying. There are various ways to do it, one of which is done by Blue Mart, namely by providing a vending machine. Consumers are expected to have a good perception of value based on the experience or information of other parties who have made purchases through vending maching. This study aims to analyze the effect of perceived value on repurchase interest directly and indirectly through consumer satisfaction. The research was conducted by distributing questionnaires via google form during November 2020 to Vending Machine Blue Mart consumers. The questionnaires that were collected and met the criteria as research data were 186. Structural Equation Modeling using AMOS Version 23 was used to analyze the data. The research findings show that the perception of post-purchase value affects consumer repurchase interest in Blue Mart using vending machines directly or indirectly mediated by consumer satisfaction.]]>
<![CDATA[The Determinant of Profit Sharing Financing in Islamic Banking ]]>
<![CDATA[Yuridistya Primadhita]]>;
<![CDATA[Anggraita Primatami]]>;
<![CDATA[Susilowati Budiningsih]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i01.149
<![CDATA[Pembiayaan bagi hasil bank syariah terbagi dalam bentuk pembiayaan mudharabah dan musyarakah yang didasarkan pada skema profit sharing atau revenue sharing. Skema ini sangat berbeda dengan kredit pada bank konvensional yang berbasis bunga. Tujuan penelitian adalah untuk menganalisis pengaruh dana pihak ketiga (DPK), financing to deposit ratio (FDR), dan non performing financing (NPF) terhadap pembiayaan bagi hasil perbankan syariah di Indonesia. Penelitian terdiri atas 37 observasi meliputi periode September 2017 sampai dengan September 2020. Data dianalisis dengan metode regresi linier berganda. Penelitian menghasilkan temuan DPK dan FDR berpengaruh positif terhadap pembiayaan bagi hasil, sementara NPF berpengaruh negatif terhadap pembiayaan bagi hasil. Semakin rendah risiko bank, semakin tinggi pengumpulan dana nasabah, dan semakin besar rasio penyaluran pembiayaan berpengaruh terhadap peningkatan penyaluran pembiayaan berbasis bagi hasil pada perbankan syariah di Indonesia. Abstract Profit-sharing financing in Islamic banks is divided into mudharabah and musyarakah financing which is based on a profit-sharing or revenue sharing scheme. This scheme is very different from interest-based credit at conventional banks. This study aims to analyze the impact of third party funds (DPK), financing to deposit ratio (FDR), and non-performing financing (NPF) on the profit-sharing financing of Islamic banking in Indonesia. The study consisted of 37 observations covering the period September 2017 to September 2020. Data were analyzed using multiple linear regression methods. The results of the study showed that TPF and FDR had a positive effect on profit-sharing financing, while NPF had a negative effect on profit-sharing financing. The lower bank risk, the higher collection of customer funds, and the higher financing distribution ratio have an effect on increasing the distribution of profit sharing based financing in Islamic banking in Indonesia.]]>
<![CDATA[Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Kepercayaan Sebagai Variabel Intervening Pada Marketplace Tokopedia: Factors Affecting Purchase Decisions Through Trust As Intervening Variables In Marketplace Tokopedia ]]>
<![CDATA[Ratno Wijaya Kusuma]]>;
<![CDATA[Tio Ban]]>;
<![CDATA[Robert Yan]]>;
<![CDATA[Muhamad Guntur]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 02 (2021): Ekomabis Edisi Juli 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i02.184
<![CDATA[Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis online yang terus maju pesat di era modern saat ini ditandai dengan banyak munculnya pesaing-pesaing baru di dunia bisnis oline (Marketplace). Tujuan penelitian ini untuk mengetahui seberapa pengaruhnya tingkat persepsi promosi, kualitas informasi, dan keragaman produk melalui kepercayaan terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah kuantitaf untuk populasi dan sample adalah pengguna aplikasi Tokopedia di kabupaten Bekasi dengan jumlah sampel 106 responden dan untuk analisisnya menggunakan metode Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS). Hasil menunjukan bahwa variabel kepercayaan dapat memediasi persepsi promosi dan kualitas informasi dengan hasil yang positif dan signifikan terhadap keputusan pembelian. This research is motivated by the rapid growth of online businesses in the modern era today is characterized by many new competitors in the business world oline (Marketplace). The purpose of this study is to find out how influential the level of perception of promotion, quality of information, and diversity of products through trust in purchasing decisions. The method used in this study is quantifiable for the population and the sample is a tokopedia application user in Bekasi district with a sample number of 106 respondents and for its analysis using the variance-based Structural Equation Modeling (SEM) method, Partial Least Square (PLS). The results show that trust variables can mediate the perception of promotion and quality of information with positive and significant results on purchasing decisions.]]>
<![CDATA[Peran Kepemimpinan Transformasional dan Kepuasan Kerja Terhadap Niat untuk Tinggal dengan Keterikatan Kerja sebagai Mediasi: The Role of Transformational Leadership and Job Satisfaction on Intention to Stay with Job Engagement as Mediation ]]>
<![CDATA[Yuhaning Praborini]]>;
<![CDATA[Thoha Asaroni]]>;
<![CDATA[Mohamad Naim]]>;
<![CDATA[Youdho Febriano]]>
<![CDATA[ EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 02 (2021): Ekomabis Edisi Juli 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Pelita Bangsa ]]>
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DOI: 10.37366/ekomabis.v2i02.185
<![CDATA[Niat untuk tinggal di dalam perusahaan dipengaruhi oleh beberapa faktor diantaranya kepemimpinan transformasional dan kepuasan kerja. Kepemimpinan yang baik dan ada nya kepuasan karyawan akan meningkatkan keinginan untuk tinggal didalam perusahaan, dan hal tersebut akan diperkuat dengan adanya keterikatan terhadap pekerjaan. Penelitian ini untuk mengetahui pengaruh kepemimpinan transformasional dan kepuasan kerja yang dimediasi oleh keterikatan kerja terhadap niat untuk tinggal. Penelitian menggunakan pendekatan kuantitatif dengan sampel karyawan PT. AW Indonesia di Cikarang sebanyak 55 orang. Analisis menggunakan model struktural diolah software SMARTPLS 3.0. Hasil penelitian ini terdapat pengaruh tidak langsung antara variabel Kepemimpinan Transformasional, Kepuasan Kerja, Keterikatan kerja terhadap Niat untuk Tinggal. The intention to stay in the company is influenced by several factors including transformational leadership and job satisfaction. Good leadership and employee satisfaction will increase the desire to stay in the company, and it will be strengthened by an attachment to the job. This research is to find out the effect of transformational leadership and job satisfaction mediated by work attachment to the intention to stay. The research used a quantitative approach with a sample of 55 employees of PT AW Indonesia in Cikarang. Analysis using structural models processed SMARTPLS 3.0 software. The results of this study have an indirect influence between the variables of Transformational Leadership, Job Satisfaction, Work Attachment to the Intention to Stay.]]>
