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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 129 Documents
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Advocacy of violence against women through the implementation of cyber public relations at the Rifka Annisa women's Crisis Center Felicciana Yayi Amanova; Kristina Andryani
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7612

Abstract

This research examines the implementation of Cyber Public Relations at the Rifka Annisa Women's Crisis Center (Rifka Annisa WCC) in advocating public awareness of violence against women. This study aims to identify the obstacles Rifka Annisa WCC faces in managing Cyber Public Relations activities, analyze how they address those obstacles, and examine the impact of Cyber Public Relations implementation on advocacy of violence against women.. This research employs a qualitative case study method through observation and in-depth interviews with Rifka Annisa WCC's media officer. The study objectives are presented using the concepts of Cyber Public Relations and Social Media. The study results found that the lack of human resources in managing social media hindered Rifka Annisa WCC in optimizing Cyber Public Relations activities to advocates public awareness. To address this obstacle, Rifka Annisa WCC focuses on using Instagram as an online advocacy tool. Furthermore, the application of Cyber Public Relations in Rifka Annisa WCC's advocacy activities had a significant impact on aspects of community literacy regarding the discourse on violence against women, as well as changes in the behavior of victims of violence and the larger community in responding to violence against women.
Visual narrative of the pandemic as a form of health communication in the digital age Sabri Sabri; Vani Dias Adiprabowo
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7670

Abstract

Many disease information problems are caused by a lack of knowledge and public misunderstanding of health information. Health communication includes disseminating health information to the public to achieve healthy living behaviours, creating awareness, changing attitudes and providing motivation for individuals to adopt recommended healthy behaviours to be the main objectives of health communication. This study aims to analyze the use of visual narratives in health promotion during a pandemic that focuses on non-technical aspects. In addition, knowing the health promotion strategy includes visuals, communication, and media. The research method used is qualitative. This research tries to understand phenomena in their natural setting and context, namely that researchers do not try to manipulate the observed phenomena. The data collection method in this study is observation and literature study. In this research procedure, the first stage is planning, the second stage is field data study and data analysis, and the third stage is drawing conclusions. The results showed that the Ministry of Health, through the Directorate of Health Promotion and Community Empowerment, has prepared integrated promotional facilities, including publication, print, and audiovisual media. This promotional tool is a website that can be accessed to view and download promotional media. Visual narratives are selected very comprehensively based on field data obtained from regions in Indonesia. The ignorance of health promotion workers causes the error in the use of narratives in the health promotion media in making promotional means for information of a local nature. Due to the lack of knowledge of the health promotion team in the region in choosing the right narrative for the promotional media used.
Unhealthy weight control practice and related factors among female public college students in Harari Regional State, Ethiopia, 2019 Arif Hussen Jamie; Abdusemed Mohammed Ahmed
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7723

Abstract

The aim of this study was to determine the magnitude of unhealthy weight control practice and related factors among female college adolescents in Harari region. A school based cross-sectional study was conducted among 290 female college adolescents who were randomly selected from two government colleges. A pre- tested self-administered questionnaire was used. Measurement was taken to calculate Body Mass Index. Data was entered, cleaned and analyzed using SPSS version 20. Anthropometric. In this study, the odds of getting engaged in unhealthy weight control practice was 7.21 times higher among those within perceived overweight group than adolescents in perceived normal weight group, [AOR =7.2; 95% CI =1.2-27.9]. Furthermore, female adolescents within dissatisfied group for middle torso had 1.43 times higher odds of getting engaged in unhealthy weight control practice than those within satisfied group, [AOR=1.4; 95% CI=1.1-1.9]. The findings of this study gave insight on the prevalence of unhealthy weight control practice among female college adolescents in Harari regional state. The study also have got significant association between perceived overweight, middle torso dissatisfaction and engagement in unhealthy weight control practice within the last 30 days among female college adolescents in Harari regional state.
Exploring the roles of Special Schools' principals in Student quality improvement: A case study of Special Schools Muhammad Sahuddin sahuddin; Cheng Jinkuan Cheng Jinkuan; Verawati Verawati
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.8281

Abstract

This qualitative research aimed to explore the principal's role in improving the quality of students at the Southwest Aceh public special school. In particular, this study discusses the role of school principals as educators, managers, administrators, supervisors, leaders, innovators, and motivators in improving student quality with the main research question what is the role of school principals in improving student quality? This research was conducted using a case study design. Data was collected through in-depth interviews with school principals, supervisors, vice principals, and teachers, as well as observing and reviewing existing documents and literature on the role of the principal. The research findings reveal the school principal's role in improving students' quality, namely that the principal cares about harmonization with students, guides, provides motivation and creates learning programs and skills that can improve student quality. In addition, the results of this study also found that the school principal also administered the data of tipped students and provided rewards and punishments for students who violated school rules. In addition, the findings of this study also found that there were obstacles to improving student quality, namely the management of students in the teaching and learning process united in one class, not based on disabilities. Students mixed with deaf, mentally retarded, disabled, and autistic students are in one class taught by one class teacher, so the achievement of learning objectives is very difficult to realize, and the teacher is very difficult to handle students. The findings from this study have significant implications for the role of school principals in improving student quality because school principals are the most crucial element in schools for improving student quality. Therefore, this study recommends increasing the role of school principals in improving the quality of students for the benefit of Indonesia as a whole.
Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Iqbal Nur Aswad; Prayudi; Christina Rochayanti
COMMICAST Vol. 4 No. 2 (2023): September - List of Accepted Papers
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Abstract

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.
Analysis of visual elements in Barbie movie posters Rosyta Pua Wa Ode
COMMICAST Vol. 4 No. 2 (2023): September - List of Accepted Papers
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8717

Abstract

As a means of promoting a movie, posters are usually short, clear, concise, and attention-grabbing, and visual elements such as illustrations of movie scenes are dominant. The meaning of a movie poster is formed through visual elements in such a way. The analysis conducted on this Barbie poster aims to find out the cause of the elements in this Barbie poster. This research uses qualitative research methods with descriptive analysis. In this research, most of the data collected are in the form of images, words and sentences where these data have meaning and can achieve a more real understanding than numbers or frequencies. To collect data for this research, researchers used observation and recording techniques. The typography used on the "Barbie" poster is Bartex font. The visuals on the Barbie poster are Barbie and Ken. The blue color on the poster illustrates the meaning of loyalty and trust in the characters in the Barbie movie. The use of pink in this Barbie poster is because Barbie is always synonymous with pink, the pink color also describes feminism in Barbie. The layout used in this Barbie movie poster is symmetrical, meaning that the visual weight of the design elements is spread evenly horizontally, vertically, and radially. From the explanation above we can conclude that movie posters play an important role in promoting this Barbie movie, as for the analysis carried out on this Barbie poster aims to find out what is caused by the elements in this Barbie poster.
The The construction of China-ASEAN Zhuang and Thai language culture converged community in the context of the belt and road initiative Bai Long; Hok Liheng; Luong Kim Phuong
COMMICAST Vol. 4 No. 2 (2023): September - List of Accepted Papers
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8851

Abstract

Thailand,other Belt and Road country, exists linguistic phenomenon that its official Language which is Thai language and Zhuang language are on the isogeny and dissimilation. With a history behind Zhuang and Thai language,historic culture of Bai Yue ancestors are traced to the same origin. The relevance of two languages and culture of identical source need to be further studied. Zhuang and Thai language consensus in the cultural field is cultural practice of community with shared future for mankind consciousness. Transnational cultural blend maintain the minority culture vitality and extend potential influence of Zhuang and Thai language. Two countries,therefore, comply with the Belt and Road Initiative constructing Zhuang and Thai language culture community. Tracing back historical memories of nation and creating integration of language and culture are striven for greatest common cooperation in order to promote a sense of community between Zhuang and Thai nations and protect unique language culture symbol of Zhuang and Thai nations. Only in this way can the discourse power of Zhuang Language promote under expansively continuous transnational horizon, cultural transmission and dialogues among civilizations speed up and Chinese stories of Zhuang tell excellently.
Commodification of women in Sido Muncul advertisement Sido Susu Ginger drink Ariel Tatum version Galang Anggit Laksono; Gibbran Prathisara
COMMICAST Vol. 4 No. 2 (2023): September - List of Accepted Papers
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8895

Abstract

This study aims to determine the indications that refer to the commodification of women contained in YouTube advertisements. Women in the media become indispensable for the capital owners because they can be an exchange value; this cannot be separated from the role of advertisers. This research used qualitative research with the content analysis method. The research was conducted by observing the Sido Susu/Sido Muncul advertisement of the Ariel Tatum version from each shot. The result of this research shows that there is an element of commodification of women in the Sido Susu advertisement of the Ariel Tatum version; the advertisement has shown the beauty of women's bodies, which has been exploited by the capital owners and advertisers. Advertisement in the media cannot be separated from the interests of the company because the company certainly wants to look for profit, but women here have been used as objects that are utilized as if women can become an exchange value.
The role of FIFA World Cup Qatar 2022 brand ambassador: An analysis of Ghanim Al Muftah in promoting inclusive engagement Naurah Lisnarini; Aulia Holaw Rizana
COMMICAST Vol. 4 No. 2 (2023): September - List of Accepted Papers
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8996

Abstract

Many ways exist to promote and increase awareness of products, one of which is through collaboration with celebrities or well-known figures to become brand ambassadors. Collaboration with brand ambassadors is a form of communication carried out by a brand or event to convey messages and information to the audience regarding the content of the message. This research was conducted with the aim of understanding the role of Ghanim Al Muftah as a brand ambassador in introducing the inclusive FIFA World Cup 2022. The research method used was descriptive qualitative, employing a case study and literature review method. The results obtained in this study show that Ghanim Al Muftah's role as a brand ambassador has garnered a positive response, had a beneficial impact, and effectively conveyed awareness of the inclusivity aspect to the audience.

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