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Antonius Satria Hadi
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antonius_satria@widyamataram.ac.id
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Universitas Widya Mataram KT III/237, Jalan nDalem Mangkubumen, Kadipaten, Kraton, Kota Yogyakarta 55132 Indonesia
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INDONESIA
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Published by Universitas Widya Mataram
ISSN : 27748790     EISSN : 27748804     DOI : https://doi.org/10.37631/e-bisma.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Tujuan dari publikasi Jurnal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) adalah untuk menyebarluaskan hasil penelitian dan pemikiran konseptual atau ide-ide yang telah dicapai di bidang manajemen, akuntansi, dan bisnis kewirausahaan. Jurnal E-BISMA mempunyai e-ISSN (2774-8804) dan p-ISSN (2774-8790) yang berfokus pada masalah utama dalam pengembangan isu-isu terkait ilmu manajemen, akuntansi, bisnis kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
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Analisis SWOT terhadap usaha mebel Karya Wijaya di Sleman, Daerah Istimewa Yogyakarta Ali Jufri; Bhenu Artha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.440

Abstract

The purpose of this study was to determine the strategy that must be applied by the Karya Wijaya furniture business in Sleman, Special Region of Yogyakarta. This strategy must be applied to stay afloat in the face of business competition. The SWOT analysis has identified the strengths, weaknesses, opportunities, and threats of Karya Wijaya's furniture business in Sleman, Special Region of Yogyakarta. Its strengths lie in production, marketing, management and personnel. The weaknesses lie in inadequate equipment and there is no specific standard for the payment system. Opportunities that are owned, namely the market share for furniture is very open. The existing threat is the low capacity of the technology used, especially information technology. To be better known to the public, Karya Wijaya's furniture business must enter the marketplace and do online advertising and marketing.
Studi eksplorasi entreprenurial intention berdasarkan Theory of Planned Behavior dan Theory of Entrepreneurial Event pada mahasiswa Institut Informatika dan Bisnis Darmajaya Stefanus Rumangkit; Sri Rahayu; Yan Aditiya
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.454

Abstract

One of the goals of IIB Darmajaya is to become an Entrepreneurial University, which is included in one of the indicators of a world-class university. This research aims to determine the forming factors that can increase students' desire to become entrepreneurs. This study is important because the output of this research is to know the driving factors that exist in students becoming entrepreneurs. The population of this research is students who have taken technopreneur courses totaling 1104 students. The sample used was 92 students. The data analysis method used is the multiple linear regression analysis methods. Based on the results of hypothesis testing, it was found that Self-Efficacy, Subjective Norms, Perceived Desirability, Perceived Feasibility, and Propensity To Act affected Entrepreneurial Intention. This means that to increase Entrepreneurial Intention, students need to pay attention to the constituent variables, namely Self-Efficacy, Subjective Norms, Perceived Desirability, Perceived Feasibility, and Propensity To Act
Pengaruh tata letak gudang terhadap kelancaran distribusi barang ke konsumen di kantor cabang alfamart Kotabumi. Anisa Utami; Vicky F. Sanjaya
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.513

Abstract

 PT. Sumber Alfaria Trijaya, Tbk (AMRT) is engaged in the retail distribution of consumer goods through the operation of the "Alfamart" minimarket network. The mini market network consists of mini markets, has direct ownership and is based on a franchise agreement. Special goods, namely domestic goods, several types of goods distributed by PT during the processing. Sumber Alfaria Trijaya, Tbk, namely cosmetics, food, non-food, daily necessities, etc. One way of distributing goods to consumers is warehouse management. This study uses a qualitative method. The population in this study were warehouse employees of PT. Sumber Alfaria Trijaya, Tbk Kotabumi branch. The data collection technique used was a questionnaire, which gave 10 questions to each respondent, then processed the data through SPSS statistical analysis. The result is that the layout of the warehouse has a positive and significant effect on the stability of the distribution of goods to consumers..  
Analisis kelayakan pemanfaatan lahan Desa Rowoboni sebagai wisata kuliner Aisyah Aini; Ira Aprilia; Meyla Eka Ningtyas; Imanuel Madea Sakti
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.520

Abstract

Tujuan penelitian ini adalah untuk mengetahui kelayakan pembangunan wisata kuliner yang terdapat pada lahan kosong milik Desa Rowoboni, Kabupaten Semarang. Untuk memperoleh data, penelitian ini menggunakan sumber data primer melalui wawancara dengan pihak desa dan penyebaran kuesioner kepada 50 responden, serta data sekunder berupa publikasi terkait penelitian. Penelitian ini dianalisis dengan metode deskriptif dengan menganalisis aspek pasar dan pemasaran, teknis, manajemen, hukum, keuangan, dan lingkungan. Hasil analisis dari aspek pasar adalah mayoritas narasumber sangat tertarik akan dibangunnya wisata kuliner di area tersebut karena didukung alam sekitar. Aspek teknis menunjukkan bahwa adanya proyek ini akan memberikan fungsi rekreasi, ibadah, dan terdapat fasilitas penunjang melalui tersedianya gazebo, toilet, mushola, dan spot foto. Berdasarkan analisis aspek manajemen, pembangunan proyek melalui BUMDes Tirto Kencono akan memberikan dampak bahwa pengelolaan proyek akan lebih profesional dan tertata dengan baik. Dalam aspek hukum, BUMDes Tirto Kencono menyatakan mampu memenuhi syarat dalam hal pendirian badan usaha, izin prinsip, izin lokasi, izin bangunan, dan izin penggunaan lahan Aspek keuangan yang dianalisis melalui perhitungan NPV, IRR, dan PP menunjukkan bahwa proyek layak untuk dijalankan. Dalam aspek lingkungan menunjukkan bahwa penyediaan tempat sampah yang terpisah sesuai jenis, organik dan anorganik, akan membuat pengelolaan sampah menjadi lebih baik. Rencana pembangunan wisata kuliner ini dapat disimpulkan memenuhi semua aspek studi kelayakan proyek.
Analisis studi kelayakan pembangunan sport center di area lapangan Tambakboyo Kecamatan Ambarawa Kabupaten Semarang Komala Inggarwati; Amanda Salsabila Hadi; Marino Firaj Kausar; Mei Prihatiningsih
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.527

Abstract

A healthy lifestyle is human necessity to maintain health and fitness. Therefore, the community requires sports facilities. The field area in Tambakboyo is a suitable location for sports center facilities considering that there are no sports facilities for the local community. This sports center considers several aspects, they are technical aspects, management aspects, financial aspects and environmental aspects. By combining quantitative and qualitative data, also descriptive research methods, it was found that the analysis of the market aspect of the sports area development project shows that Tambakboyo field has the potential to become a sports center. The analysis of the technical aspect shows that the location is quite strategic. The management, financial and environmental aspects show that the plan of building a sports area proved feasible to be realized with the expectation of improving the welfare and health level of the local community.
Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention Bunga Alfausta Amallia; Mohamad Irhas Effendi; Abdul Ghofar
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.113

Abstract

The environment is currently of concern because it has been damaged, this is greatly influenced by human life so that it encourages changes in consumer behavior to become more aware of the environment and interested in buying green products. This study aims to determine and analyze the role of attitude as a mediator and the effect of green advertising, green brand trust and attitudes towards green purchase intention. Data collection instruments used a questionnaire and obtained a sample of 118 respondents using a purposive sampling technique. Data were analyzed using descriptive and quantitative statistical analysis. Research using PLS-SEM analysis tools using the Smart PLS software program 3.2.8. The results showed that green advertising, green brand trust and attitude towards green product variables had a significant and positive influence on green purchase intention and green product attitude variables fully influenced the green advertising variable, green brand towards green purchase intention.
Pengaruh investasi asing langsung terhadap emisi CO2 dan produk domestik bruto di Malta Ali Jufri; Bahri
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.524

Abstract

Foreign direct investment (FDI) is a flow traditionally associated with the transfer of knowledge, technology, and management practices, and systems from the multinational company's home country to the host country. The relationship between FDI, CO2 emissions and economic growth has been explored from many aspects, as described in previous studies. The purpose of this study was to determine the effect of foreign direct investment on CO2 emissions and gross domestic product in Malta. This research using quantitative methods and uses regression analysis. The sampling method used is purposive sampling, with available data criteria. This research data is taken from the World Bank website for the period 1970-2018. The variables in this study are foreign direct investment (FDI) as independent variables, and CO2 emissions (CO2) and gross domestic product (GDP) as dependent variables. The results of data analysis show that foreign direct investment has a significant positive effect on CO2 emissions and gross domestic product in Malta. Suggestions for further research are to examine other variables related to foreign direct investment, such as exports and political aspects.
Menentukan harga jual warung makan Sunda Chicken berdasarkan metode full cost pricing Dojeng Meisi Koo; Agus Munandar
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.534

Abstract

This study aims to help analyze the selling price at the Sunda Chicken food stall. In accordance with interviews conducted by the author, the Sunda Chicken food stall suffered losses due to the instability of raw material prices. This is because the Sunda Chicken food stall does not set a selling price based on production costs, but is adjusted based on market prices and consumer desires. Therefore, the author uses the full cost pricing method to calculate the new selling price as a form of solution offered to the Sunda Chicken food stall. Full cost pricing is one of determining selling price methods based on production costs and the percentage of expected profit. The author uses qualitative methods in the preparation of research journals, namely doing calculations based on data obtained from the owner of the food stall. The results of the research show that there is a difference in the selling price between the initial price of the Sunda Chicken food stall and the new price after calculating the full cost pricing method.
Analisis sosial ekonomi masyarakat terhadap pemanfaatan taman lindung hutan mangrove di Desa Sidodadi Kec. Teluk Pandan Kab. Pesawaran Lampung Ahmad Ersan; Anista Rahmawati; Dania Hellin Amrina
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.535

Abstract

Mangrove forests hold important benefits for the environment and socio-economic community living around mangrove forest protected park areas. The existence of a mangrove forest protected park in the area is an added value to the area, in addition to being a tourist spot for the community, the existence of this mangrove forest can also reduce abrasion on the coast. And also with the existence of this mangrove forest, it can be one of the incomes of the surrounding community. However, it does not solve poverty because of inappropriate income. In this mangrove area, there are not only professional fishermen from the surrounding community, but some are gardening and farming as well as trading, some even work in offices and civil servants. The mangrove forest protected park was established around 2016/2017 which was funded by PT Japfa and of course assistance from the government. With the existence of this mangrove forest protected park area, it is hoped that it will become an example for the community about the importance of protecting the environment and surrounding sustainability, thereby minimizing the indiscriminate felling of trees which can actually become a natural disaster for the community around the area.
Pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian mie instan merek Indomie Nikmah Baqiyyatus Shalihah; Oktami Imtihani MK; Tri Wulandari; Rizki Hidayat; Andi Prayoga
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.735

Abstract

This research was conducted to determine the effect of product quality, price, and promotion on purchasing decision at instan noodle Indomie brand. This research is the result of a survey to students in Lampung. The sample use is 70 respondents. The process of distributing questionnaires to respondents was carried out online. This research method is quantitative and the technique used is a purposive sampling. This research uses test data validity and reliability tests. This research was analyzed with Smart PLS program. This results of the analysis obtained show that the product quality, price, and promotion variable has a positive and significant effect on purchasing decision instan noodle Indomie brand. And the price variable is the most dominant on purchasing decisions compared to other variable.

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