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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 101 Documents
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PENGARUH NILAI TERHADAP-TERHADAP KETANGGUHAN (RESILIENSI) Bay Dhowi; Esther Widhi Andagsari
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5971

Abstract

Fokus dalam artikel ini adalah pengujian hubungan struktural antara nilai dan resiliensi. Secara teoritis, gagasan resiliensi tidak hanya mencakup kemampuan untuk bangkit dari kegagalan, tetapi juga mencakup ketahanan dalam menjalani sesuatu yang diyakini dan dijalani. Pertumbuhan dan perkembangan ketangguhan terkait dengan values yang dianut oleh individu. Value yang dimaksudkan dalam penelitian ini mengacu pada pemikiran Schwartz yang terbagi dalam lima dimensi. Populasi penelitian ini adalah mahasiswa Universitas Bina Nusantara. Sedangkan penarikan sampel dilakukan dengan teknik convenient sampling. Jumlah sampel yang dilibatkan dalam penelitian ini sendiri adalah 150 orang mahasiswa yang didasarkan pada stabilitas data dalam analisis yang menggunakan structural equation modelling (SEM). Hasil analisis menunjukkan bahwa empat dimensi dalam nilai (openness to change, conservation, self-transcendent dan self-enhancement) memiliki hubungan struktural positif yang signifkan dengan ketangguhan (resiliensi). Semakin kuat openness to change, conservation, self-transcendent dan self-enhancement ini, maka akan diikuti dengan meningkatnya resiliensi. Berbeda dengan dengan empat aspek dalam value yang lain, aspek hedonism memiliki tidak memiliki hubungan structural yang tidak signifkan dengan ketangguhan (resiliensi). 
POLITIC GOES DIGITAL, SO WHAT? A REVIEW ON INTERNET POLITICS Irmawan Rahyadi
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5972

Abstract

This article explores and mobilises the concept of ‘internet politics’ as an analytical entry point for understanding how politics emerge in the digital media world targeted to the public conversation and constituents believe to promote engagement and participation. Understanding political communication to public in digital platform is strategic in a digital era where exposure to political message is inevitable. Some leading academic databases are searched within a methodology of literature review to report a review of studies on internet politics. The result shows that research in this area incline towards utilization of a specifc platform in digital world. We conclude that political communication in the digital world started in the west and followed by non-western researcher. Technological advancement makes possible for people to communicate and gather virtually as in social media platform, thus any digital platform accessible for a substantial number of people is a potential channel for political communication where further research in this area needs to be directed.
ANALISA PERBEDAAN MANAJEMEN AKTIVA TETAP DALAM MYOB DAN ACCURATE V4 Eka Novianti
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5973

Abstract

Studi ini membahas mengenai pengelolaan aktiva tetap dalam dua software akuntansi yang dikenal masyarakat umum MYOB Premier dan Accurate 4. Tujuan penulisan adalah untuk memandu penggunaan aplikasi akuntansi dalam mengelola aktiva tetap sejak awal pengadaan sampai pelaporan. Pembahasan dua jenis aplikasi diharapkan juga dapat memberikan solusi kepada user dalam melakukan pemilihan aplikasi akuntansi yang akan digunakan. Masing-masing software tersebut memiliki cara berbeda dalam mengelola aktiva tetap, mulai dari pembelian sampai mengelola penyusutan dan pelaporan aktiva tetap yang disajikan secara lengkap dan cepat sesuai kebutuhan manajemen dalam mengambil keputusan.
HYPERMEDIA DEVELOPMENT AS SELF-REGULATED LEARNING RESOURCES FOR HIGH SCHOOL ENGLISH DEBATING TRAINING Ubaidah Ubaidah
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5974

Abstract

This research was aimed to develop Hypermedia as an alternative learning resources that support self-regulated learning implementation for English Debating Training in Highschool. The product was developed by the framework of web-based learning environment development model. To ensure the effectivity of the product, hypermedia was tested on formative and sumative evaluation involving expert, teacher, and students as participants. At the end of the study, the product was found effective which is indicated by (1) 80% of students often use this hypermedia at their home as self-regulated learning resources, (2) the improvement of students debating knowledge which indicated by the improvement test result by 3.3 poin, and (3) outstanding the students’ achievement of debating competencies that 50% of the students have above average debating skills after learning with hypermedia “Enjoy Your Debate!”
FANTASI KELOMPOK PENDUKUNG PRABOWO DI MEDIA SOSIAL PADA DEBAT PEMILIHAN PRESIDEN INDONESIA 2019 Laskarko Patria
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5975

Abstract

This research uses the theory of Symbolic Convergence, with the Subjective-Interpretive paradigm, with the Qualitative approach, and the Fantasy Theme Analysis method. The object of this research is the public audience/netizens who use Youtube-TVONE social media, during the broadcast of the 2019 Presidential Election Debate (Pilpres). Methods of data collection, using Observation and Documentation techniques. Netizens’ comments on Youtube social media at the time of the Debate show, are data that are the object of research. The research data is in the form of comments from netizens who are considered relevant are support presidential candidate Prabowo Subianto. The purpose of this study is to identify and interpret fantasy themes that appear in comments on Youtube. The results showed that fantasy themes that often appear in netizen’s comments are Leadership and Character. The meaning of the imagination of Prabowo’s support group is that the public wants Prabowo to be president, because he has a good character, honest, courageous, assertive, and has a leadership spirit, so he can regulate and discipline state ofcials and realize national economic independence. Prabowo’s support group was convinced that the president had to be replaced, because he did not have a leadership spirit, and the government was now considered less effective, and not pro-people. 
KAMPANYE LINTAS BUDAYA UNTUK MENGURANGI TINGKAT STRES PADA MAHASISWA PARUH WAKTU DI INGGRIS Athaya Zahra
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5976

Abstract

Contrary to numbers of labour markets in England, which have been increased presently, the mental health issue regarding work stress has become more threatening in the past fve years. Surprisingly, the dominant group is young ages between 18-29-years-old, particularly full-time students who have a part-time job or work. This circumstance is unfortunate, given the fact that young people are likely to be the key to drive the industry innovation forward. However, the core problem of this matter is current stress relief method that has been provided by a company or institution is probably less relevant to student’s culture and demands. In-depth research was conducted through secondary and primary studies, such as literature analysis; observation of DMU Mental Health Day event; online questionnaire of 50 DMU students; an interview with DMU Employability and Wellbeing staff; interviews with 3 DMU Britain students, and a focus group involving East Asia students. As a result, key fndings were revealed, including: 1) 40 out of 44 DMU full-time students who have part-time job felt stressed due to working; 2) what young people need the most when they were stressed was a short break; 3) East Asia cultures have certain treatments which helped students to get relaxed; 4) students showed less interest in joining stress management services provided by the University and preferred to resolve the problem individually due to the fact that students believe it was their personal. Through this study, ESCAPE15, a social campaign prototype was designed to examine the effectiveness of East Asian relief method in order to alleviate part-time student’s stres in England.
STRATEGI DAN PERFORMA PROGRAM KOMPAS TV DALAM MENGHADAPI PERSAINGAN TV BERITA PADA PILPRES 2019 Ebnu Yufriadi
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5977

Abstract

This research examined the program strategy and program performance of Kompas TV as a newcomer to the news TV channel in Indonesia during the 2019 presidential election (pilpres 2019). Kompas TV faces heavy competition against other news channels that have more diverse and varied programs. The research analyzed the available data supported by a number of theories and expected to be a guideline to the content selection for Kompas TV. The research focused on the program strategy of Kompas TV as a market challenger to Metro TV as a pioneer of news television in Indonesia, as well as the program performance of Kompas TV. This research used program strategy theories by Peter Pringle. Descriptive qualitative methods are applied in this research by (1) using a list of questions; (2) interviewing research and data mining managers and news executive producer of Kompas TV; (3) using secondary research such as books, journals, printed articles, and online sources. The researcher makes an answer by analyzing the collected data. The program strategy of the Kompas TV was interesting to be analyzed considering the positive results where the rating and share of Kompas TV were better than Metro TV during the 2019 presidential election.
NEGOSIASI IDENTITAS PEREMPUAN MUSLIM HIJABERS COMMUNITY: STUDI KASUS PADA BRAND RIA MIRANDA Listya Ayu Saraswati
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5980

Abstract

The rise of pious lifestyle among the middle class in Indonesia has emerged various expressions of pious identity. City areas with modern and dynamic lifestyles are now the contestation for urban identities. Middle class and urban living Muslim in Indonesia are the most active agent of representation in both production and consumption of culture and cultural products, such as fashion, and consequently become the trend setter for national and international Muslim living. By putting the focus on Muslim women in Hijabers Community, one of the most popular Muslim women organization in social media, I discuss the identity negotiation of Muslim women that is shaped and represented in Ria Miranda fashion brand. Ria Miranda, made by one of Hijabers Community founders, has been part of the community since its beginning in 2011. Ethnography study and in-depth interviews with Hijabers Community, Ria Miranda brand, and the consumers were conducted in Hijab Day events created by Hijabers Community from 2016 to 2019. Qualitative data were gathered and analyzed. In the result, I argue that Indonesia middle class urban Muslim women’s identity is continuously in flux and negotiated in between the urban identity of becoming trendy, individualistic, and modern, and the pious Islamic identity of modest, communal accepted, and pious.
ANALISIS PENGARUH ROE, UKURAN PERUSAHAAN, TINGKAT INFLASI DAN TINGKAT KURS TERHADAP RETURN SAHAM Frihardina Marsintauli
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5981

Abstract

The infrastructure development is one of the supporting factors in the movement of a economic country. For over the past four years, the government has been focus on building transportation infrastructure and utilities as they believe that expanding infrastructure can contribute to economic growth and investment later. There is an increase in companies in the infrastructure, utilities and transportation sectors from 2016 to 2018, there were an increase in 24 public companies. This proves that investment in the infrastructure, utilities and transportation sectors is considered to be very proftable for investors. The purpose in this study is to empirically study the effect of fnancial performance (Return On Equity), size, inflation rate and exchange rate on stock returns of infrastructures, utilities and communications company listed on the Indonesia Stock Exchange in observations from 2016-2018 using multiple regression method with SPSS. This study is using secondary data from Indonesia Stock Exchange (JSX) Yearly Statistics, ofcial website of Bank Indonesia, website Yahoo Finance on 2016-2018. Population research consists of 75 listed companies and fnal result with purposive sampling method for this research by using 24 companies. The hypothesis test result showed that ROE have positive influence to stock return and on the other hand there is no signifcantly influence for size’s company, inflation and exchange rate.
A PRE-TEST LOGO AND ADVERTISING “MARI KEMBALI KE DESA” SOCIAL CAMPAIGN TO MOTIVATE FIRST JOBBERS WANDERERS IN JAKARTA Vashti Trisawati Abhidana; Novi Dila Kana
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 1 No. 1 (2019): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v1i1.5982

Abstract

Urbanization in Indonesia brings a complex problem in the cities. People from the rural area perceive big city will bring more prosperity than living in their village. However, some young adults who lived in the urban area because of their work, think about to groom and grow their own village to make the community alive and make some changes. Therefore, through the social campaign “Ayo Kembali Ke Desa” created by one of the graphic design new media students (GDNM), is motivating young adults to go back to the village. In this paper is conducting a pretest for campaign logo and promotional materials that has been created, because in social campaign conducting a pre-test test is a mandatory before launching the campaign. To test the logo and advertisement materials, the researchers use the approach of Seven Steps Paul Rand Logo test and Ten Elements of Advertisement Test. Through qualitative research with focus group discussion, the campaign has good prospect gain the interest of the target audience with several adjustments, especially in logo and series of print advertisements; however, for TV commercial the visual needs more emotional approach scenes.

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