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Arjuna Subject : Umum - Umum
Articles 248 Documents
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NEGATIVE CAMPAIGNS IN SOCIAL MEDIA : A CASE OF #UnInstallTempo IN TWITTER PLATFORM AMIR SODIKIN; JUNIARA JUWITA DWI UTARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

Polarization on social media as a remain of the presidential election contestation at 2019 is still felt its impact. The supporters of both sides are confined in an algorithmic enclave. When the cover of Tempo magazine was seen as criticizing of President Jokowi, his supporters on social media were campaigned to attack Tempo. They mobilized the masses through the hashtag #UnInstallTempo. This emotional mobilization dropped the Tempo app's rating on the Google Play Store from 4.8 (scale 1-5) to 1.1 within 3 days. The Tempo attackers sought justification from fellow supporters without listening to Tempo's arguments. Finally, this condition actually gets a place in the eyes of citizens and Indonesian policy is not impossible nuanced mobocracy.
THE MEANING OF ADVERTISING 'AQUA LIFE' IN THE SEMIOTIC PERSPECTIVE OF ROLAND BARTHES ASIMA OKTAVIA SITANGGANG
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The purpose of this study was to determine the meaning of AQUA LIFE #Bijak Plastics advertising. The ad is trying to move consumers to campaign about reducing plastic waste, by using 100% recycled plastic. By using Roland Barthes's semiotic analysis method, the writer found several meaning constructions of AQUA LIFE #BijakBerplastik with 60 seconds duration. This ad not only invites consumers to contribute to continuing the good for the earth by reducing plastic waste but also reinforces the construction of its branding strategy which is reflected in two main myths: (1) Aqua's consistency in providing services and building customer loyalty; (2) Aqua's brand personality that is pure, committed and cares for the environment.
THE COMMODIFICATION OF 'JATANRAS' TELE-TABLOID PROGRAM ON NET-TV DEDE ROHALI; RENI OKTARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
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Abstract

At present crime content is one of the most explored material by NET, one of them is through the 'JATANRAS' (Crime and Violence) program. This study intends to discuss the forms of commodification that occur in the JATANRAS program. The research methodology used is qualitative, with a political economy approach that is in the realm of critical tradition. Data was collected through interviews with 'JATANRAS' Producers. The results showed that there was a commodification process in the JATANRAS program, namely the commodification of content, the commodification of audiences, and the commodification of media workers. This research also shows that this program has characteristics as teletabloids in which the dramatization of police actions and criminal acts is made as the main commodity.
FAIRNESS PRINCIPLES IN GOOD CORPORATE GOVERNANCE IN THE PELA GANDONG PERSPECTIVE VURY LILIAN ANGELA SADUBUN
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This paper is a reflective study of exploring the possibility of links or intersections between modern management concepts and the existence of local wisdom, in the management of companies. Modern management in this context is represented by one of the principles in Good Corporate Governance, namely the principle of fairness and local wisdom represented by pela gandong. The results of the reflection show that ontologically there is an intersection or intersection between pela gandong and the principle of fairness in GCG. The slice lies in the nature of fairness and pela gandong which turned out to be the same, namely discussing the issue of impartiality between communities, or between stakeholders in a corporation or company. The relation of the company and its social base in reality presents conflict as possible and necessary. If it is not then 'equal', the conflict can be prolonged. Essentially it can be seen how in a pela or bond, it cannot be partial because it has been bound together in a fraternal frame. While in corporations / businesses, fairness can be present in its impartial face also when dealing with shareholders who are certainly quantitatively stranded in the amount of shares they contribute to the company. Can be absorbed if finally there is an intersection between the two in the management of the company.
EFFECT OF MESSAGE IN HEALTH COMMUNICATION: THE CASE OF VACCINE CAMPAIGN 'MR' 'MINISTRY OF HEALTH REPUBLIC OF INDONESIA ANDHIKA KURNIAWAN PONTOH; FARRAH MARDIATI SOEHARNO; MUTIA ADIA RISIAD
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

Public health campaign messages are intended to influence public attitudes and behavioral beliefs about health consequences. The operational formula for creating persuasive messages is health vulnerability multiplied by severity, using a loss framework to motivate the public to change behavior for healthy living. This paper intends to analyze the persuasive message of the MR vaccine campaign and see the response that occurred in the community to the health campaign. This paper attempts to examine the process of community social assessment that results in a response of rejection and a boomerang effect on campaign messages. This paper concludes that the negative boomerang effect on the MR Vaccine campaign carried out by the Indonesian Ministry of Health is largely due to the ego involvement of key figures or opinion leaders that influence the perceptions and behavior of the audience receiving the message. Opinion leaders in this case are religious institutions such as MUI which publishes findings on the content of MR vaccine. The boomerang effect that occurs is the contrasting attitudes and behaviors of the audience of campaign message recipients who have anchor positions / principles that are opposite and far from the contents of the MR Vaccine campaign message.
LIBRARY AS AN ASPECT OF SUPPORTING OF LITERATURE LEARNING: (The Indonesian Education Character in the Era of the Industrial Revolution 4.0 At The Socio Educational Perspective) BAKHTIYAR
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The research aims to describe the role of the school library as a major supporter of literary learning in character formation. The object of research is focused on the role of libraries in supporting literary learning. The scope of research focuses the role of libraries in supporting character education. The essence of the library as a component of the education system supports learning with information services. Analyzing required critical thinking realistically apply the conceptual using the historical approach. Primary information sources are considered primary data. Collecting data utilizing library research, reading various literature subjected to the role of libraries, learning literature to form characters. Qualitative descriptive analysis by analyzing various collections of theoretical, research and non-research libraries. Valid analysis uses content analysis, to analyze the meaning of the role of library concepts, literary learning, character building, through the empowerment of library services and the application of literary learning activities. Observation is used to support the construction of theory. All successes in literary education in the formation of character in industrial times 4.0, the essence always depends on the role of the library.
IMPLICATION OF STORYTELLING THROUGH THE UTILIZATION OF PRIMA LIBRARY SERVICES AS ASPECT OF STRENGTH OF LITERATURE LEARNING FOR CHILDREN'S DEVELOPMENT IN EDUCATIONAL SOCIOLOGY PERSPECTIVE BAKHTIYAR
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 02 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The purpose of the study is to describe; (1). Storytelling implications for child development. The object of research-based discussion is fundamental about content storytelling to foster student interest in reading through the use of library collections. This research focuses on the manifestation of excellent service manifestations because storytelling is also an existing activity and is one form of library service. This research can be called a characteristic historical approach, which is critical research using primary data which is the main information. Collecting data is library research, through the reading activities of various literary literature subjected to, the use of library collections and children's interest in reading, the role of teachers and librarians in children's education. Analysis of research is descriptive qualitative and comes from a variety of reading materials. Content analysis is used to analyze the meaning of storytelling conceptualization, reading interest and the use of library collections. Careful observations are made in the library and classroom, to support constructing the theory. The results of the research implications of storytelling are very influential for children's development.
DEVELOPMENT OF LEARNING MODULES BASED ON PROJECT BASED-LEARNING TO IMPROVED STUDENT’S ABILITIES TO SPEAK ENGLISH SILVIA EKASARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 03 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -JUNE EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This research is to design an English based learning module for project-based learning. Teaching material and training assignments are provided, designed for English subjects so that they are easy for students to understand and the context is adapted to students' daily lives. This approach is expected to enable students to improve their cognitive and psychomotor levels in English language learning and focus on how to observe and understand the modules presented. The development model uses the ADDIE model. The development procedures carried out following the ADDIE design, the steps are: 1. Analysis; 2. Design (design); 3. Development (development); 4. Implementation (implementation); 5. Evaluation (evaluation). Module development by showing the existing criteria and procedures is quite effective. Teachers and students at the time of the field test gave a positive assessment of the learning modules that were developed. Based on the test results it can be concluded that both the results of expert validation and field trials that the quality of the Project Based-Learning English Based Learning Module is good and very effective for increasing the cognitive and psychomotor levels of students
TOWARDS A THEORY OF LIBRARY VALUES: EXPLORING AND GIVING LIBRARY VALUES AS AN EFFORT TO IMPROVE THE IMPROVEMENT AND STRENGTHENING OF LIBRARY IMAGES IN A CULTURAL SOCIO PERSPECTIVE BAKHTIYAR
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 03 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -JUNE EDITION
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Abstract

Research intends to describe the values ​​contained in the library. The research object is a form of in-depth study, a detailed discussion of content management to explore and describe library values ​​as an effort to improve and strengthen the library's image. Research includes focusing on the realization of management achievement of improvement and strengthening of the library's image through the application of library values. Research is an analysis of the critical thinking of reality to the applicative conceptualization of historical developments that have taken place and are taking place, methodologically called a historical approach characterized by critically investigating the progress of a term or thought. Library research data search techniques, conducting a study of various reading materials, with subjects exploring, describing library values, enhancing, strengthening the image of the library and its application in various dimensions of librarianship. Analysis is carried out through qualitative descriptive analysis, which is analysis that departs from various studies, reviews of various library materials containing theoretical, research and non-research. Content analysis is used to analyze the meaning of the conceptualization of digging, describe the values ​​of the library and its application to the world of librarianship. Daily observations on library activities are empowered to support the construction of theory. The results of the study showed that the values ​​of the library had a very dominant influence on the image of the existence of the library as a public service institution.
TOWARD THE DESIGN OF VILLAGE INFORMATION SYSTEMS AS A VILLAGER COMMUNICATION MEDIUM TOPAN SETIAWAN; DWININGTYAS PADMANINGRUM
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 04 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -JULY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

Technology and bureaucracy are relations of systems and products of scientific knowledge. Village bureaucracy in the current reality is bureaucracy that relies on the concept of good corporate governance. The role of technology in this case is its power in forming a system that is compatible with village conditions. This article will examine how the Village Information System was designed and the extent of its contribution as a vehicle for communication. In this context it is certainly related to the development of village communities. This article is a literature review with secondary data sources including scientific publications, scientific documents and other artifacts. The result of the study is that the Village Information System provides a good communication function for stakeholder two-way communication with village communities. The geographical profile of villages in Indonesia is not all connected to the internet, so the design of SID ( Sistem Informasi Desa- Village Information System ) limited. It needs equitable development of communication - information infrastructure in Indonesia.

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