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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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Integrated Assistance Model in The Framework of Strengthening The Foundation of MSMEs Lokita Rizky Megawati
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.24

Abstract

The MSMEs assistance program is a model of MSMEs development that focuses on efforts to improve the institutional system (capacity building) and managerial aspects of MSMEs, which are carried out intensively and continuously, by actively involving professional MSMEs consultants. This consultant is tasked with providing consultation and coaching, specifically relating to the daily operations of MSMEs. The purpose of this paper are to 1) explain what problems are being faced as obstacles to the development of MSMEs; 2) understand the assistance requirements for MSMEs; 3) design an integrated assistance model as a solution for the development of MSMEs in Cibaduyut. This research uses a qualitative methodology. The data used consisted of primary data and secondary data. Primary data were obtained from direct field observations, in-depth interviews with UPT IKM Cibaduyut and several shoe craftsmen in Cibaduyut. Secondary data was obtained from previous research reports, journals, internet sites, and sourcebooks. The results prove that implementing the integrated assistance model are expected to improve the ability of MSMEs to analyze the results of business simulations, compile financial models so as to be able to utilize capital well, and make conclusions on the performance of companies or organizations with a high degree of accuracy and clarity. This study concludes that a asisstance program is needed to develop an independent and optimally developing MSMEs. The steps in the assistance program include planning, implementation, evaluation and development. Keywords: assistance program, Cibaduyut, integrated assistance model, MSMEs
Innovative Food System Risk Management of The Baduy Tribe Asep Taryana; Fitri Kinasih Husnul Khotimah; Noer Azam Achsani; Bustanul Arifin
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.1

Abstract

This study aimed to identify and analyze the food system risk management of the Baduy Tribe and its managerial implications for food security. The scope of this study was limited to the huma rice food system. The research method utilized was the ethnographic study to obtain primary data. The data were analyzed using the ISO 31000 risk management process approach. Based on this study’s results, the creative and innovative determination in Baduy Tribe did not lead to the modernization of technology but referred to a facilitated way of life in achieving goals. The risks associated with the development of science and technology, as well as its dependence on nature, were in the high category for the Baduy’s indigenous ban (pikukuh) did not accept the use of technology and formal education. The risks associated with food availability and post-harvest food access were in the low category due to the risk management process implemented by the Baduy Tribe hereditarily through the leuit storage system. The findings on an innovative food system risk management of the Baduy Tribe is expected to provide a managerial perspective on the food system to achieve national food security. Keywords: Baduy Tribe, ethnographic study, food security, food system, risk management
Using The Important Performance Analysis To Improve Product and Service Attribute Performance in Regional-Owned Enterprise Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.14

Abstract

This study aimed to analyze the performance level and importance level according to customer perceptions as well as the priority of product and service attribute improvement. The data were analyzed using descriptive analysis of the Importance Performance Analysis (IPA) and Customer Service Index (CSI) approach with 1980 respondents out of 157,270 customers selected through Cluster Stratified and Systematical Unproporsional Sampling (CSUS) technique. The result showed that there was no product attribute with significantly low performance. It was supported by the CSI result with a value of 0.74, which meant SATISFACTORY or VERY GOOD. However, there were still negative gaps between the performance level and importance level, with an average value of 0.36. Product attribute (P2) water supply quality, (P3) water continuity, (P4, P5, and P6) water quality were quite a concern. This study also found a product attribute with a positive gap in (P7)water quality (sediment), which meant that this ROE could reallocate its utilized resources to improve other product attributes of concern. In terms of service attributes, there was no significant attribute that needed an immediate follow-up. It was supported by the overall CSI score of 0.76, which meant SATISFACTORY or VERY GOOD. Even so, service attributes were important and deserved attention in the aspects of (J2) bill payment process, (J6) the capability of call center officers and (J7) social media admins, and (J10) dispute settlement with customers. Five service attributes, which were (J1) administrative services, (J3) complaint services, (J4) fairness to obtain services, (J5) the capability of customer service officers, and (J11) service interruption information, were recommended to be reallocated to other service attributes that were more important. Keywords: customer satisfaction, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), regional-owned enterprise
Do Rebranding and Relocation Affect Marketing Strategy in Culinary Business; A Lesson from "Kedai Lobster" Nada Maharani Wiradarya; Idqan Fahmi
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.42

Abstract

Since Kedai Lobster did a rebranding and relocation, sales has been decreasing. Are there any relation between rebranding and relocation with sales decrease and how to increase the sales volume is the problem that will be investigated. This research was conducted with the aim to: analyse respondents assessment of the importance level of restaurant marketing mix attributes in general, analyse the level of performance of the Kedai Lobster marketing mix and formulate marketing strategy for Kedai Lobster. This research will be analysed using descriptive analysis and Importance Performance Analysis (IPA). Based on the results of the IPA diagram, strategies that can be formulated are adjusting the product price with the portion, stocking the ingredients, creating Kedai Lobster neon box, increasing the quality and intensity of social media promotions, replacing the restaurant lighting, adding air conditioners, and providing music (non live). Keywords: Marketing mix, IPA, rebranding, relocation, marketing strategy
Communication Strategy in Handling Customer Complaints in PDAM Tirta Pakuan Bogor Raden Isma Anggraini; Fithriyyah Shalihati; Muchamad Bachtiar; suhendi
Business Review and Case Studies Vol. 1 No. 1 (2020): BRCS, Vol 1 No 1, April 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.1.32

Abstract

This study aims to 1) identify complaints that arise and do not satisfy customers, and 2) identify communication strategies undertaken by PDAM Tirta Pakuan in handling customer complaints. The study was conducted at PDAM Tirta Pakuan using qualitative descriptive analysis. Researchers surveyed customers and held focus group discussions with the management of PDAM Tirta Pakuan. The method of data analysis is done by using a gap analysis between performance and the interests/expectations of customers for product and service attributes, as well as public relations strategy theory. The results showed that there were four attributes that predominantly received complaints and were not yet satisfying customers, namely the quality of water flow in the dry season, replacement or re-measurement of water meters, compensation for service interruptions, and compensation for settlement of claims for paying bills. Furthermore, there are four communication strategies that are carried out in handling customer complaints based on four aspects, namely fact-finding, planning and programming aspects, action and communication aspects, and evaluating aspects. Some things that need attention from the management of PDAM Tirta Pakuan are 1) improving the quality of water supply during the dry season, 2) periodically replacing or repeating water meters, 3) improving the compensation system for customer service interruptions, 4) improving the compensation system related to the problem of settling claims for payment of claims, 5) identifying complaints that have the potential to threaten the image or reputation of the company, 6) maximizing the use of social media in informing work activities that have the potential to cause service disruptions and customer complaints. Keywords: communication strategies, customer complaints, public relations, service disruption, social media
THE BLANKON: UNIQUE BEVERAGE WITH DISTINCTIVE AROMA FROM KAWISTA Khinsa Naura Nisrinathira; Lokita Rizky Megawati; M. Syamsul Ma’arif
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.51

Abstract

Kawista is a fruit that belongs to oranges, it has round shape with thick and hard skin and special aroma. The purpose of this research is to identify customer needs for non-coffee beverage and produce The Blankon. The method used was customer development that is focused on customer discovery by using canvas model. The study conducted in coffee shops in Bogor City from February to March 2020. The results showed that The Blankon answered the customers’ wants. The sweet levels classified as adequate (not too sweet) and not leaving traces of sweetness in the mouth. The Blankon has distinctive aroma, and refreshing as drinks. Based on the result, about 92% of respondents were potential to choose The Blankon as their beverages. Keywords: build the product, business model canvas, customer discovery, kawista
VEGETABLE CONSUMER BEHAVIOR IN MARKET AREA OF JEMBER CITY Kukuh Iswahyudi; Henik Prayuginingsih; Syamsul Hadi; Risa M. Muliasari
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.84

Abstract

Consumer behavior is needed as information material for traders in order to meet consumer needs. Vegetables have important for comsumers, therefore these commodities have great economic value for the agribusiness sector. The research aims to identify consumer behavior, determine the purchasing decision making process and analyze the factors that influence the buying behavior of vegetables in the Jember Regency area market. Data obtained from 100 respondents using a convenience sampling method and researched with attitude analysis (Ab), subjective norm analysis (SN), analysis of consumer behavior (B ~ BI) and factor analysis. The results of the analysis show that consumer behavior in buying vegetables in the Jember Regency City market area is as follows: (1) in traditional markets, is in neutral behavior, which is influenced by vegetable attributes; (2) In the modern market, it is likely behavior, which is influenced by the attributes of vegetables. Factors that influence consumers in making vegetable purchasing decisions in the Jember Regency region in a row are individual factors (age, education, income and lifestyle), psychological factors (beliefs, motivations and perceptions), social factors (family, close friends and coworkers), price factors (prices according to benefits and more affordable prices), distribution factors (product availability, seller services and location) and cultural factors (consumption habits). Keywords: consumer behavior, factor analysis, market, purchasing decisions
ONLINE BUSINESS OPERATIONAL STRATEGIES (GLORY ONLINE STORE CASE STUDY) Rahmi Jamza; Noer Azam Achsani; Dikky Indrawan
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.60

Abstract

The rapid development in the fashion industry due to the increasing use of technology shifts conventional methods of selling to online methods. Glory Online Store is one of the online stores that took the opportunity by selling fashion products for women via Instagram. To compete and gain more customers, Glory changed their operation strategy from drop shipper and reseller systems into an independent production. Hence, Glory requires the right operating strategy to maximize its business performance. This study aimed to: (1) identify the business processes on Glory’s Business internal environment, (2) identify the organizational structure on Glory’s Business internal environment, (3) formulate the Glory business operation strategy based on the results of the SWOT analysis evaluation and (4) redesign business processes on Glory’s Business internal environment. The research employed BPMN and SWOT analysis. In-depth interviews were used to collect the data. This study analyzed the operations and seek for improvements to its business processes through BPMN. The mapping of internal and external factors was completed to find the operational strategy. Furthermore, also business processes redesign was performed based on the strategies that have been formulated. Keywords: online, fashion, operational strategy, bpmn, swot
NAVIGATING BUSINESS TRANSFORMATION WITH FUTURE-READY MINDSET Muhammad Azman; Intan Delia Rustandi; Putri Gayatri
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.69

Abstract

VUCA Era drives the current business ecosystem significantly to be more complex and experience strong turbulence. This ecosystem also brings the business process based on the customer transformation needs (vibrant, unreal, crazy, and astounding). This condition requires a new way of working to face future challenges. However, most business practitioners still use conventional approaches (fixed mindset) rather than agile mindset. The paper aims to navigate business entities to compound with business ecosystem in era 4.0. The methods used to construct the paper are meta-analysis and integrating simplification theory (IST). To navigate its transformation path, the future ready mindsets – curiosity, explorer, empathy, transformative, experimental, and open mindset - will play a crucial part. Sub-concepts for each of the future-ready mindset have already been mapped and matched up with each VUCA characteristic. Keywords: VUCA, business transformation, business ecosystem, future ready mindset
TROPHY SMOOTHIES FOR TEEN BREAKFAST: A BUSINESS MODEL CANVAS APPROACH Novsa Fakhira; Andina Oktariani; Nimmi Zulbainarni
Business Review and Case Studies Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.1.2.77

Abstract

Most teenagers in Indonesia ignore breakfast as an important activity and fulfill breakfast with a low quality. Consumption patterns on teenagers today also like practicality and type of food is not monotonous. The aim of this study is to provide solutions to overcome breakfast for teenagers who like practicality with smoothies. The solution offered by a smoothie’s business model is right to be used as a business opportunity in fulfilling the need for breakfast. This study uses a customer discovery approach with the Business Canvas model. The results of this study found that 100% of teenagers claimed to be interested in buying smoothies for breakfast with the value proposition of smoothies offered, which is a practical breakfast made from tropical fruits and vegetables mixed with milk and without artificial sweeteners. With positive responses from teenagers, the sale of smoothies can be done through collaboration with schools and colleges for the availability of smoothies for students and college students. The financial results of the smoothie’s business show that this business is profitable. Keywords: breakfast, business model canvas, customer discovery, smoothies

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