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Kampus Fakultas Ekonomi Universitas Maritim Raja Ali Haji Jl. Politeknik Senggarang, Tanjungpinang, Kepulauan Riau
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Bahtera Inovasi
Published by Universitas Maritim Raja Ali Haji
ISSN : 26139243     EISSN : 27470067     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bahtera Inovasi adalah jurnal open access dan peer-reviewed yang diterbitkan oleh Porgram Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji. Bahtera Inovasi menerbitkan artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen. Frekuensi terbit dua kali dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 90 Documents
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Peran dan Kebijakan Pemerintah Terhadap Peningkatan Koperasi Nelayan Kota Tanjungpinang Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 2 No 2 (2019): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v2i2.2532

Abstract

Objek penelitian mengenai pengaruh peran dan kebijakan pemerintahterhadap peningkatan koperasi nelayan kota tanjungpinang. Tipe dari penelitian adalah deskriptif kuantitatif. Hasil hasil dari penelitian menunjukkan bahwa Peran Pemerintah (X1) berpengaruh secara parsial terhadap Peningkatan Koperasi (Y) dengan nilai uji –t sebesar 3,090 dan nilai signifikansi adalah 0,005. Variabel Kebijakan Pemerintah (X2) tidak berpengaruh secara parsial terhadap Peningkatan Koperasi (Y) dengan nilai uji-t sebesar -1,006 dan nilai signifikansi adalah 0,323 di atas dari 0,05. Pada Uji simultan (Uji-F) Peran (X1) dan Kebijakan Pemerintah (X2) berpengaruh secara simultan terhadap Peningkatan Koperasi (Y) dengan nilai yaitu 63,701 dan nilai signifikansi adalah 0,000 di bawah dari 0,05
Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel Kiki Wulandari
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2754

Abstract

This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS. The result of analyze showed that the attractiveness had a significant influence to attitude toward advertisement, trustworthiness had a significant influence to attitude toward advertisement, expertise had a significant influence to attitude toward advertisement, attitude toward advertisement had a significant influence to purchase intention.
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru Adhi Nurcahyo Achmad; Samsir Samsir; Yulia Efni
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2755

Abstract

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.
Peranan Faktor Promosi Dalam Memasarkan Produk Terhadap Perilaku Pembelian Online Di Masa Pandemi Covid-19 (Studi Kota Tanjungpinang) Iranita Iranita
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2756

Abstract

The COVID-19 pandemic followed by the implementation of social distancing gave rise to new consumer behavior, but on the one hand it turned out to open opportunities for banking, financial, and financial services businesses to spur marketing. One of the results of the analysis is that the pandemic situation apparently gave rise to new consumer behavior. Businesses optimize online marketing and digital branding as a means of communication with their target customers. Supported by the rapid growth of information technology has created new business opportunities in pursuit of business success. The purpose of this study is to find out the role of promotional factors towards online purchasing behavior during COVID-19. This research is explanatory research using factor analysis. In this study, the number of variables set was 7 variables related to factors related to the behavior of online purchases during the COVID-19 pandemic. The results of this study are promotional factors, is the only strong factor in influencing the behavior of online purchases during COVID-19 in Tanjungpinang, where the growth of technology developments especially in the COVID-19 period has driven webonline sparking enthusiasm to develop responsive customer promotions
Pengaruh Belanja Modal, Pendapatan Asli Daerah Dan Dana Alokasi Umum Terhadap Kinerja Keuangan Dengan Pengawasan Sebagai Variabel Moderating Di Kabupaten/Kota Provinsi Riau Tahun 2014 - 2018 Nora Angelina; Yulia Efni; Muhammad Rasuli
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2757

Abstract

This study aims to see and the effect of capital expenditure, local revenue and general allocation funds on financial performance with supervision as a moderating variable in regencies / cities of Riau Province in 2014-2018. The population in this study is the regional financial performance in Riau Province as much as 12 (twelve) Districts / Cities during 2014 - 2018. The sampling method used the census method or saturated samples, namely the entire population became the research sample so that the total sample used in this study was 60. The results in this study are that capital expenditures, local revenue and general allocation funds have a significant positive effect on regional financial performance. Supervision has a significant positive effect on financial performance. Supervision can moderate between capital expenditures, local revenue and general allocation funds and regional financial performance.
Analisis Kinerja UMKM Mitra Binaan PT. Chevron Pacific Indonesia Dengan Motivasi Usaha Sebagai Variabel Moderasi Harry Kurniawan; Machasin Machasin; Sakdanur Nas
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2758

Abstract

The study was conducted at PT Chevron Pacific Indonesia fostered UMKM in Riau. The aim is to find out the direct effect of work experience, skills and networking on the performance of UMKM with business motivation as a moderation variable. The study took a sample of 70 UMKM. The variables used are experience, skills, Networking, UMKM Performance and Business Motivation as Moderation. Data were analyzed using SEM (Structural Equation Modeling). The results showed that the age of 40-49 years is an age that has a very good income with a value of 4.20. And female sex has a good performance with a value of 4.10. Then the results of the study indicate that there is work participation, skills and networks for the performance of UMKMs. Whereas work experience and skills that are moderated with business motivation do not support UMKM performance. While the network is moderated by motivation to try to the performance of UMKMs
Pengaruh Nilai Pelanggan Dan Electronic Word Of Mouth Terhadap Kepuasan Pengunjung Dengan Keputusan Berkunjung Sebagai Variabel Intervening Pada New Marjoly Beach And Resort Atika Rosifa; Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2759

Abstract

This study aims to determine the effect of customer value on visitor satisfaction through visiting decisions, the influence of electronic word of mouth on visitor satisfaction through visiting decisions, the effect of customer value and electronic word of mouth partially on visiting decisions, the influence of customer value and electronic word of mouth partial to visitor satisfaction and the effect of visiting decisions on visitor satisfaction. Determination of the sample using the incidental sampling method, with the sampling technique using the Slovin formula to obtain 96 respondents. The analysis method used in this research is descriptive test, data quality test, classic assumption test, path analysis, and hypothesis testing. The results of the analysis in this study indicate that customer value partially has a significant effect on visitor satisfaction. Partially, electronic word of mouth has a significant effect on visitor satisfaction. Customer value partially has a significant effect on visiting decisions. Partially, electronic word of mouth has no significant effect on visiting decisions. The decision to visit is not able to mediate between customer value and visitor satisfaction and the decision to visit is also unable to mediate between electronic word of mouth and visitor satisfaction. Based on the research results, it is hoped that the new marjoly beach and resort can maintain and increase visitor satisfaction by paying attention to what factors can support customer value and electronic word of mouth.
Pengaruh Kepemimpinan, Motivasi Kerja, Pelatihan dan Pengembangan Terhadap Kinerja Karyawan di Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Kabupaten Bintan Fanny Hidayati Eka Putri; Fatahurrazak Fatahurrazak
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2937

Abstract

Secara garis besar tujuan dari penelitian ini adalah untuk mengetahui apakah kepemimpinan, motivasi kerja, pelatihan dan pengembangan berpengaruh terhadap kinerja karyawan di Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Kabupaten Bintan. Populasi dalam penelitian ini adalah seluruh karyawan Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Kabupaten Bintan, dengan jumlah sampel sebanyak 42 karyawan PNS. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif yang berupa studi kasus.. Hasil pengujian menunjukkan bahwa Kepemimpinan berpengaruh positif terhadap Kinerja Karyawan, Motivasi Kerja berpengaruh positif terhadap Kinerja Karyawan, Pelatihan dan Pengembangan berpengaruh positif terhadap Kinerja Karyawan, Kepemimpinan, Motivasi Kerja, Pelatihan dan Pengembangan berpengaruh secara simultan terhadap Kinerja Karyawan.
Pengaruh Current Ratio, Debt To Total Asset Ratio, dan Net Profit Margin Terhadap Financial Distress pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2011-2014 Marita Indah Sari Pratama; Myrna Sofia
Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v2i1.3289

Abstract

The purpose of this study is to determine the effect of Current Ratio, Debt to Total Asset Ratio, and Net Profit Margin to Financial Distress in manufacturing companies listed on the Indonesia Stock Exchange for the period 2011-2014. The results of this study indicate that the Persial Current Ratio has a significant effect on Financial Distress. While the Debt to Total Asset Ratio does not significantly influence the Financial Distress. While the Net Profit Margin has a significant effect on Financial Distress. Simultaneously Current Ratio, Debt to Total Asset Ratio and Net Profit Margin have a significant effect on Financial Distress. This is evidenced by the determinant coefficient of loading with the adjusted R2 value of 0.196. This shows that 19.6% of the Financial Distress is influenced by Current Ratio, Debt to Total Asset Ratio and Net Profit Margin and the remaining 80.4% is influenced by other variables not reviewed in this study
Pengaruh Service Marketing Mix dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji Iranita Iranita
Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v2i1.3291

Abstract

The object of the study was obtained about the effect of Service Marketing Mix and Customer Value on student satisfaction in the UMRAH Faculty of Economics management study program. The type of research is explanatory. The results of the study indicate that the service marketing mix consists of products (product), price (price), distribution (place), promotion (people), people (people), direct evidence (physical evidence) and process (process, and customer value includes Customer benefit and customer cost both partially and simultaneously has a strong influence on student satisfaction in the UMRAH Faculty of Economics Management Study Program

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