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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 83 Documents
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KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI-KEKERASAN SEKSUAL OLEH KOMUNITAS LENTERA SINTAS INDONESIA Dyah Nurul Maliki; Susanti Susanti
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The number of cases of sexual violence that took place in this community environment was apparently unable to move the community to speak out. This condition makes early sexual education very necessary to increase the awareness of all parties to start a culture of reporting when experiencing or finding cases of sexual violence. The anti-sexual violence campaign that will be examined in this study is about the #MulaiBicara campaign formed by the Lentera Sintas Indonesia community. In this study, researchers will look at how the implementation of 10 persuasive communication techniques by William S. Howell. Data collection techniques using in-depth interviews and documentation. Data analysis was performed using the Miles and Huberman models. The researcher found that all of William S. Howell's persuasive communication techniques were implemented in the #Starting Talk campaign. William S. Howell's persuasive communication technique that is always carried out is the technique of the yes-response technique, the stimulated disinterest technique, and the technique of irritation. The researcher also found a dominant persuasive communication technique, where the implementation was carried out in a different way in the #MulaiBicara campaign, namely the reassurance technique.Keywords: Persuasive Communication, Campaign, Sexual Violence
PEMBINGKAIAN PEMBERITAAN APARTEMEN CIKARANG DI “XYZ.COM” DAN “ABCD.COM” Ine Anggraini
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Project development is undertaken by Lippo Group currently has licensing issues such as Environmental Impact Analysis and Building Permit. This turned out to be an agenda deemed important by the mass media to be known by the public. What is in the mass media will affect the subjective reality of social interaction. This study aims to examine the coverage of XYZ.com and ABCD.com in presenting news about the construction of apartments in Cikarang namely "Apart". This study also seeks to explain the comparison of reality constructions carried out by XYZ.com and ABCD.com. This study uses a constructivist paradigm with a qualitative approach. Data analysis in this study used Pan and Kosicki. The results showed that framing XYZ.com on the problem of the construction of this apartment tends to favor the developer and blame the deputy governor of West Java. The element of media ownership is very influential. Meanwhile, ABCD.com supports the construction of Aparta. However, ABCD.com is very careful in conveying the facts and trying to invite readers to see the real reality that private developers should not be obstructed by their permission to participate in development in the regions. Keywords: Cikarang Apartment, Pan and Kosicki Framing, XYZ.com, ABCD.com
PROSES PERSONAL SELLING PRODUK INDUSTRI PERTANIAN PT. RUMAH BIO INDONESIA Sarah Esther; Deavy MRY Johassan
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In selling industrial products, the use of salespeople is very important. However, according to the researcher's observation, information about the salesperson's functions in selling agricultural industrial inventory products is still rarely revealed. The researcher used one of the marketing communication mixes, namely personal selling, which has an explanation of the salesperson’s functions for this research. The researcher used qualitative research with descriptive type. The primary data is the results of the interview with informants. The researcher found information about the personal selling process and the salesperson's functions in selling agricultural industrial inventory products. The researcher found the core of the personal selling process at PT. Rumah Bio Indonesia is to present product knowledge and give a product testing and demonstration named “Uji Demplot”, close the sales, and give the after-sales service especially in building communication and solving customer’s problems. The researcher also found explanations of the salesperson's functions for the company. The first function is to create new customers, can be seen by the addition of 500 clients from 2017 to 2018. The second function is to sell more to current customers, can be seen by the sales of new products to the current customers. The third function is to provide market information for the company, the information provided by the salesperson is following the conditions in their respective regions, information is provided during meetings at the head office, in Jakarta. Keywords: Function of Salesperson, Industry Inventory Products, Agricultural Industry.
POTENSI DUA BELAS WISATA PESISIR DAN STRATEGI CITY BRANDING JAKARTA UTARA Nurkhalila Fajrini
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

North Jakarta is the capital of DKI Jakarta which potential in tourism. This study discusses what efforts have been made by the government in optimizing the tourism potential, as well as the strategies that can be done to optimize the tourism potential in supporting the formation of North Jakarta city branding. This research was conducted using a qualitative approach. Data were obtained through interviews and documentation studies. The study found that the North Jakarta branding strategy refers to the branding framework stated by Kavartiz (2004). The strategies were done by reviewing the vision and tactics related to branding the city as the ‘gateway to the Betawi culture’. Another step of branding strategy was making collaboration among stakeholders to create good cooperation. The activities of city branding involve residents, entrepreneurs and business people in developing and delivering the brand. In the future, we suggest providing public space that represents the brand of North Jakarta as a gateway to the Betawi culture.Keyword: City Branding, Twelve Coastal Tourism, Jakarta Utara 
PEMAHAMAN KARYAWAN PADA BUDAYA ORGANISASI DI PT. ABC MEDIUM DINAMIKA Abdul Kholik
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.627

Abstract

PT ABC Medium which was originally a stand-alone medium agency company, but after the company was acquired by a multinational company engaged in the medium sector. Since PT. ABC Medium joined and became part of this company, PT. ABC Medium is changing both in the organizational structure, work procedures and other regulations, therefore it is necessary to transform the culture of the company so that the behavior of its employees can adjust to the company's vision of becoming a global player. This study aims to determine employee understanding of old cultural values and employee understanding of the company's new cultural values. The research approach used is qualitative, with a constructivism paradigm, and the type of study is a case study. The results revealed that employees understood the value of the company's old culture as a culture of family, leadership, relaxed, bureaucratic, less competitive, client-oriented, competency-based. Employees understand the new culture of the company as a culture that has discipline values, rewards, and sacrifices, is efficient, based on competence, prioritizes education but lacks role models. Keywords: communication, organization, corporate culture
PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN ANGGOTA WHATSAPP GROUP NEW WAVE INTERNATIONAL MINISTRY Tang Natasha Chrisanti Saputra; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.628

Abstract

Humans as social beings communicate for various purposes, in this global era, online media is the choice for audiences when compared to other media. One of the most important communication media in Indonesia is WhatsApp with the WhatsApp group feature for group communication. The theory used is the Theory of Uses and Gratifications which examines the effect of media use. The method approach used in this study is quantitative by explanatory survey and using saturated sampling or census sampling techniques by distributing questionnaires to 113 respondents who are members of the WhatsApp group New Wave International Ministry. The influence of the motives of personal relationships has a considerable influence on the satisfaction of WhatsApp group members New Wave International Ministry, while the motives of surveillance, motives of personal identity and motives of diversity have sufficient influence on the satisfaction of WhatsApp members in the New Wave International Ministry. Keywords: Motive, Satisfaction, WhatsApp group
MEMAHAMI BIROKRAT SEBAGAI PELAYAN PUBLIK DALAM TINJAUAN KOMUNIKASI ORGANISASI Ira Lusiawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.629

Abstract

It is no longer a public secret if in Indonesia from the beginning until now it always faces serious obstacles from the bureaucracy. The attitude and behavior of bureaucrats also greatly affect the implementation of tasks following the existing situation. In many cases, the attitude of the bureaucrat will influence its behavior. There are three types of bureaucrats: operator, manager, and executive. Executive behavior in the local public bureaucracy in Indonesia has experienced significant changes, especially in recruiting new employees, which is also very much influenced by family law. This means that employee recruitment is intended to accommodate family, relatives or friends with a certain amount of reward. Executive behavior that always wants to add subordinates. Organizational communication becomes important when the behavior of bureaucrats adopts and spreads new values in the organization, especially the organization in providing services to the public.Keywords: Organization Communication, Publik Bureaucracy, Bureaucratic Behavior.    
ANALISIS WACANA IDEOLOGI GENDER DALAM FILM KARTINI VERSI 1982 DAN 2017 (STUDI KOMPARATIF) Jacksen Gunawan; Ngorang Philipus
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.630

Abstract

Feminism is quite influential in popular culture. This can be known from the many products of popular culture (such as film, for example) that the theme of feminism. This study wanted to find out how the construction of feminism in Indonesia films by director Sjuman Djaya (1982) and Hanung Brahmantyo (2017). The object of this research is R.A Kartini (1982) and Kartini (2017). This study is a qualitative descriptive study using a critical discourse analysis method, by adopting the model Sara Mills. This model was adopted because it adjusts the object of research in the form of films. By performing the analysis of two levels, namely the micro level and macro level, obtained results that there is construction of feminism in films that became the object of research, as follows: In the analysis of micro-level, there are some aspects of the center of attention, namely: theme, setting, characters, dialogue, costume, photography, and music. From all of these aspects can be known how the films construct feminism. In the analysis of the macro level, some aspects are used, namely the use of various greeting and a link between social context with the film. Meanwhile, the construction of feminism that is widely available in these films is liberal feminism, which enhances the careers of women's rights, rights of women in sexual terms, and the right of women to determine its future.Keywords : feminism, film, critical discourse analysis, Sara Mills
PERAN ACCOUNT EXECUTIVE DI ERA DIGITAL DALAM PROSES PERENCANAAN IKLAN Ardiman Tampubolon; Glorya Agustiningsih
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.631

Abstract

The development of the advertising industry has experienced many changes over time, but as the development of the advertising industry is not followed by the development of the ability of skilled human resources in it, especially in the duties and roles of an Account Executive in an advertising company. The task of account executive in the digital era is not the same as the previous era, therefore it is necessary to have special skills and have more knowledge about the advertising industry today. The purpose of this study is to determine the development of the role of account executives in advertising companies today, which are caused by changes in the industrial era and the development of the advertising revolution in today's digital era.Keywords: Account Management, Account Executive, Advertising.
ANALISIS WACANA HATE SPEECH DALAM LIVE STREAMING YOUTUBE LIGAGAME E-SPORTS TV Thomas Dewo Ayudya; Bonardo Marulitua Aritonang; Ester Krisnawati
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 2 (2019): Jurnal Komunikasi dan Bisnis - November 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.632

Abstract

Technological development on online communication was creating various communication on the internet, one of them is live streaming features on Youtube. Communication variation on the internet still has a problem, one of them is the existence of hate speech on the comment section in live streaming Youtube of Ligagame eSports TV Youtube Channel. Theory of Discourse from Ernesto Laclau and Chantal Mouffe become guidelines to analyze the discourse formed from caster so that appeared hate speech from audience comment, which that hate speech divided into some type of cyberbullying. To analyze that, the researcher does observation or directly observe when live streaming been held and interview part of Kominfo Salatiga as a data triangulation. The result of the research shows that delivery like anything brought by the caster in streaming would still bring up hate speech comment from the audience, and a caster can react with the reply the hate speech argument from the audience, offer a solution to stop hate speech from appearing, or just ignore that comment.Keywords: Hate Speech, Caster, Discourse, Youtube, Cyberbullying.

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