cover
Contact Name
Titania Aulia
Contact Email
titaniaulia@gmail.com
Phone
-
Journal Mail Official
komunikasipembangunan@gmail.com
Editorial Address
-
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Komunikasi Pembangunan
ISSN : 16933699     EISSN : 24424102     DOI : -
Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and July.
Arjuna Subject : -
Articles 10 Documents
Search results for , issue "Vol. 16 No. 1 (2018): Februari 2018" : 10 Documents clear
Pengaruh Komunikasi Internal dalam Membangun Budaya Organisasi Nur Annisa Agustini; Ninuk Purnaningsih
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.24 KB) | DOI: 10.46937/16201825198

Abstract

Internal communication can be understood as the foundation and building of an organizational culture. The existence of an organizational culture that has been firmly held by its employees will greatly support the process of the main purpose of the company. This research aims to analyze internal communication in building organization oriented on the results and time, using a sample of 30 respondents. This research is conducted by using quantitative approach supported by qualitative data. The results of this study indicate a change given by internal communication in building an organizational culture, which is one aspect is the leadership power that becomes a good example for the employees. A strong leadership role to provide direction and start with a good communication process, will get a positive response from its employees in work and improve the maximum work.
Efektivitas Instagram “Earth Hour Bogor” sebagai Media Kampanye Lingkungan Ghina Shabrina Ulfa; Anna Fatchiya
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.002 KB) | DOI: 10.46937/16201825129

Abstract

Social media is a new media that has more interactive communication than conventional media. Earth Hour Bogor is a social movement that utilizes social media instagram as their campaign media. The purpose of this research is the effectiveness analysis of Instagram @ ambogor as media campaign of social movement of environment and the factors that influence it. The methods of the research are quantitative and supported with qualitative data. The results of the social media show Instagram @ehbogor effective in stimulating the attention of followers, causing interest to know more, the desire to participate, and follow the campaign activities organized and invite others. Factors that influence this are the location of the residence and the frequency of the campaign information presented at the Attention stage. At the interest level is the type of work, the frequency of respondents in accessing Instagram and clarity of campaign information. At the stage of desire did not find the variables that affect, while the action stage is the location of residence and motivation of respondents in access Instagram.
Hubungan Komunikasi Pemasaran Usaha Mikro dan Kecil Kuliner Melalui Media Online dengan Perkembangan Usaha Tri Wulan Agustien; Dwi Retno Hapsari
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.534 KB) | DOI: 10.46937/16201825128

Abstract

Online media is utilized by Micro Small and Medium Enterprises (UMKM) in culinary field in Sub-district of Pancoran Mas, Depok City to market and promote the produuct so that can be recognized by public in order to assist the development of UMKM. The purpose of this research is to know how the relation between marketing communication through online media with business development. This research used quantitative approach through questionnaires supported by qualitative data through interview guides. The result of the the research showed that there is a relationship between marketing communication activity through online media viewed from variouus online media, message type, and message appeal with business development seen from amout of business outcome, the amount of labor and market coverage area. The majority of UMKM owners use a variety of online media and convey a diverse message type with the attractiveness of the message that interestingly made, so that the product can be know by many people and increased product orders resulting in increased sales, therefore making the owner of UMKM increase the labor.
Efektivitas Bauran Komunikasi Pemasaran Taman Wisata Alam Pananjung, Kecamatan Pangandaran, Kabupaten Pangandaran, Jawa Barat Fenny Istiana; Sutisna Riyanto
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.477 KB) | DOI: 10.46937/16201825127

Abstract

The success of ecotourism in area depends on how big and incessant the marketing communication activities undertaken by the local government and related parties. Effective marketing communication is important aspect of the overall marketing mission as well as the determinant of successfull marketing. The purpose of this research is to analyze the form of marketing communication mix, to analyze the effectiveness of marketing communication mix on cognitive, affective, and conative aspects, to analyze the relationship between visitor characteristics and marketing communication mix with marketing communication effectivity. The research method used is quantitative research supported by qualitative data. The result of the research shows that there is a significant correlation between the visitor characteristic in the age with the effectiveness of the marketing communication mix on the affective aspect and visitor characteristics on income level with the effectiveness of the marketing communication mix on the affective and conative aspects.
Hubungan Penggunaan Media Sosial dengan Perkembangan Usaha Kecil dan Menengah Kuliner Wilayah Solo Raya Zahrah Lathifah; Djuara P. Lubis
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.546 KB) | DOI: 10.46937/16201825123

Abstract

Promotion through Social Media is a way for culinary Small and Medium-sized Enterprises (SME) in Solo Raya area for expanding the product’s information so it can persuade consument’s buying decision. The purpose of this research is to identify the correlations between the use of social media as promotion media with business improvement. This research is using confidence sampling and Rank Spearman for the statistical test. The result from this research is some of respondents characteristic has no correlations with the used of media social as promotion media. The behavior of social media users variable has a strong positive correlations and significant with the used of social media as promotion media. The other result from this research is doing promotion through social media has a medium positive correlations and also significant with business improvement.
Diskursus Pembangunan Poros Maritim Dunia: Telaah Kritis Kebijakan Ema Ema; Amiruddin Saleh; Heri Budianto
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.441 KB) | DOI: 10.46937/16201825122

Abstract

This study aimed to reveal the development discourses about the vision of Jokowi-JK World Maritime Axis. Discourse is a public communication in which power generates knowledge through discourses, systems thinking and ideas that then establish the concept that binds a country to the planned changes. Through the discussion of Regulation No. 16 of the year 2017 on maritime policy in Indonesia, it is linked to the context of the social, cultural, economic and political aspects that influenced it. By analysing critical discourses about disclosure and disinformation over injustice and supremacy in the discussion. Research carried out by government agencies regulation-makers, observers and the public. Research using a basic data source, a Regulation 16/2017 document, an interview with an author, observers and the public. Results of the analysis show that the micro level, Corpus text regulation, represents the vision of the power of the ' Neoliberal ' ideology and of open foreign political systems. Communicate relationships using the data, symbols, promise and purpose of the power. In the communication entity, a symbol of power used to give emphasis, doctrine, appeal, orders, and supporting policies. As for the level of meso, discursive events in the production process, there is institutional interest as the existence of the new ministership. To help realize the axis of vision of the World Maritime Jokowi-JK with distribution to foreign countries and international fora, hence the introduction of government capital investment projects. At the macro level, in the maritime limits that conflict with the Circumpolar Sea Indonesia poses a threat to the security and safety of our becomes territorial integrity. Institutionally the role of the maritime Coordinator's dominance to prevent the other wing of the Maritime Administration. While socially poor marine infrastructure leads to disparity between the West and East of Indonesia.
Hubungan Komunikasi Corporate Social Responsibility dengan Reputasi Perusahaan Damayanti Syahriani; Mahmudi Siwi
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.65 KB) | DOI: 10.46937/16201825121

Abstract

The Corporate Social Responsibility (CSR) program is a form of corporate social responsibility in reducing the impact of the company's business activities. CSR programs should be supported by communication strategies so that their implementation will be effective. In each company has a different CSR communication strategy. The implementation of this CSR communication strategy has an impact on the company's reputation, it is a very important part to support the sustainability of a company. The purpose of this paper is to identify corporate communication strategies in implementing CSR programs and the relationship of CSR communication strategies to the company's reputation. This research was conducted in Malasari Village, Nanggung District, Bogor Regency, West Java using a quantitative approach supported by qualitative data. The quantitative approach is carried out by clustering in the three existing programs with a total of 40 respondents. The results of this study indicate that there is a relationship between the characteristics of the sender of messages with the effectiveness of CSR messages, communication strategies with the effectiveness of CSR messages and the effectiveness of CSR messages with company reputation.
Dialog dan Tindakan Kolektif Kelompok Tani dalam Program Sertifikasi Kakao di Provinsi Sulawesi Barat Nur Asia; Sarwititi Sarwoprasodjo; Dyah Gandasari
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.243 KB) | DOI: 10.46937/16201825118

Abstract

The cocoa certification program is the implementation of cocoa management practices that meet sustainable agricultural standards. This program is part of the commitment of cocoa sector stakeholders to realize sustainable cocoa. West Sulawesi Province is one of cocoa production centers in Indonesia. The implementation of cocoa certification in this province is still low, about 8.4% of the total cocoa farmers. This study aims to determine the potential for sustainability of the adoption of Cocoa Certification from development communication aspect by conducting an assessment on dialogue and collective action of farmer groups. The research conducted in Luyo Sub-District Polewali Mandar District West Sulawesi Province using survey method with descriptive correlation analysis. The sample size is 41 groups with 205 respondents. Descriptive analysis shows the average index of the implementation of community dialogue and collective action of 56.05,50,88 and 65.72 from a maximum score of 100. The results indicated that perception of farmers on the observability of Cocoa Certification and the role of facilitators are significant related to dialogue and collective action of farmer groups. The dialogue in the group is significant correlated with their collective action. So, some farmer groups have potential to continue to adopt the Cocoa Certification standard but others have potential to quit.
Hibridisasi Ritus Tradisional sebagai Media Komunikasi Pembangunan di Kecamatan Cempa Kabupaten Pinrang Andi Muhammad Agriawan Suryaalim; Sarwititi Sarwoprasodjo; Riko Bintari Pertamasari
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.64 KB) | DOI: 10.46937/16201825119

Abstract

This study aimed to analyze the dynamics of hybridization results in conventional extension and the traditional rites(especially the ceremony of down to rice field), hybridization requirements, and potential benefits for communication development. The research was conducted in two rice farming communities in Cempa Sub-district, Pinrang District, South Sulawesi Province. The research method used is the ethnography of communication with the taking of data through observation and in-depth interview. Activities observed in this research, namely Rembuk Madya, Tudang Sipulung, and Mappalili (ritual ceremony). In-depth interviews were conducted on 10 purposely selected informants, consisting ofextension officers, traditional leaders, leaders of peasant organizations, and farmers. The results indicate dynamics on hybridization practices in the three activities. These differences are based on communication objectives and participants' information needs. The conditions of hybridization can be categorized based on the internal conditions of the community and community relations with the government. Hybridization in the practice of extension and tradition rites is beneficial for maintaining social capacity, as well as increasing the participation of local farmers in agricultural development programs.
Iklim Komunikasi dan Partisipasi dalam Program Pertanian Perkotaan Nizzatul Amaliyah; Sarwititi Sarwoprasodjo
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.463 KB) | DOI: 10.46937/16201825117

Abstract

Urban farming programs are considered capable of overcoming problems in the city such as food availability. Urban farming activities can be successful if people participate. This study aims to analyze the relationship of individual characteristics with participation level in urban agriculture program, analyzing climate communication relationship of KWT Dahlia Indah and KWT Nusa Indah Lestari with participation level, and to analyze the relationship of participation level in the success of urban farming program in KWT Dahlia Indah and KWT Nusa Indah Lestari. The method used in this study is a quantitative method with a questionnaire instrument and supported by qualitative data with in-depth interviews of informants and respondents using question guides. The results of this study indicate that individual characteristics are not related to the level of participation. The existing communication climate in KWT is supportive and related to the level of participation. While the level of participation has a significant relationship with the success rate of urban farming program.

Page 1 of 1 | Total Record : 10