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INDONESIA
Jurnal Komunikasi Pembangunan
ISSN : 16933699     EISSN : 24424102     DOI : -
Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and July.
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Articles 10 Documents
Search results for , issue "Vol. 17 No. 2 (2019): Juli 2019" : 10 Documents clear
Persepsi Petani terhadap Strategi Komunikasi Penyuluh dalam Pemanfaatan Media Informasi di Era Digital Selly Oktarina; Nukmal Hakim; Anna Gustina Zainal
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.77 KB) | DOI: 10.46937/17201926852

Abstract

The digital age has brought changes to both farmers and extension workers. In carrying out communication activities in the diffusion of innovations, an appropriate communication strategy is needed, so that the message is easily understood by farmers and facilitates the development of farmer groups. This paper is the result of a study that aims to describe farmers 'perceptions of instructor communication strategies in utilizing information media and measuring farmers' communication actions in the application of rice cultivation to support food security. The research location is in Sirah Pulau Padang Village, Ogan Komering Ilir Regency, South Sumatra. The research method used was a survey with a purposive sampling method for six farmer groups that carried out rice cultivation, a sample of 30 farmers. Interviews were conducted with questionnaires as primary data, while secondary data was obtained from the related institutions. Data analysis to measure farmers' perceptions of instructor communication strategies and communication actions of farmers in rice cultivation was carried out by calculating scores. The results showed that the communication strategies used by extension agents were positively perceived by farmers. Likewise, the communication actions of farmers in rice cultivation are high. In particular, the authors review communication strategies that can be implemented so that farmers can take communication actions in rice cultivation, in supporting food security in the digital era and several important recommendations are delivered.
Kampanye Sosial Istana Belajar Anak Banten dalam Pembangunan Pendidikan di Era Digital Tri Susanto; Leonard Dharmawan; La Dono; Irvan Roberto
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.325 KB) | DOI: 10.46937/17201926851

Abstract

Social campaigns are carried out to increase public awareness and behavior of various issues faced by a country. The development of the digital era now demands that campaigns be enjoyed and seen through online media. One of the social campaign activities was the Banten Children's Learning Palace (ISBANBAN), which involved young Bantenese in contributing to education in the area by using new media. This study aims to find out and describe the ISBANBAN social campaign communication strategy with the social marketing communication approach. This research is a qualitative research with a case study strategy that takes campaign activities through new media. The main data obtained through in-depth interviews and observations. The research findings provide an overview of the social marketing communication strategy carried out by ISBANBAN that connects offline interactions, namely teaching activities in remote Banten with online interaction, namely social media as the main channel in social marketing that aims to build brand awareness for donations, through new media information that gives more broad so it is expected to reach further adopter target targets. Target adopters of multiplayer donations that not only contribute funds but also energy and thought in an effort to advance education in remote Banten.
Komunikasi Pembangunan dalam Pendampingan Komunitas Peternak Sapi Perah L.V. Ratna Devi Sakuntalawati
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.687 KB) | DOI: 10.46937/17201926850

Abstract

The assistance of the dairy farmers community in implementing the use of herbal probiotics as an innovation program requires communication. This program is a behavior change program in dairy farming by farmers. The communication needed is intensive between companion and community. This is an interaction between the two because of cooperation. Collaboration because of the same interest, so it must be communicated. It also requires communication that can lead to collective action, because there is participation in the process of change / development. Communication is a feature of development communication. Therefore, the aim of the study is to explain development communication in the assistance of the community of dairy farmers. The method used is qualitative research methods. The study was conducted in the village of Nogosaren, Getasan sub-district, Semarang Regency. The sampling technique uses purposive sampling. The population is 932 breeders, which are used to attract informants as research samples. The technique of collecting data using in-depth interviews. The results of the study indicate that the interaction between companion and community requires a centralized model of communication to collaborate. There are three main elements in centralized communication, which are contained in mentoring activities. Mentoring activities about program socialization are elements of physical reality. Mentoring activities on identifying community problems, awareness of farmers to improve livestock cultivation, application of herbal probiotic innovations including supporting elements of use and how to procure supporting elements, are elements of psychological reality. Mentoring activities on community agreements in the implementation of procurement of support for the use and use of herbal probiotics are an element of social reality. In social reality, there is a community's interest in engaging in activities that are not separated from their basic needs, namely, increasing milk yields to increase income. Discussion of research results; development communication, which is communication for change, is needed in every assistance. All realities which are the main elements are used to convey information needed by the community, educational efforts for the community, increasing knowledge and increasing skills to be able to implement the program. The four stages carried out by the companion contained communication. The conclusion of the study is development communication or communication for change using a centralized communication model. This model colors the entire farmer community assistance activities, because in the mentoring steps there are elements of a centralized communication model, namely physical, psychological and social reality.
Komunikasi Pemberdayaan sebagai Perspektif Baru Pengembangan Pendidikan Komunikasi Pembangunan di Indonesia Yuli Setyowati
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.728 KB) | DOI: 10.46937/17201926849

Abstract

The presence of development communication is basically aimed at contributing to the development process, especially in order to accelerate the diffusion process of innovation. The diffusion of innovation in development is an effort to meet the demands of modernization. Therefore, development is often equated with the term modernization. One indicator of modernization is the presence of communication technology that is very fast developing. Communication technology that was created to facilitate human work in the end was not able to place humans as subjects, but instead became the object of technology. The helplessness of individual humans when dealing with communication technology is a picture of the failure of the development process and human-centered social change. Communities are often powerless to stem the hegemony of communication technology. Therefore empowerment communication is a new perspective in the education of development communication in the spirit of voicing the voiceless. This study aims to reveal the social changes that occur in the "thugs" community in the development process as an illustration of community empowerment in communication seen from the perspective of the theory of communicative action. This research is a case study using a qualitative approach. Data was collected through in-depth interviews, observation, and documentation. The results of this study include: 1) Changes in people's mindsets are able to bring them to a pattern of behavior that is different from before. In the process of this change it can be seen that in the community there is a process of self-help to get out of stigma as a "village of thugs"; 2) Communicative actions of the community based on four claims according to the communicative action theory of Habermas in the empowerment process show the empowerment of the community in communicating that moves them in a living condition based on the existence of mutually agreed upon values and norms; 3) The functioning of social groups into public spaces for the community to communicate and express, thus fostering emancipation and solidarity among the community. Social groups are the most effective forum for empowerment at the community level that enables individuals to organize themselves in these groups (collective self-empowerment) so that a dialogical encounter occurs that fosters and strengthens awareness of communication and group solidarity.
Pemanfaatan Media Komunikasi dan Informasi dalam Perwujudan Pembangunan Nasional Dharlinda Suri
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.527 KB) | DOI: 10.46937/17201926848

Abstract

This scientific work is the result of the analysis and study of literature that reviews the communication and information media, namely social media in the form of social networks as a very effective medium used as a medium of communication and information to convey problems or aspirations of the community, especially for regions that have not been touched by the media optimally. widely known by the general public, especially officials who are currently serving. This study has a purpose for: first, to describe the characteristics of digital age society that uses communication media. Second, describing the linkages of the media of communication with national development and Third, describing the opportunities and challenges that arise in the digital era society. And fourth, describe the efforts that must be done in the digital era.This research method is a descriptive study with a qualitative approach. Researchers conduct data collection in accordance with existing events. Then the data is analyzed by means of data collection, data reduction, data presentation then drawing conclusions or verification. The results of the study show that national development will be well realized if there is a communication medium in the form of social networks that are used by the community correctly, ethically and can be accounted for. This can be reached in the wider community with the existence of cooperation between the community and the local government, namely by conducting counseling in all places evenly.
Cyberfeminisme dan Pemberdayaan Perempuan Melalui Media Baru Salim Alatas; Vinnawaty Sutanto
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.193 KB) | DOI: 10.46937/17201926846

Abstract

In the era of new media, every individual and social, cultural, economic and political groups must require themselves to interact actively with new media. This is done not only to express the identity of individuals or groups, but more importantly how then each group uses new media as a means of communication to empower or liberate themselves. Feminism as a liberation movement for women has included new media and their application as important issues in their movements; cyberfeminism is an important outcome of this application. New media in the view of cyberfeminism has provided a large area, a region with an arena of objectives of cyber space, namely a process of technology that is rendered, by empowering women through techno-culture. Cyberfemists argue that women are naturally suitable for using new media. Cyberfemists also make efforts to work towards empowering women through new media by fighting various male-dominated discourses that surround technology use. This paper generally wants to discuss the concept of "cyberfeminism" and how feminists (cyberfeminists) use new media as a vehicle to empower and free themselves from male-dominated discourses. This paper also wants to provide alternatives about how women should be optimally use new media for empowerment. The approach of this research is qualitative-descriptive by conducting library research, this study specifically wants to describe how the concept of cyberfeminism is used by women's groups in the context of liberation and empowerment.
Segmentasi Pemilih Pemula berdasarkan Akses Berita Politik Melalui Media Sosial di Kabupaten Bogor Roni Jayawinangun; David Rizar Nugroho
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.447 KB) | DOI: 10.46937/17201926845

Abstract

Political participation is an important problem because it is one form of support that comes from various parties or groups. Political participation is inseparable from the media as a means of information for the community. Beginner voters are one part of the community whose voice is needed in the political process. Beginner voters with media are two things that cannot be separated, especially the use of social media. The research objective consists of several things, namely: 1). Knowing the characteristics of beginner voters in Bogor Regency; 2). Knowing the use of social media in accessing political news on beginner voters; 3). Analyzing the political typology of beginner voters; 4). Analyzing the segmentation of beginner voter typology based on access to political news on social media. This study used a survey approach and data collection using a questionnaire on 105 respondents. The sampling method uses quota sampling while the data analysis uses descriptive analysis, mean scores and CHAID. The results of this study indicate that the characteristics of beginner voters in Bogor Regency are dominated by women, high school education, not participating in the organization. Instagram is the most widely used social media as access to political news. The typology of beginner voters from the largest percentage is apathetic voters followed by naive, alienated and loyal voters, the media, the more access to news through social media encourages voters to be loyal, without accessing politics through social media makes voters apathetic.
Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com Herna Herna; Hiswanti Hiswanti; Hidayaturahmi Hidayaturahmi; Amanda Anindya Putri
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.165 KB) | DOI: 10.46937/17201926843

Abstract

The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.
Regulasi Penyiaran Digital: Dinamika Peran Negara, Peran Swasta, dan Manfaat bagi Rakyat Ervan Ismail; Siti Dewi Sri Ratna Sari; Yuni Tresnawati
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.474 KB) | DOI: 10.46937/17201926842

Abstract

Digitalization must begin a strong law that is Acts. Based on the records, digital broadcasting regulations using Republic of Indonesia Minister of Communication and Informatics’s regulations could be canceled through lawsuits at Supreme Court and State Administration Court. Broadcast digitalization was begun in 2011 through a digitalization Road Map and till date, the process at House of Representatives has not been completed. 85% of countries in the world have migrated to digital broadcasts. The study aims to describe how changes and various roles in broadcasting digitalization if the revision of the Broadcasting Acts is implemented. The study also aims to find out the impact and benefits of broadcasting digitalization for the public and broadcasting stakeholders compared to present Broadcasting Acts. This study uses participant observation methods and text analysis to categorize the articles of digitalization in the revision draft of the Broadcasting Acts from the House of Representatives Commission I in 2017, accompanied by media coverage analysis. Discourse analysis is used to relate to the problems arised due to broadcast digitalization. The results show that digitalization can provide more channels in the same space than analog broadcasting. Political parties and state institutions will be allowed to have broadcasting institutions. The State through Television Radio of the Republic of Indonesia (RTRI) will become the important player in terrestrial digital broadcasting with a single multiplexer (mux) system, which is considered undemocratic for private television associations. All "television stations" will change and compete to become "content providers" similar to new digital televisions. The government will formulate the mechanisms, socialization, models, roles in digitalizing television broadcasting in a blue print. Digital dividend will be used for the development of internet and telecommunications. The dynamics that occur due to interests’ differences of the state, the private sector and society take part at each stage of broadcasting digitalization regulation. The conclusion of the study illustrates that the use of digital technology in broadcasting through the Acts’ revision could be a solution for both frequency limitation and the efficient use for more diverse broadcasters (diversity of ownership).
Cyber Extension: Penggunaan Media dan Kelancaran Pencarian Informasi di Kalangan Penyuluh Pertanian Kabupaten Bogor Abung Supama Wijaya; Sarwititi Sarwoprasodjo; Diah Febrina
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.81 KB) | DOI: 10.46937/17201926841

Abstract

Current sustainable development of agriculture is one of which depends on the capacity of agricultural extension workers. The development of information technology contributes to the means for increasing this capacity. Cyber Extension, which is the embodiment of Law No. 16 of 2006 concerning agricultural extension systems, is expected to be fully utilized by extension agents throughout Indonesia. This is so that the instructors can provide information and develop innovations in agriculture. This study aims to explain the use of media and the stage of information seeking by instructors in Bogor district. The concept used in this research is Cyber Extension, media use and the smoothness of information retrieval. This study uses a quantitative descriptive approach with data collection techniques through surveys. A total of 61 agricultural instructors in Bogor Regency were interviewed through a closed questionnaire. In the media use variable, the results of the study show that the extension agent's ability to access is good while the availability of facilities and operational costs are still in the less category. When the smoothness of the information search process is in the smooth category.

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