cover
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 896 Documents
Market Expansion to Myanmar: Entry Strategy Formulation for PT Telekomunikasi Indonesia
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalization in the telecommunications industry has been growing rapidly and drastically overcome geographical barriers between the domestic and international markets. Telecommunications company needs to survive and achieve growth encourages them to compete not only in the domestic market but also in overseas markets. To enter foreign markets, companies must choose the most suitable strategy which influenced by the condition of the company, the company's home country conditions, the following conditions of the destination country industry. PT.Telkom Indonesia itself has begun to enter foreign markets since 2006. In recent years, along with the shift towards openness in Myanmar in the political and economic systems, PT.Telkom Indonesia is planning to expand the market to Myanmar. This final project will focus on assessing Myanmar country and telecommunication industry attractiveness, suitability of Myanmar to the  objective of  PT.Telkom and formulate appropriate entry mode to enter Myanmar for PT.Telkom  target market expansion. The assessment process will use several theoretical framework, Porter Diamond framework to analyze advantage of doing business in Myanmar, Porter's Five Forces framework to analyze the competitiveness of the telecommunications industry and Franklin.R.Root models to formulate an appropriate entry mode. This theoretical framework will guide the collection and analysis of empirical data. The method of research using qualitative methods. Primary data collect using the instrument via an email interview with management of PT. Telkom. Secondary data using material from  group discussion forum with Indonesian Ambassador to Myanmar, published articles in the internet, company annual reports, government report, books, and other related research. Based on the results of the qualitative analysis, authors concluded that Myanmar as a country and the telecommunications industry is favourable and attractive market. Appropriate mode to entering the market for PT. Telkom Indonesia is a sequential approach the first step is to open a branch office as “listening port” and then move towards capital investments either on its own or jointly with local companies (regulation consideration). To penetrate Myanmar market, author recommends PT.Telkom to offer cellular product with broadband capability in a selected area. As a controlling mechanism, PT.Telkom shall combine parenting system as a combination of planning control and financial control Keywords: International Business, Target Country Attractiveness, Telecommunication Industry Attractiveness, Objective of PT.Telkom, Preferable Entry Strategy
The Influence of Organizational Culture To Organizational Performance Effectiveness In Politeknik Telkom
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Considering the importance of organizational culture towards organizational performance, there should be an evaluation and analysis of the indicators or factors affecting Telkom Polytechnic organizational culture in order to improve the performances of the organization in achieving its goals and objectives that have been set. The indicator which is used to measure cultural organization on this research is the organizational culture according to Ellen Martin. It consists of nine dimensions. The indicators used to measure the effectiveness of organizational performance uses a model developed by Kim Cameron. The data processing uses Structure Equation Model (SEM) and a descriptive analysis of the respondents' answers. Hypothesis test showed a significant relationship occurred between organizational culture towards organizational effectiveness in Telkom Polytechnic. Measurement model test states that the external environment indicators, means to Achieve objectives, process management, employee need and objectives, interpersonal relationships, and leadership affects the organizational culture in Telkom Polytechnic significantly. External environment indicator means to achieve objectives, management process and leadership which have a negative perception from the respondents to be fixed instantly towards continuous improvement. Keywords: Organizational Culture, Organizational Performance Effectiveness, Structure Equation Model (SEM)
Capital Budgeting Analysis to Enhance Bank Performance and Stock Price (Case Study of Bank Tabungan Negara Period 2010-2014)
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Bank Tabungan Negara (BTN) is a state-owned bank focusing its business on housing finance. In the last five years, the BTN stock has been experiencing a decline in its price. The decline of the BTN stock price is in accordance with the poor performance of the bank in comparison with that of other banks having core capitals in the same category (the BUKU 3). To increase BTN’s financial performance as well as its stock price, it argued in this final project that BTN needs additional funds to expand its business.  The objective of this final project is to propose a financial planning that can be used by BTN to gain the additional funds for improving its financial performance as well as to achieve its targeted stock price. External and Internal analyses are conducted to uncover business problems faced by BTN. The external analysis was done using the PESTEL analysis, and the internal analysis was performed using the Ratio analysis and Economic Value Added (EVA) analysis. The Discounted Method of Economic Value Added is used to attain the projection of the BTN’s stock price for the next three years. The Price Earning Ratio (PER) methodis used to obtain the BTN’s targeted stock price. From the analyses, it is found that BTN needs to gain five trillions Indonesia Rupiah as the additional fund to improve its financial performance as well as its stock price. There are three ways that are recommended in this final project for BTN to get the additional fund, which are by issuing right issue, issuing bond, and gaining loan from its stockholders. The amount of the additional fund that can be obtained from each way is determined by considering the BTN historical right issue and bond issue, as well as BTN’s plan in 2015. In a case BTN conducts the right issue, it is recommended for (1) the BTN current stockholders to exercise their rights and (2) potential investors to buy the BTN rights that are traded in the market to get a high capital gain.Key word: capital budgeting, PESTEL analysis, ratio analysis, economic value added, financial performance, stock price
Proposed Improvements in The Management of Organizational Culture Change (A Case Study at Yayasan XYZ Bandung)
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Yayasan XYZ is an International Non-Profit Organization that specializes in children development through sponsorship, dedicated to releasing children from poverty. The culture and value system play a major role in how an organization reacts to change and organization members are more inclined to embrace change when the organization’s culture is aligned with the mission and goals of the organization.  One of the approaches in managing organizational change is using Kotter’s 8-Step Change Model. By following the 8 Step Process outlined by Professor Kotter, organizations can avoid failure and become adept at change. Organizations can increase their chances of success, both today and in the future by improving their ability to change. The author analyze how to implement the desired culture relate to values in the organization. All analyses and solutions use Organizational Change method and 7-S McKinsey. Based on the analysis and recommendation of solutions, Yayasan XYZ must prioritize the development to the style, staff, skills, system and work strategy in accordance with the organization’s existing values. Another recommendation on the approaches to managing organizational change, especially in Yayasan XYZ should be using both Kotter’s 8-Step Model and Organizational Development (OD). Keywords: change management, organizational culture, 7-S, Kotter’s 8-Step change model
Transition Management of Knowledge Workforce in The Grasberg Surface Mine and Underground Mine
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract – PT. Freeport Indonesia is a subsidiary company of Freeport McMoRan Copper & Gold Inc. (FCX) which hold 81.28% of its share, GOI (9.36%), and PT. Indocopper Investama (9.36%). PTFI was establish on April 8th, 1967, which the main business is produce and distributing concentrate copper and gold. Grasberg Surface Mine was contributing 80% of concentrate production for all PTFI revenue’s since 26 years ago and will be closure by early 2018. Safety slope stability issue is become the main reason to closure the Grasberg surface mine, then will be continued by using block cave technic of underground mine – Grasberg Block Caving ( GBC). Grasberg mineral district have a remaining deposit of minerals ore 2.4 million tons. In line with  the developing of infrastructure which estimating require of capital around US $ 16 billion since 4 years, GBC also posting the manpower requirement. In other side Grasberg will have a surplus manpower due to ramping down of production afterward the mine closure. Currently PTFI faced strategic problem related the manpower such as (i) termination of 1,271 Grasberg manpower is need huge cost for final payment, and will impacted to PTFI reputation as a mining operator in Indonesia and also negative impact to drop of share price (ii) the limitation of availability manpower experienced in underground miner to fulfil underground manpower requirement (iii) Grasberg workforce knowledge transition was built to assessment shifting the manpower from Grasberg to Underground mine (iv) Resistance of manpower mixing with gap competencies & skill to-be job in underground  need to be created strategy and approach (v) Timing gaps between Grasberg manpower released plan as supplied and underground mine manpower requirement schedule as demand have possibility disturbing the ore production goals.  Therefore in anticipation the manpower problem issue with some potential alternatives (i) Transition management program of knowledge workforce strategy and approach (ii) Enrichment and reskilling program of basic competencies (iii) Organizational change which lead by change management (iv) Involving all stakeholder to support change management.  Keywords: Knowledge Workforce, Transition Management, General Environment Analysis, Five Forces of Competitor, QSPM, The Jay Galbraith Star Model, Force Field Analysis, Change Management  
Defining Strategic Position and Busines Model of CV Energi Selaras Alam
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fuel –addictive industry is a growing industry in Indonesia. With potential market of 80 million vehicles in Indonesia where most modern car use a subsidized –low quality fuel, market opportunity of this industry is very big. Although this industry is very influenced by world oil price and government regulation about subsidized fuel. CV.Energy Selaras Alam is the new comer in this industry. Founded in 2011, this firm provides a low price and highly efficient octane booster product to the society. Along the decreased issue of subsidized fuel price, this firm difficult to maintain their sales growth and expand to broader market that leads to significant decrease on its profit. If this condition allowed for the next couple month, this will lead company to bankruptcy.To understanding company’s condition better, this research use methods of observation, literature survey and interview. Resource analysis and value chain analysis are used for internal analysis. PESTEL, Porter’s 5 forces, and strategic group are used for external analysis. By using interrelationship diagram, it known that the root cause of this company’s issue is the un-clarity of its strategic positioning.To formulate the solution, SWOT, IFAS, EFAS and SFAS matrix used to find CV.ESA new strategic position. Alternative strategy is generated from TOWS Matrix, result 13 strategies. Every strategy is integrated and mapped back into a new business model to create more integrated result for this company. The conclusion from this proposed strategy is the new strategy of CV ESA will be based on cost focus strategic position. This new strategy proposed to diversify product and marketing channel that focus on car and motorcycle user and also local industry that located only in West Java. Action Plan is derived from business model formulation, and prepared for 3 year implementation Plan. The implementation plan of those strategies is suggested to adjust the number of marketing and sales armada. This armada will be focused on creating new alliances and partnership that will be a success foundation of strategy proposed. Strategic Implementation will be implemented in the next 3 years and will start in 2013. Hopefully, this Research result would contribute a better understanding related with the importance of Strategic position and business Model in Startup Company Key Words: Startup Company, strategic positioning, business model, Fuel addictive, Octane Booster.
Proposed Marketing Strategy MuFiNs Brownies
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. MuFiN is one of the small and medium enterprises in food product in Bandung. With their main product is steamed brownies. MuFiN is also selling various kinds of cakes and pastry products. MuFiN has been in the business since 2010, and it has 15 branches spread all over the Bandung City and in several cities such as Garut, Cirebon, and Tasikmalaya. To survive from competitors, MuFiN wants to expand their business scope. With their expertise in bakery field MuFiN plans to make more innovation and creation for their product. By doing so, MuFiN can focus on meeting all the consumer needs for bakery products.To meet all consumer needs and preferences, first MuFiN should understand the consumer current needs. To provide a business solution, we started from analyzing the external analysis consists PEST analysis, porter‟s five forces, competitor analysis and consumer behavior analysis. The internal analysis consist STP analysis and marketing mix 7P. The analysis of consumer behavior obtained from questionnaires directly to respondents who consume bakery product in Bandung. The analysis of consumer behavior includes the purchase decision, TIMES models analysis, consumer motivations and needs for bakery products. TIMES model approach is used for the analysis of external factors, especially from consumer side to know and understand the customer from some part of which is time, information, money, energy, and space. From the results of internal and external analysis, we can conclude and evaluate using SWOT analysis. The result of SWOT analysis is used for make alternative strategy based on TOWS Matrix. After deciding strategy, we proposing a new marketing strategy can be run by MuFiN.Keywords: Marketing Strategy, Bakery, Consumer Preferences, TIMES model 
The Business Model Development of Qualbase
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Qualbase is a start-up company providing information technology solution focused on small and medium enterprises (SMEs). As a start-up company, Qualbase did not understand how they should bring the company to grow and need guidance to reach their goals. Therefore, this final project aim to analyze Qualbase’s current business situation including company’s external and internal environment, develop appropriate business model as guideline for Qualbase including the implementation plan. In this final project, the author uses qualitative research method by interviewing Qualbase’s founder supported by additional secondary data from literatures, published journals, and other sources using internet media. The author uses several methods in analyzing Qualbase’s business condition. For company’s external environment analysis, the author use PEST, Porter’s five forces and competitor analysis. For company’s internal analysis, the author use VRIO framework and value chain analysis. The author then analyze and formulate business strategy using SWOT analysis, TOWS matrix, Porter’s generic business and business diamond strategy. Furthermore, the author formulate the appropriate business model for Qualbase using business model canvas and formulate the implementation plan based on business model development. As a result, the growth of industry where Qualbase operates is relatively good for company and has a growing market. Qualbase should focus on providing the best quality of products with excellence customer service. Additionally, Qualbase need to take appropriate action such as enhancing the quality of company’s resource and capability, develop standard operating procedures, create marketing strategies, improve online and social media campaigns and build relationship with clients.Keywords: Business Strategy, Business Model, Information Technology, SMEs  
Strategy for Maintenance Cost Effectiveness of Fixed Plant Assets by using Life Cycle Cost Analysis and Monte Carlo Simulation to Achieve Production Targets of 2015 – 2021 at The Coal Processing and Handling Division
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.The objective of this research is removing under performances in coal flow process at CPHD division KPC to achieve production target by using cost effective maintenance strategy. Performance gap analysis for existing eight assets during first quarter 2015 reveals that three assets running in below performance against the target. Therefore, the research focuses on the three failure assets. There are two alternative strategies, do nothing or upgrade.For both strategies are developed by using Monte Carlo Simulation to estimate reliability of the assets and Life Cycle Cost (LCC) model to find out annual cash outflow respectively during the life time of the assets, 2015 until 2021, the end of Coal Contract of Work (CCOW). Finally, Net Present Cost (NPC) analysis is developed to find out the lowest long term cost of ownership for both strategies. KPC produce three types of coal quality; 1) Prima, 2) Pinang and 3) Melawan since the beginning of production in 1991. Since 2013, KPC had been producing only the last two coals, because Prima coal reserve naturally diminished.The failure assets will cause the KPC unable to achieve the production target at the end of 2015 which amounted to 2,149,002 tons. The failure of asset is primarily because the existing assets were not designed for pinang and melawan quality, this leads to higher breakdown maintenance which will decrease capability of assets to perform its function.The result of the research recommends that CPHD should upgrade the failure assets to accommodate pinang and melawan coals. Therefore, KPC is able to achieve the production target of 2015 until 2021.Keywords: Cost effective maintenance, LCC, Monte Carlo simulation
Proposal of Marketing Strategy Gaharu Nusantara To Face market Competition in Year 2013
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gaharu Nusantara is a company that provides, manages and organizes some activities based on outdoor activity, such as outdoor gathering and outdoor training. Gaharu Nusantara has been trying to fulfill the companies’ needs of quality improvement for their employees. In 2012, Gaharu Nusantara faced tight competition in their business especially in price and products/services that were offered by the competitors. Moreover, based on data of sales performance Gaharu Nusantara from 2010 until 2012, Gaharu Nusantara now faces a problem which is affected to the income of Gaharu Nusantara, they cannot achieved the yearly target in 2012 and higher achievement target in 2013, fluctuated profit and sales due to its seasonal demand from their market, and hard to sell their products/services due to its intangibility factors. The research will implement an exploration of the industry situation analysis (external analysis), business situation analysis (internal analysis), segmentation, targeting, and positioning analysis, marketing mix analysis, SWOT analysis and conclude in the root cause analysis. From the analysis, it can be concluded that root causes of Gaharu Nusantara are lack of marketing and communication strategy and limited of target market and products. Therefore, this research would give a business solution for Gaharu Nusantara to win the market competition in year 2013. The proposed implementation plan for Gaharu Nusantara are how to communicate their products and services through Integrated Marketing Communication strategy in order to improve their promotion to the potential customers and the expanded of new target market and development of outdoor activity products in order to increase their sales Keywords :Marketing Strategy, Outdoor Activity, Marketing Mix, SWOT Analysis

Page 1 of 90 | Total Record : 896