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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work. Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work.Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Profitability Enhancement Strategy Through Capacity Expansion and Market Export Diversification (Case Study: Acquisition of Thang Long Cement Vietnam by PT Semen Indonesia Tbk Putri, Anandita Ade; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Cement industry is expected to be grow respectively high due to demand for house building and infrastructure needs. Indonesia and Vietnam, as part of Southeast Asia region, are facing different kind of market condition. PT Semen Indonesia Tbk is Indonesia’s top leader in cement industry, who had invested major investment by acquiring major shares ownership of Thang Long Cement Company Vietnam, back in late 2012. This acquisition strategy was intended to enhance profitability and reach Southeasr Asia market. One year after the acquisition happened, this strategy needs to be analyzed whether it already goes perfectly as what expected or needed some improvement regarding company’s profitability growth. By doing Discounted Cash Flow valuation with three different scenarios; first is when each companies stand alone independently (before acquisition), second scenario is PT Semen Indonesia Tbk acquired Thang Long Cement Vietnam (current condition) and third scenario is post-acquisition analysis after acquisition with proposed strategy on capacity expansion and market export diversification; and also Relative Valuation as comparable analysis with another cement companies, such as Indocement Tunggal Prakarsa and Holcim Indonesia. This final project suggested Thang Long Cement Vietnam to expand capacity from 2,3 mt/year to 4 mt/year, to improve sales and also doing more exporting market. Vietnam’s cement industry is having excess supply, that’s why exporting cement products to another country is important. Indonesia can also fulfill its massive demand of cement from Vietnamese cement product, which it related to PT Semen Indonesia revenue and inventory availability. Thang Long Cement Vietnam was acquired undervalued with price of US$157million, but it doesn’t mean the company suffered loss from the transactions. PT Semen Indonesia Tbk did major improvement on management structure, business process and debt refinancing for Thang Long Cement Companies. Due diligence was also done before choosing Thang Long Cement Companies as the targetted company, based on its financial ratio analysis which also calculated in this final project. Generally, this acquisition between PT Semen Indonesia and Thang Long Cement Vietnam is a right decision and still possible to reach optimality in profitability enhancement through proposed strategy in expansion and market export diversification. Both companies also proved having synergistic relationship on this acquisition.Keywords: Semen Indonesia, Thang Long Cement Vietnam, acquisition, profitability, expansion, market export, financial analysis
Partnership strategy and guidelines for pt. Pjb in 35.000 mw market Firmansyah, Roby; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Pembangkitan Jawa Bali (PT PJB) is a subsidiary company of PT PLN engaged in power generation business. From 2005-2020, energy market of Java Bali System trend and projection shows a promising growth. The demand of electricity is increasing but PJB’s market share is going down from year to year until year 2020 (7.2%). The decreasing market share was contributed by the growth of the energy market and the stagnancy of PJB existing power plant capacity and sales. Government of Indonesia gives big portion to IPP (25.000 MW) rather than PLN (10.000 MW) in the 35.000 MW project. In order to increase the PJB market share, it is required internal and external analysis to formulate their business strategies. The strategy formulation begins from analysing the external and internal environment using several methods such as PEST analysis, Porter’s Five Forces Analysis and Resource Based View analysis to generate the SWOT analysis. The EFAS and IFAS result then used to determine the current position of PT PJB in the SWOT Matrix Diagram. The result indicates that PT PJB is in the cell I that interpreted as supports an aggressive strategy to grow. The Ansoff matrix and QSPM are used to analyse the most appropriate strategy in entering new market (35.000 MW) and the result is partnership strategy. As the selected strategy, it may need proper guidelines in project and partner selection. The good implementation and dissemination plan will result of the success of partnership strategy. Keywords: Business Strategy, Independent Power Producers, Partnership Strategy, Partner selection
Proposed Performance Management System for Hanifa Islamic School Using Integrated Performance Management System Chairuna, Dina; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Hanifa Islamic School is an organization that specializes in early childhood education. In the world of education, management as a discipline plays a very important role in realizing quality education system and sustained where management is seen as a series of activities or processes that can integrate a variety of sources in order to achieve organizational goals that have been determined. The rapid development of education, especially in the area of South Tangerang characterized by a number of institutions that continue to grow claim Hanifa Islamic School to be able to compete with the newcomer and existing schools. It is therefore necessary to have systems that can help Hanifa Islamic School to simultaneously improve and maintain performance so that it can compete and continue to grow. Using the Integrated Performance Management System (IPMS) of Wibisono, 2012, can be proposed a performance framework that is simple and can reflect the comprehensive performance using a resource perspective, organizational output, perspective, and an internal process perspective that all integrated. As well as conducting benchmark with other school to review the performance system made. These designed IPMS should encourage Hanifa Islamic School to think forward and challenge to improve the performance measurement more effective. The IPMS design will cover several aspects on each perspective. In Resource availability perspective the aspect will be Human Capital, Organization Capital, Technology and Infrastructure Capital. In Internal process perspective will cover Operation aspect and marketing aspect and lastly Organization output perspective will cover Financial and Non Financial Aspects. In this final project the design of performance management system made to be implemented for overall management of Hanifa Islamic School. The final stage that needs to be done is the implementation of performance management systems. The main four foundations in implementation of Performance Management System is the performance measurement, measurement result evaluation, diagnosis for identifying improvement process, and follow-up.Keywords: management, performance management, integrated performance management system, the education industry, Hanifa Islamic School
Strategy of Platform Music Streaming Langit Musik Application to Improve Monthly Active Users Through Customer Acqusition and Customer Retention Sarah Permana, Nabila; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel,
Valuation analysis to determine fair market value of sft hotel the company case study: subsidaries companies of apl (period 2014-2017) Ferdo, Redian; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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As the number of branded hotels in Indonesia increase significantly which lead more investor and business owner to see opportunity to purchase well-designed and well managed hotels. That means the owner will be thinking more about the valuation of the hotels. How much is the business really worth is the main question of this research, the main purpose of this analysis is to find the market value of the business. APL is the biggest player in property developer in Indonesia with experience more than 40 years. The company has played significant role in developing luxurious property market in Indonesia including hotel, office, house and apartment. As with the growing number of property developed by APL which lead the company to sell their business segment in order to gain more capital to expand their area property of development.  This research using secondary data without gaining information directly from the company. This analysis using discounted cash flow analysis to determine the value of the company. During the analysis, this research using several financial performance analysis including their financial historical year on year, ratio analysis and projection analysis.Keywords: Valuation, Hotel, Market Value
Proposed business model innovation of pt daya sentosa utama in regards to regulation and its sustainability Aji Soedibyo, Bayu; Hamsal, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Daya Sentosa Utama is a private company engaged in big bus public transport’s operator in Jakarta since 2003. Nowadays with the establishment of Regulation PERDA DKI Jakarta 5/2014 on article 51 stated that big bus public transport will operationally legitimate for only its first 10 years. Due to ineffectiveness of its implementation, the company should be proactively and dynamically managing towards the effectiveness of the regulation in order for the company to be sustaining in the future. The company’s sustainability is the main focus of the research. Thus the big bus public transport industry in Jakarta is heading down due to unjust competition, enhancement operational reliability and conveniences of the substitute products, high operating expenditure and lesser passenger throughput. Resulting to the competitor had suffered losses in 3 straight years from 2013 with current revenue averaging per day per unit only up to IDR 300,000. In order to revive business solutions, external and internal assessment is performed priory. PESTEL Analysis, Competitor and Industrial structure and Porter’s Five forces is utilized to describe external environment that encounter by the company. Value Chain, Resource Based and Business Model Canvas along with digested information from qualitative primary data utilized to indentify and define the company’s current business model along with its social situation. The company current’s phase defines into type of business model innovation’s degree based on Mitchell and Coles (2003) integrated framework. The next step is formulating that using business model canvas with focusing on customer-driven which generate direct conversation to end users and offer-driven innovation which generate new stream line of revenue models. Lastly is implementation plan. The implementation performed into three stages which comprising of preparation, execution and evaluation. Therefore, the proposed business model innovation must be tested and proven in the company towards changes in regard to regulation and challenges in regard to the company’s sustainability. Keywords: Regulation, Sustainability, Business Model Innovation, Big Bus Public Transport
The analysis of organizational culture using the organizational culture assessment instrument (ocai) based on the competing values framework (cvf) case study: corporate human resource (chr) directorate kompas gramedia Sandrisha, Mahacita; Budi Saksono, Prasetyo
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Organizational culture becomes one of the important factors in determining success of a company achieving its goals. This research is aimed to figure out what the current and expected culture at CHR Kompas Gramedia, and give recommendation based on the gap between current and preferred culture. The objectives will be achieved by doing quantitative data analysis with questionnaires by using the Competing Values Framework based on six dimensions of organizational culture using Organizational Culture Assessment Instrument (OCAI) to all CHR Kompas Gramedia employees with the total population of 67 people. The questionnaire contains eight statements in each dimension, which are divided into four current cultural statements and four expected cultural. The overall organizational culture that is dominated in the CHR Kompas Gramedia is the hierarchy culture with 28.12 points. The clan culture gets the lowest culture with a total of 23.70 points. In the next three years, this organization expects a culture that is inclined to be dominated by clan culture with a number of 32.10 points, by reducing the hierarchy culture by the amount of 18.66 which is currently embedded in the company. Hence, CHR Kompas Gramedia can conduct training such as mindfulness, personal transformation coaching training, team building-learning, bottom-up approach, and propose new service innovation.Keywords: organizational culture, OCAI, CVF, clan, adhocracy, market, hierarchy
Strategy to develop and manage an aquaponic farm: case of kebun bersama Ariesto Herman, Bintang; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Kebun Bersama is the designation for the aquaponic garden owned by the author. Apart from being a hobby, it also has a high economic value. Its products are organic vegetable and fruit accompanied by source of animal protein in the form of fish, made aquaponic becoming an interesting urban farming system. The problems faced by Kebun Bersama and the aquaponic farmers are; marketing, aquaponic installation costs and production capacity. Today, Kebun Bersama and aquaponic farmers can only utilize community forums as a medium for products and self-introduction to the public, to reach a wider market this is ineffective marketing tool. The initial cost for aquaponic installation is expensive, many people are rethinking for installing aquaponic because of the risk of failure. The third problem is the production capacity, as urban farmers who use limited land and faced the expensive cost of developing the system makes aquaponic farmers distress in the provision of large production. Based on the results of the analysis of the initial condition of aquaponic farmers which is then coupled with the results of interviews and questionnaires, the authors can formulate a new strategy that can support the business of aquaponic farmers. The strategy can be seen in TOWS Matrix and Strategy Diamond in this research. The results of this study indicate that Kebun Bersama must sell aquaponic system installation, training session, and various things related to Aquaponic to get more profit. Then Kebun Bersama should develop an application/system that helps solve marketing problems and has a function as an online training system. Using the system, Kebun Bersama can also create collaboration between aquaponic farmers; a system that can help monitor the activities of aquaponic farmers in a community, as a media sharing progress update and media consultation. Feedback from every consumer will be a marketing tool within the system created by Kebun Bersama. Using this system Kebun Bersama will have benefits in terms of acquisition of new consumers as well as repeat order from existing customers. Keywords: Business Strategy, TOWS Matrix, Business Canvas Model, Strategy Diamond, The Lean Startup, Aquaponic

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