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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 33 Documents
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Coffee Culture di Indonesia : Pola Konsumsi Konsumen Pengunjung Kafe, Kedai Kopi dan Warung Kopi di Gresik Ratih Puspa; Nila Yani Hardiyanti
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26380

Abstract

Dewasa ini kegiatan berkumpul dan melibatkan pembicaraan sering kali dilakukan di Kafe, kedai kopi ataupun warung. Kegiatan berkumpul, nongkrong, ngopi atau semacamnya dilakukan secara terus-menerus hingga menimbulkan sebuah pola konsumsi yang baru bagi masyarakat kota Gresik. Tujuan penelitian ini adalah untuk mengetahui pola konsumsi konsumen pengunjung kafe, kedai kopi, maupun warung kopi di Gresik.Dalam penelitian ini, peneliti menggunakan konsep pola konsumsi gaya hidup, budaya konsumen, identitas dan konsep “third place”. Hasil dari penelitian ini meliputi pola konsumsi konsumen pengunjung kafe, kedai kopi dan warung kopi di Kota Gresik memiliki gambaran kegiatan yang bervariasi. Adapun aktivitas yang mereka lakukan juga sangat beragam misalnya berkumpul dengan keluarga, ngobrol dengan temannya, bertemu klien, rapat dan mengerjakan tugal kuliah atau kantor. Selanjutnya juga pengunjung memiliki pola konsumsi masing-masing, pengunjung juga memilih untuk menghabiskan waktunya, biaya yang dikeluarkan serta bagaimana seseorang tersebut dapat mencapai kesenangan dan kepuasan dirinya sendiri saat berada di kafe, kedai kopi ataupun warung kopi.
Analisis Strategi Online Consumer Relationship Management Pada Produk Pisau Cukur Banner Admiral Budi Bramasta
Jurnal Media dan Komunikasi Vol. 1 No. 1 (2020)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i1.22927

Abstract

This research uses a qualitative research approach with descriptive type and uses in-depth interviews as primary data in research data collection. This research is important because along with the digital transformation that is developing, marketing is now experiencing a development from transactional to marketing on a relationship basis. The use of various marketing tools to manage customer relationships such as Instagram and Whatsapp can also help to maintain customer relationships because this complete the customer's culture. The result of this research is an online CRM strategy built by Banner using artificial intelligence/chatbot to be able to manage relationships with customers. PT. AWP as the manager of the Banner product uses an online CRM program called Siska to be able to manage relations with customers
Message Production Process in Stand Up Comedy: Ethnographic Study in Stand Up Community Indo Surabaya Dea Rufaidah
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26436

Abstract

Proses produksi pesan dalam stand up comedy merupakan isu krusial yang masih jarang dibahas dalam riset akademik. Publik seringkali tidak menyadari bahwa pesan dalam stand up comedy pada dasarnya membutuhkan proses persiapan yang panjang dan rumit. Lebih jauh lagi para proses produksi ini semua pesan yang disampaikan dalam stand up comedy sejatinya disiapkan, termasuk dalam tema-tema besar seperti isu gender, diskriminasi rasial, dan juga kelas. Informan dalam penelitian ini merupakan para comedians, anggota komunitas Stand Up Indo Surabaya, individu yang mewakili berbagai macam isu pada konten stand up comedy yang sering dibicarakan. Penelitian ini menunjukkan bahwa komunitas Stand Up Indo Surabaya menjalankan praktik budaya stand up comedy atau stand up comedy culture sesuai dengan visi komunitas yang dipunya dan memiliki kekhasan dalam proses produksi materi komedi secara kolektif. Hal tersebut diwujudkan dengan pelaksanaan kegiatan secara rutin seperti sharing ilmu, comedy buddy, open mic—baik secara konvensional maupun online melalui sosial media Instagram (@standupindo_sby).
Praktik Mom Shaming Oleh Netizen Indonesia Terhadap Selebritis Yang Melakukan Sharenting Di Media Sosial Annisa Savira
Jurnal Media dan Komunikasi Vol. 1 No. 1 (2020)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i1.22928

Abstract

This  research focuses on analyzing the practice of shaming mothers that occurred on the Instagram accounts of two celebrity mothers, Andien Aisyah and Rachel Vennya. Researchers raised this topic because mom shaming is a phenomenon that often occurs nowadays, but not many have conducted an in-depth investigation of mom shaming so that it affects knowledge and awareness of mom shaming's actions and the impact of mom shaming on a mother. Analysis of the practice of mom shaming is carried out using the textual analysis method, where the researcher interprets the text from the sharenting practices of celebrity mothers on their social media, mom shaming comments by Indonesian netizens in the comments column of their uploads, and also resolutions or feeds. The results of this study indicate that mom shaming is often accepted by celebrity mothers, in this case Andien Aisyah and Rachel Vennya, regardless of the parenting method applied. However, there are differences in mom shaming patterns from sharenting practices or how celebrity mothers are free from parenting on their social media pages regarding the persona of the celebrity mother. The results of this study also show the intention of giving mom shaming text by Indonesian netizens to celebrity mother, where the messages are mom shaming messages that express their thoughts and feelings on their social media pages.
The Discourse on the Relationship of Power between the State and the People in Indonesian Indie Band Song Bahiroh Adilah
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26492

Abstract

This research focuses on analyzing the discourse of the power relation between the state and the people in Indonesia in the lyrics of the songs "Kami Belum Tentu" and "Padi Milik Rakyat" by Feast (group band). Intolerance became Indonesia main concern in 2018 especially Surabaya’s church bombing, which then elaborated on other issues related to the socio- economic and political phenomena in Indonesia. The two songs were chosen because they adequately describe the socio-economic and political conditions in Indonesia and related to various sectors of government.This study uses Normal Fairclough's critical discourse analysis method to read the discourse on power relations between the state and the people which is articulated in the lyrics of the two songs. The results of this study conclude that the discourse on power relations with the form of Governmentality is spread in various areas of government, including in the leadership of a democratic country, the education system in Indonesia, the law constitution of UU ITE, towards farm workers through Reforma Agraria, and also in the management of tax money in Indonesia. The people will always be in a repressive state power system and the state uses its political power to carry out hegemonic submissions that are detrimental to the people structurally and economically through the ISA (Ideological State Apparatus) and RSA (Repressive State Apparatus) which critized in Indonesian indie song lyric.
Penerimaan Pengguna Instagram terhadap Analogi Visual Seksualitas dengan Makanan oleh Influencer Instagram Intan Rigita Rizki Fauzia
Jurnal Media dan Komunikasi Vol. 1 No. 1 (2020)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i1.22924

Abstract

This research focuses on the acceptance of Instagram users to the visual analogy of sexualitywith food by Instagram influencers when delivering sex education material that is stillconsidered taboo in Indonesia. By using a qualitative approach and a type of descriptiveresearch, this research focuses on the meaning received by the nine informants who haveparticipated. The research method used is Reception Analysis with in-depth interviews as datacollection technique. The literature review used is a visual analogy to explain the taboo aboutsexuality, sexuality in Indonesia, problems of formal sex education, symbolic construction ofsexuality in traditional media, and sexuality content that appears on Instagram social media.The findings of this study indicate that the informants interpret the visual analogy of sexualitybased on the concept of heteronormativity in everyday life. Then, stereotypes about sexualitythat develop in the community also become a reference when they answer questions. Theperception of the state of Indonesia as homophobic and transphobic country, but when facedwith a visual analogy in the form of food, the informants did not object to the existence ofLGBT groups or to the concept of homosexuality
Proses Sosialisasi dan Komunikasi Planned Organizational Change PTAM Giri Menang kepada Karyawan Andariesta Adhani Panggita
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26303

Abstract

Suatu perubahan dapat terjadi dalam berbagai aspek kehidupan masyarakat, tidak terkecuali pada ranah organisasi. Perubahan yang terjadi pada suatu organisasi pun tidak serta merta hanya berdampak pada lingkup eksternal saja. Namun, perubahan yang terjadi juga sangat berpengaruh di dalam lingkup internal suatu organisasi yang mengalami perubahan. Pada tahun 2020 lalu, PT. Air Minum Giri Menang yang sebelumnya merupakan perusahaan berbasis Perusahaan Daerah harus berubah menjadi sebuah perusahaan daerah berbasis Perseroan Terbatas (PT). Perubahan tersebut memberikan dampak yang signifikan di dalam internal perusahaan. Tujuan dari penelitian ini adalah untuk memberikan gambaran bagaimana komunikasi internal PTAM Giri Menang dalam Mensosialisasikan Perubahan Organisasi PTAM Giri Menang kepada Karyawan. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa terjadi perubahan pada perusahaan PTAM Giri Menang yang berdampak pula terhadap perubahan internal perusahaan. Perubahan tersebut dikategorikan sebagai Planned Organizational Change. Perubahan tersebut memunculkan perbedaan makna yang dipahami oleh para karyawan. Muncul reaksi-reaksi karyawan khususnya pada karyawan lama atas dan berdampak pada restrukturasi karyawan. Sehingga, terjadi pula perbedaan strategi yang dilakukan oleh tim manajemen dalam mengkomunikasikan dan mensosialisasikan perubahan organisasi tersebut.
Wacana Identitas Disabilitas dalam Film What They Don’t Talk When They Talk about Love (2013) Izza Fidaul Jihad
Jurnal Media dan Komunikasi Vol. 1 No. 1 (2020)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i1.22925

Abstract

This study is a film text analysis study that aims to describe the disability discourse in the film What They Don't Talk When They Talk About Love (2013), which is represented and distributed to the audience regarding disability identity discourse in Indonesia today. This research is significant because of the representation of people with disabilities rarely shown as a figure and central issue. The film What They Don't Talk When They Talk About Love (2013) is a film directed by Mouly Surya that raises the big theme of the life of a person with a disability that is rarely shown primarily in presenting representations of people with disabilities that are humanist. This research method is a qualitative text-based analysis using film discourse interpretation by Jenna Wildfeuer to uncover the discourse of identity of disability in the film by doing two stages to understand and construct the meaning of the film namely the formal description of the inference process and functional analysis of the communicative purposes. The results of this study indicate that identity of disability in this film is through social interaction as something that is not bodily, but an environment that is not inclusive or discourse on the limited access of persons with hearing impairments communicating in society, through social relations persons with disabilities are shown as sexual beings and empowered over his body or discourse on sexuality and the exploration of the body of persons with disabilities, and through character representations that exist in the community or depictions of stories encountered in daily life.
Gap Intepretation About Period Punctuation in Instant Messages Among Indonesian Generation Revanya Adira Corazan Junor
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26376

Abstract

Penelitian ini membahas mengenai faktor-faktor yang mempengaruhi interpretation gap antara Generasi X dan Millennials Indonesia tentang tanda baca titik pada instant message. Sejak gaya komunikasi chatting muncul akibat populernya aplikasi instant message, tanda titik kehilangan fungsinya sebagai pemberi jeda dan pengakhir kalimat. Penelitian-penelitian terdahulu menyebutkan bahwa tanda titik merupakan sebuah senjata untuk menunjukkan ironi, nada sinis, sikap agresif, dan ketidaktulusan. Tanda titik tidak hanya mengakhiri sebuah pesan, namun ia adalah pesan itu sendiri. Millennials menggunakan tanda titik untuk mengekspresikan kemarahan, sementara Generasi X tidak melihat adanya makna pada tanda baca tersebut. Kesenjangan pemahaman ini disebut sebagai interpretation gap yang dipengaruhi oleh aspek generasional. Penelitian ini menggunakan pendekatan kualitatif dengan tipe eksploratif. Teknik pengumpulan data dari penelitian ini adalah wawancara mendalam dengan Generasi X dan Millennials Indonesia. Hasil penelitian ini menunjukkan bahwa gaya penulisan dalam instant messaging akan mengimitasi gaya bicara pada percakapan tatap wajah. Generasi X cenderung menyelesaikan konflik secara to-the-point dan tegas, sementara Millennials cenderung bersikap pasif-agresif dan menghindari konfrontasi. Fakta ini merupakan akar dari pilihan simbol yang mereka gunakan untuk mengekspresikan kemarahan melalui media IM.
Budaya Pecinta Kopi dan Gaya Hidup Urban Kedai Kopi di Surabaya: Analisis Visual Semiotika Spasial Abduh Rafif Taufani
Jurnal Media dan Komunikasi Vol. 1 No. 1 (2020)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i1.22926

Abstract

This research are focused on cultural identity and urban lifestyle that being representated throu symbols on coffeeshops in Surabaya. The research are conducted using vernacular semiotics or better called as spatial semiotic analysis. The researcher are interested due to current trends of third-wave coffeshops and how they identify themselves as a coffee lovers, also how third-wave customers put meaning in urban lifestyle in general throu themselves, visual gimmick, and interior design of the coffeeshops. Vernacular Semiotic are chosen as an analytic instruments because the visual elements surrounding the coffeshops and their customers are treated as visual text. The meaning behind coffee-drinkin activity are actively produced by the urban dwellers that habitate the spatial space of the coffeeshops. This research conclude that urban dwellers/customers are more drawn into the meaning throu visual elements to go to coffeeshops rather than the actual beverages. Therefore urban dwellers are also consuming the meaning behind every activity they are doing. The consumed meaning is either produced by the urban dwellers or the coffeshop itself.

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