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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol. 3 No. 2 (2023)" : 8 Documents clear
Strategi Public Relations Mandalika Grand Prix Association (MGPA) dalam Manajemen Event World Superbike 2022 Ni Putu Sri Widyastini Susila; Santi Isnaini
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.42163

Abstract

Advances in technology and the digitalization of information have resulted in the media convergence movement growing and technological advances becoming more rapid. In today's media convergence era, there are various options in event management. This study aims to find out how the role of the Mandalika Grand Prix Association (MGPA) in the 2022 World Superbike event in Mandalika amidst media convergence. More than 50 thousand spectators came to watch the 2022 WSBK in Mandalika. This figure exceeded the initial target of 45 thousand viewers. One of the aspects that made the WSBK 2022 event successful was the event promotion strategy that was able to bring in tens of thousands of spectators. This success is inseparable from the role of Public Relations in branding and making events attractive. Public Relations must be observant in packaging events so as not to generate risks and issues in the community. This research is a constructivist paradigm and uses a descriptive qualitative approach, using the Ronald D. Smith model which analyzes the Public Relations strategy through 4 stages that identify 9 steps in planning public relations activities. From the research results, it was found that MGPA's Public Relations succeeded in utilizing technological advances as a means of event management to become more effective. able to build the image of World Superbike 2022 to become an event that is trusted by the community and its stakeholders. MGPA's Public Relations has succeeded in carrying out four PR roles in building the company's brand image, namely: (1) as a communicator for company stakeholders; (2) making publications; (3) carrying out Corporate Social Responsibility (CSR) activities; and (4) building the company's image program.
Digital Marketing Strategy Public Relations Miracle Aesthetic Clinic Surabaya Via Instagram @miracle_surabaya: Strategi Digital Marketing Public Relations Miracle Aesthetic Clinic Surabaya Melalui Instagram @miracle_surabaya Vincentius Jason Antaufhan; Santi Isnaini
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.42171

Abstract

This study discusses the digital marketing strategy implemented by the Miracle beauty clinic in Surabaya. Miracle beauty clinic has Instagram as a digital-based marketing tool. Through the Instagram account @miracle_surabaya, Miracle shares various information, including: beauty products, exhibitions, beauty tips, and the responses of doctors from Miracle. This study was studied using content analysis through Instagram @miracle_surabaya by observing the contents uploaded by Miracle. The limitation of this research is the implementation area which is located in the city of Surabaya and the subject of discussion that examines the Public Relations strategy of Miracle Surabaya. The result of this research is that Miracle Aesthetic Clinic uses Instagram which is packed with warm content in order to be a pioneer of beauty clinics and to build the spirit of women with their respective beauty. Not only that, public relations plays an active role in maintaining image as well as building relationships with influencers as well as the public in order to achieve maximum results. Relationship building is carried out using social media, especially Instagram to be able to have an extraordinary and orderly impact.
Penerimaan Penonton Terhadap Representasi Identitas Budaya Papua Pada Film “Imperfect the Series Season 2” Efa Rubawati Syaifuddin
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.43328

Abstract

Penelitian ini bertujuan untuk mengetahui penerimaan penonton terhadap representasi identitas budaya Papua dalam Film imperfect the series season 2. Metode analisis resepsi khalayak dengan teori Encoding dan Decoding Stuart Hall digunakan dalam penelitian ini untuk melihat penonton yang aktif mempersepsi pesan dan memproduksi makna. Penelitian ini dilakukan di Kota dan Kabupaten Sorong, Papua Barat Daya dengan wawancara mendalam sebagai metode pengumpulan data. Hasil penelitian ini menemukan bahwa dari sepuluh informan, empat informan berada pada posisi dominan hegemonik, yang memaknai film imperfect the series season 2 sebagai hiburan serta mampu merepresentasikan budaya Papua. Tiga informan berada pada posisi negosiasi, memaknai bahwa film imperfect the series season 2 satu sisi sesuai dengan identitas budaya Papua, namun sisi lain, ada beberapa hal yang juga harus diperbaiki agar tidak menimbulkan bias bagi masyarakat di luar Papua. Sementara tiga informan lainnya berada pada posisi menolak, menganggap bahwa film imperfect the series season 2 tidak merepresentasikan identitas budaya Papua, membuat konstruksi terhadap budaya Papua yang menyebabkan persepsi buruk mengenai Papua. Kata kunci : Budaya, Papua, Penerimaan, Penonton, Representasi.
Cancel Culture Sebagai Bentuk Kontrol Sosial di Twitter Deni Yanuar; Nadia Muharman; Mhd Yudha Teguh Pratama Yudha; Rahmawati Rahmawati; Nur Anisah Anisah; Maini Sartika Maini
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.44044

Abstract

ABSTRACT The cancel culture movement has become popular since the hashtags #MeToo and #BlackLivesMatter were buzzing on Twitter about justice for victims of sexual harassment and human rights against the black race in the United States. In this study, the researcher took a case study on the refusal of Saiful Jamil to return to appear on television as part of the cancel culture phenomenon that occurred in Indonesia. The cancel culture aimed at Saiful Jamil is a consequence he has to get because of the excessive glorification of himself after being released from prison. This study aims to find a relationship that cancel culture is an effort to control social as a form of social control on social media. The subject of this research is public tweets related to the rejection of Saiful Jamil. In this study, the object of research is the cancel culture that occurred to Saiful Jamil. The conclusion in this study is that the cancel culture carried out by the community against Saiful Jamil is a form of social control that is carried out through education, reprimand, and sanctions as a consequence of the deviations he commits. Keywords : cancel culture, social control, sanction, twitter.
Pemulihan Citra Pemerintah dalam Insiden Besipae: Menakar Kualitas Peran Government Public Relations Yohanes Museng Ola Buluamang
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.44046

Abstract

Insiden Besipae membentuk citra publik Pemprov NTT. Tujuan penelitian ini adalah untuk mengetahui frekuensi tema berita, sumber berita dan deskripsi berita mengenai respon pemerintah terhadap kejadian Besipae yang terdapat dalam harian Pos Kupang. Selain itu, penelitian ini bertujuan untuk menguji hipotesis pengaruh tema berita terhadap penggambaran berita. Metode penelitian yang digunakan adalah analisis isi media kuantitatif. Hasil analisis menunjukkan bahwa terdapat 12 tema berita konfirmasi pemerintah, 10 tema berita klarifikasi pemerintah dan 2 tema berita aksi pemerintah. Pada variabel sumber berita, terdapat 21 sumber berita resmi eselon II dan 1 sumber berita resmi eselon III. Sementara itu, diketahui ada 14 penggambaran berita positif, 2 penggambaran negatif dan 8 netral. Hasil uji hipotesis menunjukkan bahwa tema berita klarifikasi pemerintah berpengaruh signifikan terhadap penggambaran berita, sedangkan kedua tema berita konfirmasi dan tindakan pemerintah tidak berpengaruh signifikan terhadap penggambaran berita. Hasil analisis konten media menunjukkan bahwa peran humas bagi pemerintah provinsi NTT dalam menyikapi insiden atau konflik Besipae memiliki peran yang relatif kecil. Kata Kunci: Insiden Besipae, Humas Pemerintah, dan Citra Pemerintah
Analisis Isi Pesan Promosi Kesehatan Program Vaksinasi Covid-19 pada Instagram Kementerian Kesehatan RI (@kemenkes_ri) Berdasarkan Health Belief Model Asa Novela Ismawardani; Nia Ashton Destrity
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.44174

Abstract

Health Belief Model dikembangkan untuk memprediksi praktik masyarakat dalam tindakan pencegahan penyakit. Belum banyak studi yang melihat konstruksi HBM pada pesan promosi kesehatan dari perspektif organisasi, sehingga riset ini ditujukan untuk mengetahui dan menganalisis kecenderungan penggunaan konstruksi HBM dalam unggahan pesan promosi kesehatan program vaksinasi COVID-19 pada media sosial Instagram Kemenkes RI (@kemenkes_ri). Studi ini menggunakan metode analisis isi kuantitatif deskriptif terhadap 95 unggahan pesan promosi kesehatan program vaksinasi COVID-19 pada Instagram Kemenkes RI (@kemenkes_ri) periode 3 November 2020 hingga 2 Mei 2021. Hasil riset menunjukkan bahwa konstruksi HBM dengan frekuensi kemunculan tertinggi adalah cues to action (n=66, 43,14%) dan yang terendah adalah perceived severity (n=6, 3,92%). Kombinasi konstruksi HBM dengan frekuensi kemunculan tertinggi adalah kombinasi cues to action dan self-efficacy (n=11). Unggahan yang memiliki jumlah likes dan komentar tertinggi adalah unggahan dengan konstruksi perceived susceptibility dan perceived barriers (likes=57.607, komentar=1.133).
Tanggung Jawab Digital Perusahaan di Indonesia: Sebuah Tinjauan Konseptual Solihin
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.45470

Abstract

The practice of Corporate Social Responsibility has been carried out massively since 2007. The existence of the Industrial Revolution 4.0 brought new challenges, namely digital transformation. This challenge become an evaluation for corporate social responsibility practices to change from traditional to digital one. This concept has known as Corporate Digital Responsibility. Unfortunately, the implementation of this concept must be adapted to each country. In Indonesia, implementing Corporate Digital Responsibility is a homework that must be completed by various stakeholders. By using a literature study, researchers want to describe the concept of Corporate Digital Responsibility from dimensions to conceptual frameworks. Researchers will also conduct case studies on the implementation of corporate digital responsibility by social media Twitter in Indonesia in the form of search prompts to help victims of gender based violence. The results show that the concept of corporate digital responsibility is present as a development of the concept of corporate social responsibility. Corporate digital responsibility includes four categories, namely social, economic, technological and environmental. Within the basic framework of corporate digital responsibility, there are four stakeholders who need to be involved to make corporate digital responsibility successful. In addition, the four main stages related to the technology life cycle also influence the success of corporate digital responsibility. The challenges of corporate digital responsibility practice in Indonesia are the absence of full authority for branch offices to adjust policies in force in the country, the low digital literacy of the Indonesian people, and the absence of a strong legal umbrella to serve as a guideline for implementing corporate digital responsibility.
Menakar Kualitas Komunikasi CSR Eksplisit Perusahaan Bursa Efek Indonesia Dicky Irchamsyah; Effy Rusfian
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.45549

Abstract

Salah satu tema penting dalam komunikasi CSR adalah bagaimana perusahaan dapat memperoleh keuntungan maksimal dengan mengkomunikasikan CSR yang mereka selenggarakan secara tepat. Penelitian ini meninjau literatur komunikasi CSR untuk merumuskan sejumlah indikator kualitas komunikasi. Selanjutnya, indikator ini diterapkan untuk menakar kualitas komunikasi CSR eksplisit yang dilakukan oleh perusahaan-perusahaan yang terdaftar dalam Bursa Efek Indonesia. Data diperoleh dari laporan tahunan perusahaan-perusahaan tersebut dan dianalisis menggunakan analisis isi. Sampel terdiri dari 43 perusahaan dari berbagai bidang. Ditemukan bahwa secara umum, perusahaan tua cenderung lebih intensif dalam menyelenggarakan CSR dan lebih antusias dalam mengungkapkannya. Perusahaan sektor keuangan, infrastruktur, dan barang konsumen primer paling banyak memvisualisasikan dan merinci CSR walaupun masih cenderung rasional ketimbang emosional. Narasi pada semua jenis perusahaan dan berapapun saham mayoritas cenderung retoris, menandakan bahwa CSR masih dianggap kurang mampu menarik perhatian investor sehingga tidak dikomunikasikan dengan serius dan bahkan dipinggirkan dalam narasi laporan tahunan.

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