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Akuntansi Bisnis & Manajemen (ABM)
Published by STIE Malangkucecwara
ISSN : 08544190     EISSN : 26853965     DOI : https://doi.org/10.35606/jabm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Ruang lingkup artikel untuk dapat dipublikasikan pada jurnal ABM terdiri atas bidang Akuntansi, Bisnis, dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 23 No 1 (2016): April" : 5 Documents clear
Strategi Branding Air Minum Dalam Kemasan Q-Jami' Produksi CV Masjid Agung Jami Malang Ima Hidayati Utami; Azizun Kurnia Illahi
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

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Abstract

This study aims to describe the branding strategy emploied by packaged drinking water Q-Jami producer to make its brand widely known by the public and able to compete with similar products on the market. Employing a qualitative descriptive approach, the data is collected from primary and secondary data sources. The primary data was collected through interviews with 4 informants who were selected purposively and observations conducted on the site research, while the secondary data is taken from references, journals, and related documents. The informants consists of: the director of CV Masjid Agung Jami', the head of maintenance, and two employees. The findings reveal that: Firstly, before the brand name was released to the public, producer used four phases of strategic branding, namely: selecting unique brand name, selecting unique product feature, building brand personality characteristic, and creating distinctive visual identity. Secondly, producer run 6 steps of branding process to make the product widely known and competitive in the market, they are : designing appropriate logo, designing a good logo, using the word of mouth as a marketing tool, creating a messages that encourages cosumers to spread them, rewarding loyal distributors, and consistent with logo and design. Thirdly, brand name and brand personality built based on the issue of healthy as well as consuers religious norms values have fulfilled consumers particular emotional needs made them believe and loyal to the product rapidly.
Pengembangan Metode Pembelajaran Kewirausahaan Berbasis Proyek Untuk Meningkatkan Karakter Wirausaha Mahasiswa di Politeknik Negeri Malang Ayu Sulasari
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

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Abstract

Attitude mentality potential of entrepreneurship, especially among students need to be developed, with the opportunities that exist and to be the strength to make the authorized capital development. Kalipatrick (1918) Developing an individual to be successful can be achieved by projects that can be done by learners. This study was conducted to obtain a model of entrepreneurial learning development based contextual business problems. It applying the proposed business significantly, this model is expected to be a form of community based education (foster active participation of students in education and training) that is capable of forming new entrepreneurs to reduce poverty, especially in ??Malang. The purpose of this research to determine the development of students entrepreneurial learning method through Project Based Learning approach. The observation is made the group, with each group consist of 5-6 students. The results from this study demonstrated the ability of students to solve problems. Through the development of project-based learning method is seen student interest the development of entrepreneurship shown in the character of students through research variables, that is: leadership / leadership skills were quite good; courage to take risk is still very low; a student perseverance who is well; students' ability to focus on the job they should be improved; and the level of discipline a student who has good enough.
Social Entrepreneur Sebagai Core Competence, Tinjauan dari Marketing Perspective Imama Zuchroh
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

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Abstract

Long term purpose of this research is to widely spread the theme of Social Entrepreneur. The Social Entrepreneur Model is a unique concept as it combines two contrast concepts which are "Social" and "Entrepreneur". "Social" is inclined to social term with less profit oriented; whereas "Entrepreneur" has a tendency to a profit oriented condition. Specific purpose of this paper is to analyse the Core Competence of Pelangi Nusantara Community, viewed from Marketing Perspective. There are three basic variables of Core Competence: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefit; (2) It has a potential breadth of applications to a wide variety of markets; and (3) It is difficult for competitors to imitate (Kotler, 2002). Qualitative Research was conducted. Very strong core competence from the three variables has been attained by Pelangi Nusantara Community, and this leads to toughen the Pelangi Nusantara Marketing Strategy.
Nostalgia, Nilai, dan Kepercayaan Pengaruhnya Terhadap Kepuasan Wisatawan Widi Dewi Ruspitasari
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

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Abstract

The development of the tourism sector in Indonesia is growing very good, it’s offset by the natural resources owned by Indonesia is diverse. The most important strength of the tourism industry in Indonesia comes from natural resources and cultural diversity which is owned by Indonesia. Every place of tourism in Indonesia always has a variety cultures from one others. The purpose of this study to determine the effect of nostalgia, values, and beliefs has influence to satisfaction of tourists. The number of samples in this research were 50 tourists who visit Batu, using PLS analysis to test every variables. The results showed that nostalgia has no effect to travelers trust. While nostalgia has influence to the tourists value. Values and beliefs has influence to the satisfaction of tourists who visit Batu.
Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Kewirausahaan, Karakteristik Wirausaha Sebagai Variabel Intervening Koko Nakulo; Andi Asdani
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

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Abstract

The purpose of research is to (1) determine the influence of entrepreneurship education to the level of entrepreneurial intentions; (2) to determine the influence of entrepreneurship education to the intention of entrepreneurship, entrepreneurial characteristics as an intervening variable. The population in this research were all students of Politeknik Negeri Malang. The sampling method using a non-probability sampling and sampling was done by using purposive sampling. Characteristics of the sample selection are students who have gained entrepreneurial education likes entrepreneurship courses and seminars or entrepreneurship training and entrepreneurship. Data analysis techniques which used in this research are analysis descriptive statistics and inferential statistical analysis, path analysis. The result known that entrepreneurship education has a significant influence directly to intense of entrepreneurship. Entrepreneurship education has indirect influence to intense entrepreneurship through characteristics of entrepreneurship variable. From the coefficient of determination has value 98.271% indicates that the variable of characteristics of the entrepreneur is a good mediator to improving the entrepreneurial intense

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