cover
Contact Name
Chrisanty V. Layman
Contact Email
chrisanty.layman@uph.edu
Phone
+62215460901
Journal Mail Official
milestone.journal@uph.edu
Editorial Address
Kampus Universitas Pelita Harapan Gedung F Lt 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
Location
Kota tangerang,
Banten
INDONESIA
Milestone: Journal of Strategic Management
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Articles 11 Documents
DRIVING BRAND LOYALTY IN CREATIVE CULINARY INDUSTRY Butar Butar, Ivan Destian; Pratama, Mohammad Harry; Pangaribuan, Christian Haposan
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3200

Abstract

The government has emphasized the increasing number of the creative culinary industry in Indonesia to increase support in this area. One of the flourishing brands running a creative culinary business in Indonesia is Warunk Upnormal. The growth of the player in this industry has grown some concern about such business's sustainability since the related industry has low entry barriers. This research aims to know how well the known drivers of brand loyalty, including variables brand awareness, perceived quality, brand image, perceived value, pleasure, and customer satisfaction, affect brand loyalty in Warunk Upnormal. This research used a quantitative method in finding the relationships among variables and used primary data to be processed. The design and development of the questionnaire are based on the pretested model and distributed toward 208 respondents. The overall result of this research shows that perceived quality affects most toward pleasure, followed by perceived value, then brand awareness. This research also shows the positive and significant relationship of pleasure toward customer satisfaction and customer satisfaction toward brand loyalty. 
THE IMPLEMENTATION OF CARE COORDINATION MODEL TOWARD DELIVERY OF QUALITY CARE IN PRIVATE HOSPITAL OUTPATIENT SETTING Ricca, Rica; Antonio, Ferdi
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3213

Abstract

Health care services in the private hospitals are required to deliver quality care to stay competitive in the business. In line with the advancement of hospital facilities and the raise of patient needs for complex care, the care coordination is inevitable to ensure the delivery quality of care. The purpose of this study is to test and analyze the care coordination model toward delivery of quality care in the private hospital outpatient setting. This research model was empirically tested on outpatient clinic at one of the leading hospitals in Indonesia. The data was analyzed by PLS-SEM method, whereas respondent obtained by purposive sampling technique. The result of structural model, shown moderate to strong prediction accuracy with large predictive relevance indicate and acceptable model. The result demonstrated that all of care coordination paths lead to the delivery of quality care has significant positive effect, except for facilitate transitions and accountability to communication and information transfer. However, facilitate transitions and accountability has significant positive effect through IT-enabled care coordination and through interprofessional teamwork and consistency. Therefore, it could be concluded that all variables have contribution to the care coordination in the outpatient, respectively. The strongest direct effect to care quality perception is found from communication and information transfer, while the strongest indirect effect is from physical infrastructure and facilities which mediating by IT-enabled care coordination and further communication and information transfer. There are managerial implications that could give suggestions for hospital managers to improve care coordination process in hospital outpatient services.
KEMAMPUAN PEMECAHAN MASALAH, PEMIKIRAN KRITIS, DAN PERILAKU INOVASI SARJANA STRATA SATU [PROBLEM-SOLVING ABILITY, CRITICAL THINKING, AND INNOVATION BEHAVIOR OF COLLEGE GRADUATES] Franklin, Franklin; Layman, Chrisanty
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.4374

Abstract

During their studies, students get various knowledge and abilities both general to specific in their field of interest. This knowledge will be used when faced with problems in the professional working world. But how much of it contributes to graduates behaviors in the workplace? This study aims to provide an overview of the relationship between Problem Solving, Critical Thinking, Communication, and Teamwork abilities in the practice of Innovation within the company. The study uses is a quantitative research method using a questionnaire conducted during the COVID-19 pandemic, distributed via Google Forms. The study was conducted with a population of undergraduate graduates in Indonesia who are already working, with a target of 205 respondents. Data processing that includes measurement models and structural models is carried out with the help of IBM SPSS AMOS 22.0 software. The results of the study indicate that there is a significant positive relationship between each independent variable on the dependent variable used, namely Innovation.BAHASA INDONESIA ABSTRAKMahasiswa selama berkuliah mendapat berbagai pengetahuan dan kemampuan baik yang sifatnya mendasar maupun lebih spesifik ke bidang peminatannya. Pengetahuan ini yang nantinya akan digunakan ketika dihadapkan pada masalah di dunia kerja. Namun berapa banyak dari hal ini berkontribusi kepada lulusan sarjana ketika memasuki lapangan pekerjaan? Pada penelitian ini bertujuan untuk memberikan suatu gambaran akan hubungan kemampuan Problem Solving, Critical Thinking, Communication, dan Teamwork pada praktik Innovation di perusahaan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif yang menggunakan kuesioner saat pandemi COVID-19 disebarkan via Google Forms. Penelitian dilakukan dengan populasi alumni Strata Satu di Indonesia yang sudah bekerja, dengan target sebanyak 205 responden. Pengolahan data yang mencakup model pengukuran dan model struktural dilakukan dengan bantuan perangkat lunak IBM SPSS AMOS 22.0. Hasil dari penelitian menunjukkan bahwa terdapat hubungan signifikan positif antara masing-masing variabel bebas terhadap variabel terikat yang digunakan yaitu Innovation.
FORMULATION TECHNIQUES OF ORGANIZATIONAL STRATEGIES IN JAKARTA (CASE STUDY: INSURANCE COMPANIES IN JAKARTA) Suryawan, Ian Nurpatria; Yulisnada, Yulisnada; Mardony, Denyus; Lukito, Jefri
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.2919

Abstract

Strategy becomes important for every organization to win competition through changes in internal and external environmental factors. Strategy requires strength, effort and good analysis to anticipate each challenge. Pearce and Robinson explain the stages of strategy management that produce strategy formulation techniques so that the strategies made by the organization are directed and correct. The method used in this research is discussion of qualitative descriptive research through proof of research that has been carried out by previous researchers regarding strategy. The results is business competitions in insurance products nowadays need to be responded by providing the best possible service therefore the insurance products are increasingly demanded by customers in this globalization era which is marked by rapid positive and negative impact on the organization. Thus, it is necessary to be careful in managing every organizational resources, not only focusing on internal organizational factors, but also external factors by utilizing any opportunities or threats that affect the organization both directly and indirectly. The CEOs of insurance company require to make analysis and formulation techniques to apply strategies in the form of winning competition and creating competitive advantage.
UNIVERSITY STRATEGY AND IMPLEMENTATION USING THE DAVID STRATEGIC-MANAGEMENT MODEL: A CASE STUDY FROM INDONESIA Kho, Ardi; Rumanti, Elisabeth Dewi; Sudibjo, Niko; Nanda, Kezia Arya
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.3932

Abstract

The competency standards of university graduates must comply with the National Standards of Education, the Indonesian National Qualification Framework (KKNI), and other criteria set by the university. Universities need to set strategies and implementations to achieve the standard of graduate competence consisting of attitudes, knowledge, and skills stated in the formulation of graduate learning achievements. A case study using a qualitative approach was conducted at the university in Banten, Indonesia. The purpose of this study is to explore academic strategies in university. This includes examining the key drivers for strategic planning, the opportunities pursued in strategic planning, and challenges encountered in the process of strategic planning. The findings suggest that key drivers for strategic planning in the university include market competition and customer requirements. Secondly, the findings are the university should pursue three major strategic planning opportunities, including improved academic operational efficiency, improved student competency, and lecturer’s qualification, as well as improved services of the university. Thirdly, the change management process is reactive and not necessarily transformational in its degree, even though it can involve large-scale changes. The findings integrated into a model contribute to understanding the relationship between the context of strategic planning, the content of strategic planning, and the process of strategic planning in university.
FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER RETENTION: KASUS DARI LINKAJA [FACTORS AFFECTING CUSTOMER RETENTION: CASE OF LINKAJA] Yang, Hezekiah Andersen; Wuisan, Dewi S. S.
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3169

Abstract

This study uses trust, reliability, responsiveness, website design, convenience, and personalisation as independent variables to determine the impact on customer retention on LinkAja users and help discover the problem that shifted LinkAja's position from the second largest in Indonesia, to the fourth. LinkAja is one of the online payment applications in Indonesia similar to that of Gopay, DANA, OVO, etc. This study also seeks to provide recommendations on how LinkAja can improve its position and be more competitive. This study uses questionnaire for data collection. Data analysis used is structural equation modeling (SEM) with SmartPLS and using reliability, validity, and multicollinearity analysis. The actual data collected used comprise of 140 women and 140 men. The results showed, in the case of female users, trust, reliability, and responsiveness were had no effect on customer retention. While for men, trust and website design have no effect on customer retention.BAHASA INDONESIA ABSTRACT:Penelitian ini menggunakan Trust, Reliability, Responsiveness, Website Design, Convenience, dan Personalisation sebagai variabel independen untuk mengetahui dampak terhadap Customer Retention pada pengguna LinkAja dan membantu masalah tergesernya posisi LinkAja yang tadinya pada urutan kedua terbesar di Indonesia, menjadi urutan ke 4 di mana LinkAja merupakan salah satu aplikasi pembayaran online di Indonesia seperti Gopay, DANA, OVO, dan lainnya. Memberikan rekomendasi mengenai bagaimana cara LinkAja dapat menaikkan posisinya dan dapat lebih kompetitif dengan perusahaan-perusahaan pesaing. Pada penelitian ini menggunakan kuesioner untuk data. Analisis data digunakan dengan menggunakan structural equation modelling (SEM) melalui SmartPLS dan menggunakan reliability, validity, dan multicollinearity analisis. Data aktual dibagikan kuesioner sebanyak 140 kepada wanita dan 140 kepada laki-laki. Hasil penelitian menunjukan, pada responden wanita, variabel trust, reliability, dan responsiveness adalah variabel yang tidak berpengaruh terhadap customer retention. Sedangkan pada laki-laki, trust dan website design merupakan variabel yang tidak berpengaruh terhadap customer retention.
EKSPLORASI PERBEDAAN DAN INTERAKSI IMMERSION DAN FLOW DALAM VIRTUAL RUN EVENT [EXPLORATION OF THE DIFFERENCES AND INTERACTIONS BETWEEN IMMERSION AND FLOW IN VIRTUAL EVENT RUNS] Kiesa, Celine; Nathanael, Nevio; Saragih, Harriman Samuel; Jayawardhana, Irman
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.3933

Abstract

This study aims to explore the differences between flow and immersion experiences and find the relationship between individual flow and immersion experiences in virtual run events. This research is qualitative research that uses narrative methods towards individuals by using interview for collecting information. The target of this study is the virtual run event participants from the period May–June 2021. This study involves informants who are sought through social media and personal relationships of the researchers. The search for informants was assisted by snowball sampling to be able to find informants who met the criteria. The results of this study found differences between flow and immersion and also the interaction between flow and immersion.BAHASA INDONESIA ABSTRAKPenelitian ini bertujuan untuk mengeksplorasi perbedaan pengalaman flow dan immersion dan juga mencari keterkaitan antara pengalaman flow dan immersion individu dalam virtual run event. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode riset naratif terhadap individunya dengan menggunakan teknik wawancara dalam menggali informasinya. Target dari studi ini adalah peserta virtual run event dari periode Mei–Juni 2021. Studi ini melibatkan informan yang dicari melalui media sosial dan relasi pribadi dari peneliti. Pencarian informan dibantu dengan snowball sampling untuk dapat menemukan informan yang memenuhi kriteria. Dari hasil studi ini ditemukan perbedaan antara flow dan immersion dan juga interaksi antara flow dan immersion.
THE MEDIATING ROLE OF INNOVATION PERFORMANCE BETWEEN SOCIAL MEDIA CAPABILITY AND BUSINESS SUSTAINABILITY IN E-BUSINESS Setya, Kevin Ganda; Agustinus, Michael; Sugiyanto, Michael Putra; Hidayat, Desman
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3111

Abstract

The purpose of this study is to find out and analyze the factors of social media capability impact on business sustainability during Covid-19 pandemic. This survey is taken from Jakarta online SMEs. This research is using a quantitative approach method and uses 101 samples. In analyzing data, we use Structural Equation Model (SEM) by using SmartPLS application. Our result shows that social media capability does not have an impact directly on business sustainability but has an impact indirectly mediated by innovation performance. This study suggests that online SMEs should take the advantage of social media capability and make an innovation for their products/services to make their business sustainable.
HOSPITAL'S REDOWSKO APPLICATION FORMS AND INFLUENCE IN ACTION Eni, Yuli; Layman, Chrisanty
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.4209

Abstract

The rise of the current digital era brought by further sophisticated technology increases access to global information and advancement in various industry application. In 2012, Hospital Accreditation Commission KARS launched an application to assist hospitals in accreditation assessment. Due to the lack of understanding and perception of accreditation standards, improvements were made to develop new standards using a methodology called ReDOWSKo. This study will look into measuring the use between ReDOWSKo application and book form. Data was collected using google form questionnaire and analyzed using descriptive statistic and correlation method. The results show there is a relationship between the ReDOWSKo assessment in the form book and application with the nature of weak and unidirectional relationships. In this case the application is used to help remember important elements in accreditation. There is also correlation that is statistically significant between application users and book users and there is a positive relationship between the use of ReDOWSKo book form with application form. This application relatively new, and have little literature found while the use of the ReDOWSKo application is indeed considered not yet optimal. This study suggest it would require time for adoption of the use of the application that could enhance the effectiveness of ReDOWSKo. Therefore, will include upgrading the application and further socialization and training in the upcoming years.
PENGARUH BAURAN PEMASARAN JASA TERHADAP INPATIENT SATISFACTION RUMAH SAKIT XYZ, BEKASI [THE EFFECT OF SERVICE MARKETING MIX ON INPATIENT SATISFACTION AT HOSPITAL XYZ, BEKASI] Ginting, Rowny Bernhard
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3147

Abstract

This research was directed to decide the impact of the seven parts of the marketing mix on inpatient satisfaction. This research was conducted at XYZ Hospital Bekasi, involving 100 inpatients. Information assortment was done by appropriating questionnaires containing 40 questions related to marketing mix and satisfaction with a Likert Scale of 1-5 based on convenience sampling method. Data were analyzed by SEM method based on PLS. The aftereffects of this examination found that the seven P marketing mix components (product, price, promotion, place, people, physical evidence, and process) was proven to have a positive impact on patient fulfillment.

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