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Contact Name
Martinus Sony Erstiawan
Contact Email
martinus@dinamika.ac.id
Phone
+628113420035
Journal Mail Official
martinus@dinamika.ac.id
Editorial Address
Raya Kedung Baruk 98 Surabaya 60298
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Applied Management and Business (JAMB)
Published by Universitas Dinamika
ISSN : -     EISSN : 27456382     DOI : https://doi.org/10.37802/jamb
Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international and interdisciplinary in scope, JAMB keeps its readership well informed on all key aspects of business development, being an essential resource for policy makers and strategists across countries.
Articles 5 Documents
Search results for , issue "Vol. 3 No. 1 (2022)" : 5 Documents clear
DEEPER UNDERSTANDING OF CUSTOMER NEEDS UTILIZING CUSTOMER RELATIONSHIP MANAGEMENT Darwin Yuwono Riyanto
Journal of Applied Management and Business (JAMB) Vol. 3 No. 1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.241

Abstract

Customer relationship management (CRM) helps firms adjust goods and services to customer needs. This article attempts to analyze narratively how a company's ability to maintain customer loyalty affects its financial health. Businesses must cultivate client loyalty and retention. Customer service may distinguish a company's offerings, keep consumers delighted, and improve sales and profits. Companies with loyal, satisfied customers do well. Loyal clients are inclined to speak positively about the firm and may try to recruit new customers. Customer satisfaction helps both the organization and the consumers. Businesses provide additional incentives and prizes for recurrent purchases to maintain consumer loyalty and reliability. This article finds that CRM is one of the most significant business tools since it helps companies better understand their customers and establish effective CRM systems. A customer-driven company strategy may be a response to mass advertising. Businesses respond to each customer's needs and preferences. CRM is the practice of a company actively pursuing customer relationships. Existing customers must be kept. CRM aims to enhance profitability and sales while also increasing a company's reputation with customers. Customer and corporate advantages will be explored. Repeat consumers are more likely to get long-term relationship advantages. Customers who like an organization's goods and services spend a lot of money on them.
ENHANCEMENTS IN THE MANAGEMENT OF RELATIONSHIPS WITH CUSTOMERS AS A MEANS OF PRESERVING SALES PERFORMANCE Darlin Aulia
Journal of Applied Management and Business (JAMB) Vol. 3 No. 1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.242

Abstract

Customer relationship management, often known as CRM and referred to in some circles as just CRM, is a strategy that allows businesses the capacity to more effectively manage their customers' accounts as well as the interactions those customers have with the business. In order for a business's CRM strategy to be successful, the organization must put a high value on the quality of the customer experience. Customers who have been loyal to a specific brand for a significant amount of time and have a high level of confidence in the company often move on to become brand advocates in other contexts. There is a chance that improvements to cross-selling, up-selling, and deep-selling might be of assistance to businesses in increasing the total lifetime worth of their clientele. Customers that consistently exhibit a commitment to the company are rewarded with a range of privileges. These might include exclusive access to sales and discounts, individualized customer support, and personalized promotions and specials. The charges that are associated to sustaining present customers are a substantial lot lower when compared to the expenditures that are involved with attracting new consumers to become clients of the business.
BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION Iqbal Ramadhani; Marya Mujayana
Journal of Applied Management and Business (JAMB) Vol. 3 No. 1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.245

Abstract

Business competition has become normal in the business world. Some business people try hard to win the competition. One of his efforts is to build brand strength. Brand strength in business is very important, because it can increase customer loyalty. Brand strength is also able to encourage customer confidence in the products produced. This can not be separated from the customer's perception of the brand reputation. Brands that have a good reputation will provide more revenue than ordinary brands. This study will describe the strength of the brand in winning the business competition. There are seven indicators used in establishing brand strength. The results of the study indicate the fact that building brand equity or strength can encourage customer loyalty and ultimately win the business competition.
THE ADVANTAGE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING A COMPANY'S INCOME AND REDUCING EXPENDITURES Ristanti Akseptori; Inas Safina Bobsaid
Journal of Applied Management and Business (JAMB) Vol. 3 No. 1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.246

Abstract

It is imperative that a company's customer relationship management (CRM) strategy places a focus on steadily elevating the quality of service that is offered to the company's clientele in order for the business to achieve financial and operational success. The consumers' impressions of the company may be influenced by supporters, who can also inform, instruct, and enlighten them about the various available choices. It is not entirely out of the realm of possibility for a firm to profit from social turmoil by using a variety of different technological strategies. Programs that are intended to maintain consumers as repeat clients are variously referred to as recurrent marketing programs, club participation programs, and customer loyalty programs. All of these programs are essentially the same thing. When a company is able to properly manage its connections with its clients, they see a decrease in the number of customers who opt to discontinue doing business with that particular company. This is because the firm is better able to maintain positive relationships with its clientele. This is due to the fact that satisfied consumers are more inclined to speak positively about a certain firm to other people. The use of CRM paves the way for the company to obtain better levels of income while simultaneously minimizing the levels of operational expenses it incurs.
THE ROLE OF CREATIVITY INNOVATION AND RESILIENCE ON EMPLOYEE PERFORMANCE AT NUSANTARA GARMENT COMPANY SURABAYA Dela Kusniya; Siti Mujanah
Journal of Applied Management and Business (JAMB) Vol. 3 No. 1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i1.247

Abstract

This study aims to analyze the related Creativity, Innovation and Resilience partially or simultaneously on Employee Performance at Nusantara Garment Company Surabaya. The type of research used is quantitative and the sample used is 85 peoples. The data collection method used is a survey method with a questionnaire instrument. The results of this study conclude that the T-test analysis shows that the variables of Creativity, Innovation and Resilience have a significant effect on employee performance.Furthermore, the results of the F test analysis shows that Creativity, Innovation and Resilience as simultaneously have a significant effect on Employee Performance. This indicates that improving employee performance in garment companies can be done by choosing employees who have Creativity, Innovation and Resilience when recruiting, or providing coaching and training to generate creativity, Innovation and Resilience of employees.

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