cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yolandafitri Zulvia
Contact Email
yolandafitri@fe.unp.ac.id
Phone
+6281222710714
Journal Mail Official
mms@fe.unp.ac.id
Editorial Address
Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132
Location
Kota padang,
Sumatera barat
INDONESIA
Marketing Management Studies
Published by Universitas Negeri Padang
ISSN : 27984389     EISSN : 27984397     DOI : https://doi.org/10.24036/mms
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business setting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 95 Documents
 2   3   4   5   6 
The influence of credibility and social capital on e-wom with attitude as a mediation variable by Gen Z Tiktok users in Padang City Fitria Asri; Vidyarini Dwita
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.585 KB) | DOI: 10.24036/mms.v1i4.170

Abstract

This study aims to analyze how the influence of credibility and social capital on EWOM with attitude as a mediation variable by gen Z TikTok users in Padang City (study on brand Somethinc). This research was conducted using quantitative methods. The population of this research is gen Z TikTok users in Padang City who ever sees or reviews about brand Somethinc. The research sample was 200 respondents. This study uses a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Credibility has a positive significant effect on Attitude. (2) Social Capital has a positive significant effect on Attitude. (3) Attitude has a positive significant effect on EWOM. (4) Social Capital has a positive significant effect on Credibility. (5) Credibility has a significant indirect effect on EWOM with Attitude as a mediating variable. (6) Social Capital has a significant indirect effect on EWOM with Attitude as a mediating variable.
The effect of service quality and room prices on guest satisfaction of Rangkayo Basa Hotel Riko Hidayat; Irdha Yusra
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.416 KB) | DOI: 10.24036/mms.v1i4.176

Abstract

This study aims to determine, The Influence of Tangibles, Reliability, Responsiveness, Assurance, Empathy, and Price on Customer Satisfaction at Rangkayo Basa Hotel. The type of research used is quantitative research. The population in this study were all guests staying at the Rangkayo Basa Hotel. The sampling technique used in this study was probability sampling, while the sample was taken as many as 150 people. Data was collected through questionnaires and then analyzed descriptively and Independent-Sample T-Test with program SPSS version 16. The results showed that the variables of Reliability, Responsiveness, Empathy, Price are the main factors that determine high or low customer satisfaction. While the Tangibles variable, Assurance has a not too dominant contribution to customer satisfaction.
The effect of reputation and electronic word of mouth on customer trust Henri Mailudin; Gugyh Susandi
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.864 KB) | DOI: 10.24036/mms.v1i4.178

Abstract

The purpose of the study was to determine the effect of reputation and electronic word of mouth on customer trust in the Lazada marketplace. The method used in this research is a quantitative method with survey research. The sample selection was done by using purposive sampling technique with a total sample of 100 respondents. The data used is interval data. The statistical method for testing the data is using the SPSS 22 program. By using multiple linear regression analysis, the results of the equation Y= 1.874 + 0.310X1 + 0.210 X2 + e. From the research results, it is known that reputation and electronic word of mouth influence partially or simultaneously on customer trust. From the results of this study, it is known that reputation and electronic word of mouth on customer trust only have an effect of 0.81 or 86.1%, meaning that there are other factors in increasing customer trust that require further research.
The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat Pertiwi Harly Putri; Rahmiati Rahmiati
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.117

Abstract

The purpose of this study is to analyze: (1) The effect of Green Perceived Value on Green Trust. (2) The Effect of Green Perceived Risk on Green Trust. (3) Effect of Green Trust on Green Repurchase Intention. (4) The Effect of Green Perceived Value on Green Repurchase Intention. (5) Effect of Green Perceived Risk on Green Repurchase Intention. The population in this study was Clodi Ningrat consumers in the city of Padang. The sampling technique in this study is purposive sampling with a total sample of 190 respondents in 2021. The analysis in this study uses SmartPLS 3.0. The results of this study are: (1) Green Perceived Value has a significant and positive effect on Green Trust. (2) Green Perceived Risk has a significant and negative effect on Green Trust. (3) Green Trust has a significant and positive effect on Green Repurchase Intention. (4) Green Perceived Value has a significant and positive effect on Green Repurchase Intention. (5) Green Perceived Risk has a significant and negative effect on Green Repurchase Intention.
The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi Maratul Khairani Pardila; Abror Abror
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.119

Abstract

The purpose of this study was to analyze: the effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on the intention to visit the Kinantan Cultural and Wildlife Park tourism object, Bukittinggi city. The method used is quantitative. The population of this study were all domestic tourists in West Sumatra who had never visited the Kinantan Cultural and Wildlife Park in Bukittinggi City. The sample of this study was 280 people. This study uses Structural Equation Model (SEM) analysis as a data analysis tool. The results showed that: (1) Electronic Word of Mouth had a significant effect on Destination Image, (2) Electronic Word of Mouth had a significant effect on Destination Trust, (3) Destination Social Responsibility had a significant effect on Destination Image, (4) Destination Social Responsibility had a significant effect on significant effect on Destination Trust, (5) Destination Image has a significant effect on Destination Trust, (6) Destination Image has a significant effect on Intention to Visit, (7) Destination Trust has a significant effect on Intention to Visit.
The effect of brand image and service quality on repurchase intention mediated by consumer destinations of Tangkelek distro in Bukittinggi city Azihil Hamdi; Thamrin Thamrin
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.120

Abstract

The purpose of this study was to analyze the influence of Brand Image and Service Quality on Repurchase Intention through Consumer Satisfaction as a mediating variable. The sample in this study was the Tangkelek distribution in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a total sample of 151 respondents. The data used are primary data obtained from the results of respondents' responses to the proposed statement items. The results of this study indicate that: (1) Brand Image has a positive and significant effect on Repurchase Intention. (2) Service Quality has no significant effect on Repurchase Intention. (3) Consumer Satisfaction has a positive and significant effect on Repurchase Intention. (4) Brand Image has a positive and significant effect on consumer satisfaction. (5) Service Quality has a positive and significant effect on customer satisfaction. (6) Consumer Satisfaction acts as a partial mediating of the relationship between Brand Image and Repurchase Intention. (7) Consumer Satisfaction acts as a partial mediating of the relationship between Service Quality and Repurchase Intention.
The role of perceived risk as moderating the relationship between behavioural intentions to E-Money users in Padang city: adoption of the UTAUT model 1 Anisya Tri Wahyuni; Perengki Susanto
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.121

Abstract

In recent years, today's technological developments are growing rapidly. Financial services have used technology as an intermediary for transactions, one of which is electronic money (E-money). This study examines the limits of user behavioral intentions and actual behavior of using e-money services in the city of Padang. In addition, since there is limited research on the effect of moderation, this study introduces risk perception as a moderator, supported by the acceptance of relevant technologies and behavioral theories. using quantitative methods with Smart-PLS. Approach to analysis technique of 230 respondents. Determination of the sample in this study using purposive sampling method with Hair Theory calculation technique. The findings of this study indicate (i) Performance expectancy has a positive and significant effect on behavioral intention (ii) Effort expectancy has a positive and significant effect on behavioral intention (iii) Social influence has a positive and significant effect on behavioral intention (iv) Facilitating condition has a positive and significant effect on behavioral intention (v) Perceived risk is not proven as a moderator variable in the influence of behavior intention on use behavior.
The influence of perceived security and user mobility toward intention to use mobile payment Shopeepay with perceived usefulness as mediating variable Afif Muhammad Adventure; Yunita Engriani
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.136

Abstract

This study aims to analyze (1) the effect of perceived security on intention to use on student mobile payment Shopeepay users mediated by perceived usefulness in the city of Padang. (2) The effect of user mobility on the intention to use of mobile payment users in Shopeepay students is mediated by perceived usefulness in the city of Padang. The population used in the study were students using Shopeepay mobile payment users and the sample used was students using Shopeepay mobile payment users in the city of Padang for at least 1 use. The number of samples in this study was 159 total respondents. Data was collected through online questionnaires and data processing using PLS (Partial Least Square) software. The results of this study indicate that. (1) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment. (2) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment. (3) Perceived usefulness has a positive and significant effect on the intention to use Shopeepay's mobile payment. (4) Perceived security has a positive and significant effect on the perceived usefulness of students using Shopeepay mobile payment users in the city of Padang. (5) User mobility has a positive and significant effect on the perceived usefulness of Shopeepay mobile payment users in the city of Padang (6) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness. (7) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness.
The Influence of attitude toward behavior, subjective norm, and perceived behavior control on entrepreneurial intentions with self confidence as a mediation variable Paskalis Aditya Putra; Firman Firman
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.173

Abstract

The purpose of this study is to find out the influence of attitude toward behavior, subjective norm, perceivedbehavior control on entrepreneurial intentions with self-confidence as a mediation variable. The method that will be applied in this research is quantitative research methods. The population of this study of all students at the Faculty of Economics, Padang State University sampling is by purposive sampling. Sample number 100 students. The data will be collected through questionnaires distributed through a google form. Analytical methods are used descriptive and quantitative analysis through path analysis using SPSS 25.0.. The results showed that: (1) Attitude Toward Behavior has a positive effect on Entrepreneurial Intention (2) Subjective Norm has a significant positive effect on Entrepreneurial Intention (3) Perceived Behavior Control has a significant positive effect on Entrepreneurial Intention (4) Self Confidence does not mediate the influence of Attitude Toward Behavior on Entrepreneurial Intention (5) Self Confidence does not mediate norm subjective effect on Entrepreneurial Intentio (6) Self Confidence mediates the influence of Perceived Behavior Control on Entrepreneurial Intention.
The influence of product quality, service quality and trust on costumer loyality in Honda Scoopy brand motorcycles PT. Hayati Pratama Mandiri Andi Amri; Ramadhi
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.179

Abstract

This study aims to determine how much influence product quality, service quality and trust have on customer loyalty on Honda Scoopy motorcycles at PT. Hayati Scoopy Pratama Mandiri. The data collection method in this study was using a questionnaire, the population and sample in this study were 90 respondents. The results obtained based on the partial test (t test) obtained: (a) there is a positive and significant effect between product quality and customer loyalty. (b) there is a positive and significant effect between service quality and customer loyalty. (c) there is a positive and significant effect between trust and customer loyalty. Then based on the joint hypothesis test (F test) it can be seen that there is a positive and significant influence between there is a positive and significant influence between product quality, service quality and trust on customer loyalty. Keywords: Product Quality, Service Quality, Customer Loyality, Brand

Page 4 of 10 | Total Record : 95

 2   3   4   5   6 

Filter by Year

2021 2023


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2023): Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies More Issue