Journal of Vision and Ideas (VISA)
VISA: Journal of Visions and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering research results, studies, thoughts, and ideas related to visions and solutions to various problems in the economic, social, educational, communication, science and environmental fields. VISA: Journal of Visions and Ideas is a peer-reviewed national journal published by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES), Ikatan Ahli Ekonomi Islam (IAEI), and Intelectual Association for Islamic Studies (IAFORIS).
Articles
140 Documents
<![CDATA[Pengaruh Audit Manajemen Sumber Daya Manusia terhadap Kinerja Karyawan di Rumah Sakit Umum Daerah Kota Bekasi ]]>
<![CDATA[Ilham Rachdiansyah]]>;
<![CDATA[Joni Tesmanto]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.756
<![CDATA[This study aims to analyze the effect of Human Resources Management Audit on Employee Performance in General Hospital Bekasi. This study is a causal-comparative research. This study population is the entire General Hospital Bekasi employees totaling 158 respondents. The selection of the sample using Cluster Random Sampling method. The number of samples was 80 respondents, derived from four divisions: medical division (8 respondents), paramedic (32 respondents), medical support (10 respondents), and general (30 respondents). The data used are primary data in the form of a questionnaire. Prior to the study, first conducted trials-test with the instrument validity-test and reliability-test involving 20 employees of a General Hospital Bekasi were not involved back at the time of the study. Analysis prerequisite- test including normality-test, linearity-test, multicolinearity-test, and heteroscedasticity-test. The hypothesis-test in this study using simple-regression analysis. The results of this study indicate the Human Resources Management Audit have a significant and positive influence on Employee Performance in General Hospital Bekasi indicated by r2 value of 0.518, the significant value smaller than level of significant (0.000 < 0.050) and the regression line equation is Y = 0.813 + 0.766X. Keywords : Management Audit, Human Resources, Employee Performance.]]>
<![CDATA[Analisis Penerapan Jual Beli Syariah pada Usaha Pedagang Kaki Lima (PKL) di Terminal Leuwiliang Kabupaten Bogor ]]>
<![CDATA[Salwa Aini Febrianti]]>;
<![CDATA[Dedi Junaedi]]>;
<![CDATA[Sukarna Sukarna]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.757
<![CDATA[This study aims to determine whether the street vendors at the Leuwiliang terminal know and apply sharia buying and selling in their daily marketing strategies and to find out whether the implementation of sharia buying and selling in their marketing strategies has an effect on the sales of street vendors. at Leuwiliang Terminal. To answer this question, the author uses descriptive qualitative research, namely an analysis of data that is explanatory and informational data that will be associated with theories and concepts that will be discussed in qualitative research and provide conclusions from this research. Data collection techniques used are observation, interviews, and documentation, the data sources used are primary and secondary data. Furthermore, data analysis consists of data collection, data reduction, data presentation, and drawing conclusions. Most of the street vendors in Leuwiliang Terminal Bogor do not know about buying and selling sharia, but when they are explained about buying and selling sharia and being asked again whether they apply sharia buying and selling in their daily buying and selling activities? The traders answered that they applied it in their daily buying and selling activities. And the street vendors at Leuwiliang Terminal are of the opinion that the implementation of sharia buying and selling has little effect on the sales of these street vendors. Keywords: buying and selling sharia, marketing strategy, street vendors]]>
<![CDATA[Strategi Pemasaran Online pada Masa Pandemi Covid-19 Dalam Penerimaan Peserta Didik di SMK Al Hafidz Leuwiliang Bogor ]]>
<![CDATA[Ilma Rahima]]>;
<![CDATA[Dedi Junaedi]]>;
<![CDATA[Evinovita Evinovita]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.758
<![CDATA[This study is intended to answer the following problems: 1) What is the online marketing strategy during the COVID-19 pandemic in accepting students at Al Hafidz Leuwiliang Vocational School? 2) What is the influence of the Al Hafidz Leuwiliang Vocational High School Online Marketing Strategy in accepting students during the covid 19 pandemic? These problems were discussed through research conducted at SMK Al HAfidz Leuwiliang where this madrasa was used as a source of data information to obtain portraits, descriptions, answers and results of marketing management strategies in order to increase student acceptance. In this case the data obtained by means of interviews, observation and documentation. All data will be analyzed descriptively, namely by pouring the results into sentences that are arranged in such a way that they can be neatly arranged sentences. The results of the study show that: 1) In the online marketing strategy at SMK Al Hafidz Leuwiliang implemented by every element in the school, this is because the marketing strategy planning implemented will be able to run more effectively and maximally. SMK Al Hafidz also uses three stages of online marketing strategy, namely: Segmentation; Namely consumer actions about the needs and wants both in the present and in the future , Targeting ; namely positive targeting in determining which areas will become customers of Al Hafidz Vocational School. Three villages are prioritized, namely Karacak, Karyasari and Cibitung villages, as well as Positioning; namely about how to establish a position to gain competitive advantage between educational institutions in Leuwiliang District. 2) The implementation of online marketing strategies does not have much effect on student acceptance. Because offline marketing still needs to be needed by the customer (prospective students). Keywords: Online Marketing, Strategy, Covid 19 Pandemic]]>
<![CDATA[Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara ]]>
<![CDATA[Audina Rizka Zahra]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.759
<![CDATA[This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior. Keywords: Behavior, Consumer, Insurance]]>
<![CDATA[Perencanaan dan Strategi Pemasaran Asuransi ]]>
<![CDATA[Mei Habibah Dalimunthe]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.760
<![CDATA[The purpose of this article is to find the marketing plans and strategies that a company needs to develop its business. Because, as we know, the challenges for the Indonesian insurance industry are increasing with the number of foreign insurance companies, which is a direct result of globalization. In the next era, called globalization, Indonesian insurance / reinsurance companies will work to develop their insurance business with the "invasion" of foreign insurance / reinsurance companies with strong capital, reliable technology and human resources. Must be. And reinsurance in other countries. Keywords: Marketing Planning, Marketing Strategy, Syariah Insurance]]>
<![CDATA[Perlindungan Hukum Harta Bawaan Debitur Pasca Perceraian ]]>
<![CDATA[Puspa Fitriyah]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.761
<![CDATA[The problem of debt is included in the field of personal status, where marriages are carried out between spouses, which as a result of the law of debt become a burden to be borne together from marriage agreements between citizens, especially related to the distribution of joint assets. How is the legal liability of debtors to creditors in the final period of marriage? and How is the legal protection for the debtor's innate property? Regarding the marriage agreement, it is regulated in Article 29 of Law Number 1 of 1974 concerning Marriage. This is because of the agreement made between the husband and wife both regarding joint property after marriage and the child's guardianship rights as well as the citizenship status of the child and each party. The method used in this research is normative juridical and empirical juridical research which is analyzed using legal certainty theory and legal liability theory. From the results of the research. Events that often occur in the field of debt, debt repayments that must be paid by the debtor are often not as agreed. In the legal certainty of customer credit guarantees on objects of land and building mortgages, there is a decrease in the appraisal value by the bank, but the binding of credit guarantees with mortgages is carried out if a customer or debtor obtains credit facilities from the bank. Divorce is an abolition of marriage accompanied by a judge's decision. or at the will of one of the parties, both husband and wife, through the submission of a claim by one of the parties to the marriage. Keywords: Legal Liability, Debt, Creditors, Wife.]]>
<![CDATA[Peranan Strategi Pemasaran Produk Fulnadi Dalam Upaya Meningkatkan Penjualan pada Asuransi Takaful Keluarga Palembang ]]>
<![CDATA[Sakinah Sakinah]]>;
<![CDATA[Nur Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.783
<![CDATA[The focal point of exploration analyzed in this last attempt is the work of the day-to-day goods promotion system with the aim of establishing a Palembang family takapul protection agreement. In this review the author uses subjective exploration, which describes the information obtained from the field related to the examination problem above. Observing the things above, this review uses a subjective expressive technique which is expected to describe or describe circumstances or oddities such as during exam hours, more precisely introducing information about the full blown goods promotion methodology by PT Asuransi Takaful. Palembang Branch Family. The method of gathering information in this review utilizes perceptions, encounters and documentation. This exploration concludes that the showcasing all out item technique by PT Asuransi Takaful Keluarga Palembang Branch uses two procedures, namely: First, the methodology which is a system for its implementation in the actual organization, as far as working on the nature of HR for advertisers to become proficient advertisers by leading exams, inspiration, and territorial assessments. Second, procedures outside the province. Second, the outside methodology in its application is completed by advertisers when selling goods, such as how to manage future clients, introduction of goods, great correspondence and exchange. The execution of this system in the field is extraordinary, as evidenced by the increasing number of regular clients by PT Asuransi Takaful Keluarga Palembang Branch.]]>
<![CDATA[Target Sasaran Bisnis Asuransi ]]>
<![CDATA[Sri Putri Wahyundari]]>;
<![CDATA[Nur Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.791
<![CDATA[The necessities of each individual are unique and can change whenever. This is difficult for each organization. Division and focusing on the planned objective market is the right advance that should be taken by the organization to fulfill shoppers in addressing their requirements amidst progressively savage contest. The motivation behind this review is to decide the division and target market of insurance agencies. In completing a business, each organization should define business objectives as execution focuses to be accomplished just as to quantify the achievement or disappointment of the work program that has been set. Business objectives are a method for supporting the organization's drawn out objectives towards upper hand. business destinations between capacities should be commonly strong and reliable. Business objectives are likewise an inspiration. That implies it propels workers and supervisors concerning what they need to accomplish and do. Not just that, business objectives are a material for execution assessment just as control inside the organization.]]>
<![CDATA[Peranan Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Jasa Asuransi pada PT Asuransi Umum Bumiputera Muda 1967 Medan ]]>
<![CDATA[Sakinah Sakinah]]>;
<![CDATA[Nur Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 1 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i1.792
<![CDATA[This review is expected to be ableto dissect the procedure of promotion work through the combination of 7Ps implemented by PT. General Insurance Bumiputera Muda 1967 Medan is now ready to compete in the field, this exam uses a fascinating exploration technique. This inspection was led by an organization engaged in the protection sector, namely PT. Bumiputera Muda General Insurance 1967 Medan. The methods of collecting information from this examination are (perception), documentation and meetings. Information obtained from the consequences of essential information and optional information. The information checking strategy used is an enlightening investigation that clarifies the actual conditions that occur substantially and significantly and explains exploratory information. The side effect of this expressive review is that the agreement is shaky and will often diminish with each passing year at PT. Bumiputera Muda 1967 General Insurance Medan was caused by the absence of the largest 7P advertising mix job vacancy applied by PT. Bumiputera Muda General Insurance 1967 Medan. The job of assisting the promotion procedure through the 7P advertising blend carried out by PT. Bumiputera Muda 1967 General Insurance Medan from the part (goods) offered to be competitive in search and very good, in terms of value it can compete in search, part of the circulation channel (place) is still not ideal and there are still weaknesses, part of progress (forward) ) is still not ideal and still uses the old strategy, the individual point of view is very large, the cycle perspective is sufficient, the point of view of tangible evidence is still poor in times of serious market competition.]]>
<![CDATA[Strategi Pemasaran Agen PT Prudential Dalam Mmpertahankan Loyalitas Nasabah Prulink Syariah ]]>
<![CDATA[Indri Anggraini Putri]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas ]]>
Publisher : <![CDATA[LPPM IAI Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/visa.v1i2.800
<![CDATA[This review expects to investigate the advertising procedure of PT Prudential's representatives in keeping up with the devotion of prulink sharia clients. This examination technique utilizes engaging subjective strategy with information investigation, in particular information assortment, interviews, information show and end drawing. The consequences of the review propose that in keeping up with client unwaveringness the advertising techniques of PT Prudential's representatives are right off the bat by giving intermittent data to clients, besides assembling individual associations with clients. Considering that there are as yet many individuals who don't comprehend the significance of protection, it is a chance for advertisers to give protection instruction to the public so they can grow the sharia protection business. Watchwords: methodology, client devotion, specialist.]]>
