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Journal of Tourism Sustainability
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 27988333     DOI : https://doi.org/10.35313/jtos.v1i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research particularly , both applied and theoretical. JTOS publishes articles three times a year; April, August and December. JTOS only accepts and reviews the manuscripts that have not been published previously in any languages and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be one of the essential readings for academic researchers and business professionals. Articles may include but are not limited to, the fields of: Sustainable Tourism Destination Planning and Development Sustainable Event and Management Green Tourism Business The Future of Tourism Sosio-cultural Sustainability in Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 67 Documents
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Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination Husna Putri Pertiwi; Ridha Azka Raga; Jasrial Jasrial; Mufid Salim; Ira Siti Sarah; Ivon Sandya Sari Putri
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.68

Abstract

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.
The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector Lilis Jayanti; Annisa Maharani Bella Pratiwi; Dita Aulia Rahma; Fernanda Kayisa Putri; Intan Shafa Sulistyo Aji; Purwita
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.69

Abstract

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and brand image in the interest of visiting tourists as part of the recovery of the tourism sector. Data were collected at The Lodge Maribaya as a research locus by interviewing 123 tourists who visited tourist attractions through a questionnaire instrument. By using scoring and path analysis, it is found that Digital Marketing significantly influences Brand Image. Apart from that, digital marketing and brand image also significantly affect tourist interest in visiting. This shows that digital marketing and brand image can be an effective marketing strategy in the context of recovering the tourism sector.
Improving the Management Capability of the Giyanti Tourism Village in to Raise the Tourism Village Category Endah Trihayuningtyas; Renalmon Hutahean; Tatang Sopian; Mohammad Liga Suryadana; Haryadi Darmawan
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.71

Abstract

This study aims to improve the management capability of the Giyanti tourism village in Wonosobo Regency, Central Java. The village has a cultural uniqueness (USP) that is not shared by other villages in Wonosobo Regency in the form of the lengger dance. At present, with the designation of an emerging tourism village, the Giyanti tourism village is still classified as an embryo tourism village. This study used a qualitative descriptive method using data collection techniques through observation, in-depth interviews and literature studies. In improving the qualifications of tourism villages, it can be carried out through four (4) stages, namely 1) tourism village planning, 2) tourism village organization, 3) tourism village development implementation, 4) tourism village evaluation and monitoring. Diversification of Giyanti village products based on culture is needed as well as strengthening the ability of human resources in managing tourist attractions and collaboration with surrounding tourism villages can be strategic steps in increasing the capabilities and the classification of tourism villages.
Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Ahmad Hudaiby Galih Kusumah; Tomy Andrianto
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

Abstract

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.
Sustainable Tourists Behaviour on Environmental Aspects in Pangandaran Beach Hilman Khaerul Nizar; Gundur Leo
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.73

Abstract

This study aims to determine how the level of tourist behavior in environmental aspects of sustainable tourism activities and is useful for reducing the negative impact of environmental pollution on Pangandaran Beach by adjusting actions that need to be taken in the future. This study uses a descriptive quantitative method through a questionnaire with the contents of the questionnaire consisting of the realm of knowledge (knowledge), the realm of attitude (attitude), and the realm of action or (practice) which have been tested for validation and reliability of 30 respondents. Then the research sources used in this study are primary data and secondary data. Research respondents were 100 tourists who visited Pangandaran Beach from 2020 to 2022. Based on the results of the study, it was found that all sub-variables were in the high category on the continuum line, but this is contrary to the phenomenon that occurred on Pangandaran Beach, there are still many tourists who litter. However, tourists feel that sustainable tourism activities are important to do so as not to have a negative impact on the environment on Pangandaran Beach. The sub-variable that has the highest average score is the knowledge sub-variable so that it can be interpreted that tourists' knowledge about sustainable tourism is higher than attitudes and actions, especially in the action sub-variable which is the sub-variable with the lowest score which can be caused by several factors. factors such as education or age.
Halal Tourism Destination from Tourist Perspectives: A Review Mega Fitriani Adiwarna Prawira; Yudha Pamungkas; Dea Latul Inayah Agustin; Fitriani Salsabil Tanisa; Allya Dini Alviana; Dian Nur Anisa; Rachmat Syam
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.75

Abstract

Halal tourism has developed as a model for developing tourism destinations amid various existing development approaches. The difference is that halal tourism is formed through an image embedded in a tourism management area that seeks to accommodate the unique needs of Muslim tourists. This study utilizes metadata on Google Scholar and selects 11 papers in the Scopus database to formulate the results of previous studies focusing on halal tourist destinations from visitors' perspectives. From the results of this systematic study, a future research framework is offered where the sustainability of halal tourist destinations can be developed on the management of tourist satisfaction formed by product quality, institutional and social support, and image.
Tibrena Tourism Attraction as an Alternative Destination in Sibolangit District Deli Serdang Regency Ellyta Effrida Tambunan; Lydia De Vega Sipayung
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.78

Abstract

The artificial tourist attraction is a tourist destination that is quite popular today, artificial tourist attraction is a man-made tourist attraction that is interesting to visit. The artificial attractions found in Tibrena Sibolangit include a floating restaurant above a fish pond, a camping ground, lodging, and a large field. Therefore, researchers are interested in knowing more about the attractiveness of tourism made by Tibrena. Like Something To Do, Something To See, Something To Buy, Something To Arrive, Something To Stay. And knowing whether Tibrena in Sibolangit can be said to be artificial tourism. This research was conducted using qualitative methods and data collection techniques used in this study were observation, interviews, questionnaires, documentation, and a combination of the four. The samples in this study were tourists and managers of Tibrena Sibolangit. Questionnaires were distributed to tourists who had visited Tibrena Sibolangit and observations and interviews were carried out directly with the manager. Based on the results of this study, the tourist attraction owned by Tibrena Sibolangit is an artificial tourist attraction. Therefore, the researcher hopes that through this research it can be used as evaluation material to increase the tourist attractiveness that is owned.
Movie Induced Tourism in the Young Millennials Tourist Segment Ayu Ananda; Azizah Salsabila Nugraha; Annisa Rachmah Fujianti; Eko Susanto
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.1

Abstract

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.
Fishing Tourism Business Planning Strategy To Increase People's Income in Lancang Island, Kepulauan Seribu Mega Fitriani Adiwarna Prawira; Beta Budisetyorini
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.2

Abstract

Lancang Island is one of the islands in the Kepulauan Seribu Regency with the potential for tourism and fishing activities. Some residents of Lancang Island took advantage of the opportunity by establishing a fishing charter business. This study aims to provide a proper planning strategy for the tourist business unit to increase public income on Lancang Island. The fishing tourism business in Lancang Island includes four units such as Fishing Charter, Boat Rentals, Catering, and Accommodation. The data used are primary and secondary, and the research method is qualitative and presented descriptively. According to research using the BCG Matrix, the entire fishing charter units on Lancang Island are in the Cash Cow quadrant, so concentric diversification is a viable planning strategy. The planning strategies consist of product planning, market and marketing planning, and technology planning tailored to each business unit.
The Identification of Potential Rafting Tourism Products in Citepok Village, Sumedang Regency, West Java Province Satriani Siti Nurlaila; Eko Susanto; Kurnia Fajar Afgani
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.3

Abstract

Sumedang Regency is a natural, historical and cultural tourist destination. There are still many tourism potentials that have not been built and developed optimally. The natural resources of the Sumedang regency in rivers can be used as unique interest tourism resources, namely rafting. These resources can support the vision and mission of tourism in Sumedang regency who want to build their territory as a natural, historical and cultural tourism destination and special interests that are well known both nationally and internationally. To find out the potential of research conducted with the title Of Analysis of Tourism Product Potential in Sumedang Regency. The method of research conducted is qualitative. Data collection methods include observation, interviews, documentation and library studies. While the data analysis techniques used are descriptive. The results showed that, especially in the Cipeles river, Citepok village could develop rafting tourism products. The unique attraction of the Cipeles river is that the river flow is in grade 2 rafting path and a line flanked by beautiful rock cliffs. Tourist facilities such as inns and restaurants are adequate. Additional services such as financial, security, health and rafting services are available around Citepok village.

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