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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PLASTIK BERKUALITAS TUPPERWARE DI KOTA PONTIANAK B1021141090, Sundarti Yuniarsih
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek, dan gaya hidup terhadap keputusan pembelian produk plastik berkualitas Tupperware di Kota Pontianak. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif, dan teknik pengumpulan data dilakukan melalui penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen produk Tupperware, dengan jumlah sampel yang telah ditentukan sebanyak 130 responden, dari banyak nya sampel hanya 100Â jumlah responde yang data nya dapat diolah. Pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling dengan alat analisis yaitu alat analisis berganda.Hasil penelitian menunjukkan bahwa kualitas produk, dan citra merek berpengaruh terhadap keputusan pembelian, sedangkan gaya hidup tidak berpengaruh terhadap keputusan pembelian. KemampuanÂ ketiga variabel tersebut dalam menjelaskan pengaruh terhadap keputusan pembelian adalah sebesar 36,0% sedangkan sisanya sebesar 64,0% dijelaskan oleh faktor lain diluar model penelitian.Kata Kunci: kualitas produk, citra merek, gaya hidup, keputusan pembelian.Â Abdullah, M.M. (2017). Manajemen Komunikasi Periklanan. Yogyakarta: Aswaja Presindo.Azwar, S. (2012. Metode Penelitain. Yogyakarta: Pustaka Pelajar.CnnIndonesia(2015).http:///www.cnnindonesia.com/gayahidup//2015031408314083106-255-39061/jenis-sampah-dan-lama-proses-penghancurannya, diakses 18 maret 2018.Ghozali, I. (2011). Aplikasi Analisis Multivariat dengan Program IBM SPSS 19. Edisi 7. Semarang: Penerbit Universitas Ponogoro.Ghozali, I. (2012). Aplikasi Analisis Multivariat dengan Program IBM SPSS 1. Edisi 20. Semarang: Penerbit Universitas Ponogoro.Ghozali, I. (2013). Aplikasi Analisis Multivariat dengan Program IBM SPSS 21. Edisi 7. Semarang: Penerbit Universitas Ponogoro.Kapantouw, Christian(2015). Pengaruh Sikap, Norma Subyektif, dan Gaya Hidup Terhadap Keputusan Pembelian handphone Asus Di GameZone Computer Megamall Manado. Desain. Medan: Jurnal EMBA.Katalog Tupperware 2017.Kharis, I.F. (2011). Studi Mengenai Impluse Buying dalam Penjualan Online (studi kasus di lingkungan Universitas Diponegoro Semarang). Eprint.undip.ac.id:129Kotlet, P.2002. Manajemen Pemasaran. Edisi Melenium. Penerbit Indeks, Jakarta.Kotlet Philip, Amstrong Gary. 2013. Prinsip-prinsip Pemasaran, Edisi ke-12. Penerbit Erlangga.Kotler, Philip and Amstrong, Gary. 2012. Priciples of Marketing Global 14thedition. New Jersey: Prentice.Kotler, Philip dan Kevin Lane Keller.2009.Marketing Management.13 th. Edition. Pearson Prentice Hall. McDonald.Kotler, Philip and Keller, Kevin Lane. 2012. Marketing Management. 14th edition. New Jersey: Prentice.Kuncoro, M. (2003). Metode Riset Untuk Bisnis Ekonomi. Jakarta: Erlangga.Penghargaan tupperwareÂ Â Â Â Â https://www.tupperware.co.id/penghargaan. diakses 18 maret 2018, jam 00.03Penjualan tupperwareÂ Â Â Â Â Â Â http://gadyschyntyadewi.blogspot.com/2013/07/1.html. diakses 18 maret, jam 22.15Prasetyaningsih, Erlita (2015). Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Tas Branded Tiruan Pada Wanita Karir di Jakarta. Desain.Jakarta:Jurnal Ilmiah Managemen dan Bisnis.Shakespeare, William (2015). www.mandiriyes.com/Ip/raih-impian-dengan-memiliki-bisnis-sendiri/ diakses 20 maret 2018, jam 01.58 WIB.Simamora, Henry. 2000, Manajemen pemasaran internasioanl , edisi I, Jilid I, Jakarta : Salemba Empat.Sugiyono . (2005). Metode Penelitian Kuantitatif. Bandung: Alfabeta.Sugiyono. (2009). Statistik Non Parametik untuk penelitian. Bandung: Alfabeta.Sugiyono. (2011). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.Sugiyono. (2014). Metode Penelitian Bisnis. Bandung: Alfabeta.Tjiptono, Fandy .(2008). Strategi Bisnis Pemasaran. Yogyakarta: Andi.Umboh, Silsilia (2015). Analisis Kualitas Produk, Brand Image dan Life Style Terhadap Keputusan Pembelian Pakaian Wanita di Mississippi Manado Town Square. Desain. Medan: Jurnal EMBA.Vanessa, Ike (2017). Pengaruh Citra Merek (Brand Image) dan Harga Terhadap Keputusan Pembelian Konsumen. Desain. Malang: Jurnal Administrasi Bisnis.Â

The Influence of Job Satisfaction and Work Motivation Toward Employee Performance in PT Indomarco Prismatama Pontianak Anggraini, Masithah B1024141016
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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The purpose of this study was to determine the description of job satisfaction, work motivation and employee performance in PT Indomarco Prismatama Pontianak and analyse how much the influence of job satisfaction and work motivation toward employee performance. The sample in this research was 120 employees from PT Indomarco Prismatama Pontianak.Â Â Â Â Â Â Â Â Â Â Â The measurement of this study is using a Likert scale and analysed using SPSS 22. The tests which have been done are validity, reliability, classic assumption test, R square test and T test in order to analyse the relationship of all variables. Based on the research result, it can be known that job satisfaction and work motivation had positive and significant relationship on employee performance with coefficient of determination as much as 84 percent, while the other 16 percent is influenced by other variables which were not been analyzed in this research.

PENGARUH KEPERCAYAAN, KEAMANAN, PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE (Studi Pada Toko Online LAZADA.co.id ) Syahab, Muhammad Basyir
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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ABSTRAKÂ Penelitian yang dilakukan ini bertujuan untuk mengetahui pengaruh kepercayaan, keamanan, persepsi kemudahan dan persepsi kegunaan terhadap minat beli konsumen pada toko online di Lazada.co.id, penelitian ini dilakukan di Kota Pontianak. Metode penelitian yang digunakan adalah metode penelitian survei, sedangkan teknik pengumpulan data dilakukan dengan menyebar kuesioner. Populasi dalam penelitian ini adalah orang yang pernah berbelanja atau mengetahui situs belanja online Lazada.co.id, dengan jumlah sampel sebanyak 130 responden. Pengambilan sampel menggunakan teknik purposive sampling.Hasil penelitian menunjukan bahwa seluruh variabel yang terdiri dari kepercayaan, keamanan, persepsi kemudahan dan persepsi kegunaan berpengaruh signifikan terhadap variabel minat beli. Keempat variabel tersebut dalam menjelaskan pengaruh terhadap minat beli adalah sebesar 71,5% sedangkan sisanya sebesar 28,5% dijelaskan faktor lain diluar model penelitian.Kata Kunci: kepercayaan, keamanan, persepsi kemudahan, persepsi kegunaan dan minat beliDAFTAR PUSTAKAÂ Alwafi, Fachri. (2016). Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan terhadap toko dan Pengalaman Berbelanja terhadap minat beli secara online pada situs jual beli tokopedia.com. Jurusan Manajemen. Fakultas Ekonomi dan Bisnis. Yogyakarta:Universitas DiponegoroBastian, Riko Pratama Putra. Pengaruh Kemudahan Penggunaan dan Persepsi Kegunaan Terhadap Sikap Konsumen dan Minat Bertransaksi Secara Online di Tokopedia. Jurusan Manajemen. Fakultas Ekonomi dan Bisnis. Yogyakarta:Universitas MuhamadiyahDoney, P. M. & Cannon J. P. (1997). An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, 35-51.Durianto (2003), Invasi pasar dengan iklan yang efektif.Jakarta:PT Gramedia PustakaFerdinand,Augusty. (2011). Metode Penelitian Manajemen. Edisi Kelima. Semarang. IndoprintFerriyal Rosita (2014) dengan judul Pengaruh Kepercayaan (Trust) dan E-Security Seals Terhadap Minat Pembelian Konsumen Secara Online: Studi Pada Konsumen Kaspay.com Di Indonesia.Fitra Mulyana, Yusuf. (2016). Pengaruh Kepercayaan, Persepsi Risiko,Â Dan Keamanan Terhadap Minat Beli Toko Online ( studi pada toko online ) OLX.co.id. Jurusan Manajemen. Fakultas Ekonomi. Yogyakarta: Universitas Negeri YogyakartaFika Budi Aji Saputri,Ainun. 2015. Pengaruh keamanan, kemudahan dan resiko terhadap keputusan pembelian secara online di Tokopedia.com. Jurusan manajemen. Fakultas Ekonomi.Yogyakarta: Universitas Negeri YogyakartaFirdayanti, R. 2012. Persepsi Risiko Melakukan E-Commerce Dengan Kepercayaan Konsumen Dalam Membeli Produk Fashion Online. Jurnal of Social and Industrial Psychology.Fajar Arie Haryosasongko (2015) dengan judul Pengaruh Persepsi Risiko, Persepsi Kemudahan, Dan Persepsi Manfaat Terhadap Minat Pembelian Online Pada Website Lazada.co.id di Kota MalangGhozali, Imam 2013. Aplikasi Analisis Multivariate dengan Program SPSS, Volume VII, Semarang: Univesitas DiponegoroHanafizadeh, Payem et al (2013). â€œMobile Banking Adoption by Iranian Clientsâ€ Telematics and Informatics 31. Pp 62-78Jogiyanto. (2007). Sistem Teknologi Keperilakuan. Yogyakarta : Andi.Koufaris, M.,Hampton-Sosa, W,.(2004),The development of initial trust in an online company by new customers, Information and Management, January, (41:3),pp. 377-397.Liao, Z., dan Cheung, M.T. (2001). An Analytical Framework for Evaluating E Commerce Business Models and Strategies. Internet Research: Electronic Networking Applications and Policy. Vol. 11, No.4.Moorman, Christin, Gerald Zaltman and Rohit Deshpande. (1993). Factors Affecting Trust in Market Research Relationship, Journal Marketing Research, Vol 57 (January), 81- 101Oglethorpe, J.E and Monroe, B.K. (2008). Determinant of Perceived Health and Safety Risk of Selected Hazardous Product and Activities. Journal of Consumer Research. No. 28 pp. 326-346.Park, Chung-Hoon., and Young-Gul Kim., 2006, â€œThe Effect of Information Satisfaction and Relational Benefit on Consumers Online Site Commitmenntsâ€, Journal of Electronic Commerce in Organizations, 4 (1), hal. 70-90.Pavlou, P. A. (2010), â€œConsumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model.â€ International Journal of Electronic Commerce, Vol. 7 (3).Peppers, Don and Rogers, Martha (2004). Managing Customer Relationships. A Strategy Frame work,second edition, New Jersey, 2004.Rafidah, Inas. (2017). Analisis Keamanan, Kemudahan dan Kepercayaan terhadap Keputusan Pembelian secara online di Lazada. Penelitian dilakukan dengan tujuanÂ untuk mengetahui pengaruh keamanan, kemudahan dan kepercayaan terhadap keputusan pembelian secara online di Lazada.co.id. Surabaya: Fakultas Sekolah Tinggi Ilmu Ekonomi Indonesia (STIE).Resti Hidayah, Rachmahita. 2018. Analisi Pengaruh Kepercayaan, Kemudahan dan Keamanan Terhadap Keputusan Pembelian Pada Situs E-Marketplace. Jurusan Manajemen. Fakultas Ekonomi dan Bisnis. Surakarta:Universitas Muhammadiyah Surakarta.Safina Novitasari (2014) dengan judul Pengaruh Kepercayaan, Persepsi Resiko, Persepsi Manfaat, dan Persepsi Kontrol Perilaku Terhadap Niat Penggunaan Sistem E-commerce.Schiffman, L G dan Kanuk, LL. 2006. Consumen Behavior. Seven Edition. New Jersey: Prentice Hall International.Sugiyono. 2013. Metode Penelitian Kuantitatif Kuantatif dan R&D. Bandung: ALFABETA.Sugiyono. 2016. Metodologi Penelitian Kuantitatif Kuantatif dan R&D. Bandung: CV ALFABETA.Syaifudin, Muahmmad. (2014). â€œAnalisis Pengaruh Privasi Keamanan Dan Kepercayaan Terhadap Niat Untuk Bertransaksi Secara Online Di OLX.co.idâ€. Jurnal Ilmiah FEB. Oktober 2013, Vol 2, No. 2.Slameto. 2010. Belajar dan Faktor-Faktor Yang Mempengaruhinya. Jakarta:Rineka CiptaUmi Narimawati. 2008. Metodologi Penelitian Kualitatif dan Kuantitatif, Teori dan Aplikasi . Bandung:Agung MediaÂ Website :https://www.merdeka.com/kasus-order-fiktif-lazada-sebesar-22juta-ini-kronologisnya.httmhttps://tekno.kompas.com/https://www.antaranews.com/berita/531406/intip-sistem-keamanan-lazada

THE INFLUENECE OF CUSTOMER RELATIONSHIP MANAGEMENT TO THE CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION -, Ariyanda Putra Rusari B12111033
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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The purpose of this study is to analyze how the influence of customers relationship management (CRM) to customer loyalty through customer satisfaction. This research using quantitative approach. The sample in this study is 100 airline users who have used Citilink airline by using purposive sampling method and purposive technique. The instrument of this study using questionnaires and analyzed using path analysis. The results in this study show that CRM has an insignificant influence on customer loyalty Improved customer loyalty 25.7%, and 74.3% restitution. Can be said the effect of Customer Relationship Management on Customer Loyalty through Customer Satisfaction is very small.Keywords: Customer Relationship Management, Customer Loyalty, customer satisfaction, PT.CitilinkBibliographyAprillita, Lusia. 2011. Pengaruh CRM tehadap Loyalitas pada PT. Bank Negara Indonesia (BNI) Tbk, Kantor Cabang UI Depok. Depok: Universitas Indonesia.Arif Gifano 2011. Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan pada maskapai Garuda Indonesia; Universitas IndonesiaBaker, S. 2003. New Consumer Marketing: Managing a Living Demand System. England: WileyBowen, J. T. & Chen, S. L. 2001. The Relationship Between Customer Loyalty and Customer Satisfaction, International Journal of Contemporary Hospitality Management. 1(2): 213â€“217.Dharmmesta, Basu Swastha. 1999. Loyalitas Pelanggan: Sebuah Kajian Konseptual sebagai Â Â Â Panduan bagi Peneliti. Jurnal Ekonomi dan Bisnis Indonesia Vol . 14.Duygu Kocoglu Sevcan Kirmaci (2012), â€œCustomer Relationship Management And Customer Loyalty; A Survey In The Sector Of Bankingâ€Garima Malik (2015), â€œImpact of Customer Relationship Management on Customer Loyalty and Customer Retention with reference to Automobile Sectorâ€Griffin, Jill. 2005. Customer Loyalty: How to Earn It, How to Keep It. Alih Bahasa: Dr. Dwi Kartini Yahya. Jakarta: Erlangga.Hair, Joseph F., Robert P. Bush, & David J. Ortinau. 2006. Marketing Research: Within a Changing Information Environment. 3rd Edition. McGraw-Hill.Keegan, Warren J., Sandra Ernst Moriarty, & Thomas R. Duncan. 1995. Marketing. 2nd Edition. New Jersey: Prentice Hall.Kincaid, Judith W. 2003. Customer Relationship Management: Getting It Right. New Jersey: Prentice Hall.Kottler, P. a. (2014). Marketing Management (Vols. Fourteenth Edition,). USA: Prentice Hall Publishing.Kotler, Philip. 1997. Manajemen Pemasaran: Analisis, Perencanaan, Implementasi, an Kontrol. Jilid 1. Edisi Revisi.Lin, Cho-Pu, Yann-Haur Huang, Chien-Ting Chen, & Hsing-Yun Chang. 2009. CRM Implementation Strategy in Taiwanâ€™s Banking IndustryLukas, Ade Paul. 2001. Customer and Partner Relationship Management. Jakarta Telematic Research Group.Malhotra, Naresh K. 2004. Review of Marketing Research, Vol. 1. North Castle: M.E. Sharpe.Oliver, Richard L. 1993. A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goal, Different Concept. Journal Advances in Services Marketing and Management, Vol. 2.Rana Saifullah Hassana, Aneeb Nawazb, Maryam Nawaz Lashari C, Dr. Fareeha Zafard (2014) â€œEffect of Customer Relationship Management on Customer Satisfactionâ€, Prague, Czech RepublicSivadass, E. & Baker-Prewitt, J. L. 2000. An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty, International Journal of Retail & Distribution Management. 28(2): 73â€“82.Prasetyo, Bambang, & Miftahul Jannah. 2005. Metode Penelitian Kuantitatif: Teori dan Aplikasi. Jakarta: PT. Raja Grafindo Persada.Timm, Paul R. 2001. Seven Power Strategies for Building Customer Loyalty. USA: Amacom.Yim, Frederick Hong-Kit, Rolph E. Anderson, & Srinivasan Swaminathan. 2004. Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes.Zeithaml, Valarie A., Roland T. Rust, & Katherine N. Lemon. 2000. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. USA: Amazon.com, Inc.Other Sourceen.Wikipedia. (2015, January 7). Convergent Validity. Retrieved July 22, 2016, from Wikipedia: https://en.wikipedia.org/wiki/Convergent_validityThe Boeing Company, Current Market Outlook, 2003, 2009, & 2010. http://marketing-teori.blogspot.comhttp://marketing-teori.blogspot.comData Statistik Direktorat Transportasi Udarahttp://economicsjurnal.blogspot.comhttps://www.citilink.co.id/en/company-profile

THE CAUSAL RELATIONSHIP BETWEEN DEPOSIT INTEREST RATES, FOREIGN EXCHANGE RATES AND STOCK MARKET INDEX (LQ45) IN INDONESIA PRE AND POST CRISIS 2008 Suwantono, Edwin
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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ABSTRACTÂ The main objectives of this study is to determine the interactions between deposit interest rates, foreign exchange rates and stock market index (LQ45) in Indonesia pre and post crisis 2008. The data period before the crisis is October 2000 until November 2008. The data period after the crisis is December 2008 until December 2015. Descriptive quantitative analysis is used in this research. Descriptive analysis method is performed by using analytical table and graphic. Quantitative analysis method is performed by making a regression equation econometric model with time series method to describe the presence or absence of the influence of the independent variable towards the dependant variable. The result showed that during the pre crisis 2008, unidirectional causality existed from Deposit Interest Rates towards Foreign Exchange Rates, Stock Market Index (LQ45) towards Deposit Interest Rates, Deposit Interest Rates towards Stock Market Index(LQ45), and Stock Market Index (LQ45) towards Foreign Exchange Rates. The result post crisis 2008 showed that unidirectional causality existed from Foreign Exchange Rates towards Deposit Interest Rates, Deposit Interest Rates towards Foreign Exchange Rates, and Stock Market Index (LQ45) towards Foreign Exchange Rates. It is found that the direction of causality between the three variables tends to demonstrate a hit-and-run behavior and changes according to the lag selection. This implies that great caution should be taken when interpreting granger causality result. Â Keywords: Deposit Interest Rates, Foreign Exchange Rates, Stock Market Index, LQ45, Granger Causality and Subprime MortgageBIBLIOGRAPHYÂ (2008, September 15). 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Macrofactor conditional volatility, time-varying risk premia and stock return behavior. Financial Review, 31, 169-195.Lean, H.-H., Halim, M., & Wong, W.-K. (2003). Bivariate Causality Between Exchange Rate and Stock Price On Major Asian Countries. Department Of Economics National University Of Singapore.Levi, M. D. (1996). International Finance The Markets and Financial Management of Multinational Business 3rd Edition. New York: McGraw-Hill, Inc.Lo, A. W. (2016). What Is An Index? The Journal Of Portfolio Management Volume 42 Number 2, 2.M, K., & S, Y. A. (2013). Macroeconomic forces and stock prices: Evidence from the Bangladesh Stock Market. Bangladesh: Dhaka.Madura, J. (2012). Financial Institutions & Markets. Florence: Cengage Learning, Inc .Mankiw, N. G. (2009). Macroeconomics Seventh Edition. New York: Worth Publishers.Markowitz, H. (1952). Portfolio Selection. The Journal of Finance, Vol. 7, No. 1., 77-91.Mbulawa, S. (2015). Stock Market Performance, Interest Rate and Exchange Rate Interactions in Zimbabwe: A Cointegration Approach. International Journal of Economics, Finance and Management VOL. 4, NO. 2, 77-88.Mishkin, F. (2011). The Economics of Money Banking and Financial Market. Fourth Canadian Edition. Toronto: Pearson Canada.Mishkin, F. S. (2010). The Economics of Money, Banking, and Financial Markets Buku 2. Jakarta: Salemba Empat.Mukherjee, T., & Naka, A. (1995). Dynamic relations between macroeconomic variables and the Japanese stock market: an application of a vector error correction model. Journal of Financial Research, 18, 223-237.Pan, Ming-Shiun, Fok, R. C.-W., & Liu, A. Y. (2000). Dynamic Linkages Between Exchange Rates and Stock Prices: Evidence from Pacific Rim Countries. Working Paper, Financial Management Association Annual Meeting.Pettinger, T. (2017, January 20). Retrieved from Economicshelp: http://www.economicshelp.org/macroeconomics/exchangerate/factors-influencing/Purna, I., Hamidi, & Prima. (2009, May 26). Perekonomian Indonesia Tahun 2008 Tengah Krisis Keuangan Global. Retrieved September 23, 2016, from Kementerian Sekretariat Negara Republik Indonesia: http://www.setneg.go.id/index.php?option=com_content&task=view&id=3698Ramasamy, B., & Young, M. (2001). The Causality between Stock Return and Exchange Rate. Research Paper Series University of Notthingham Malaysia.SÃ¡nchez, M. (2005). The Link Between Interest Rates And Exchange Rates. Do Contractionary Depreciations Make A Difference? European Central Bank Working Paper Series No.548 / November2005, 6.Saragih, F. D., & Nugroho, B. Y. (2014). Dasar - Dasar Keuangan Internasional. Jakarta: PT.Raja Grafindo Persada.Sargent, T. J., & Wallace, N. (1981). Some Unpleasant Monetarist Arithmetic. Federal Reserve Bank of Minneapolis Quarterly Review, No.5, Fall, 1-17.Saunders, A., & Cornett, M. M. (2012). Financial Markets And Institutions Fifth Edition. In A. Saunders, & M. M. Cornett, Financial Markets And Institutions Fifth Edition (p. 344). New York: McGraw-Hill/Irwin.Sharpe, W. F. (1991). The Arithmetic of Active Management. Financial Analysts Journal, 7-9.Tambunan, T. T. (2010). Modern Economy. The Indonesian Experience with Two Big Economic Crises, 156-167.Tandelilin, E. (2010). Portfolio dan Investasi. Yogyakarta: Kanisius.

PERAN GANDA PEREMPUAN DALAM MENINGKATKAN PENDAPATAN KELUARGA DI DESA SUMGAI DERAS KECAMATAM TELUK PAKEDAI KABUPATEN KUBU RAYA B1024141026, Daniel Giovanni B1024141026 Daniel
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ABSTRACTFor sustainability of the; company, business should be more customers oriented than profit oriented. In determining and selecting a product, customer shave their own trusted brand. When the customers trust with the brand, they will decide to purchase the products. For this research, there are several factors that affect the brand trust and purchase decision. This research is a survey research that is conducted to understand the causal relationships between variables with the use of questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 sample who fulfill the requirements. The sample of this research is consumers in Pontianak who are above 17 years old and already use or buy Honda motorcycyle. In this research, the data analysis method used is Structural Equation Model Partial Least Square (SEMPLS) method. To conduct analysis using PLS method, this research is using smartPLS 3.0 software. The hypothesis of the research is H1: Product Innovation has positive influence on the Brand Trust of HondaÂ Â Motorcycle in Pontianak, H2: Advertising Creativity has positive influence on Brand Trust of Honda Motorcycle in Pontianak, H3: Corporateâ€™s Images has positive influence on Brand Trust of Honda Motorcycle in Pontianak, H4: Product Innovation has positive influence on the Purchasing Decision of HondaÂ Â Motorcycle in Pontianak, H5: Advertising Creativity has positive influence on Purchasing Decision of HondaÂ Â Motorcycles in Pontianak, H6: Corporateâ€™s Images has positive influence on Purchasing Decision of Honda Motorcycle in Pontianak, H7: Brand Trust has positive influence on Purchasing Decision of Honda Motorcycle in Pontianak. Â The result of this research shows that H1, H3, H3, H6, and H7 are accepted but H4 and H5 are rejected.Key word: Product Innovation, Advertising Creativity, Corporate Image, Brand Trust, Purchasing DecisionÂ REFFERENCESÂ Kotler, Philip dan Keller, K. L. (2006). Marketing Management. Pearson Education Inc.Kuo, H.C. & Nakhata, C. (2016). "Price promotions and products with low consumer ratings", Journal of Consumer Marketing, Vol. 33 No. 7, pp. 517-527.Lau, Geok Then and Sook Han Lee. 1999. Consumers Trust in a Brand and the Link to Brand loyalty, Journal of Market Focused management.Lee, Monle dan Johnson Carla. 2004. Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global. Prenada Media. Jakarta.Lau, K.C. & Phau, I. (2007). â€œExtending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilutionâ€, Psychology and Marketing, Vol. 24 No. 5, pp. 421-444. â€¨Monroe, K.B. (2002). Pricing: Making Profitable Decisions, 3rd ed., McGraw-Hill, New York, NY. â€¨Lukas, Bryan A., and O.C. Ferrel., 2000. â€œThe Effect of Market Orientation on Product Innovationâ€. Journal of The Academy Marketing Science.Â No. 2Â Vol. 28 p. 239-247.Morgan, R.M. & Hunt, S.D. (1994). â€œThe commitment-trust theory of relationship marketingâ€, Journal of Marketing, Vol. 58 No. 3, pp. 20- 38.Mowen, John C. (2001). Perilaku Konsumen (edisi 5). Jakarta : Erlangga. Jilid 2 Morgan, RM and Hunt, S.D, 1994, The Commitment-Trust Theory of RelationshipNilsson, L., Johnson, M.D. & Gustafsson, A. (2001). â€œThe impact of quality practices on customer satisfaction and business results: product versus service organizationsâ€, Journal of Quality Management, Vol. 6 No. 1, pp. 5-27.Oliver, Richard. L., 1999. Satisfaction. A Behavioral Perspective on The Customer. First Edition. McGraw-Hill Companies, Inc. New York.Palilati., 2004., â€œPengaruh Tingkat Kepuasan terhadap Loyalitas Nasabah Tabungan Perbankan di Wilayah Bugisâ€, Jurnal Ilmu-Ilmu Sosial, pp. 65- 74.Robbins, Stephen P. (1994). Teori Organisasi Struktur, Desain dan Aplikasi. Prentice Hall International, Inc., San Diego.Rogers, E. M., & Shoemaker, F. F. (1983). Diffusion of innovation: A cross cultural approach. New York.

CALENDAR ANOMALIES OF JANUARY EFFECT, DAY OF THE WEEK EFFECT AND SIZE EFFECT TOWARD STOCK RETURN ON GO PUBLIC COMPANY LISTED INDONESIA STOCK EXCHANGE PERIOD 2013 â€“ 2017 Aprilia, Nanda B1024141010
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An efficient capital market hypothesis says that markets that efficiently react quickly to relevant information. In an efficient market, the market will quickly react to new information coming in so that a new equilibrium price will be reached quickly. In practice in the capital market phenomena appear that show deviations that are contrary to the concept of efficient capital markets (market anomaly). The pupose of this research to investors becauseÂ Investors need information to assess the risks involved in their investments and to estimate returns on the investment. With the information obtained, investors can determine the position of selling, buying or holding a stock. These anomalies including the January Effect, Day of The Week Effect and Size Effect. The data used in this study are secondary data from companies listed on the Indonesia Stock Exchange during the study period from January 2013 to December 2017. The samples used in this study were 55 issuers with purposive sampling method. The statistical analysis used in this study is by multiple regression analysis with dummy variables for January effects and Day of The Week effect while different T tests for firm size effects. The results of hypothesis testing with multiple linear regression analysis with Independent variables, namely January Efeect, Day Of The Week Effect, and Size Effect and Dependent variables namely Stock Return. Based on the results of multiple linear regression test analysis using dummy variables showing that the January Effect of each variable has a significant influence on Stock return and on the day of the week effect on Monday, Tuesday, Wednesday, Thursday and Â Friday also has a significant effect on stock returns. While the size effet based on the results of the independent t-test on the size effect variable of a company has a significant effect (<0.05) which means that the size of a company has an impact on a company's stock return, where the company is measured based on total asset.

THE INFLUENCE OF ZALORA BRAND AMBASSADOR, PAYMENT CONVENIENCE, AND RETURN POLICY TOWARD E-TRUST AND ITS EFFECT TOWARDS PURCHASE INTENTION B1024141023, Carin Sanjaya B1024141023
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The large population of Indonesia and increasing internet access and usage provide an ideal environment for a thriving e-commerce scene. With many e-commerce options, we sought to discover whether trust have impact on the purchase intention. Many ways are done by e-commerce companies to increase consumer trust where it is expected that with a large number of e-commerce choices consumers more prefer that company to others. There are many factors that may impact trust but this study focuses primarily on the e-trust that relate to brand ambassador program, payment convenience, and return policy. The purchase intention variables that will be investigated in this paper is interesting because it measures how high the possibility of consumers in buying intention because of the higher e-trust on an e-commerce. In this study, the object that being used is one of the most well-known fashion e-commerce companies in Indonesia which is Zalora Indonesia. This study aims to determine the influence of Zalora brand ambassador, payment convenience, and return policy toward e-trust and its effect towards purchase intention on Zalora Indonesia in Pontianak. The population in this study is customers who know about Zalora Indonesia and have experience in shopping on e-commerce. Data collection method used in this study is by distributing questionnaires and measurements are carried out using a Likert scale. This research was processed using Structural Equation Modeling (SEM) method with Partial Least Square (PLS). SmartPLS 3.2.7 software used to complete the quantitative data. The findings of this study show that return policy has the greatest influence on e-trust which indicates that in order to gain trust from customers, e-businesses must offer an easy return policy. Zalora brand ambassador and payment convenience are also found to have a positive influence toward e-trust. In addition, e-trust has positively influence purchase intention on Zalora Indonesia.Â Keyword: Zalora brand ambassador, payment convenience, return policy, e-trust, purchase intentionÂ REFERENCESBaum, David, 1999. E-Commerce. Oracle Corp. New Jersey.Boswarva, Jessica, 2012. The Marketing Relevance of Australian Cosmetic Brand Ambassadors.Centeno, Clara, 2002. Building Security and Consumer Trust in Internet Payments.Choi, Yongrok and Do Quynh Mai, 2017. The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam.Delafrooz, Narges, Laily H. Paim, and Ali Khatibi, 2010. Understanding Consumer's Internet Purchase Intention in Malaysia.Duffy, Dennis L., 2005. Affiliate Marketing and Its Impact on Eâ€commerce.Gregory, Nicholas, Roberto Daniele, and Levent Altinay, 2013. Affiliate Marketing in Tourism: Determinants of Consumer Trust.Gita, Devi and Retno Setyorini, 2016. The Effect of Brand Ambassador to the Brand Image of Online Company from Zalora.co.id.Hong, Ilyoo B., and Hwihyung Cho. The Impact of Consumer Trust on Attitudinal Loyalty and Purchase Intentions in B2C E-Marketplaces: Intermediary Trust vs. Seller Trust. International Journal of Information Management 2011, 31, 469â€“479.Kidane, Teklehaimanot Tadele and R.R.K.Sharma, 2016. Factors Affecting Consumersâ€™ Purchasing Decision through E-Commerce.Kim, S and H. Park, 2013). Effects of Various Characteristics of Social Commerce (S-commerce) on Consumers Trust and Trust Performance. International Journal of Information Management, 33(2), 318â€“332.Loan, Kae Tran My, Benjamin Chan Yin Fah, and Behrang Samadi, Exploring Customer Purchasing Intention over Online Store.Lucouw, L., 2014. The Impact of Brand Ambassador Transgression on Brand Perception.Murphy, Gregory B., 2003. Propensity to Trust, Purchase Experience, and Trusting Beliefs of Unfamiliar E-Commerce Ventures.Putro, Haryo Bismo and Budhi Haryanto. 2015. Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia, Sebelas Maret University, Surakarta.Rong, Li, Jae Jon Kim, Jae Sung Park, 2007. The Effects of Internet Shoppers' Trust on Their Purchasing Intention in China.Sharma, Bhuvanesh Kumar, Drlokesh Arora, and Dr. Swarna Parmar, 2017. Impact of Trust and Security on Purchase Intention with Reference to Online Purchase through Social Media.Syafaruddin, Suharyono, and Srikandi Kumadji, 2016. The Effect Of Electronic Word Of Mouth Communication On Trust And Purchase Intention As Well Asthe Impact On Purchase Decisions - Survey on Consumer Online Shopping Zafertech.com.Taddeo, Mariarosaria, 2009. Defining Trust and E-trust: Old Theories and New Problems.Virgillo, Di Francesca and Gilda Antonelli, 2017. Consumer Behavior, Trust, and Electronic Word-of-mouth Comunication: Developing an Online Purchase Intention Model.Wang, Miao and Hong Jian Qu, 2017. Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior.Wood, S. L. (2001). Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes. Journal of Marketing Research, 38(2), 157â€“169.Yan, Wong Tak and Yeung Yuen Ha, 2011. Customers' Trust and Purchase Intention towards Taobao's Alipay - China Online Marketplace (Younus, Sohail, Faiza Rasheed and Anas Zia, S. L., 2015. Identifying the Factors Affecting Customer Purchase Intention.Â Web References:BrandTrust, 2007. Brand Ambassador [online]. Available at: https://www.brand-trust.de/en/glossary/brand-ambassador.php[Accessed on 15th November 2018].Harquin, 2015. From Customers to Brand Ambassadors [online]. Available at: http://www.harquin.com/articles/WCC_BrandAmbssdrSlides_050115.pdf [Accessed on 2nd August 2018].Kompasiana, 2015. Zalora Menjadikan Pelanggan Sebagai Brand Ambassador [online]. Available at: https://www.kompasiana.com/kapitaselektakomunikasi/5665cb9bb37a61eb0bf52a02/zalora-menjadikan-pelanggan-sebagai-brand-ambassador [Accessed on 2nd August 2018].iPrice, 2019. Â Â Â Â Peta E-commerce Indonesia [online]. Available at: https://iprice.co.id/insights/mapofecommerce [Accessed on 24th January 2019].Securion Pay, 2017. Â Â Â Â What is an E-payment System? [online]. Available at: https://securionpay.com/blog/e-payment-system/ [Accessed on 2nd August 2018].Â

ANALYSIS OF FINANCIAL STATEMENT THROUGH RISK-BASED BANK RATING (RBBR) APPROACH TO PREDICT THE BANK HEALTH LEVEL LISTED IN INDONESIAN STOCK EXCHANGE PERIOD 2013-2017 Fadhila, Indri
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ABSTRACTThe purpose of this research was to analyze theÂ financial statement through Risk Base Bank Rating ( RBBR ) on the 30 banking companies listed in Indonesia Stock Exchange (IDX) in the period 2013-2017. The sampling technique used in this study is purposive sampling. The data analysis techniqueÂ used to test the hypothesis is logistic regression with statistical applied program with SPSS. Based on the result of this study it found that the Non-Performing Loans (NPL) and Good Corporate Governance (GCG) have not significant affect on health level of Banking Company. However, the result of Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), Return On Asset (ROA), and Capital Adequacy Ratio (CAR), have significant affect on Health level of Banking Company.Â Keywords: Non-Performing Loans (NPL), Good Corporate Governance (GCG), Deposit Ratio (LDR), Net Interest Margin (NIM), Return On Asset (ROA), Capital Adequacy Ratio (CAR), health bank level, Logistic Regression

PENGARUH KEBIJAKAN HUTANG DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI (Studi Empiris Perusahaan Sektor Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Periode 2013-2017) angelia, cindy
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Â Nilai perusahaan yang tinggi merupakan salah satu tujuan utama dari setiap perusahaan. Nilai perusahaan merupakan persepsi investor mengenai tingkat keberhasilan perusahaan yang sering dikaitkan dengan harga saham. Tujuan penelitian ini adalah untuk mengetahui profitabilitas dalam mempengaruhi kebijakan hutang dan kebijakan dividen terhadap nilai perusahaan. Objek dalam penelitian ini adalah perusahaan sektor pertambangan yang terdaftar di BEI periode tahun 2013-2017. Bentuk penelitian asosiatif dengan metode purposive sampling sebanyak 14 perusahaan. Pembahasan dengan menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis koefisien determinasi dan uji hipotesis. Pengujian dengan program SPSS versi 22. Hasil penelitian menunjukkan kebijakan hutang berpengaruh negatif danÂ signifikan terhadap nilai perusahaan. Kebijakan deviden berpergaruh positif dan tidak signifikan terhadap nilai perusahaan. Profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan. Profitabilitas tidak mampu memoderasi hubungan antara kebijakan hutang terhadap nilai perusahaan. Profitabilitas mampu memoderasi hubungan antara kebijakan deviden terhadap nilai perusahaan.Â Â Kata Kunci : Kebijakan Hutang,Kebijakan Deviden, Profitabilitas, dan Nilai Â Â Â Perusahaan

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