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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

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Published by Institut Pertanian Bogor

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Industrial & Manufacturing Engineering

Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan.

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Articles 250 Documents

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Kajian Perilaku Konsumen terhadap Strategi Pemasaran Teh Herbal di Kota Bogor E. Srivishnu Herlambang; Musa Hubeis; Nurheni Sri Palupi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 2 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

The purpose of this study is to know the general behavior of the consumers of herbal tea in Bogor; In particular aims to: (1) Identify the internal factors that include a consumer culture and the psychological factors that influence the purchase decision process product herbal tea products by consumers, (2) Identify and analyze factors in the process of product purchase decisions by consumers herbal tea, (3) Identify the behavior of consumer product marketing strategy of herbal tea. This study was conducted at the outlets own by PT. Liza Herbal International (LHI), in the city of Bogor. The population in this study is everyone in Bogor that consume their herbal tea product. Sampling is done by accidental sampling method, namely the consumers of herbal tea that is found across the research area (outlets that sell products herbal tea production by Liza Herbal). From 23 outlets located in the city of Bogor, each outlet is taken five respondents; a total of 115 respondents. This study used descriptive methods and analytical analysis, especially principle component analysis. Based on the analysis of three major components obtained the most influence the purchase decision process of herbal tea are variable price, brand and variable of the womb. The mixture marketing strategy needed that can be done are (1) Maintain and improve the quality of herbal tea (2) The discounted price for a certain number of purchases, (3) Promotion and products through the exhibition website and (4) Service is ready and to ensure continuity between the availability of herbal tea. Development of product strategy marketing herbal tea that can be done with the company's strategy is Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis as follows: SO strategy are (a) increase the productivity of marketing network and (b) improvement of service, strategy ST are (a) improve and maintain the quality of the resulting product, (b) increase cooperation and mutually beneficial partnership with the farmers plant and herbal industry similar, WO strategy are (a) the production costs by increasing efficiency, especially in the procurement of raw materials, (b) Diversification of products, and strategies WT are (a) increase production technology and quality with the standard of quality desired by the market, (b) improve the distribution channel.

Kelayakan dan Strategi Pengembangan Usaha Silo jagung di Gapoktan Rido Manah Kecamatan Nagreg Kabupaten Bandung Elvirysma T. Nainggolan; Musa Hubeis; Deddy Muchtadi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Corn silo business of Rido Manah Farmer Groups is one of 56 units of corn silo that was developed by the Department of Agriculture. This research aimed to (1) identify and analyze the feasibility of business development in corn silo of Rido Manah Farmer Groups, (2) identify the internal and external factors affecting business development in the corn silo of Rido Manah Farmer Groups, (3) determining the appropriate strategy of business development of corn silo at farmer group.Data collection method used was the primary and secondary data were conducted through literature search, documents and reports of related institutions. Analysis reveals that of average farm productivity of farmers obtained from Farmers Group was slightly higher (4.59 tons/ha) compared to non-member farmers group (4.29 tons/ha). Size of farm management efficiency could be viewed by using the coefficient of revenue and expense ratio (R/C). R/C Farmer Groups (1.82) as well as non members (1.71) was greater than one, this indicated whether or not affiliated with Farmer Groups, Corn farming remain efficient and profitable, because the reward obtained was still higher than the costs. Corn silo business of Rido Manah farmer groups had been well implemented. BEP was 1.646,38 tons/year;B/C ratio was 1.07; PBP was 2,78 years; NPV with Discount Factors (DF) 14% was Rp. 127.019.755,6 and IRR was21%. Those values showed that the corn silo business managed by Rido Manah Farmer Group was feasible. Sensitivity analysis showed that investment in the business unit of corn silo was vulnerable to an increase and decrease in corn prices where the value of eligibility criteria was not feasible. The total value of internal strategic matrix3.013,meaning that the business unit of Corn silo Rido Manah Gapoktan had this high internal factors and external strategic matrix in total of 3.019 showed the response given by the corn silo business of Rido Manah farmer groups to the external environment was high. The best strategic alternative analysis obtained 6 most effective strategic business performed by silo corn which link by (1) establishing partnerships, (2) increasing the role of managers, (3) developing of process of corn products, (4) active collaborating, (5) increasing the capacity of equipment and machinary, and (6) increasing production and productivity of corn farmers.

Kelayakan dan Strategi Pengembangan Usaha Kelompok Pembudidaya Ikan Melalui Program Replika Skim Modal Kerja di Kelompok Tani Ikan Mekar Jaya Lido, Bogor Rini Andriani; Musa Hubeis; Aris Munandar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

The working capital scheme is a program which provides integrated capital to enhance management capacity through assistance and training to lift the potential of aquaculture of household and small medium scale industries, to increase product quality and quantity and farmers’ welfare. The objectives of this study are (1) to identify the implementation of Mekar Jaya aquaculture as the working capital receivers, (2) to identify the realization of the working capital scheme, (3) to analyze the feasibility especially the benefit of Mekar Jaya aquaculture, and (4) to arrange the right strategy of the business development applied to aquaculture, both individual and group. The descriptive method was used to analyze and interpret the group profile, market prospective, and group finance related to fish woof. The qualitative analysis was used to describe the management, technical and production aspects as well as marketing. The quantitative analysis was used to study the feasibility of investment. As a receiver of the working capital scheme, Mekar Jaya aquaculture has implemented it well. The analysis of the feasibility of investment showed that the break-even point (BEP) of Mekar Jaya group was 423 kg of fish per month, or Rp 3.172.500, while the actual sale was 1.352 kg or Rp 10.140.000. This shows that the group has passed the BEP, and gained profit. The internal factor of 2.783, and the external matrix of 2.432 put the group performance in the Hold and Maintain position (quadrant V). Based on the Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix, some alternative strategies can be implemented by integrating internal and external environment, which are (1) managerial skills, (2) marketing, (3) partnership, and (4) finance.

Perencanaan Kredit Investasi dalam Pengembangan Industri Kecil Menengah Pakan Ternak di PT AFI Ronald Giok Tampubolon; Ma'mun Sarma; Sri Hartoyo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Generally, small and medium scale industries (SMI’s) are individual enterprises or a factories which is closed in operating the enterprise by just relying on very limited equity. To sustain the development of the enterprise needs a credit from a bank which is one of the important source funds of the working of capital for the developing investment capital purchasing of goods capital. In general, the aims of the research is to know the requirements to obtain the credit on a special scale (1) Studying internal and external factors which influence the development of the PT AFI enterprise; (2) Analyzing the development enterprise plan and the importance source of the funds from outside in the form of investment credit for increasing the production capacity of PT AFI. Collecting data is conducted by a direct interview with an entrepreneur to look at the process and management policy. In reaching the work of internal factors; (1) general aspects, (2) management aspects, (3) production aspects, (4) marketing aspects, and (5) financial aspects. Where as the analysis methods which are used are: (1) financial analysis: a. liquidity ratio, b. leverage ratio, c. activity ratio, d. rentability ratio, and e. coverage ratio; (2) scoring investment by using the method: a. payback period, b. net present value, c. internal rate of return, and d. profitability index. External data which support the development of the enterprise obtained from the result of the research which covered laws, president instruction, regulation from the government institution that is Bank Indonesia and reading materials, for example, literature, report, internet and the result from scholarly paper. Based on the result of the research showed external factors, for example increasing capacity of people’s purchasing because of price increase of oil cost had begun to decrease and the market opportunity still opened because the feed requirement is still big. Internal factors showed positive development. They are: (1) Financial analysis which is based on the result of selling data for the last five years, it obtained financial prediction, they are among other: a. liquidity ratio 2,23 times complied with minimal requirement, b. leverage ratio 2,01 times, complied with maximal requirement, c. activity ratio showed positive trend, d. rentability ratio showed positive trend, and e. coverage ratio showed positive trend; (2) Whereas based on the scoring the result obtained, they are: a. payback period 4 years 3 months, b. net present value > 0, meaning the proper project, c. internal rate of return > rate of return meaning proper project, and d. profitability index > 1, meaning feasible project. Whereas based on the sensitivity analysis assuming that the sale decreased 10%; production decreased 10% and the general sale cost and administration increased 2%, turning out that it hasn’t influence the project feasibility sensitivity yet. All this condition will certainly become positive value for a bank which in conducting its enterprise requires a risk management application so that it will operated more prudential, especially avoiding the payment failure risk from counterparty

Strategi Pemberian Fasilitas Kredit Modal Kerja kepada Pengusaha Industri Kecil Menengah Berorientasi Ekspor (Kasus di BNI Jakarta) Yudha Iman Sulistya; Musa Hubeis; Fransiska Rungkat Zakaria
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

In the middle of 1997 Indonesia’s economic was destroyed by a long economy crisis which had influenced the US foreign currency (USD) against Rupiah (IDR). On the other side, Small and Medium Enterprises (SME) still survives and grows absorbing more than 35 million labors active in agriculture sectors. Up to this time, almost 60% of domestic earnings bruto comes from SME commerce and agriculture. SME is expected to expand, from what initially in the form of a small industry unit into a middle industry unit and hereinafter become a big industry unit. Along with the growth of entrepreneurs of SME, the number of absorbed labors also increased equal to 20% per year consisting of small industries 15,9% and middle industries 4,1%. The objective of this research is to analyze the characteristic and behavior of SME having effect on financial pattern, study constraints in giving working capital loan, determining financial pattern according to characteristics of SME, and also compile strategy for BNI in improving market compartment and facing competition in banking industry. Data analysis was done with methods of descriptive qualitative and analysis of strenghts, weaknesses, opportunities and threats (SWOT). According to the responses stated in the questionnaire by the clients of BNI, 84.5% expressed that working capital loan was proper to SME’s, 82,5% expressed easy access to bank and there was relationship between bank and SME’s important. Meanwhile 77,5% expressed constraints in distribution and application of working capital loan from BNI.According to the analysis of chi square with db = 14, and expected result frequency (fh), working capital loan was proper to UKM with highly significant effect with chi square = 26,72, and easy access to bank influenced the distribution of working capital loan to UKM with highly significant effect with chi square = 25,48. There were constraint in distribution of working capital loan which was also highly significant with chi square = 28,55. The results of total and internal strategic factor score and strategic factor score of external with total score of IFAS = 2,55 and EFAS = 2,30 by matrix of IE indicates that BNI resides in condition of growth or of stability. The result of SWOT analysis, showed that there were alternative strategies to improve BNI performances, including : opening more center of SMEs credit (SKC) in and outside Java, cooperation with local government and upgrading services

Kajian Manajemen Mutu Perspektif Six Sigma pada Perusahaan Elsari Brownies dan Bakery Bogor Muhammad Rizki; Wilson H. Limbong; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Quality Controlling (QC) has close relationship with technique and fabrication operational activities that aimed to monitor process and mitigate undesired result on quality series level that relevant to achieve economically outcome. QC was purposed to gain high quality product and homogenous that acceptable by the consumer and competitive with similar producer both at domestic and foreign level. Six sigma project management is one of a new breakthrough in solving organization problems and process management to support a company in increasing the product quality toward zero defects by means decreasing and preventing the same error. The research’s objectives are to study application of quality management from six sigma perspectives in Elsari Brownies & Bakery Company, Bogor. In particular, the research’s objectives are : (1) to study quality management system that applied by the company, (2) to measure production performance using six sigma concept on the company and (3) to formulate company’s strategy in increasing the quality of product. Data collection was carried out by direct observation on raw material supply process, production process and distribution, interview with company owner and head of production and also the consumer of Elsari Brownies & Bakery. The collected data are primary and secondary, that analyzed descriptively in order to give general description about controlling on production process that including on raw material supply, production process and the product. Furthermore, causal-effect diagram was used to describe significant relationship between effect and the cause. Causal factor was analyzed critically to determine the role on the effect. Causal effect diagram is powerful in determine the main factor that affect on quality fo final product. Quality management system in Elsari Brownies & Bakery Bogor was described as on raw material supply process, production process and product that selling to meet the quality standard. Six sigma project management with Define, Measure, Analyze, Improve and Control (DMAIC) method is possible to be implemented to improve production quality and quantity of brownies cake. The problem critical point (CTQ) in production process that can be identified is 3 (three) CTQ, namely ingredient, baking and cooling. After all, the problems level is measured and the causal was detected using the causal-effect diagram. Furthermore, the CTQ is improved, and controlling continuous implemented to maintain production quality and not repeated the error. According to measurement result using six sigma project management, the management has shows performance improvement therefore need to be maintain and improving. The improvement steps are including Standard Operating Procedur (SOP), information management, tools, and human resources quality improvement and lay out

Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor Jimmy Rusma; Musa Hubeis; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty. Because of its high price, only people of the middle to upper classes can afford to buy it. It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice. Specifically, this study is (1) to identify the factors influencing the consumers’ decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers’ behavior in order to organize the producer’s marketing strategy of organic rice. The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice. Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires. The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA). The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10). Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase. If a respondent frequently purchases organic rice, he may not go through the process mentioned above. Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it. The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families. The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location

Strategi Pengembangan Usaha Mikro dan Kecil Sektor Wisata Bahari di Pulau Kecil (Studi Kasus Pulau Bunaken, Kota Manado, Sulawesi Utara) Tria Friliyantin; Aida Vitayala S Hubeis; Aris Munandar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

As a part of ecotourism, marine tourism activities depend on the attractiveness of the marine itself. This marine tourism becomes one of promising marine industry for year to year comes. The attractiveness of the marine tourism is diversely including marine traveling, marine observing and many activities right on the coast and ocean per day, such as fishing, diving, surfing, canoeing as well as traditional ceremony which takes place right on the ocean or beaches. Businesses categorized as small, middle to micro business become supporting business in developing marine ecotourism particularly in small island. Some of these developing businesses which support the marine tourism activity are small bars and restaurants, souvenir shops, renting equipments for snorkling, diving, surfing, jet skying, game fishing and boating, renting small transportation such as bicycles, motorcycles, cars, and some other services including translaters, snack selling including coconut selling and other economic generating activities. The aims to the study are (1) to identify any small business which support marine tourism in small island, (2) to analyze small business management related to marine tourisme which able to awaken local community to achieve better local incomes, and (3) to perform strategic development of the small business supporting marine tourism in small island which can be applied individually or group of people. Purposive sampling method was applied to obtain respondents of small island population, by means the respondents are determined based on the qualification made for the study. Scenario analysis was performed in order to obtain the link story, scenaries were performed, they were pesimistic, semi pesimistic, semi optimistic, and optimistic. The developing strategy for small business management which supporting marine tourism of small island then was analyzed by using internal and external factors which included social, economics, social facilities, environments and policies, presumably all of these factors would affect the development of the marine tourism industry from now untill the years come. Analytical Hierarchy Process (AHP) was used in order to obtain the accurate decision made for determining strategic alternative of developing small business related to marine tourism in small island. The obtaining strategic alternatives were (a) the use of a small island as an object for small business in marine tourism, (b) awakening of local community related to many sectors of marine tourism, (c) mechanism improvement of the marine tourism management in small island, (d) development of marine tourism facilities in the small island, (e) improvement of human/local capacity and capability which supporting the business, and (f) improvement of policies maikin and agencies. All of these strategic alternatives were applied in strategic analisys for developing of small business in marine tourism sector which suitable to be applied in others small islands. It was also expected that these analysis strategics were able to accomodate many other stakeholders with their wills to evoke local community capacity in which in return this would be able to stimulate sustainable and natural resources based economic growth locally and nationally

Strategi Operasional untuk Meningkatkan Pendapatan dan Nilai Tambah Usaha Dodol Buah di PD “X” Kabupaten Garut, Jawa Barat Babas Bastaman; Ani Suryani; Aris Munandar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

The purpose of this study is to assess overall operational development strategies of PD''X "in increasing incomes and value added fruit dodol. In particular, this study aims to: (1) study the income earned PD''X "in one bulk manufacturing, (2) study the amount of added value from the PD''X" and the amount of value-added contribution of business income, and distribution, (3) study the relationship between the use of production factors with the resulting production and (4) to formulate business development strategies fruit dodol. The results of the study showed that the income level of cash costs, the company earn the highest revenue from pineapple dodol types of Rp 33,698,406, - per year and for the level of income is the total cost of pineapple dodol Rp 26,193,775, - with a value of revenue/cost (R/C) ratio of 1.12. The ratio of value added amounted pineapple dodol 20.15% in exchange for business owners and 66.60% 33.40% labor, dodo sirsak 18.46% registration in exchange for 63.53% of business owners and labor 36.47 %, while the ratio of value added melons dodol and strawberries are of 20.64% in exchange for business owners and 67.38% 32.62% labor. The use of all raw materials in the production process as a whole has a positive effect. This shows that all factors significantly affect the production process. Based on the analysis of marketing strategies that have been done using internal-external (IE) matrix, the position dodol product development of fruit marketing in quadrant II in the box described as the area grow and build. Strategies that can be done by the company based on weighted strengths, weaknesses, opportunities and threats (SWOT) analysis, is as follows: (1) Maintaining a competitive product prices, (2) Opening distributor/new agents in strategic places, (3) Conducting an effective promotion and efficient, (4) Improve the performance marketing in analyzing market demand, (5) Develop and maintain product quality, (6) Expand and maintain market share was achieved, (7) Maintain the selling price in the market and (8) Improving distribution channels

Hubungan Nilai-Nilai Islami, Budaya dan Kinerja Sumber Daya Insani Bank Muamalat Indonesia Poppy Novita Pasaribu; Musa Hubeis; Endang Gumbira Said; Aji Hermawan
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

The objective of this reseach is to find out these following matters: the influence of pray essential toward the work culture, the influence of work culture toward human resource (HR) performance, the influence of pray essential toward HR performance and the indirect influence of pray essential toward HR performance in work culture. This study takes place in Bank Muamalat Indonesia (BMI). Respondents are collected by purposive sampling method. Data collection through questionnairy with Likert scale and literature study. Data analysis used for this research is Stuctural Equation Modeling (SEM) technique. Factors of pray essence consist of 6 (six) variables, they are concentrate, understanding, respect, terrified and adore, hope for mercy and bless and embaress for carelessness. Factors of work culture are individual initiative, risk job tolerate, supervision, integration, management support, control, identity, compensation, conflict toleration and communication pattern. Factors of HR performance are job knowledge, job quality, initiative, teamwork, absence and time resource responsibility. The results show, there is a significant influence of pray essential toward work culture, there is a significant influence of work culture toward HR performance, there is a significant influence of pray essential toward HR performance, and there is no direct influence of pray essential, based on work culture toward HR performance. By understanding the variables that influences BMI pray essential, work culture and HR performance, the stakeholders can use the information to make improvement to gain sustainaibility of business

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