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INDONESIA
International Journal of Applied Finance and Business Studies
Published by Trigin Institute
ISSN : 23383631     EISSN : 28099982     DOI : https://doi.org/10.35335/ijafibs
Core Subject : Economy, Science,
International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research developments in all areas of finance and business research to a broad audience of academicians and professionals.
Articles 6 Documents
Search results for , issue "Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies" : 6 Documents clear
The Influence Of Leadership Style And Financial Compensation On Permanent Performance Through Motivation As Intervening Variables In PT. Capella Medan kevin; Sofiyan; Salman Faris; Alex Tribuana Sutanto
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.015 KB) | DOI: 10.35335/ijafibs.v10i1.46

Abstract

This study aims to examine and analyze the effect of leadership style and financial compensation on the performance of permanent employees at PT. Capella Medan. The population of this study were 95 employees of PT. Capella Medan. Saturated sampling technique. The sample of this research is 95 employees of PT. Capella Medan. The data analysis tool uses SPSS 25 with path analysis. The results of the analysis show that the leadership style does not have a positive influence on the variable performance of permanent employees at PT. Capella Medan. Financial compensation has no positive and significant effect on employee performance at PT. Capella Medan. Leadership style has a significant positive effect on motivation at PT. Capella Medan. Financial compensation has a significant influence on motivation at PT. Capella Medan. Motivation has a positive and significant effect on the performance of permanent employees at PT. Capella Medan. There is no influence of motivational variables in mediating the influence of leadership style on the performance of permanent employees at PT. Capella Medan. It has no effect, this shows that there is no influence of motivational variables in mediating the effect of financial compensation on the performance of permanent employees at PT. Capella Medan
The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing(Case Study of MSME Boutiq Women in Medan Market Center) satria Tirtayasa; Hery Syahrial; Nasib; Beby Nofriza
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.563 KB) | DOI: 10.35335/ijafibs.v10i1.47

Abstract

The purpose of this study was to examine the role of market orientation and product innovation on competitive advantage mediated by marketing performance on women's Boutiq SMEs in the market center. The quantitative associative methodology is used in this study. All fashion SMEs in the market center of Medan is the population in this study. The sample used is 120 respondents. Questionnaires and interviews that have been tested for validity and reliability are data collection techniques used. The data analysis used in this research are (1) structural model analysis (inner model), (2) reliability test (3) variance extract). The results of the study show that (1) the effect of market orientation on competitive advantage with a value of 4.185 is significantly positive. (2) market product innovation towards a competitive advantage with a value of 2.771 is significantly positive. (3) product competitive advantage on marketing performance with a value of 5.275, is positive and significant. (4) product innovation in mediating market marketing performance on marketing performance with a value of 6.334 is considered positively significant (5) market orientation towards a competitive advantage with a value of 6.360 is significantly positive. (6) the effect of competitive advantage on marketing performance with a value of 7.035 is positively significant. (7) the effect of product innovation on competitive advantage with a value of 6.334 is a significant positive.
The Effect Of Leverage And Liquidity On Company Value With Company Size As A Moderating Variable On Property And Real Estate Companies Listed On The Indonesia Stock Exchange In 2015-2020 vina; Nagian Toni; Galumbang Hutagalung
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.761 KB) | DOI: 10.35335/ijafibs.v10i1.48

Abstract

This study aims to examine and analyze the effect of leverage and liquidity on firm value with firm size as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange in 2015-2020. The sample of property and real estate is 12 companies, in a period of 6 years. The sampling technique is the Purposive Sampling Technique. The data collection technique is a documentation study with the type of data, namely secondary data. This research uses Partial Least Square data analysis method. And the data is processed with Smart PLS. The results of this study indicate that Leverage has a positive and significant effect on Price to Book Value, Liquidity has a positive and significant effect on Price to Book Value. Then the results of this study also show that Firm Size is not able to moderate the effect of Leverage and Liquidity on Firm Value. The amount of PBV variation can be explained by the independent variable of 5.4% and 94.6% can be explained by other variables such as Total Asset Turnover and others
Analysis Of The Effect Of Assets Structure, Capital Structure, And Liquidity On Company Value With Profitability As Intervening VariablesOn F&B Companies Listed On Idx For The 2017-2021 Period Isieny Wendy; Nagian Toni; Enda Noviyanti Simorangkir
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.19 KB) | DOI: 10.35335/ijafibs.v10i1.50

Abstract

This study aims to analyze the Analysis of the Effect of Asset Structure, Capital Structure, and Liquidity on Firm Value with Profitability as an Intervening Variable in F&B Companies Listed on the Indonesia Stock Exchange for the 2017-2021 Period. The population in the research conducted are 26 Food & Beverage companies listed on the IDX for the 2017-2021 period. The technique used in sampling is purposive sampling. The number of samples in this study were 10 F&B companies so that the number of observations made was 10 x 5 = 50 observations of F&B companies listed on the IDX for the 2017-2021 period. The data analysis tool uses Partial Least Square (PLS). The results of the analysis show that the asset structure does not affect the profitability of F&B companies listed on the IDX for the 2017-2021 period. The capital structure affects the profitability of F&B companies listed on the IDX for the 2017-2021 period. Liquidity affects the profitability of F&B companies listed on the IDX for the 2017-2021 period. Profitability has an effect on firm value in F&B companies listed on the IDX for the 2017-2021 period. Asset structure affects the firm value of F&B companies listed on the Indonesia Stock Exchange for the 2017-2021 period. Capital structure affects the firm value of F&B companies listed on the Indonesia Stock Exchange for the 2017-2021 period. Liquidity has no effect on firm value in F&B companies listed on the IDX for the 2017-2021 period. The asset structure has no effect on the value of the company which is intervened by the profitability of the F&B companies listed on the IDX for the 2017-2021 period. The capital structure affects the value of the company which is intervened by the profitability of F&B companies listed on the IDX for the period 2017-2021. Liquidity affects the value of the company which is intervened by the profitability of F&B companies listed on the IDX for the 2017-2021 period.
The Effect Of Service Quality, Company Image And Prices On Customer Loyalty Through Customer Satisfaction On Consumers Using Line Transportation Applications In Students Of The Faculty Of Psychology Lina Kurniati; Salman Faris; Efendy Pakpahan; Kuras Purba
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.199 KB) | DOI: 10.35335/ijafibs.v10i1.51

Abstract

his research was conducted to determine the effect of service quality, company image, and price on customer loyalty through customer satisfaction on consumers who use online transportation applications either directly or indirectly. The population in this study were students of the Faculty of Psychology T.A. 2021-2022, the sampling technique uses the accidental sampling technique. The sample used in this study was 84 people, the data collection method used a questionnaire/questionnaire distributed via a google form link and the data analysis method used was path analysis. The results showed that service quality had an insignificant effect on customer loyalty by 0.150, company image had a significant effect on customer loyalty by 0.001, price had an insignificant effect on customer loyalty by 0.077, customer satisfaction had a significant effect on customer loyalty by 0.000, service quality had an insignificant effect. to customer satisfaction is 0.152, company image has no significant effect on customer satisfaction is 0.019, price has no significant effect on customer satisfaction is 0.595, customer satisfaction mediates service quality to customer loyalty is 0.0227, customer satisfaction mediates corporate image to customer loyalty is 1, satisfaction customers mediate price on customer loyalty of 0.652.
The Influence Of Digital Marketing And Advertising On Customer Satisfaction With Price As A Moderating Variable (Case Study Of Online Shopping At Shopee Hilton; Marudut Sianturi; Salman Faris
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.531 KB) | DOI: 10.35335/ijafibs.v10i1.52

Abstract

This study aims to determine and analyze the influence of digital marketing and advertising on customer satisfaction with price as a moderating variable which is motivated by the development of the era and technology in the digital world through social media. Fraud, the number of sellers, advertisements that do not match the facts, and prices that do not match the quality are the main factors for the decline in customer satisfaction at Shopee. The theory used in this research is the theories of Marketing Management, which are related to digital marketing, advertising, customer satisfaction and price. The research method used by the researcher is a quantitative approach. Methods of data collection is done by online questionnaires and documentation studies. The analytical method used is SEM-PLS, coefficient of determination (R2), hypothesis testing (P values), and analysis of moderating variables (effect size). The population used is Shopee e-commerce users who are domiciled in Medan and the number of samples is 100 respondents using accidental sampling. The results show that digital marketing and advertising have an effect on customer satisfaction and can be moderated by price although it is not significant with a coefficient of determination of 0.573 which indicates that digital marketing and advertising have an effect on customer satisfaction which is moderated by price with a percentage level of 57.3% while the rest 42.7% is another factor that is not studied. Based on the overall results of the study, it can be concluded that digital marketing and advertising have an effect on customer satisfaction which can be moderated by price.

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