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Jurnal Inovasi dan Kreativitas (JIka)
ISSN : 27761843     EISSN : 28078047     DOI :
Jurnal Inovasi dan Kreativitas (JIKa) ditujukan sebagai sarana publikasi riset hasil kolaborasi mahasiswa dan dosen atau mahasiswa sendiri. Kkehadiran JIKa diharapkan mampu meningkatkan kuantitas dan kualitas publikasi bersama antara mahasiswa dan dosen Ruang lingkup (scope) JIKa mencakup seluruh bidang keilmuan baik sosial humaniora maupun eksakta.
Arjuna Subject : Umum - Umum
Articles 2 Documents
Search results for , issue "Vol. 3 No. 2 (2023): September" : 2 Documents clear
Strategi Komunikasi Pemasaran Affiliator Shopee Dalam Mempromosikan Produk Esa Laela Noersabila; Atih Ardiansyah; Ari Pandu Witantra
Jurnal Inovasi dan Kreativitas (JIKa) Vol. 3 No. 2 (2023): September
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jika.v3i2.6336


Problems: Shopee is the most visited e-commerce and has many strategies in marketing, one of which is to create a Shopee affiliate program that can help mutually benefit online stores and affiliates. Currently, the shopee affiliate is a job that is in great demand so that it can benefit online shops at shopee Purpose: The purpose of this study was to to find out the marketing communication strategy of the Shopee Affiliator in promoting the product. Methodology: The research was conducted using a descriptive qualitative approach using data collection techniques through observation, in-depth interviews and documentation studies and in this study there were five informants. Results/Findings: The results of this study indicate that in promoting products, shopee affiliates do not apply several elements of the promotion mix, namely, affiliates do not advertise for a fee, focus on uploading content on Instagram by paying attention to the best time to post, uploaded content in the form of video types, sharing links according to follower requests which are then sent or shared via instastory and direct messages as a direct application. Paper Type: Marketing Communication
Evaluasi Kebijakan Perlindungan, Pembinaan Dan Pengembangan Bahasa Jawa Banten Di Kota Serang Indra Nizar Purnama; Puteri Annisa Firdaus Zamzami; Fikri Habibi
Jurnal Inovasi dan Kreativitas (JIKa) Vol. 3 No. 2 (2023): September
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jika.v3i2.7055


Problem: Due to the current globalization, regional languages are decreasing and even some regional languages have been declared extinct. One of the endangered languages is Banten Javanese. Regional languages are mother tongues whose existence is very close to the existence of ethnic groups that give birth and use the language, therefore efforts are needed in maintaining regional languages, one of which is public policy. Purpose: The purpose of this study is to evaluate the policy of Serang Mayor Regulation Number 12 of 2014 concerning the Protection, Development and Development of Banten Javanese Language and Literature Methodology: Research Method in this article, using library research is a method of collecting data by understanding and studying theories derived from various kinds of published literature. Research Findings/Results: The results of this study show that based on policy evaluation criteria according to William N Dunn only three criteria have been achieved while the other three criteria have not been achieved optimally. Paper Type: Literature Study

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