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Institut Teknologi dan Bisnis Widya Gama Lumajang Jl. Gatot Subroto No.4 Lumajang Jawa Timur - Indonesia
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Empowerment Society
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 26141027     EISSN : 26141035     DOI : https://doi.org/10.30741/eps
Core Subject : Humanities, Social,
Humanities Social Sciences
Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and involvement.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 121 Documents
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Business Location Planning Assistance: Preservation of Traditional Culture of Kampoeng Batara Banyuwangi Sulistyan, Riza Bahtiar; Paramita, Ratna Wijayanti Daniar
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.591 KB) | DOI: 10.30741/eps.v4i1.634

Abstract

The era of the Covid-19 pandemic reduced many forms of business of the Indonesian people and as a result the economy also declined. During the pandemic, many people have been exposed to the products produced by the Banyuwangi people. This area is better known for its culture, one of which is the traditional children's playground culture which is preserved in Kampoeng Batara. In supporting the preservation of this culture, various bamboo handicraft businesses have been developed. The problem that occurs is that the production results quickly mushroom when stored for a long time. A Focus Group Discussion (FGD) has been conducted with the originators of Kampoeng Batara. The result is planning to make a storage place for bamboo handicraft production with proper air circulation and at the same time planning a heating machine to reduce the moisture content contained in the bamboo. In addition, it is also planned to build a toga garden so that children who play and the community feel comfortable in Kampoeng Batara. Part of the bamboo handicraft production will be donated in preserving the traditional culture of children's traditional playgrounds.
Economic Assistance on Culinary Business During Pandemic Budiwati, Hesti
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.204 KB) | DOI: 10.30741/eps.v4i1.687

Abstract

During the pandemic that not only hit the world but also in Indonesia, there are lot of businesses that went bankrupt. Many businesses are unable to survive the impact of this pandemic, especially small businesses. Our target partner is a home culinary business namely “Dapur Mumpuni”. In addition to selling food, Dapur Mumpuni is currently able to get creative with its innovative pukis cake during the pandemic. The partner has several weaknesses which are (1) limited partner skills in economic management, (2) no bookkeeping regularly, (3) no separation between household and business finances and (4) weak marketing strategy used, resulting in little profit and business is not well developed because it tends to lose in the competition. This community service activity is expected to create targets in accordance with partner expectations namely (1) increasing the partner skills in running its business economically and sustainable, (2) a simple orderly administration, in the sense of being able to separate household and business finances, (3) selling profit increase of effective activity economically and (4) get financial assistance for additional business capital
Inovasi Desain Produk, Manajemen dan Pemasaran Digital Bagi Paguyuban Kampung Sablon: Upaya Pemulihan Ekonomi Dampak Covid-19 Di Kabupaten Klaten khairudin, khairudin; Rahmawati, Rahmawati; Kurniadi, Edi; Nurlela, Siti; Soegiarto, Dwi
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.847 KB) | DOI: 10.30741/eps.v4i2.695

Abstract

Kegiatan pengabdian ini bertujuan untuk mengangkat industri kerajinan konveksi Kampung Sablon di Kecamatan Wedi Kabupaten Klaten dari keterpurukan ekonomi di masa pandemi covid 19 melalui pelatihan dan pendampingan tentang kewirausahaan, pengelolaan keuangan dan manajemen serta pemasaran online yang melibatkan akademisi dan praktisi. Kegiatan ini dilaksanakan dalam jangka waktu satu tahun, meliputi koordinasi, pelatihan dan pendampingan. Hasil dari kegiatan pelatihan dan pendampingan ini telah meningkatkan produksi, penjualan dan asset UKM sebesar 20% dari kondisi sebelumnya dan keberlangsungan kegiatan ini dikemudian hari akan sangat tergantung pada partisipasi serta dukungan semua pihak (UKM, pemerintah daerah, akademisi dan pihak lainnya).
Assistance On Packaging And Marketing Innovations In The Soy Milk Business Robustin, Tri Palupi
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.535 KB) | DOI: 10.30741/eps.v4i2.698

Abstract

Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.
Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy Nawangsih, Nawangsih
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.543 KB)

Abstract

Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business.
Peningkatan Kesadaran Penggunaan Bahasa Daerah Bagi Mahasiswa Asli Biak Di IISIP YAPIS Biak - Papua Menggunakan Komunikasi Persuasif Purnamasari, Jelita; Yunus, Muhammad Ridwan; Hastuti, Hepi; Krismiyati, Krismiyati
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.855 KB) | DOI: 10.30741/eps.v4i2.701

Abstract

IISIP YAPIS Biak merupakan kampus terbesar di Biak dengan jumlah mahasiswa kurang lebih 1000 mahasiswa yang sebagian besar berasal dari suku Biak. Namun, sebagian besar mahasiswa tersebut memiliki kemampuan bahasa Biak yang kurang sehingnga dapat menggiring kepada kondisi peralihan bahasa. Alasan kenapa penggunaan bahasa Biak menjadi kurang dari pada penggunaan bahasa Indonesia adalah kurang sadarnya orang tua sebagai transmitor bahasa dan mahasiswa sebagai generasi muda Biak terhadap pentingnya penggunaan bahasa daerah. Kedua pihak memiliki pamahaman yang kurang akan perannya untuk melestarikan budaya yang mana ditemukan penggunaan bahasa Biak yang kurang di lingkungan keluarga. Metode pelaksanaan terdiri dari observasi terkait masalah, pendataan mahasiswa asli Biak sebagai partisipan, dan menghimpun para mahasiswa Asli Biak untuk mengikuti kegiatan yang dilakukan via online karena alasan Covid-19. Teknik Penyampaian materi menggunakan teknik komunikasi persuasif. Setelah kegiatan ini, kesadaran akan penggunaan bahasa Biak menjadi lebih baik sehingga membangun motivasi dari mahasiswa untuk belajar bahasa daerahnya sendiri.
Pelatihan dan Pendampingan Inovasi Produk Unggulan dan Pemasaran On-Line Djajanto, Ludfi; Kusmintarti, Anik; Wakhidah, Rokhimatul; Amerieska, Siti; Ismanu, Sidik
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.4 KB)

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a very important role in supporting the improvement of the economy of Wringinsongo village, Malang Regency. MSME production of papaya chips and MSME of production of jemblem are currently the leading products in Wringinsongo village and have very good prospects. The main problems that are faced by the business development of MSME papaya chips production and MSME jemblem production are the production process is very simple, there is no product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible. In addition, only one type of product is produced and made according to their own tastes and there is no good packaging so that they are less attractive to consumers. The solutions to the problem solving carried out in this community service are by providing training and assistance on how to innovate products and diversify products, provide assistance with machines and equipment that support the production process, train how to design several packaging models, labeling, and brands for the product to be produced to make it more attractive, and train the development of effective sales and promotions through online marketing through several social media such as Instagram and Facebook. The results after training and mentoring show that there is an additional variety of product types and packaging that can directly increase sales turnover.
Increasing Quality of Crackers Productivity as a Food Commodity in Jember Regency Sholihin, Muhammad Rijalus; Rizki, Via Lailatur; Maidah, Firdaus Al
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.674

Abstract

The COVID-19 pandemic has greatly impacted all sectors, including small and medium-sized businesses such as cracker producers and resellers. The problems faced in the midst of the pandemic include manual production processes, lack of management skills, monotonous and less innovative products, and difficulties in marketing. In this activity, there are three partners, namely UD. Sumber Rejeki is a cracker producer and UD. Wahyu Jaya and UD. Barokah Abadi is a reseller who helps market the product. The targets of this activity are innovative products, market expansion and improving the quality of human resource management, procurement of dough mixer machines, trays, impulse sealers, nameplates, quality packaging, and SAK EMKM accounting books. The service method used is mentoring business activities in terms of production, marketing, and business financial management. The outputs resulting from this community partnership program are in the form of improving the quality of production more effectively and efficiently and hygienically with a dough mixer machine, as well as the creation of a product's unique selling point in terms of shape. Other outputs resulting from this activity are the expertise of business partners in managing production management, digital marketing, and the preparation of simple financial reports based on excel applications guided by SAK EMKM.
Social Media as a Means Of Increasing Micro Small Medium Enterprises Revenue in the Era of the Covid Pandemic 19 Tatik Amani; Moh. Iskak Elly; Silvia Dwi Astutik; Dina Nirmala Hidayah; Noviana Aliyanty; Holifatul Mardiah
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.815

Abstract

Andyla Snack Kampung is an micro small and medium enterprises (MSME) actor who still does business with conventional marketing so that the marketing reach is less broad and when the Covid-19 pandemic hits it causes income to decrease because consumers are constrained by the ordering system which has to go to the MSME place or via WhatsApp with limited consumers who know the cellphone number MSME. We are devotees trying to help Andyla Jajanan Kampung MSME with digital marketing so that the marketing reach is wider and followed by an increase in income. The implementation method in service is mentoring, socializing and training on the use of social media as a means of online product marketing. The results of the training and mentoring activities are partners have a strong will to develop business by utilizing social media, have logos, brochures and accounts on social media facebook, youtube and instagram and can manage these media as a means of promotion. This makes Andyla Jajanan Kampung Micro, Small and Medium Enterprises which originally used an offline marketing strategy to become an online strategy (Digital Marketing) so that it has a wide reach which leads to an increase in income.
Ekspansi Kelompok Usaha Batik Daerah: Desa Klakah Kabupaten Lumajang Ninik Lukiana; Kasno T Kasim; Noviansya Rizal
IMPOWERMENT SOCIETY Vol 1 No 1 (2018): Februari
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v1i1.162

Abstract

Small industrial of batik "SEKAR SARI" and "SUMBER AGUNG" is a small industry develop business the batik area which has a special design motif that accentuates their regional, has a special characteristic on the motif, such as a banana image, banana shoots, mountain and dance horse. Ipteks activities for the community of training technology, design batik, provided assistance in establishing a permanent means of drying space batik, provided assistance in establishing of infrastructure the place pelorodan/sink batik, disposal waste pelorodan, providing training and assistance in the management of marketing and simple accounting. Training results obtained special design that characterizes the batik District Klakah, obtained ways of the making batik is more efficient with using staining remasol and the use of tool of the form bidangan of the of bamboo. The Making a place permanent pelorodan by placing filtering, so that waste water is wasted just a coloration secondhand. The wax Waste filtered which next can still be used again. The water Waste flows in place the form disposal a filtering so it does not get the river and do not pollute the environment, location, drying is not directly exposed to sunlight will produce a more perfect batik coloring.

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