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Jurnal Visi Komunikasi

viskom
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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 188 Documents

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PENDEKATAN EDUKASI DALAM PROGRAM KAMPANYE “TANYA SAYA” BPJS KETENAGAKERJAAN Dini Guswandani
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

After transformed on January 1, 2014 from PT Jamsostek (Persero) into BPJS Ketenagakerjaan, it creates different public support. The Division of Communication implementing “Tanya Saya” campaign program to each branch office Public Relations BPJS Ketenagakerjaan in order to educate public about the changes and services that provided. The purpose of this research was to determine the criteria of the implementation campaign program “Tanya Saya” in educating South Jakarta area’s communities by PR BPJS Ketenagakerjaan Branch Jakarta Menara Jamsostek. This study uses the qualitative – descriptive approach. The result showed that the implementation of campaign program “Tanya Saya” that has been executed by PR BPJS Ketenagakerjaan branch Jakarta Menara Jamsostek is implemented in accordance with the component of the third stage PR Program that is Communication and Action. In the research’s result is described that the message that is delivered by the speaker in the campaign “Tanya Saya” has motivated the audience to ask question and learn more about BPJS Ketenagakerjaan programs. The success of the event can be seen from the enthusiasm of people who visit the booth BPJS Ketenagakerjaan branch Jakarta Menara JamsostekPasca bertransformasi pada tanggal 1 Januari 2014 dari PT Jamsostek (Persero) menjadi BPJS Ketenagakerjaan, hal tersebut menimbulkan persepsi dan dukungan publik yang berbeda-beda. Divisi Komunikasi melaksnakan Program Kampanye “Tanya Saya” kepada Humas BPJS Ketenagakerjaan di setiap kantor cabang guna mengedukasi masyarakat terhadap perubahan dan layanan yang diberikan. Seperti yang dilakukan Humas BPJS Ketenagakerjaan Cabang Jakarta Menara Jamsostek. Tujuan penelitian untuk mengetahui kriteria pelaksanaan program kampanye “Tanya saya” dalam mengedukasi masyarakat di wilayah Jakarta Selatan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Hasil penelitian menunjukkan bahwa pelaksanaan program kampanye “Tanya Saya” yang dijalankan oleh Humas BPJS Ketenagakerjaan Cabang Jakarta Menara Jamsostek diimplementasikan sesuai dengan komponen tahapan program humas ketiga yaitu komunikasi dan pelaksanaan. Pada hasil penelitiannya, dideskripsikan bahwa pesan yang disampaikan oleh pembicara dalam Kampanye “Tanya Saya” cukup memotivasi masyarakat untuk bertanya dan mengetahui lebih jauh tentang program yang dimiliki. Kesuksesan kegiatan terlihat dari antusiasme masyarakat yang mengunjungi booth BPJS Ketenagakerjaan Cabang Jakarta Menara Jamsostek.

PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA Ogrivia Ratih Puspa Ningrum; Juwono tri Atmodjo
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.

STRATEGI MEDIA SOSIAL DAN CREATIVE BRANDING BANYUMU DALAM MEMBANGUN BRAND AWARENESS Djuniawan Ramadhan
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

This project has the objective of building Brand Awareness of a newcomer brand, Banyumu. Has an innovative product, namely a dispenser machine that is integrated with the application (mobile app) to refill drinking water in a tumbler (drinking bottle). Banyumu is here to provide a solution to Green Consumers' concerns when they want to refill drinking water in their tumbler when they are outside, and also aims to reduce the use of disposable drinking bottles. Using the theoretical foundation of branding, advertising, digital marketing communications, Brand Awareness, creativity in advertising, big ideas, and Creative Directors. To build Brand Awareness, of course, a brand must have an identity to be more easily recognized or remembered by the target audiens, especially Banyumu is a new brand. The use of the Guerrilla Marketing concept on social media (digital media) as the main media with Green Consumers as the main target audiens who are 18-35 years old and live in urban areas, who are active and have flexibility in the digital world.Banyumu has become a Brand Recognition from the Unaware Brand stage, which now makes it easier to introduce and market its products to a target audience. Brand Identity / Brand Elements, Key Visual, Brand Persona, Social Media Account, and Social Media Ads are the result of design that can be used by Banyumu.

STRATEGI PUBLIC RELATIONS KOMNAS PEREMPUAN DALAM MENGKOMUNIKASIKAN “TRAGEDI 98” Mulia Bahagia Putri Mooduto
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

Public Relations Strategy is very important for the organization to achieve its goals. Maintaining the public memory of the rape of women in the tragedy of May 98 became a very important thing to be done by the National Commission for Women. Because, when people have a collective memory, meaning that they have the same goal. Thus, they will do the efforts that all parties supporting their goals. For that, it takes a Public Relations strategy that Komnas Perempuan can maintain public memory. The purpose of this study was to determine the strategy of Public Relations National Commission for Women in maintaining public memory about the rape of women in the tragedy of 98 by using the theoretical basis of the strategic Public Relations based explanation Ronald D. Smith. This study used a qualitative approach with descriptive type. The method used is a case study to conduct in-depth interview to the informant. This study concluded that the Public Relations strategy undertaken by the National Commission on Women is to create programs that involve all public organizations to participate actively from the stage of planning, implementation and evaluation stages. Strategi Hubungan Masyarakat sangat penting bagi organisasi untuk mencapai tujuannya. Memelihara ingatan publik terhadap pemerkosaan perempuan dalam tragedi 98 Mei menjadi hal yang sangat penting untuk dilakukan oleh Komnas Perempuan. Sebab, saat orang memiliki ingatan kolektif, berarti mereka memiliki tujuan yang sama. Dengan demikian, mereka akan melakukan upaya agar semua pihak mendukung tujuan mereka. Untuk itu dibutuhkan strategi Public Relations agar Komnas Perempuan dapat menjaga memori publik. Tujuan dari penelitian ini adalah untuk mengetahui strategi Public Relations Komisi Nasional Perempuan dalam memelihara memori masyarakat tentang pemerkosaan perempuan dalam tragedi 98 dengan menggunakan dasar teoritis dari penjelasan strategis Public Relations Ronald D. Smith. Penelitian ini menggunakan pendekatan kualitatif dengan tipe deskriptif. Metode yang digunakan adalah studi kasus untuk melakukan wawancara mendalam kepada informan. Penelitian ini menyimpulkan bahwa strategi Public Relations yang dilakukan oleh Komisi Nasional Perempuan adalah menciptakan program yang melibatkan semua organisasi masyarakat untuk berpartisipasi aktif mulai dari tahapan tahap perencanaan, pelaksanaan dan evaluasi.

PENGARUH LAYANAN CALL CENTER WANAARTHA LIFE JAKARTA TERHADAP KEPUASAN NASABAH WAL INVEST DALAM MEMPEROLEH INFORMASI Giovani Shaddela
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

Service are things that imply a relationship between two parties, which is the party that provides service and the party who gets or needs theservice. As a service provider, an organization or company must be able to provide something that can please the customers. Therefore, the call center is built as a bridge or connector to create customer satisfaction. This research was conducted todetermine how the call center service has influenced the customer satisfaction wal invest wanaartha life. The independent variable in this study is call center service (X), and the dependent variable is customer satisfaction (Y). This study uses a quantitative approach with comparative causal types. The method used is a survey by distributing questionnaires. The sampling technique of the total population is 225 wal invest customers, obtained as many as 144 samples with the Taro Yamane formula. The technique used in this study is simple random sampling. To see how many samples will be used, the sampling formula that being used is Taro Yamane. The results showed that the influence off call center services on customer satisfaction wal investana life 99.7%, and the remaining 0.3% were influenced by other factors

IKLAN MOBIL DI MEDIA CETAKANALISIS ELEMEN COPYWRITING DAN VISUALISASI DI MAJALAH SWA Yoyoh Hereyah
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

Magazine is a specialized medium with the target readers from specific audience.This attracts the magazine advertisers because both magazine and its advertisers have thesame target audience. SWA magazine was chosen as an object of the study because it hassimilar target audience with some advertisers which are the car manufacturers.Copywritingis one of the parts of the advertising besides design, marketing, placement, research, etcetera. Copywriting is the power of an advertising message. The problem to be studied isabout how the appealing trends of car advertisements based car advertising copywriting andvisual elements in SWA period January 2012 - January 2014. Results showed that there weresome trends using emotional headline on car advertisement in SWA magazine. This is anattempt by the producers to evoke positive or negative emotions to motivate readers topurchase. In terms of visual, SWA Magazine tends to use the show the product illustrations.This is because the car ads tend to display product images in large sizes affecting brandawareness.Majalah merupakan media spesialisasi dengan target pembaca dari kalangantertentu. Hal ini menarik pemasang iklan karena majalah dan pemasang iklan sering kalimemiliki target konsumen yang sama. Penelitian ini memilih majalah SWA sebagai obyekpenelitian karena adanya kesamaan target konsumen antara majalah SWA dengan parapengiklan yaitu para produsen mobil. Dalam pembuatan iklan cetak, copywriting merupakanbagian dari iklan disamping desain, pemasaran, placement, riset dan lain sebagainya.Copywriting merupakan kekuatan pesan suatu iklan. Permasalahan yang akan diteliti adalahbagaimana kecendrungan daya tarik iklan mobil berdasarkan elemen copywriting dan visualdi majalah SWA periode Januari 2012 – Januari 2014. Hasil penelitian menunjukkan adanyakecenderungan penggunaan emosional headline pada iklan mobil di majalah SWA. Hal inimerupakan usaha para produsen untuk membangkitkan emosi positif atau negatif pembacauntuk memotivasi pembelian. Dari segi visual, cenderung menggunakan jenis ilustrasi showthe product. Hal ini dikarenakan, iklan mobil cenderung menampilkan gambar produk dalamukuran cukup besar yang bertujuan menimbulkan efek kesadaran terhadap merek agar mudahdiingat.

PENGELOLAAN CUSTOMER ENGAGEMENT PADA MEDIA SOSIAL UNTUK MEMBIDIK PASAR MILENIAL PADA TAHUN 2019 (Studi Kasus Pengelolaan Konten Promosi Instagram Labalaba Periode September 2018 – Maret 2019) Dian Agata Christyanti
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v19i1.15128

Pengelolaan customer engagement menjadi proses yang sangat penting dalam melakukan pemasaran secara online. Labalaba merupakan market leader usaha yang bergerak dalam bidang jasa reparasi barang selama lebih dari 100 tahun. Labalaba berupaya untuk mulai mengelola customer engagement pada pasar baru yakni generasi Milenial. Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan konten sosial media Instagram dalam mengelola customer engagement pada suatu brand dengan pelanggan generasi Milenial. Teori yang digunakan adalah teori Sashi (2012) sebuah brand dapat menggunakan social media sebagai alat untuk mengelola customer engagement. Sehingga ada hubungan antara pengelolaan social media dan customer engagement. Penelitian ini menggunakan paradigma Kontruktivisme, pendekatan kualitatif dan bersifat studi kasus. Pengumpulan data yang dilakukan dengan teknik data primer dan sekunder. Data primer didapatkan dari hasil wawancara oleh beberapa informan dan data sekunder didapatkan dari arsip dan data yang dimiliki perusahaan, seperti website, dan laporan akun Instagram @labalabaid. Hasil dari penelitian ini menunjukan bahwa dalam pengelolaan customer engagement pada sosial media Instagram khususnya untuk membidik Generasi Milenial, perlu ada pengelolaan dari insight-insight yang dibangun dari audience itu sendiri. Dari insight itulah, sebuah brand dapat membuat konten yang membangun engagement dengan audiencenya. Teknik konten promosi yang dipilih oleh Labalaba adalah softselling. Yang dimana lebih mengutamakan value dari produk atau jasa yang ditawarkan.

ANALISIS IKLAN KREATIF MIZONE VERSI BANTU SIAP BALIKIN PADA TIM KREATIF AGENSI RED COMMUNICATION Sri Edi Teguh Lorosae
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v19i02.15873

In this study, researchers wanted to find out how the process of designing the creative ad of the Mizone version bantu siap balikin. This study uses a constructivist paradigm with a qualitative approach and case study methods. Data collection techniques were carried out through in-depth interviews with key informants and informants. The data validity checking technique uses source triangulation, namely by interviewing two sources, in this case Mizone customers, to obtain data validity. In this case, it can be seen that there are 3 stages carried out in the design of the Mizone version of the assistive creative advertisement, namely, the Pre-production, Production and Post-production stages. These three stages are the general process in making an advertisement. Each stage has an influence on the final results of the advertisements. The concepts and ideas of the ads are sought and then adjusted to the target audience of the ad. Advertising media is determined to have conformity with the target audience, so that the main target of advertising can be achieved. After the ad is displayed, the ad is then evaluated to determine the effect of the advertisement on the target audience (amplication).

Fenomena Catcalling Secara Verbal Yang Dilakukan Pria Terhadap Perempuan Di Universitas Negeri Jakarta Yosua Novry Susilo; K. Y.S. Putri
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15415

Fenomena catcalling merupakan pelecehan seksual secara tidak langsung yang sudah sering terjadi di perkotaan besar. Secara verbal, fenomena catcalling sendiri berbentuk siulan dan komentar mengenai bagian tubuh tertentu. Fenomena catcalling sudah menjadi hal yang wajar di perkotaan besar karena gaya berpakaian dan gaya hidup yang berorentasi kebaratan. Fenomena catcalling memang terlihat seperti sebuah candaan atau gurauan modern yang digunakan untuk mendapatkan perhatian seseorang. Secara langsung memang tidak menimbulkan suatu efek yang signifikan terhadap korban, akan tetapi secara tidak langsung terdapat beberapa korban yang menganggapnya sesuatu yang serius dan berdampak pada psikologi mereka seperti menurunnya kepercayaan diri. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi. Penelitian ini menggunakan metode wawancara dan observasi sebagai metode pengumpulan data. Hasil dari penelitian ini adalah fenomena catcalling merupakan ketidaksetaraan gender dimana superioritas laki-laki yang beranggapan bahwa pria lebih tinggi dari perempuan membuat suatu ekosistem dimana perempuan direndahkan dengan berbagai cara.

Strategi Komunikasi Program Corporate Social Responsibility Dalam Upaya Pemberdayaan Masyarakat Berkelanjutan Inge Yulistia Dewi; Leila Mona Ganiem; Wawan Mulyana
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.14332

This study aims to describe the communication strategy process of PT CAP's CSR program in community empowerment efforts in Cisiram Umbul Village. This research was conducted using a case study method and a qualitative approach. Data collection techniques in the form of interviews, observation and documentation study. The results showed that PT CAP had implemented the communication strategy process well, consisting of audience recognition, writing messages, forming methods, using media and selecting communicators. PT CAP's main empowerment activities consist of infrastructure improvements and development of woven bamboo products that have just reached capacitance. At the stage of a continuous community empowerment communication strategy, the activities carried out by PT CAP have not yet reached the termination stage because there are still obstacles in its implementation. However, PT CAP strives to continue to provide assistance and the program is still included in the annual activity plan. So that the resulting impact can be more optimal. Although it has not yet reached the termination stage, this program has an impact on the capacity of beneficiaries and also the respect of the community which has an impact on the company's positive image.

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Tri Juwono

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trijuwono@mercubuana.ac.id

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+628980875279

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visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

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Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA