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Jeratallah Aram Dani
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INDONESIA
Jurnal Ilmu Komunikasi Progressio
Published by Universitas Surakarta
ISSN : 27229173     EISSN : -     DOI : https://doi.org/10.52429
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
- Manajemen Komunikasi - Media Literasi - Cyber Media - Komunikasi dan Gender - Semiotika - Komunikasi Pemasaran - Komunikasi Organisasi - Komunikasi Sosial dan Politik
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 2 (2021): Volume 2 No.2 September 2021" : 5 Documents clear
Pengaruh Strategi Harga dan Produk Furniture Terhadap Perilaku Pembelian Pada Konsumen” (Studi Analisis Metode Verifikatif terhadap Pembeli Furniture Olympic pada Cabang Outlet Carefour MT Haryono Iswahyu Prana wukir; Hiswanti .; Maria Jashinta Elisabet Hamboer
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

In quantitative research, verification is a common method used to check whether a method is correct by verifying or without corrections from what has been carried out elsewhere, by taking similar problems in life. The quantitative approach leads to a scientific approach to managerial and economic decision making. This approach consists of problem formulation, finding solutions, testing solutions, analyzing results and implementation of the results in achieving such as measure (calculation).This study aims to verify the role model of the business communication corridor. Analysis will address this question:how much influence a dimension of a strategy consisting of two independent variables, product and price of the Olympic brand furniture has on the dimensions of purchasing behavior as the dependent variable at the outlet at Carrefour MT Haryono, Jl Raya MT Haryono, South Jakarta.This research will apply business communication strategy theory (pricing strategy, product strategy, consumer behavior, purchasing decision and social category in order to represent discipline of social science).For methodology, this research uses a verification study analysis with a positivistic paradigm. Data are referred to population of 450; 82 samples, while in the implementation and research, only 30 respondents were used as samples.This study has resulted an important conclusion about the dimension of price strategy conducted by Olympic brand in that specific outlet. The furniture prices here are actually not cheap and rather close to the expensive in category (it is measured 2,25 at mean scale dimension). It shows the opinion of buyers who think the prices of furniture has a tendency to be expensive.In the dimension of product strategy, it is clear  that the products  and strategies of Olympic furnitures are particularly targetted the household of urban middle class Indonesian. It can be verified from looking at the quality standard of products which are either not too good or too bad, at least from the eyes of the buyers.The research also finds that the decision to buy an Olympic product is determined by a number of specific indicators, namely: the quality, the price, kind of products and place where products are sold.  It has been validated through this research that Olympic furniture products are mostly bought by ordinary buyers. They buy the products spontaneously at the Olympic outlet at Carefour. They are not those regular or typical inexperienced buyers.  
STRATERGI KOMUNIKASI INTERPERSONAL PENGURUS REMAJA MASJID TERHADAP ORANGTUA SANTRI TPA SANGGIR AT-TAQWA COLOMADU Gabriella Gunatyas; Jeratallah Aram Dani
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis dan mendeskripsikan strategikomunikasi interpersonal Remaja Masjid TPA Sanggir At-Taqwa terhadap Orangtuamaupun wali santri, dengan latar belakang penelitan strategi komunikasi interpersonalyang baik dan moderen secara langsung maupun melalui media sosial supaya terjalinkomunikasi yang baik antara pengurus remaja masjid, santri, dan orangtua santrisehingga mempermudah proses belajar mengajar di TPA Sanggir At-TaqwaColomadu.Penelitian ini merupakan penelitian menggunakan jeneis penelitian deskriptifdengan pendekatan kualitataif dengan metode pengambilan data melalui kuisioner,observasi, dan wawancara. Penelitian berdasarkan teori komunikasi interpersonalmenurut R.Wayne Pace dan Hafied Canggara mengumukakakan bahwa komunikasiantar pribadi (interpersonal) merupakan proses komunikasi yang berlangsung antaradua orang atau lebih secara tatap muka dimana pengirim dapat menyampaikan pesansecara langsung, dan bengan demikian komunikasi interpersonal merupakan prosespertukaran makna atau pesan orang-orang yang saling berkomunikasi.
REKONTEKSTUALISASI KOMUNIKASI PARIWISATA DALAM REKONSTRUKSI INTEGRASI NASIONAL Misnan Misnan; Iswahyu Prana Wukir
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

The purpose of this research is to know the role of recontextualization of tourism communication in the reconstruction of national integration. Through the constructivist paradigm with descriptive methods, the recontextualization of tourism communication is an effort for sustainable social change with a pattern of cultural tourism. On the other hand, the reconstruction of national integration is a horizontal effort in assembling the dimensions of differences, whether regional differences, residences, ethnic differences, religious differences, cultural differences and other differences. The conclusion obtained is that through tourism communication, which has the core management of meaning of sustainable and cultural tourism, a national "diversity friendship" mobility will be formed.
Sistem Pelayanan Humas Universitas Islam Negeri Sumatera Utara Dalam Membangun Citra Universitas Islam Negeri Sumatera Utara Lia Mardiah
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

Public Relations service system of the North Sumatera State Islamic University in building the image of the North Sumatera State Islamic University .Service system is according to the meaning of the word, system is a regular way of procedures to do something. The service system is actually a unit of factors needed in the implementation of a service system. The service system also at the event is a framework of interconnected procedures and methods, which are arranged according to a comprehensive scheme to carry out an activity or main function of the company produced by a particular process that aims to provide information, provide services by fulfilling public interest in creating good services with processes in the service system. Helping the day-to-day decision making of the company's operations management as well as providing appropriate information to share.The purpose of this study is to see the Public Relations Service System of the State Islamic University of North Sumatra in Building the Image of the State Islamic University of North Sumatra. This study uses the theory of image and service quality proposed by Frank Jefkins and Mardi Jhon Harrowitz, while the theory of service quality by Ridwan and Sudarajat and Bharata. The method in this study used a qualitative descriptive approach with data observation techniques, interviews, and documentation. The results of the study indicate that the public relations service system of the State Islamic University of North Sumatra provides a positive image to the community.
POLA KOMUNIKASI ANAK MUDA CINA BENTENG (Studi Komunikasi Nonverbal Etnis Minoritas di Tangerang) vilya dwi agustini
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

Sebagai etnis minoritas tentu terdapat tantangan dalam berkomunikasi sosial ditengah etnis mayoritas. Beragam pola komunikasi nonverbal mereka gunakan agar dapat berbaur dan mendaptkan tempat di tengah etnis mayoritas. Metodologi kualitatif digunakan untuk melihat pola komunikasi yang digunakan etnis Cina Benteng. Penelitian ini menemukan etnis Ciben tatap menggunakan gaya bahasa dan simbolsimbol khas etnis Cina tetapi dalam berkomunikasi sehari-hari lekat menggunakan bahasa etnis.

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