cover
Contact Name
Heronimus Maryono
Contact Email
heronimus.maryono@pmbs.ac.id
Phone
+6221-7511126
Journal Mail Official
perwira@perwiraindonesia.com
Editorial Address
Sekretariat Perwira Indonesia : Universitas Prasetiya Mulya Kampus BSD City, lt.11, Edutown Kavling Edu 1 No 1 Jl BSD Raya Utama, BSD City, Tangerang - 15339. Banten - Indonesia
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
ISSN : -     EISSN : 26555638     DOI : 10.21632/perwira
Ranah kajian PERWIRA adalah tema-tema terkini pendidikan dan tata kelola kewirausahaan. Visi penerbitan PERWIRA adalah menjadi acuan akademis tentang pendidikan dan tata kelola kewirausahaan. Misi PERWIRA meliputi: - Memberi sumbangan kajian kewirausahaan dan pengelolaan usaha. - Mengembangkan wawasan kewirausahaan dan pengelolaan usaha terkini. - Mengembangkan model pendidikan kewirausahaan.
Articles 7 Documents
Search results for , issue "Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia" : 7 Documents clear
PEMBENTUKAN SPIRIT JIWA MUSLIMPRENEURSHIP MELALUI MATA KULIAH KEWIRAUSAHAAN BERBASIS SYARIAH Anggia Sari Lubis; Debbi Chyntia Ovami
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

Entrepreneurship was an important factor to increase the economic growth of our country. Muslimpreneur was an actor of entrepreneurship that have an identity with personality and characteristic as a true moslem to run their business with islamic value. The real effort that we can do is to shaping and instill principles of moslempreneur soul by entrepreneur based sharia courses. The aims of this research was to knowing how to shaped of spirit moslempreneur soul by entrepreneur based sharia courses. The research method is qualitative descriptive and the data collected by observation and interview. The result of this research is entrepreneur based sharia courses can be a framework of shaping the spirit of moslempreneur soul for students
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK PAPA SULE (PUDING PANNA COTTA SUSU KEDELAI) DENGAN METODE IMPORTANCE-PERFORMANCE ANALYSIS Vitmaya Khaznahar; Aisyah Larasati; Issutarti Issutarti
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

This article aims to analyze the consumer preferences on Papa Sule (Puding Panna Cotta Susu Kedelai) as a new product in order to optimize the product competitiveness with Importance-Performance Analysis. This research is qualitative-descriptive research that use enclosed questionnaire for data collected method. The results of the Importance-Performance Analysis shows that the main priority for improved performance is texture pudding in the mouth (number 2) and the completeness of the information on the label of packaging (number 10). The indicators that should be maintained because consumer consider it was important on the Papa Sule are product’s taste (number 1), the product is easily swallowed up (number 3), the level of robustness of the product (number 4), the overall scent which is not unpleasant (number 6), and the suitability of the packaging with the product size (number 8). Indicator of vanilla aroma on product (number 5) and packaging not dewy (number 9) can be improved performance but wasn’t the main priority. The last indicator which is the color of the product (number 7) can be ignored by its performance because consumer thought it less important for decisions in buying Papa Sule.
EXPERIENTIAL MARKETING DAN PEMBENTUKAN LOYALITAS PELANGGAN Chintata Ardisa; Sutrisno Sutrisno; Titis Shinta Dewi
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

When a marketer involves Experiential Marketing as a marketing approach to a product or service being sold (Andreani 2007: 7), will affect the increase brand awareness, brand equity, and customer loyalty. Use of experiential marketing to create brand loyal customers to the brand. The purpose of this research is to find out whether the experiential marketing (on sense, feel, think, act and relate) on Yamaha motorcycles affect customer loyalty, partially, simultaneously and know subdominant variable in influencing customer loyalty. Type of this research is quantitative research. The population is Yamaha motorcycle customers in the Yamaha Riders Federation Indonesia (YRFI) community of Malang. Simple random sampling technique be appointed 86 respondents, Test the validity and reliability to know the validity and reliability of the instrument. Data analysis using descriptive analysis technique, a test of classical assumption for multiple linear regression analysis. The results of the study found a positive and significant influence partially between (1) sense, (2) feel, (3) think, (4) act lifestyle (5) Relation to customer loyalty. Also found simultaneous influence between experiential marketing on customer loyalty. The dominant variable is the sub variable of feel.
PENGARUH APLIKASI TEKNOLOGI INFORMASI DAN KOMUNIKASI TERHADAP DAYA SAING UKM Elis Dwiana Ratnamurni; Andri Irawan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

Small and medium enterprises (SMEs) play an important role and strategic for the country's economic growth in both developing and developed countries. Increasing competitiveness is determined by the carrying capacity, science and technology, innovation ability and the learning process that develops in the community. The aim of this research is to examine the application of Information and Communications Technology Business and Competitiveness of SMEs Effect on Food and Beverages in Cimahi. This research is descriptive and exploratory and using quantitative research approach and explanatory survey method. There are 100 Small and Medium Business Unit which deploy in 15 villages in Cimahi taken as sample using stratified random sampling technique. Data are collected based on interviews and questionnaires. According to the discussion, this research obtain results as follows : a. SMEs Cimahi majority (75.17%) already use information technology applications to market their products, although at 24.83 percent do not use any type of information technology applications. Applications predominantly used are Facebook, BBM, SMS and Instagram. b. Cimahi city SMEs largely use information technology to market their products. But there are still constraints faced by them; limited knowledge and ability of the management of SMEs to apply information and communication technologies in accordance with the demands of technology and the development of times. c. Application of information technology and business communication partially no effect on the competitiveness of the SME Food and Beverages in Cimahi, but simultaneously, impact on their competitiveness. Thus, they need to implement decision making, which related to the application of information technology, and business communication jointly. Recommendations for the Government of Cimahi are as follows: enhance further programs that support the competitiveness of SMEs of Cimahi among products of SMEs in other cities. Expanding SMEs’ opportunities to increase understanding of the importance of Communication Technology Applications for SMEs as well as facilitating the access of SMEs to be able to market their products online by providing supportive training.
PENGARUH ADVERSITY QUOTIENT TERHADAP KEBERHASILAN USAHA PUSAT INDUSTRI KECIL MEDAN DENAI Bongsu Hutagalung; Arif Qaedi Hutagalung
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

This research was aimed to analyze the effect of control, ownership, reach, and endurance as a variable dimension of adversity quotient to the business success in Medan Denai. This type of research explanatory associative research. Based on the results of data processing with multiple linear regression analysis methods, the results of this study indicate that the influence of adversity quotient variables consisting of dimension control, ownership, reach, & endurance simultaneously positive and significant effect on the business success. Partially dimensional control and endurance positive and significant effect to the business success, meanwhile the ownership dimension and reach partially positive but not significant effect to the business success
MODEL MANAJEMEN RANTAI PASOKAN PADA UMKM SURABAYA Romauli Nainggolan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

There are 3,947 MSMEs registered in Surabaya city government. There are 3,947 MSMEs registered in Surabaya city government. 174 MSMEs in the area of West Surabaya. Activities of MSMEs from suppliers to customers was simply. It can be seen by observing 30 SMEs in western Surabaya. It can be seen by observing 30 SMEs in West Surabaya. The results of research there are 2 things (1) implementation of suppliers strategy, MSMEs in West Surabaya using strategy with 1 supplier is 10%. MSMEs in West Surabaya using strategy with 2 suppliers is 40%. MSMEs in West Surabaya using strategy with 3 suppliers is 40%. MSMEs in west Surabaya use many suppliers strategy with 4 - 5 suppliers that is 10%. (2) There are 4 supply chain management models. First, supplier – manufacturer - consumer. Second, suppliers – manufacturer-retailer – consumer. Third, supplier - distributor- customer. Fourth, supplier-retailer – consumer. Owners of MSMEs buy their own raw materials from the market, shops, shopsnearby. Then they do the manufacturing process by making their own products and directly sell them to consumers or sell them to new retailers to consumers.
STUDI DESKRIPTIF MANFAAT PEMBELAJARAN MATA KULIAH ELEKTIF COFFEE BUSINESS AND MANAGEMENT Sri Widya Wijanarti; Muhammad Setiawan Kusmulyono
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

The trend of coffee business has increased sharply in the last three years and has become a prospective business opportunity. One response to this trend is making courses on coffee business and management. This qualitative research method aims to evaluate the learning benefits of Coffee Business and Management elective courses in the Prasetiya Mulya University, S1 Business Program, in 2017-2018 academic year. The results of the study revealed that the majority of students who took this course argued that they have interests to know the coffee business and industry in Indonesia. The most interesting material in this course is dominated by practical learning about coffee in the laboratory. The most important result, 90% more students from Coffee Business and Management courses are inspired to run a coffee business.

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