cover
Contact Name
Heronimus Maryono
Contact Email
heronimus.maryono@pmbs.ac.id
Phone
+6221-7511126
Journal Mail Official
perwira@perwiraindonesia.com
Editorial Address
Sekretariat Perwira Indonesia : Universitas Prasetiya Mulya Kampus BSD City, lt.11, Edutown Kavling Edu 1 No 1 Jl BSD Raya Utama, BSD City, Tangerang - 15339. Banten - Indonesia
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
ISSN : -     EISSN : 26555638     DOI : 10.21632/perwira
Ranah kajian PERWIRA adalah tema-tema terkini pendidikan dan tata kelola kewirausahaan. Visi penerbitan PERWIRA adalah menjadi acuan akademis tentang pendidikan dan tata kelola kewirausahaan. Misi PERWIRA meliputi: - Memberi sumbangan kajian kewirausahaan dan pengelolaan usaha. - Mengembangkan wawasan kewirausahaan dan pengelolaan usaha terkini. - Mengembangkan model pendidikan kewirausahaan.
Articles 5 Documents
Search results for , issue "Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia" : 5 Documents clear
Factors Influencing Buying Intention of Organic Food Adam Ramadhan; Evan Saputra Janitra; Fernando Eric Muljono; Intan Utamawati; Mudita Wijaya; Istijanto Istijanto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

This research aims to increase a significant and critical issue about the number of people affected by cancer in the world. One solution to reducing the risk of cancer and improving a healthier lifestyle is consuming more organic foods. This study investigated five factors influencing the intention to buy organic foods, namely lifestyle adaptation, social media influence, food consumption awareness, environmental attributes, and attitudes toward organic food. Primary data collection was conducted in urban cities such as Greater Jakarta, Indonesia by using quantitative research and with a total of 300 respondents. Descriptive and regression analyses were used to analyse the collected data. The results of the research revealed that organic food’s buying intention depended on lifestyle adaptation, food consumption awareness, environmental attributes, and attitudes towards organic foods. These findings will contribute to the theory of consumer behaviour as well as practitioners in organic food areas.
Behavioral Factors Analysis in Investment Decision-Making Anggiat Dumohar; Dimas Aryotejo; Nielson Djohan; Peter Tirto; Rizki Mulia
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

This study focuses in investigating behavioral factors that affect individual investment decision who actively trading in Indonesia stocks exchange. The paper emphasizes in less developed financial markets (Indonesia) to occupy literature gap. Seven (7) human financial behavior which categorized as heuristic biases are measured by numerous questions under online questionnaire, to examine the relationship between trait anxiety, overconfidence, trait anger, self-monitoring, herding factor, anchoring/adjustment, and availability bias with investment decision. To test the hypothesis, sample of 168 Indonesian Stocks Exchange investors are analyzed using statistical methods of regression and correlation analysis. Relationship of financial behavior biases and investment decision is analyzed on the research. The result indicates that overconfidence and self-monitoring are related with investment decision while trait anger, trait anxiety, herding effect and availability bias, and anchoring and adjustment are not related.
Covid-19’s Impact on Financial Planning in Short-Term and Long-Term Perspectives Imelda Simanungkalit; Fabiola Widi Dwi Pangestu; Kevin Simbolon; Rina Astikawati; Zulfikar Zulfikar; Arief Rijanto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

This research investigates psychological factors including underconfidence bias, analytical/intuitive decision-making approach, self/significant other orientation, and time orientation that influence people's financial planning in short and long-term perspectives under the Covid-19 pandemic situation. The data were collected from the online survey by using a convenience sampling technique. A total of 331 valid responses were scaled on 7 Likert-type questions. Multiple regression analyses were performed in analyzing the hypotheses. This study provides empirical insight into the relationship between psychological factors and financial planning in the short and long-term perspectives. The results indicate both financial planning in short and long-term perspectives is positively associated with analytical decision-making style, time orientation, self, and other orientation. Underconfidence bias is negatively associated only with long-term financial planning but, in contrast, is not supported by evidence to a short-term perspective. Finally, intuitive-decision making is not correlated with financial planning in short-term perspective. This study helps individuals to design better personal financial planning and financial institution to develop more relevant financial services for targeted clients. This study uses consumer behavior's perspective and figures out the gap in consumer behavior literature, especially investigating the underconfidence bias effect on Indonesian's financial planning.
The Effect of Price and Perceived Quality Dimensions on Customer Satisfaction Andreas Sukarsa; Devi Phina; Dyah Ratna Anggraini; Jimmy Jaya Nugraha; Kevin Andrianto Rivansky; Eka Ardianto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

The goal of this research is to analyze the effect of service quality dimensions and price toward customer satisfaction on western fast-food restaurant in Jabodetabek. Total of 134 questionnaire responses from three most well-known brand western fast food restaurants in Jabodetabek were collected and used as the main data for this research. The method used in this research was Likert seven-point rating scales. The findings of this research indicate reliability, assurance, empathy from SERVQUAL factors have significant positive effect on customer satisfaction. However, tangibles, responsiveness, and price does not affect customer satisfaction in western fast-food restaurant in Indonesia. It seems assurance and empathy play the most important role on western fast-food restaurants in Jabodetabek region in Indonesia. The result suggests to prioritize some elements of SERVQUAL and price strategy that possibly western fast-food restaurants utilize later in future especially on urban and agglomeration area in Indonesia such as Jabodetabek.
Rantai Nilai dan Model Bisnis Fashion pada Brand Lokal Fontanna Ofira Feodora; Anastasia Irene Handoyo; Graciela Cendana; John Pier’s Moses; Eko Suhartanto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

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Abstract

In this study, we analyze the implementation of Musse Official's corporate strategy to face the intense competition in the fashion industry, as well as the obstacles encountered. Specifically, this study presents Musse Official value chain analysis, which is based on the results of depth interviews with Musse Official’s owner. Facing a competing strategy that dares to spend money on a large scale, Musse Official puts customer engagement as its competitive advantage. For example, a promotional program for loyal consumers and convenience return of goods process. In addition, accuracy in procurement of goods and agile supply chain is also part of the Official Musse strategy.

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