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Journal Competency of Business

JCoB
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Published by Universitas Cokroaminoto Yogyakarta

ISSN : 28072650 EISSN : 27771156 DOI : https://doi.org/10.47200/jcob.v5i02

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant to management practices (finance, marketing, operations and human resources) and developing business strategies. It includes the study of how work is done (descriptive) and / or should be done (normative) in various organizational forms, whether in for-profit or non-profit companies, private or public sector institutions, or formal or informal social networks. Topics covered include, but are not limited to: 1. Business & Management Strategy 2. Corporate Governance & Corporate Social Responsibility 3. Entrepreneurship 4. Leadership & Strategy Negotiation 5. Strategic Finance & Investment Management 6. Marketing Management and Market ResearchComputing & Technology Management 7. Innovation & Knowledge-Based Management 8. Islamic Business & Entrepreneurship 9. Operations and Production Management 10. Banking and banking products

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 107 Documents

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STRATEGI MENCIPTAKAN KEPUASAN KONSUMEN OJEK ONLINE GOJEK STUDI KASUS MAHASISWA UNIVERSITAS COKROAMINOTO YOGYAKARTA Dedik Andri Purnomo; Muslich Pairan
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study is to determine the reliability, assurance, empathy can affect consumer satisfaction for Gojek for students of Cokroaminoto University Yogyakarta. The method used by the writer is survey research method. The method used in research conducted in direct observation of a symptom in a large or small population. Quantitative research is a research method that is descriptive in nature and uses more analysis, while quantitative research is research that intends to understand the phenomenon of what is experienced by research subjects in a holistic manner. Data collection methods used in this study were interviews and a list of questions. The types of data collected are primary and secondary. The data analysis technique used is quantitative analysis, which is data that can be measured in a numerical scale (numbers). The data analysis method used is qualitative analysis which consists of editing, coding, tabulating, quantitative analysis which consists of a reliability test, a validity test and a classic assumption deviation test. Based on the results of this study, the variables of reliability, assurance and empathy in online motorcycle taxi transportation are Fh> Ft or 25,383> 2.70 which means that Ho is rejected and Ha is accepted which means that it has a significant effect on customer satisfaction. And the more dominant influence on customer satisfaction is the assurance variable (assurance), namely 3.058

Pengaruh Celebrity Endorsement Terhadap Minat Beli Melalui Brand Image (Studi Pada Mahasiswa Kota Tegal) Eko Prasojo
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Famous celebrities are a huge consideration for being a communicator in an advertisement, commonly referred to as endorser celebrity. Celebrities who are on the rise or popular are believed to be more able to influence someone to take certain actions in accordance with the initial purpose. Advertising is one of the strategies undertaken by companies to communicate products and introduce a brand. This form of communication can be done in a variety of ways, one of which is the advertisement used by Luwak White Koffie's products, in which the ad uses Celebrity Endorsement which aims to attract the attention of potential consumers when they see it. Celebrity Endorsement can have an impact on the world of advertising, depending on the personality and popularity of the celebrity. The purpose of this study is to determine the credibility of Celebrity Endorsement on Brand Image, to know the Celebrity Endorsement Expertise on Brand Image, to determine the Attractiveness of Celebrity Endorsement towards Brand Image, to find out the trustworthiness of Celebrity Endorsement towards Brand Image, to determine the Celebrity Endorsement power Brand Image and to find out the Brand Image of Buying Interest. The results showed that there was a positive and significant influence between credibility, expertise, attractiveness, trust, power (strength) on brand image of Luwak White Koffie consumers and there was a positive and significant effect between brand image on consumer buying interest of Luwak White Koffie products in the City Tegal.

FAKTOR YANG MEMPENGARUHI PORSI PEMBIAYAAN BAGI HASIL (STUDI PADA BANK PEMBIAYAAN RAKYAT SYARIAH DI DIY DAN JAWA TENGAH) Setya Pramono; Ari Widayati
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

This study examines conceptual and empirical models regarding Manager Skills, Sharia Compliance, Characteristics of Islamic Banks, Manager's Perceptions of Islamic Bank Internal SDI, Manager's Perceptions of Customer Characteristics, Manager's Perceptions of the Existence of Regulation, Manager's Perceptions of Government Support for the Portion of Profit Sharing Financing in Sharia People's Financing Bank The selection of research locations was carried out by means of a simple random proportional technique (proportional simple random sampling). The sampling technique used in this research was purposive sampling. In this study there were 36 BPRS in DIY and Central Java, then five people were taken as respondents for each BPRS consisting of the Board of Directors, the Sharia Supervisory Board, Marketing Manager, Operations Manager (Financing Manager) and Customer Service. So the number is 180 (one hundred and eighty) respondents. As for the object of the assessment is the Operations Manager / Funding Manager, considering that this research is related to the portion of profit sharing financing. The results showed that 1) Manager's conceptual skills had a positive effect on the portion of profit-sharing financing in BPR Syariah 2) Manager's technical skills had a positive effect on the portion of profit-sharing financing in BPR Syariah 3) Manager's social skills had a positive effect on the portion of profit-sharing financing in BPR Syariah 4 ) Managers' perceptions about the internal SDI of Islamic banks have a positive effect on the portion of profit-sharing financing in Islamic BPR Sharia BPR 7) There is no influence of the characteristics of Islamic banks on the portion of profit sharing financing in Sharia BPR 8) There is no effect of sharia compliance on the portion of profit sharing financing in Islamic BPR face the portion of profit sharing financing in Sharia BPR

PRAKTEK PENGUNGKAPAN SUSTAINABILITY REPORT DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA Okta Agil Widodo
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

This study aimed to analyze the influence of the characteristics of the company and corporate governance disclosure of sustainability reports. Methods of sampling in this study using purposive sampling method in banking companiesin Indonesia Stock Exchange (IDX) during the years 2013-2017. As many as 34 companies are used as the population in the study produced 28 companies that the research sample. This research uses multiple regression. The result showed that the result of this study that significant profitability on the disclosure of sustainability reports, liquidity is not significant to the disclosure of sustainability reports, leverage is not significant to the disclosure of sustainability reports, activity ratio is not significant to the disclosure of sustainability reports, audit committee significant to the disclosure of sustainability reports, board directors significant to the disclosure of sustainability reports, governance committee significant to the disclosure of sustainability reports and firm size is not significant to the disclosure of sustainability reports.

Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia) Ardianto Kusuma
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website

ANALISIS PENGARUH PERSEPSI HARGA TERHADAP PERILAKU PEMBELIAN PRODUK KEBUTUHAN SEHARI-HARI (STUDI PADA INDO GROSIR JALAN MAGELANG) Wirawan Seto Putro
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

This empirical research is intended to determine the relationship between consumer perceptions of the role of negative prices (Value Consciousness, Price Consciousness, Coupon Proneness, Sale Proneness, and Price Mavenism) with the role of positive prices (Price Quality Schema and Prestige Sensitivity). In this study the data were obtained through distributing questionnaires to 250 respondents, namely consumers who were making a purchase or those who had made a purchase at Indogrosir Jalan Magelang Yogyakarta. Based on the results of data analysis with SEM analysis with the AMOS program showed that there was an influence of negative variables. role price on positive role price, there is a negative role price influence on Value Consciousness in the role of negative prices, there is a negative role price influence on Price Mavenism on the role of negative prices, there is a negative influence role price on Price Consciousness on the role of negative prices, there is a negative role effect price on Sale Proneness on the role of negative prices, there is a negative influence on the role price on Coupon Proneness on the role of negative prices, there is a positive influence on the role price on Price quality schema on the role of negative prices and there is a positive influence on the role price against Prestige sensitivity.

ANALISA FAKTOR MOTIVASI BERWIRAUSAHA DI ERA INDUSTRI 4.0 PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Muh Ali Wafa; Heri Prasetyo
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study was to find out and analyze motivation factors for entrepreneurship in the industrial era 4.0 in Sarajanawiyata Tamansiswa University Yogyakarta students. The population in this study were students of the University of Sarjanawiyata Tamansiswa Yogyakarta with a sample of 100 people. The sampling technique uses the Simple Random Sampling method, which is a type of probability sampling, where the researcher selects the sample by giving equal opportunities to all members of the population to be determined as sample members. The type of data used is primary data collected using a questionnaire distributed to employees. The analytical method used is multiple linear regression with a significant level of 5% (α = 0.05). The results of this study indicate that motivation for entrepreneurship is influenced by interest in entrepreneurship, environmental factors, significant attitudinal factors where Fcount (9,747)> Ftable (2.70). Entrepreneurship motivation is each influenced by the interest in entrepreneurship where t count (3.793)> t table (1.66). Entrepreneurial motivation is influenced by environmental factors where t counts (1.582)> t table (1.66). Entrepreneurial motivation is not influenced by attitude factors where t count (-1.753) <t table (1.66). Based on the test results of the coefficient of determination (R2), it can be explained that entrepreneurship motivation is influenced by independent variables (interest in entrepreneurship, environmental factors, and attitude factors) of 21.1% while the remaining 78.9% is influenced by other factors not included in the study. This study will invite other researchers, in order to analyze the factors outside the research, because it is suggested to the next researcher to examine the reasons why entrepreneurial motivation is influenced by other factors other than the interests of entrepreneurship, environmental factors, and attitude factors.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ONLINE SHOP KONSUMEN (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS ISLAM INDONESIA) Rizal Ardiansyah
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

This empirical research is intended to determine the effect of financial risk, product risk, convenience risk, non-delivery risk, infrastructure variables, and return policy on consumer attitudes, to determine the effect of attitudes on consumer online shop buying interest, to determine the effect of financial risk, product risk. , convenience risk, non-delivery risk, infrastructure variables, return policy, and attitudes towards consumers 'online shop buying interest, to determine the influence of consumer behavior factors which are the most dominant in influencing consumers' online shop buying interest. The object of this research is the students of the Islamic University of Indonesia using 96 active student respondents as the research sample. Data analysis used Multiple Regression Analysis using a data processing program, namely SPSS for Windows Release 17.00. Based on the results of the analysis shows that there is a significant influence between financial risk, product risk, convenience risk, non-delivery risk, return policy, and infrastructure on online shopping attitudes, the product risk dimension has a dominant influence on online shopping attitudes, there is a significant influence between online shopping attitudes. With buying interest, there is a significant influence between the risk and attitude of online shopping on consumer buying interest and the dimensions of online shopping attitudes have a dominant influence on consumer buying interest.

ANALISIS STRATEGI PEMASARAN PADA PERUSAHAAN PRODUK BERAS ROSITA DI KEDIRI JAWA TIMUR Anto Rujianto
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

In formulating its business strategy, the company must be clear and the selected strategy must be in accordance with the vision, mission, competence and excellence which are owned by the company. The analytical tool used to evaluate express and measure events or trends that occur outside the company is a matrix evaluation of external factors (EFE) which generates opportunities and threats, in an organization, so that it can formulate strategies to take advantage of opportunities and avoid or mitigate the impact of threats. To analyze the competition, the company carried out five forces model of competition. While the internal factor evaluation matrix (IFE) is used to evaluate, express and measure events or trends that occur inside the company such as the strengths and weaknesses of the company; then it carried out a SWOT analysis (Strength, Weakness, Opportunity, Threat) which is a series combination of external analysis and internal analysis, thus allowing known about alternatives to the strategy obtained. Based on the analysis results which are conducted by using Michael Porter's model of five powers, it indicated that the rice supply in Kediri industry is still attractive. It is characterized by the value of interest based on the analysis of competition in the industry in the high category, the Rice Products Company “Rosita” have to constantly do a competition to gain market position with efforts to give priority to quality competition, product and price to improve service or satisfaction guarantee. Given the area known as the East Java area of a large agricultural producer; it is a great opportunity in obtaining these benefits, it must be addressed by the businesses by formulating and implementing a reliable strategy in an effort to win the competition

DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA Hanan Wihasto; Novi Widiastuti
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Channels for Consumer Loyalty. To know and analyze the effect on the Customer Value Customer Loyalty. To know and analyze the effect of Marketing Communications, Product Quality, Distribution Channels andCustomer Value jointly against Consumer Loyalty. The method used is survey method descriptive and explanatory survey with asample size of 435 respondents, as well as data analysis method used is SEM (Structural Equation Modelling) with LISREL 8.80. Based on the results of the study, then obtained the following findings: Marketing Communications positive and significant impact on Customer Value. Product quality and significant positive effect on Customer Value. Distribution Channels positive and significant impact on Customer Value. Marketing Communication, Product Quality and Distribution Channels simultaneously positive and significant impact on Customer Value. Partially Marketing Communications dominant contribution in influencing the Customer Value. Marketing Communications positive and significant impact on consumer loyalty. Product quality and significant positive effect on consumer loyalty. Distribution Channels positive and significant impact on consumer loyalty. Customer Value positive and significant impact on consumer loyalty. Marketing Communication, Product Quality, Distribution Channels and Customer Value simultaneously positive and significant impact on consumer loyalty. Partially Marketing Communications dominant contribution in influencing consumer loyalty.

Page 3 of 11 | Total Record : 107

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Reza Widhar Pahlevi

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Kota yogyakarta,

Daerah istimewa yogyakarta

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Reza Widhar Pahlevi

Contact Email rezawidharp@gmail.com

Phone +62817276108

Journal Mail Official jcob.feucy@gmail.com

Editorial Address Jl. Perintis Kemerdekaan Jl. Gambiran, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Reza Widhar Pahlevi

Contact Email
rezawidharp@gmail.com

Phone
+62817276108

Journal Mail Official
jcob.feucy@gmail.com

Editorial Address
Jl. Perintis Kemerdekaan Jl. Gambiran, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA