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+628117691509
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Alamat redaksi: JL. Suka Karya GG. Cemara No. P.3 Kota Pekanbaru Telp. +62 82262552698 Provinsi Riau, INDONESIA
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INDONESIA
SYNERGY: Jurnal Bisnis dan Manajemen
Published by Pelantar Press
ISSN : 27770354     EISSN : 27770346     DOI : https://doi.org/10.52364/synergy
Core Subject : Economy, Science,
SYNERGY: Jurnal Bisnis dan Manajemen terbitan Pelantar Press bertujuan untuk memfasilitasi para peneliti khususnya di bidang Bisnis dan Manajemen untuk menyebarluaskan hasil penelitiannya, Serta menyebarkan ilmu untuk membangun ilmu baru kepada masyarakat luas. Jurnal ini memuat naskah Ilmu Bisnis dan Manajemen yang meliputi: Pemasaran, Sumber daya manusia, Manajemen Strategis, Keuangan, Sistem manajemen informasi, Kewiraswastaan, Manajemen operasional, Perilaku konsumen, Pemasaran, layanan Tata kelola perusahaan, Etika bisnis, Kepemimpinan, Manajemen Pengetahuan, Perpajakan, Bisnis Berbasis Kearifan Lokal.
Articles 15 Documents
Pengaruh inovasi produk olahan nanas terhadap keunggulan bersaing berkelanjutan (studi pada Koperasi Kelompok Tani Tunas Makmur di Desa Kampung Jawa Kabupaten Bengkalis) Halimatussadiah Halimatussadiah; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.556 KB) | DOI: 10.52364/synergy.v1i1.1

Abstract

Research conducted by the author aims to see the effect of innovation of processed pineapple products on sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency). This Research also aims to determine the dimensions of product innovation that have the most influence on sustainable competitive advantage. Sampling using saturated sampling method or census. The data in this research were obtained through a questionnaire, and the data analysis used was simple regression analysis with the SPSS v.22 application. The results of data analysis show that the innovation of processed products partially affects sustainable competitive advantage (a study on the cooperative of a prosperous bud farmer group in the village of Kampung Jawa, Bengkalis Regency).
Analisis inovasi produk pada ekonomi kreatif sektor kerajinan galeri Batik Tabir Riau di Kota Pekanbaru Ramadhani, Shafira Amalia
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.247 KB) | DOI: 10.52364/synergy.v1i1.2

Abstract

This research aims to increase creative economy competitiveness in Pekanbaru city specifically for batik craft sub-sector. This research was conducted with descriptive and quantitative methods, reffering to Galeri Batik Tabir Riau Ranis product innovation. The research data is composed of primary and secondary data. To obtain primary data, researcher uses observations, focused discussion and interview methods, and for the secondary data refers to Central Agency on Statistics Indonesia, literature books, journals, and internet. From the questionnaire data and focused discussion process, this research can be conclude that using SO strategy, that is utilize the power of opportunity, can increase economy competitiveness on Galeri Batik Tabir Riau Rani.
Strategi penjualan polis asuransi kebakaran Studi kasus: PT. Asuransi Jasa Indonesia Cabang Pekanbaru Lahamid, Qomariah; Indriyanti, Hafizah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.019 KB) | DOI: 10.52364/synergy.v1i1.3

Abstract

This study aims to determine the sales strategy carried out by PT. Pekanbaru Indonesia Services Insurance Branch. This research is a qualitative descriptive study. The data used in this language are secondary and primary data. The informants in this study were the leadership and marketing division of PT. Insurance Services Indonesia Pekanbaru Branch. The results showed that there are several sales strategies implemented by the company, namely E-Commerce, direct selling, selling and marketing by telephone, company referrals, and mail orders. The suggestion from this research is that it is necessary to improve the promotion strategy through brochures, advertisements, TV shopping and others, so that the public can see Jasindo's insurance products, including fire insurance. Then, further improve service to customers.
Budaya organisasi sebagai pemoderasi pengaruh antara asimetri informasi, ketaatan aturan akuntansi, dan kesesuaian kompensasi terhadap kecenderungan kecurangan akuntansi (Studi empiris pada OPD Kabupaten Indragiri Hulu) Silfi, Alfiati; Wahyuni, Nita
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.826 KB) | DOI: 10.52364/synergy.v1i1.4

Abstract

This study aims to examaine the effect of Organizational Culture as moderated variable for influencing the relationship among Asymetri Information, Complience with Accounting Rules, the Suitability Compensation toward accounting fraud.The sample used in this study is there are agencies in Indargiri Hulu. Collecting data through a questionnaire survey method.The data analysis used multiple regression analysis with SPSS. The result showed that Asymetri Information has significant effect to Accounting Fraud. But the othervariables like compliance with accounting rules, suitable compensation did not influence the accounting fraud. The moderated analysis shows that there was no significant effect of Organization Culture to moderate the relationship between Asymetri Information, Complience with Accounting rules, Suitable Compensation toward Accounting Fraud.
Pengaruh kualitas pelayanan dan kepuasan anggota terhadap loyalitas anggota pada Lembaga Keuangan Baitul Maal Wat Tamwil (BMT) Indragiri di Kabupaten Indragiri Hulu Ayu Kartika; Rosmayani Rosmayani; Ujang Paman
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 1 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.701 KB) | DOI: 10.52364/synergy.v1i1.5

Abstract

This study aims to determine the effect of service quality and member satisfaction on member loyalty at the Baitul Maal Wat Tamwil Indragiri Financial Institution. The analysis method used in this research is Data Quality Test, Multiple Linear Regression Analysis, Hypothesis Test and Classical Assumption Test. In this study, it can be concluded that the quality of services provided and the satisfaction obtained by members of the Indragiri BMT Financial Institution can generate Member Loyalty and become a value for members to always survive and be loyal to the Financial Institutions BMT Indragiri. From testing the results of data analysis in this study, the data quality test results obtained from the validity and reliability tests on the variable service quality, member satisfaction and member loyalty declared valid and reliable, as evidenced by the validity test which shows that each item value is greater than the rtabel value. 0.208. Whereas the reliability test proves that the data is reliable with 20 instrument values which state the value is greater than the r table. The results of multiple linear regression analysis between service quality, member satisfaction and member loyalty obtained the value of Y == 4,541+ 0.109X1 + 0.243X2. From the research results obtained R2 value of 0.221, which means that the variable service quality, member satisfaction has a positive and significant simultaneous influencer of 22.1% of members on member loyalty. In testing the hypothesis, namely the F test, it can be seen that together these three variables had a positive and significant simultaneous effect because the value of Fcount lebih dari Ftable (12,203 lebih dari3,10). In the t test, to test the effect of the three variables, namely service quality and member satisfaction, the service quality variables had the most dominant influence on member loyalty. Where, the count value of the service quality variable (X1) is the largest compared to the member satisfaction variable, which is 3,902.
Beliefs about knowledge sebagai pemediasi antara pengaruh personality factor terhadap academic performance Alfiati Silfi
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 2 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.539 KB) | DOI: 10.52364/synergy.v1i2.10

Abstract

The objective of the study is to investigate the influence between personality factors towards Academic performance with Beliefs about knowledge as Mediated. Personality factors consist of five dimensions of personality known as The Big Five Personality. Then, the academic Performance uses Grade Point Average (GPA). The sample in this study is from 250 accounting students at several uiversities in Indonesia. Data were analyzed with SPSS by regression analysis to examine the influence of Personality factors towards Academic Performance. The result shows that all hypotheses are eaccepted.
Pengaruh inovasi produk terhadap minat beli pada usaha tekat tiga dara di Kota Pekanbaru Siti Viona; Rosmayani Rosmayani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 2 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.556 KB) | DOI: 10.52364/synergy.v1i2.11

Abstract

The research conducted by the author aims to determine the effect of the Product Innovation variable on the Buying Interest variable in the Tekat Tiga Dara business in Pekanbaru City, the phenomena raised include making new innovations to improve product quality, product innovation both in terms of increasing prices and values. use the product in order to create the features of the products sold, prioritizing Malay characteristics, The level of consumer buying interest in Tekat Tiga Dara products occurs because of the attractiveness of each unique product, and consumers tend to buy Tekat Tiga Dara products because of the desire for new product innovations. resulting from. This type of research is descriptive with quantitative methods. The sampling technique used incidental sampling technique with a total sample of 50 respondents, the data used in the study were obtained through observation, interviews, questionnaires and literature studies, the types of data sources used in this study were primary data and secondary data then data analysis techniques used in this study This research includes Validity Test, Reliability Test, T Test, Simple Coefficient of Determination, Statistical Hypothesis, and Simple Linear Regression using SPSS v.22. For the results of the tests carried out, the results showed that the product innovation variable affected buying interest in the business of three virgins in the city of Pekanbaru.
Pengaruh corporate governance perception index dan kinerja keuangan terhadap nilai perusahaan Suci Ramadhani
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 2 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.478 KB) | DOI: 10.52364/synergy.v1i2.6

Abstract

The aim of this study examine the effect of corporate governance perception index and financial performance on corporate value. The study is based sample of companies the ranking corporate governance perception index (CGPI). As sample with 51 firm with purposive sampling. The analysis method regression analysis. The result indicate that corporate governance perception index has not significant influence to corporate value. This is because many corporate implemented corporate governance is only to follow government regulation. Financial performance has significant to corporate value. The higher financial performance, the higher the corporate value.
Pengaruh kualitas pelayanan terhadap kepuasan nasabah pada Islamic Bank Of Thailand Branch Bannangstar Province Yala Adinan Yahring
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 2 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.106 KB) | DOI: 10.52364/synergy.v1i2.7

Abstract

The public's assessment of the bank is influenced by how the community perceives the bank's product or service received. Providing high quality service is a must to achieve customer satisfaction. For customers, quality of service and customer satisfaction comes from organized service. In simple terms, financial performance actually comes from customer loyalty. Loyal customers can save up to four to five times the cost of acquiring a new customer. This reality is a challenge in itself for the banking world, namely how to create customer desire to use the company's products and service providers and to build close relationships with the service community. The purpose of this study was to analyze the quality of service and community satisfaction of the Islamic Bank of Thailand Branch Bannangstar Province Yala and its effects. The method used is descriptive and quantitative methods; The technique of collecting data is interview, observation, questionnaire and documentation. This study concludes that based on the results of filling out the questionnaire by the research objects of this study regarding the quality of service, it is concluded that the service community feels very satisfying with the quality of service provided at the Islamic Bank of Thailand Branch, Bannangstar Province Yala. Based on the results of filling out the questionnaire by the research objects of this study, the satisfaction of the service community was also very satisfying because it had received good service at the Islamic Bank of Thailand Branch Bannangstar Province Yala. From the results of data processing, it is known that the quality of service has a significant effect on the variable customer satisfaction of the Islamic Bank of Thailand Branch Bannangstar Province Yala.
Pengaruh citra merek (Brand Image) terhadap loyalitas merek produk lipstik wardah pada global kosmetik Kecamatan Tualang Kabupaten Siak Nadia Vega; Annisa Mardatillah
SYNERGY: Jurnal Bisnis dan Manajemen Vol 1, No 2 (2021)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.779 KB) | DOI: 10.52364/synergy.v1i2.8

Abstract

This study aims to determine the effect of brand image on brand loyalty of Wardah lipstick products in global cosmetics, Tualang District, District. In this study, for the brand, image variable uses indicators, namely attributes, benefits, overall evaluation, while for brand loyalty variables using indicators, namely measuring behavior, measuring costs, measuring satisfaction, brand liking, and commitment. The type in this study uses a descriptive type of research using quantitative methods because this study explains the relationship between the Brand Image (X) variable and the Brand Loyalty variable (Y). The sampling technique used is a purposive sampling technique or subjectively aimed sample. This research method determines respondents to be used as samples because they have specific criteria for 100 respondents. Data collection techniques are by distributing questionnaires, interviews, observations, and documentation. The data analysis technique used is simple linear analysis.

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