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Indonesian Journal of Business Analytics (IJBA)

ijba
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Published by PT FORMOSA CENDEKIA GLOBAL

ISSN : - EISSN : 28080718 DOI : https://doi.org/10.55927/ijba.v2i1

Core Subject : Economy, Science,

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 173 Documents

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Analisis Data Sumber Daya Manusia Dalam Isu-Isu Global Abdul Wahab Samad
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Tujuan penelitan ini adalah untuk mengetahui perkembangan penggunaan aplikasi Analisa data pada bidang sumber daya manusia dan tantangan analisis data dalam isu-isu global yang penting pada era industri 4.0 dalam memenuhi kemustahilan mengganti kecerdasan manusia dengan mesin, dengan di dasarkan pada kemampuan mesin dan manusia mengelola data. Metode yang digunakan adalah kualitatif troubling method analisis. Hasilnya menemukan applikasi data Analisa pada era industri 4.0 pada seluruh aspek kecerdasan manusia dapat digantikan oleh robot dengan memori data yang sangat besar.

Penggunaan Aplikasi Transportasi Online dengan Kode Promo Oleh Grab Ditinjau dari Hukum Persaingan Bisnis Sri Wahyuni; Kiki Joesyiana; Hj. Agustin Basriani; Desi Susanti
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

The modern age is currently using a lot of communication technology to make profits, especially in business, including online transportation developed by Grab. However, business actors should not engage in unhealthy business, especially the practice of setting prices lower than other competitors. Predatory pricing is a business strategy in which business actors undercut prices for a period of time with the intention of closing or disposing of competitors' businesses in the relevant market, thus creating monopolistic practices and unfair business competition, predatory pricing is regulated in Article 20 of the Law No. 5 of 1999 on the prohibition of monopolistic practices and unfair business competition. The Commission for the Surveillance of Business Competition (KPPU) has indicated to the practice of predatory pricing after the implementation of this online fare. If left unchecked, this practice is expected to harm the online transportation industry in a sustainable way. This type of research can be classified as empirical legal research, another term used is sociological because in this research, the author conducts research directly at the research site or place to get a complete and clear picture of the problem being studied. The nature of this research is descriptive qualitative with primary data sources, secondary data and tertiary data while the population and samples are online transport partners (Grab, Gojek, Maxim), consumers and KPPU. Data collection techniques are interviews, questionnaires and literature research. Two main things can be concluded from the results of the research problem. First, based on the author's research, the promo implemented by Grab is a program of Grab in the form of special short-term offers designed to attract consumers and the promo does not comply with Article 20 of the Business Competition Law and article 1365 of the Civil Code. Meanwhile, the legal consequences arising from these predatory activities are that competing companies will incur losses with the promos implemented by Grab and that the Grab company will be subject to criminal penalties in accordance with Article 48 paragraph 2 and 49 letters a, b and c if Grab has been proven to have used predatory pricing and civil penalties in the form of compensation for both material and immaterial losses to the injured parties.

Pengaruh Pelayanan Fasilitas di Terminal Keberangkatan terhadap Kepuasan Penumpang Selama Pandemi Covid-19 di Bandar Udara Yogyakarta International Airport Langgeng Slamet Widodo; Nuning Agustina Ambarsari
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Penelitian ini bertujuan untuk untuk mengetahui pelayanan fasilitas di terminal keberangkatan apakah berpengaruh atau tidak terhadap kepuasan penumpang selama pandemi Covid–19 di Bandar Udara Yogyakarta International Airport. Jenis penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Pengambilan sampel sebanyak 99 responden, teknik pengumpulan data melalui penyebaran angket/kuesioner dan dokumentasi. Analisis data dan pengujian hipotesis dilakukan dengan menggunakan simple linear regression analysis (analisis regresi linear sederhana) melalui SPSS for windows release 25.0. Hasil penelitian menunjukkan bahwa pelayanan fasilitas di terminal keberangkatan berpengaruh positif dan signifikan terhadap kepuasan penumpang selama pandemi Covid–19 di Bandar Udara Yogyakarta International Airport.

Strategy for Improving MSMEs Performance Through Stakeholder Involvement Erni Yuningsih; Sri Harini; Endang Silaningsih
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

This study aims to identify MSMEs problems, identify internal and external factors, and recommend alternative strategies through stakeholder involvement. This research uses a participatory approach. Data obtained in the form of primary through observation, depth interviews, and FGD. Secondary data was obtained from other sources. Analyzing using IFAS, EFAS and SWOT analysis. Based on the IFAS EFAS score, the competitive ability of MSMEs is classified as moderate. The right strategy is to implement a growth strategy through horizontal integration. In contrast, the alternative approaches are institutional empowerment, increased development, intensive engagement with stakeholders, increased access to funding sources, marketing network development, conducive climate, improvement of entrepreneurship programs, improvement of production and information technology.

The Effect of Financial Ratio and Interest Rate of Bank on Working Capital Loan Distribution (Study on Commercial Banks Listed in The Indonesia Stock Exchange for The Period 2017 – 2021) Dwi Dewianawati; Fajar Purwanto; Erry Setiawan
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Banking has a major role in the economy to raise funds from the public which is then channeled back to the community in the form of credit. Not optimal lending conducted by the bank into the background of this study. For that we need to be determined how financial ratios, and the bank rate on loans for working capital. The data used in this research is secondary data where the population used in this study is a commercial bank listed on the Indonesia Stock Exchange in the period 2017-2021. Purposive sampling method, so that from 40 companies acquired a total of 14 banks as samples. The analytical method used in this research is multiple linear regression. Partial results of this study show that the LDR and ROA significantly and negatively related to working capital lending. CAR positive and significant impact on working capital lending, while interest rates don’t affect the working capital loan portfolio. And simultaneously shows that LDR, CAR, ROA and interest rates significant positive effect on working capital loans.

Penerimaan Penggunaan E-KKN SISIRU Dengan Pendekatan Model Penerimaan Teknologi di Universitas Muhammadiyah Luwuk Siswadi Sululing; Arif Mashuri; Mediaty; Sri Sundari; Grace T Pontoh
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Penerimaan penggunaan aplikasi teknologi dipengaruhi oleh variabel Kegunaan persepsian, Kemudahan penggunaan persepsian, Sikap menggunakan teknologi, dan Minat perilaku menggunakan model TAM pada Universitas Muhammadiyah Luwuk. Penelitian ini bertujuan membuktikan pengaruh variabel-variabel tersebut terhadap penggunaan sesungguhnya aplikasi e-KKN SISIRU. Metode penelitian yang digunakan adalah metode kuantitatif dengan sampel berjumlah 95 responden, metode pengumpulan data melalui metode penyebaran kuisioner dan metode analisis data adalah analysis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel kemudahan penggunaan persepsian berpengaruh signifikan terhadap penggunaan sesungguhnya aplikasi e-KKN SISIRU. Selain itu, hasil penelitian ini juga menyarankan untuk menambah variabel seperti pengetahuan tentang domain pencarian, dan rancangan layar untuk dapat meningkatkan efisiensi penggunaan e-KKN SISIRU.

Accounting Information System Analysis of Internal Control of UPT Income Karangbinangun Lamongan Health Center Erry Setiawan; Dwi Dewianawati; Frendy Sutikno; Eny Nuraeni
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

The purpose of this study was to determine the analysis of accounting information control system of internal. Based on the measurement scale Gutman, accounting information system of the internal control values obtained revenues amounting to 85.71%. This value is compared with the measurement criteria of accounting information systems with the scale Gutman including a sufficient criterion. The role of information systems in the UPT Puskesmas akuntani Karangbinangun been done adequately. Inadequate system of accounting information obtained can be identified that the management of the elements of accounting information system, the purpose of accounting information system, and the function of accounting information system has run as much as possible. So as to provide pengolalaan adequate accounting information system. Accounting information systems to work toward internal control at revenue has been done adequately. Internal control plans and methods of income is against (the elements of accounting information systems, the purpose of accounting information systems, and accounting information systems function) conducted by the internal to control income derived from activities done in a period, which will produce reliable financial statements concerning effective and efficient revenue. The results of this study, for accounting information systems at implementation should be further improved so that easier to carry out daily operations ranging from data collection, classification of data, data storage, and surveillance data to health centers can provide a more adequate control to keep the health center assets. So that the internal control income must remain in place and be effected again, so that the financial statements more valid, effective and efficient.

Board characteristics and Bank Performance: Which factor is more important? Lee-Anne C Johennesse; I Gusti Agung Musa Budidarma Budidarma
Indonesian Journal of Business Analytics Vol. 2 No. 1 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

This study seeks to find the rank of corporate governance characteristics that affect bank performance. The artificial neural network is employed in the analysis instead of regression analysis. There are two dependent variables which are ROA and PER that represents the accounting performance and the market performance. Size of the board of directors, gender diversity of the board, and board independence are the corporate governance characteristics considered in this study. Board independence is the most important factor in determining both accounting performance and market performance. However, the size of the board of directors becomes the second-factor affecting a bank’s accounting performance and the last factor affecting the bank’s market performance, while gender diversity is the last factor for accounting performance and the second factor for market performance.

The Effect of Price, Service Quality at Customer Satisfaction Mediated by the Purchase Decision at PT Maybank Indonesia Finance during the Covid-19 Pandemic Perdana Putera; Melitina Tecoalu; Soegeng Wahyoedi
Indonesian Journal of Business Analytics Vol. 2 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v2i2.646

This study discusses the effect of price, service quality on customer satisfaction mediated by purchase decisionss at PT Maybank Indonesia Finance during the covid-19 pandemic. This type of research is descriptive with probability random sampling method that uses 100 online questionnaires from 121 consumer respondents of PT MayBank Indonesia Finance. The data analysis technique in this study is the Structural Equation Model (SEM) using SmartPLS 3.0. Tests were carried out with the outer model, inner model and hypothesis testing of p-value and t-statistics. The results showed that price had a significant effect on customer satisfaction and purchase decisionss, service quality had a significant effect on purchase decisionss and had no effect on customer satisfaction, purchase decisions had a significant effect on customer satisfaction, then price had an effect on customer satisfaction mediated by purchase decisionss and service quality. influence on customer satisfaction which is mediated by purchase decisionss.

The Matic Exploratory of Content Marketing for the Fourth Industrial Revolution Ajayi Olalekan Ezekiel
Indonesian Journal of Business Analytics Vol. 2 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v2i2.1007

The marketing world is a dynamic and constantly changing environment that never stagnates. The fourth industrial revolution refers to a set of new technologies that are integrating the physical, digital, and biological worlds, affecting all disciplines, economies, and sectors, and even questioning what it is to be human. The purpose of this paper is to investigate and analyzed, how important is a content marketing strategy to the customers in the era of the fourth industrial revolution. The presented paper consists of three parts, the first part of the paper focuses on theoretical aspects of content marketing. The second part focuses on methods of data collection that are needed to perform analysis. This research work makes use of secondary data. Relevant data for this study was collected from already published/online materials, articles, Newspapers, journals, archives, web postings as well as editorials. The method of analysis that was employed in this study is systematic qualitative content analysis. The result of this paper is a comprehensive overview of thematic exploratory content marketing strategy that can be used to influence user interests in the global market and how important is communication with customers.

Page 3 of 18 | Total Record : 173

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GENESIS SEMBIRING DEPARI

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name GENESIS SEMBIRING DEPARI

Contact Email genesissembiring@gmail.com

Phone +6285359562521

Journal Mail Official admin@formosapublisher.org

Editorial Address Jl. Ir Juanda No 56b, Medan

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
GENESIS SEMBIRING DEPARI

Contact Email
genesissembiring@gmail.com

Phone
+6285359562521

Journal Mail Official
admin@formosapublisher.org

Editorial Address
Jl. Ir Juanda No 56b, Medan

Location
Unknown,

Unknown

INDONESIA