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Salam Fadillah Alzah
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INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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EFFECT OF CREATIVE STRATEGY PT. SAMSUNG ELECTRONICS INDONESIA PRODUCT PROMOTION ON SAMSUNG GALAXY SERIES IN PEGANGSAAN DUA AREAS NORTH JAKARTA Siti Meisyaroh, S.Sos., M.Soc. Sc
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.161

Abstract

In this research the products that will be examined is the Samsung Galaxy Series. Using the concept of marketing communications, creative strategy, and promotion. The concept was used to further examine the data obtained about PT. Samsung Electronics Indonesia is in conformity with the existing concept or not. Researchers want to see whether or not the influence of the creative strategy on the suitability of the product promotion Samsung Galaxy Series. This research was conducted by using descriptive quantitative research methods, which is expected to give an idea of the influence by a creative strategy to product promotion. Data was collected by distributing questionnaires to 100 respondents which is the users of the Samsung Galaxy Series. This study has also found that there are significant creative strategies PT. Samsung Electronics Indonesia on the conformity of product promotion on the Samsung Galaxy Series. This can be seen from the results of simple linear regression, where there is a regression coefficient of 0.672 where the figure explains that an increase or decrease in the value of promotional products by 67.2% after doing creative strategy. It was concluded that the Creative Strategy PT. Samsung Electronics Indonesia has an influence on the promotion of products Samsung Galaxy  Series in the region Pegangsaan 2.Keywords: Creative Strategy, Promotion of Product, influence
Kajian Pembelian Impulsif Lewat Toko Online Pada Masyarakat Perkotaan Agus Salim, SE., MBA., MM
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.165

Abstract

Along with many shops have sprung up online and the use of smart phones and computers is increasingly widespread encourage urban communities tend to shop via the Internet. People often assume that an addiction to anything is the thing that will always have a negative impact, but marketers assume that people addicted to this as an opportunity to market their products. In this situation, the behavior of consumers who have hedonic properties can be used to market its products by leveraging the Internet. The object of this research is a promotional program, hedonic motivation and impulse purchases online shop customers. Subjects in this study is the urban communities around Jabodetabek ever made a purchase at the online store. There is no positive influence between variable signifikat and promotional programs with impulsive purchases. There is no signifikat and positive influence between variable motivas hedonists with impulsive purchases.
ANALISIS PENGARUH PROFITABILITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PADA TAHUN 2011-2014 Abdullah Rakhman; elisabeth vita mutiarawati; david tanujaya
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.166

Abstract

The aim of this study is to determine the relationship between profitability ratios, which are Return on Asset, Net Profit Margin, Return on Equity, and capital structure toward the company values. This research using non-probability sampling method with purposive sampling method. This research using SPSS 20 to processing the data and result of this research showed that profitability ratio has a significant influence and positive impact toward the company values, while the capital structure has a significant influence and a negative impact toward the company values.
KEUNGGULAN BERSAING PERUSAHAAN MELALUI IMPLEMENTASI RED OCEAN STRATEGY, BLUE OCEAN STRATEGY, DAN WHITE OCEAN STRATEGY Bernadine Agus
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.167

Abstract

Fenomena persaingan lain yang tidak kalah sengitnya adalah persaingan “face to face” di pasar retail antara Indomaret dan Alfamart. Secara kasat mata kedua gerai retail tersebut memiliki target konsumen yang sama, di wilayah pasar yang sama, menawarkan produk yang sama, dan sama-sama menggunakan jurus serupa, yaitu pendekatan Porter’s Five Forces. Lima konsep kekuatan persaingan menurut Michael Porter (1982) tersebut meliputi rivalry among existing competitors (persaingan antar competitor yang sudah ada); threat of new entrant (ancaman pendatang baru); threat subtitute product and service (ancaman dari produk dan jasa pengganti); bargaining power of supplier (daya tawar pemasok); dan bargaining power of buyers (daya tawar pembeli).
KUALITAS LAYANAN PERGURUAN TINGGI YANG BERPENGARUH TERHADAP KEPUASAN MAHASISWA DAN KONSEKUENSI PERILAKU MAHASISWA Imam nuraryo
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.168

Abstract

The purpose of this paper is to  analyze  the  influence  of  perceived  service  quality,  perceived  value, image  on student satisfaction, and determine the consequences of student satisfaction in  one private Bandung University (Prima University). In order to accomplish the  objectives proposed, a  model reflecting the  influence of perceived service quality, perceived value, image on student satisfaction, and reflecting the relationship bet ween satisfaction and behavioral consequences, the model is tested by structural equations and the final sample is 280 students. The findings show that image has a positive effect on student satisfaction, and  the  satisfaction has a  positive  effect  on  student  loyalty ,and  negative  effect  on  student complaint, if higher education institutions have  to compete through student  satisfaction, It  is proven by  this paper  that  the  construct  which  most  influences student  satisfaction in  higher education is the image construct ,also it is proven that if  the student satisfaction rises, the loyalty will increase and complaint will decrease.
DAMPAK PERTUMBUHAN LABA, PERSISTENSI LABA, LEVERAGE, UKURAN PERUSAHAAN, DAN KUALITAS AUDIT TERHADAP EARNINGS RESPONSE COEFFICIENT PADA PERUSAHAAN MANUFAKTUR Prima Apriwenni
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.202

Abstract

Informasi laba yang diumumkan perusahaan merupakan salah satu sumber informasi yang digunakan investor untuk pengambilan keputusan investasi dan meramalkan prospek perusahaan di masa mendatang. Pasar akan bereaksi terhadap informasi laba yang diumumkan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan laba, persistensi laba, leverage, ukuran perusahaan, dan kualitas audit terhadap earnings response coefficient. Sampel yang digunakan dalam penelitian ini adalah 38 perusahaan manufaktur yang terdaftar di BEI tahun 2012-2014. Teknik analisis yang digunakan adalah analisis regresi berganda, uji asumsi klasik, uji F, uji t, dan koefisien determinasi R2. Hasil penelitian menunjukkan pertumbuhan laba, persistensi laba, dan kualitas audit memiliki arah yang positif namun tidak berpengaruh signifikan terhadap earnings response coefficient. Leverage berpengaruh negatif dan signifikan terhadap earnings response coefficient dan ukuran perusahaan berpengaruh positif dan signifikan terhadap earnings response coefficient. Berdasarkan hasil penelitian tersebut dapat disimpulkan terbukti bahwa pertumbuhan laba, persistensi laba, dan kualitas audit memiliki pengaruh signifikan terhadap earnings response coefficient. Sedangkan leverage dan  ukuran perusahaan tidak terbukti memiliki pengaruh terhadap earnings response coefficient.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN SUSHI TEI CABANG MAL KELAPA GADING JAKARTA UTARA Tumpal J.R Sitinjak, MM
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.203

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap loyalitas pelanggan Sushi Tei cabang Mal Kelapa Gading di Jakarta Utara.  Populasi dalam penelitian ini adalah pelanggan Sushi Tei di Jakarta.  Teknik pengambilan sampel adalah menggunakan metode judgement sampling dan jumlah sampel yang diperoleh adalah 100 responden.  Teknik analisis menggunakan multiple linear regression. Hasil analisis menunjukan bahwa Kualitas Produk tidak terbukti berpengaruh terhadap Loyalitas Pelanggan dan Citra merek terbukti berpengaruh positif terhadap loyalitas pelanggan.
ANALISIS MERGER DAN AKUISISI TERHADAP KINERJA KEUANGAN DAN ABNORMAL RETURN PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2009-2012 Yustina Triyani
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.204

Abstract

This study aimed to analyze the differences in financial performance and abnormal returns before and after the merger and acquisition of the companies listed in Indonesia Stock Exchange in 2009-2012. Financial performance used in this study include: Return on Equity (ROE), Net Profit Margin (NPM), and Operating Profit Margin (OPM). Agency theory emerged in the agency relationship between the principal (investor) and the agent (manager) are bound in a contract. The essence of this relationship is the separation of ownership (in the investor) and control (at the manager). Investors have the expectation that the manager will generate a return of the money they invest. Therefore, a good contract between the investor and the manager is a contract that is able to explain the specification of what should be done by a manager in managing the funds of investors and the specification of the division of returns between managers and investors. Data collection method which used is the method of observation. Data retrieval technique which was used is purposive sampling in which the authors take the data across public companies listed on the Indonesia Stock Exchange (IDX) conducting mergers and acquisitions in the period 2009-2012. Test for normality using the Kolmogorov-Smirnov test. If the data were tested normal distribution, then the data are tested using a paired sample t-test, whereas if the data are not normally distributed, then tested using the Wilcoxon Signed Ranks Test to answer the hypothesis. Both of these different test methods using a significance level of 95%. The test results showed ROE of 0009, NPM for 0002, OPM at 0.0155. because the test results ROE, NPM, and OPM less than 0.05 means ROE, NPM, and OPM significant effect on mergers and or acquisitions. While abnormal return of 0.2845 which means abnormal returns no significant effect on mergers and or acquisitions. The results of this study concluded that there is sufficient evidence of financial performance increases after the merger and or acquisition, but there is not enough evidence of abnormal returns after a merger or acquisition and increased than before the merger and or acquisition.
ANALISIS PENGARUH SUKU BUNGA, DANA PIHAK KETIGA, DAN MODAL TERHADAP PERTUMBUHAN KREDIT PADA PT. BPR CIKARANG RAHARJA PERIODE 2010-2014 Akromul Ibad, MM
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.206

Abstract

This study discusses about a  whether the factors of interest rates, third party funds, and core capital effect on credit growth at PT . BPR Cikarang Raharja period 2010-2014 .The data used in this study is the growth computed amount of credit, mortgage interest rates are calculated from credit interest rate average annual PT. BPR Cikarang Raharja. Total third party funds is the amount of savings and time deposits PT. BPR Cikarang Raharja. Meanwhile, the capital derived from financial statements PT. BPR Cikarang Raharja period 2010-2014. The analysis technique used is multiple linear regression analysis. From the research results can be concluded that the variable interest rate, third-party funds, and core capital as an independent variable does not significantly affect the growth of credit in PT. BPR Cikarang Raharja period 2010-2014.
PENGARUH UKURAN PERUSAHAAN, STRUKTUR MODAL, DAN KETEPATAN WAKTU PENYAMPAIAN LAPORAN KEUANGAN TERHADAP KOEFISIEN RESPON LABA YANG DIMODERASI KONSERVATISME AKUNTANSI Sugi Suhartono
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.901 KB) | DOI: 10.46806/jep.v22i2.207

Abstract

Of this study aimed to learn whether of company’s size, capital structure, and timeliness of financial reports to the earnings response coefficient moderated by accounting conservatism on companies listed on Indonesia Stock Exchange in the period 2010-2012. The population in this study are manufacturing companies listed in Indonesia Stock Exchange in the period 2010 to 2012,  amounting to 148 companies. The sample selection is done by purposive sampling method,  and obtained a sample of 120 companies in this study. The results of this study show that (1) the size of the company negatively affects earnings response coefficient, (2) capital structure negatively affects earnings response coefficient, (3) accounting conservatism positively affects on earnings response coefficient, (4) while the variable timeliness of financial report does not significantly affects to earnings response coefficient, (5) accounting conservatism strengthens the negative relationship between company’s size on earnings response coefficient, (6) the accounting conservatism weakens the negative relationship between capital structure on earnings response coefficient, (7) accounting conservatism moderates the relationship between timeliness of financial statements with earnings response coefficients.

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