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ArtComm : Jurnal Komunikasi dan Desain

ArtComm
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Published by Universitas Informatika dan Bisnis Indonesia

ISSN : 25980408 EISSN : 25975188 DOI : https://doi.org/10.37278

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal ArtComm : Jurnal Komunikasi dan Desain sebagai media untuk mempublikasikan tulisan ilmiah: hasil penelitian, hasil pemikiran (gagasan konseptual), hasil perancangan Desain, Desain Komunikasi Visual, Seni Rupa, Ilmu Komunikasi, Studi Media, Komunikasi Massa dan Jurnalisme, Strategi Komunikasi, New Media, dan Budaya

Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan

Articles 91 Documents

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Pengaplikasian Teori Pers Pancasila Dalam Televisi Nasional Berita Di Indonesia Rachmawati Windyaningrum; Tazsa Nirmala Wiriaatmaja
ArtComm : Jurnal Komunikasi dan Desain Vol 2 No 1 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Hadirnya saluran yang menanyangkan program berita sebagai positioning media. Seperti,Metro TV, TvOne, Kompas TV dan iNews yang merupakan saluran televisi berita nasional.Saluran berita pada media televisi memiliki dampak yang positif bagi pendidikan politik,referensi informasi dan penyebaran nilai-nilai sosial di masyarakat. Namun, dampaknegatif pun hadir merasuki opini masyarakat. Banyak saluran berita televisi yangmenyajikan konten berita tidak berimbang, tidak independen, bahkan tidak menyangkutkankonten dengan nilai-nilai ideologi Pancasila, terutama bagi kegiatan produksi siaranjurnalisme. Penelitian ini bertujuan untuk menggambarkan sistem pers dalam perspektifpancasila, serta stasiun penyiaran televisi pada saluran berita dalam perspektif perspancasila. Metode penelitian ini menggunakan studi pustaka dengan mengumpulkan datasekunder dari kajian literatur dan dokumen-dokumen terkait pelanggaran program siaranjurnalistik yang dirilis oleh Komisi Penyiaran Indonesia. Adapun hasil penelitian mengenaiSistem Pers dalam perspektif Pancasila di Indonesia, melihat dari fungsi serta peran persharus bertanggungjawab pada masyarakat yang mengandung prinsip Ketuhanan yangMaha Esa, Kepentingan rakyat, Kelangsungan dan Penyelesaian revolusi, Moral dan TataAsusila, serta Kepribadian Bangsa. Stasiun penyiaran televisi pada saluran berita dalamperspektif Pers Pancasila menunjukkan masih terdapat pelanggaran siaran produkjurnalistik berkenaan dengan unsur kekerasan, norma kesopanan dan kesusilaan, danpelanggaran tentang keakuratan berita.

MODERNISME DAN POSMODERNISME DALAM DESAIN: SEBUAH PENGANTAR TEORETIS Aditya Ali
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Modern is a term that has much to do with the advent of the early twentieth century. The most fundamental features are always associated with the concept of industrial revolution. The invention of Guttenberg printing press has always been the claim of the world of communication and design over the era of modernism. In its development, each field then performs new claims to modernism through a variety of products that only appear visually, visually, or functionally. The world of art, design, and architecture became a loyal manufacturer of modernism. But apparently, the concept of modernism also met the point of saturation. New concepts emerge by adopting a term that seems to negate modernism, namely postmodernism. In perkembangnnya, this term is not just a concept, but transformed into a movement and considered to be a threat to modernism, because it has a style of interest in the field of art, design, and architecture. This article provides an early paradigm of modernism and postmodernism especially in the field of design in theoretical framework based on the views of some related experts. Keywords: modernism, postmodernism, art and design.

ANALISIS SEMIOTIKA DAN PESAN SOSIAL PADA IKLAN COCA-COLA VERSI AVATAR Nichi Hana Karlina
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

The focus of the study is the Semiotic Analysis of the Coca-Cola Ad Avatar version of a hidden message about social concern about the impact of technological developments that have transformed society into anti-social. To support this research the author uses the theory of Charles Sander Pierce which classifies the type of sign based on objects into three types, namely icon, index and symbol. With Pierce's theory the significance of the signs contained in the Coca-Cola Avatar Version ads will be analyzed. The type of research used is descriptive qualitative research with semiology communication approach. The data of this research is qualitative data so that the data is substansif category which then interpreted with reference of scientific references. Coca-Cola Company also wants to convey the information that in this era of globalization / millenial era, many social concepts, such as integration, unity, nationalism and solidarity, seem to be losing their social reality owing to the excessive use of technological devices. The various social realities that develop on a global scale, especially as a result of advances in information technology, leads to social end. Key Word : Advertisement, Coca-Cola, Avatar, hyperreality

STRATEGI KOMUNIKASI PEMASARAN PERSONAL SELLING PADA PKT-KEBUN RAYA BOGOR Detya Wiryany
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Bogor Botanical Garden (BBG) is the center of the plants conservation that is under the auspices of scientific institution Indonesia LIPI. In improving service quality to the society BBG, was creating a sub section that oversees the information and services by a personal selling. To optimized personal selling activities, can't be separated from the role of personal selling division. Their roles are to present the personal selling and to promote products to prospective society. Personal selling activities as a direct interaction with the potential customers ere making presentations, promoting and takeing orders. Personal selling have barriers that non technical and technical barriers. A succesful buisness has always been marked by high sales. Marketing is the only reason why business can generate very high sale while competitor lower. Only by recognizing the core of marketiing activities we can get the optimal sales for our business. Persuasive communication is, communication that aims to alter or affect the beliefs, attitudes and behaviour of a person acting in accordance with what is expection by communicator. In presenting information, messages or information to customers which required a personal selling in influencing coustomers servic user. They are traying to made the consumen give a positive responses to personal selling. Therefore communication for information is must do by comunicatif so it can be understood by the consumen. Keywords: bogor botanical garden, persuasive communication, marketing, personal selling

PERANCANGAN ILUSTRASI DONGENG SI KANCIL DAN SI KERA UNTUK ANAK USIA 4-6 TAHUN Citra Kemala Putri, Dwi Agustini Indriani
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

The Fabel Story of Kancil in Indonesia generally contains a fictional story that has bad image so it is poorly delivered for early childhood. For example, TKQ student Miftahul Hidayah is familiar with the story of Kancil which has bad character, such as deceiving Crocodile to get across the river, and more familiar about The Story of Kancil through foreign-made television shows than fairy tales in Indonesian-made print media. Researchers use qualitative and quantitative methods in processing this phenomenon. Data collection techniques were conducted by interview, observation, literature study and questionnaire. This design is made for children of early age generally, and especially students TKQ Miftahul Hidayah which is more familiar with the typical Indonesian story of Kancil that came along with illustrations and narratives that are appropriate to children. So that it can educate the moral of the children through the story of the Kancil which has changed its view into the better character of Kancil. Keywords: tale, Kancil, early childhood, illustration, narrative

STRATEGI BAURAN PROMOSI ARMOR COFFEE Shinta Hartini Putri Welly Herlina Sari
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

The development of cafes and restaurants in West Java, especially in Bandung is becoming very rapid development compared to other areas the increasing number of restaurants and cafes in Bandung, among others due to several things, including the business sector hospitality industry has a bright prospect , this field includes restaurant businesses, cafes, hotels and pubs that are still open because the demand for tourism services offered by Bandung is quite high. Like the emergence of Armor Coffee in 2015 located the park of Djuanda Dago Forest Park with a different atmosphere from other places, with a cool forest atmosphere that presents various types of coffee. Promotion is considered very important for the product of a marketer company known by the public, especially the target market of the company. In addition, promotion is also intended as an activity that can provide information and persuasion to consumers. The basic instrument that companies use to achieve marketing communications goals is called promotional mix or promotional mix. Keywords: promotional mix, Armor Coffee

KREATIVITAS DALAM PEMIKIRAN CSIKSZENTMIHALYI Aditya Ali
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Creativity is a term that has much to do with one's ability to create new ideas. This term was originally born in the world of psychology, because it is seen as part of human nature. But in its development, this term is actually widely used in the field of art and design. New phrases such as creative artists and creative designers emerge as a requirement for someone who wrestles the field. As a term inherent in art and design, a concept of a creative thinker has emerged as a humanistic psychologist, Csikszentmihalyi. The model and theory he developed was "Social Context of Creativity". That he thinks creativity is a system built from: person (individual), field (domain), and domain (community). According to Csikszentmihalyi these three things always exist, complement each other, build each other, and need each other in the creation of a creativity. Keywords: creativity, art and design, social context.

MENCARI CELAH PENANAMAN NILAI-NILAI PANCASILA PADA GENERASI MILENIAL Nichi Hana Karlina
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

For millenial generation, the use of gadgets has become a lifestyle even social media has now become a communication space. Millennial or Z generations are those born after the 1980s, have specific tendencies on political views, communication and worldviews on world issues. Similarly, their perspective on the values ??of Pancasila, which allegedly began to fade. The purpose of this research is to know the description of millenial generation of Indonesia in order to design the right strategy in effort to ground Pancasila. So that Pancasila is not only considered as the state ideology, but also as a view of life, especially among millennial youth. The research method in this research is qualitative research, the research data is obtained from the results of literature study and Focus Discussion Group (FDG) held by UKP-PIP (Presidential Work Unit of Ideology Development of Pancasila) on December 29, 2017 at Luxton Hotel Bandung, to know the opinion from various circles, communities and professions associated with millennial generation. By knowing the full picture of the millennial generation, it is hoped that they will be able to design the right strategy in the effort to ground Pancasila, so as to create the virtuous generation of Indonesia based on Pancasila. Keywords: Pancasila, Generation, Millenial

PENGARUH BUDAYA ORGANISASI DAN IKLIM KOMUNIKASI ORGANISASI TERHADAP LOYALITAS PENGURUS Auliya Khairina Nurri, Ayub Ilfandy Imran
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Young On Top Bandung is a community that focuses on developing the potential of young generation in skill, knowledge, and attitude. The purpose of this study was to determine the influence of organizational culture and organizational communication climate on organizer loyalty at Young On Top Bandung community. This study uses quantitative associative research. Sampling technique used was jenuh sampling type under non-probability sampling, with the total number of 67 respondents. The data was analyzed descriptively, and the hypothesis were tested by using multiple linear regression analysis. Based on the results of simultaneous hypothesis testing, organizational culture and organizational communication climate significantly influence organizer loyalty at Young On Top Bandung community. Based on the coefficient of determination, obtained value is 72,2%. The results showed that the effect of Organizational Culture and Organizational Communication Climate on Organizer Loyalty simultaneously gave the effect of 72,2% and the remaining 27,8% was influenced by other factors beside Organizational Culture and Climate Organizational Communication. Keyword: Organizational Culture, Organizational Communication Climate, Organizer Loyalty

APLIKASI 17 LIVE VIDEO STREAMING MENJADI SARANA AKTUALISASI DIRI BAGI GENERASI MILLENIAL Elly Komala
ArtComm : Jurnal Komunikasi dan Desain Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

The development of advanced technology helps a lot towards an increasingly practical, efficient and dynamic of life. Social media has also become the choice of many people to be a practical social media. For millennia, social media is a very important thing. Many are enabled to have social media accounts, as these generations are using more social media. Applications 17 Live is one of the live streaming applications that really help users to make streaming video capture and then directly watched by many people without the process of downloading. To express their own existence, millennial generations often use live streaming video applications to upload them with the aim of attracting people's attention through videos they upload and becoming famous. This application is also one means of self-actualization. Keywords: Applications 17 Live Video Streaming, Self Actualization, Millennial Generation

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name G Guci Derry Midaya Panca

Contact Email guciderry@unibi.ac.id

Phone +6281222288189

Journal Mail Official lppm@unibi.ac.id

Editorial Address Jl Soekarno Hatta No. 643, Kota Bandung

Location Kota bandung, Jawa barat INDONESIA

Abstract

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Contact Name
G Guci Derry Midaya Panca

Contact Email
guciderry@unibi.ac.id

Phone
+6281222288189

Journal Mail Official
lppm@unibi.ac.id

Editorial Address
Jl Soekarno Hatta No. 643, Kota Bandung

Location
Kota bandung,

Jawa barat

INDONESIA