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Fanny Lesmana
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INDONESIA
Scriptura : Jurnal Ilmiah
Published by Universitas Kristen Petra Surabaya
ISSN : 1978385X     EISSN : 26554968     DOI : https://doi.org/10.9744/scriptura
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Scriptura is published biannually, in January and July, by Petra Christian University. Jurnal Ilmiah Scriptura aims to promote a comprehensive approach to communication incorporating viewpoints of different disciplines, strengthen academic exchange with other institutions, and encourage scientist, practicing engineers, and others to conduct research and other similar activities. Jurnal Ilmiah Scriptura welcomes papers with the above aims and scopes. The editorial board decides papers to be published in Scriptura after review by reviewers appointed by the board. Authors will be advised of reviewers comments and suggestions.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 81 Documents
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PENGELOLAAN ACARA “BANDUNG LAUTAN SEPEDA” OLEH BIRO HUMAS DAN PROTOKOL SEKRETARIAT DAERAH PROVINSI JAWA BARAT Putri Meysha Nabila Fauzziya; Aat Ruchiat Nugraha
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.605 KB) | DOI: 10.9744/scriptura.9.2.59-70

Abstract

One of the characteristics of the success of public services carried out by an organization is in the form of delivering information and organizing an activity that is beneficial to stakeholders. Submitting information and organizing these activities is part of public communication that must be carried out by the public relations department of an organization. Is done by the Public Relations and Protocol Bureau of the Regional Secretariat of West Java Province which has the function as the front guard to provide information through various media publications with a deliberate strategy. The form of undertaken strategy is public relations events and media relations which packaged in activities with the theme "Bandung Ocean Bike". This article discusses how the contents of the communication message delivered in the "Bandung Lautan Sepeda" activity and how to use its publication media. This study uses a qualitative method with a descriptive-based research approach through data collection conducted by interviews, field observations, and literature studies. The results of the research on the "Bandung Ocean of Bicycles" activity showed that the message content conveyed on the activity poster contained persuasive sentences while the type of media publication used is below the line media such as banners, posters, backdrops, and word of mouth
EMPATI DAN HOMOFILI DALAM KOMUNIKASI POLITIK PEMENANGAN PEMILIHAN LEGISLATIF Choirul Muna; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Sekartaji Anisa Putri
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.357 KB) | DOI: 10.9744/scriptura.9.2.82-90

Abstract

Empathy and homophily communication in campaigns is important to garner public support in the era of democracy. Loyal community support can be achieved if political actors make empathy and homophile communication appropriately. This study aims to find out how empathy and homophile communication carried out by Gus, a legislative candidate, is able to win votes from a community that is basically apathetic to politics, namely the thoriqoh congregation. The research method used is a qualitative approach, with in-depth interview and observation data collection techniques. The results showed that the communication of empathy and homophilia carried out by Gus, made it seen as part of the Thoriqoh congregation itself thus increasing its credibility. The homophile aspect fulfilled by Gus so that he gets full loyal support from the Thoriqoh congregation is in terms of equality in dressing, religion, speaking, behaving, and in carrying out rituals.
KOMUNIKASI CSR PERUSAHAAN-PERUSAHAAN DI INDONESIA TAHUN 2017 Abraham Wahyu Nugroho
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.238 KB) | DOI: 10.9744/scriptura.9.2.51-58

Abstract

Communication is essential for the success of CSR program. However, research on CSR communication is still limited. Therefore, this paper aims to describe content of communication through CSR report in Indonesia. This research uses quantitative content analysis method with NVivo 10 text analysis support. The population of this research is 47 annual reports from public companies that received Investment Award in 2017. The results of this study indicate that every company had more than one social responsibility issue. Social responsibility was not only for communities but also for employee and customer. Rationale of CSR in Indonesia was not clear. Most of companies run CSR program through charity activities.
STRATEGI IMC DALAM MEMPROMOSIKAN PROGRAM INTERNASIONAL (Studi kasus di Universitas Kristen Satya Wacana – Salatiga) William Christianto Setiawan; Lina Sinatra Wijaya
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.811 KB) | DOI: 10.9744/scriptura.10.1.1-14

Abstract

Tujuan penelitian ini yaitu untuk mengetahui strategi Integrated Marketing Communication (IMC) yang digunakan oleh Biro Kerjasama dan Hubungan Internasional (BKHI) Universitas Kristen Satya Wacana (UKSW) dalam menginformasikan sekaligus mempromosikan program internasionalnya kepada mahasiswa UKSW. Penelitian ini berupa penelitian deskriptif kualitatif dengan menggunakan metode studi kasus. Data diperoleh dengan cara melakukan wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menyatakan bahwa segmentasi psikografis dengan melihat motivasi, gaya hidup, dan karakteristik kepribadian terhadap target sasaran dilaksanakan terlebih dahulu sebelum menentukan strategi IMC. Penggunaan kata kata “internasional”, “cultural exchange”, “higher education” dan “beasiswa” digunakan dalam mempromosikan program internasional ini, khususnya dalam pembuatan iklan, sales promotion, humas dan publisitas, personal selling, direct marketing, serta acara dan pengalaman.
PENGARUH KUALITAS INFORMASI DAN PEMENUHAN KEBUTUHAN INFORMASI PADA YOUTUBE CHANNEL “GADGETIN” TERHADAP KEPUTUSAN PEMBELIAN GADGET Nurul Aini; Sendi Eka Nanda
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.566 KB) | DOI: 10.9744/scriptura.9.2.43-50

Abstract

This study aims to determine how much influence the quality of information and the fulfillment of information needs on Youtube channel gadget GadgetIn on purchasing decisions. This type of research uses descriptive quantitative method. Mechanical withdrawal sampling using purposive sampling technique. Uses and gratification theory is used as the theoretical foundation of this research. Methods of data collection using the questionnaire in the spread on 400 respondents who fit the criteria that researchers Youtube channel GadgetIn subscribers aged 20-25 years. Based on the research quality of information (X1) on purchasing decisions gadget (Y) has the effect of 18.1%, the results of research on meeting the needs of information on Youtube channel GadgetIn (X2) on purchasing decisions gadget (Y) has the effect of 26%, simultaneously the quality of information and the fulfillment of the Youtube channel GadgetIn information on purchasing decisions gadget has an influence 28.5%. The result of determination coefficient of 28.5%, which means fulfillment on Youtube channel information GadgetIn affected the quality of information, while the remaining 71.5% influenced by other factors.
PENGARUH TERPAAN MEDIA SOSIAL YOUTUBE DAN INTERAKSI ANTARSOSIAL TERHADAP PERILAKU IMITASI REMAJA PUTRI (Studi Kasus Video Clip Blackpink-Ddu Du Ddu Du) Rahayu Marini Hakim; Ahmad Fatoni
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.802 KB) | DOI: 10.9744/scriptura.10.1.15-23

Abstract

Dalam penelitian ini terdapar tiga variabel yaitu variabel Terpaan Media dan Interaksi Sosial sebagai Independent dan variabel Perilaku Imitasi sebagai Dependent. Tujuan penelitian ini adalah: (1). Untuk mengetahui dan menganalisis Pengaruh media sosial Youtube konten K-POP terhadap perilaku imitasi remaja putri. (2) Untuk mengetahui dan menganalisis pengaruh Interaksi Sosial terhadap perilaku imitasi remaja putri. (3) Untuk mengetahui dan menganalisis pengaruh media sosial Youtube konten K-POP dan Interaksi Sosial terhadap perilaku imitasi remaja putri. Alat analisis yang digunakan adalah regresi linier berganda dengan bantuan sofware statistik SPSS versi 20. Teknik dalam pengambilan sampel dalam penelitian ini dilakukan dengan followers akun instagram @zonablackpink dengan digunakan sebanyak 395 responden. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif untuk mengetahui pengaruh ataupun juga hubungan antar dua variabel atau lebih. Teknik pengunpulan data menggunakan observasi, kuesioner (angket) dan kepustakaan. Hipotesis dari penelitian ini adalah ada pengaruh yang signifikan antara terpaan media, interaksi sosial terhadap perilaku imitasi pada remaja putri. Diantara pengaruh Terpaan Media dan Interaksi Sosial juga dapat disimpulkan bahwa Interaksi Sosial lebih berdampak pada Perilaku Imitasi. Hasil penelitian juga menunjukan adanya hubungan yang Erat antara variabel terpaan media dan interaksi sosial berdasarkan nilai R.
STRATEGI KOMUNIKASI PEMASARAN 7P PENGELOLA MUSEUM SEJARAH JAKARTA DALAM UPAYA MENINGKATKAN DAYA TARIK WISATAWAN MANCANEGARA Anissa Aprilia Adhianti; Herlinda Herlinda
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.648 KB) | DOI: 10.9744/scriptura.10.1.34-42

Abstract

Penelitian ini menggunakan pendekatan kualitatif bersifat deskriptif. Objek penelitian ini adalah strategi komunikasi pemasaran pengelola Museum Sejarah Jakarta dalam upaya meningkatkan daya tarik wisatawan mancanegara. Proses pengumpulan data dilakukan melalui observasi, wawancara, studi kepustakaan, dan dokumentasi. Data dianalisis melalui tiga cara yaitu reduksi data, penyajian data dan menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan oleh pengelola Museum Sejarah Jakarta diantaranya menggunakan brosur, pamflet, pemasaran langsung secara persuasif, menyelenggarakan event yang unik dan menarik, dan melalui social media seperti instagram dan facebook. Selain itu pengelola Museum Sejarah Jakarta menerapkan bauran komunikasi pemasaran 7p (product, price, promotion, place, people, process, physical evidence) dari manfaat informasi untuk para wisatawan mancanegara, potongan harga untuk rombongan, kemudahan akses untuk para wisatawan mancanegara yang ingin berkunjung, event yang diselenggarakan bertemakan sejarah maupun edukasi, dan koleksi yang berbeda dengan museum lainnya.
STRATEGI KOMUNIKASI PARIWISATA: MENCIPTAKAN SEMINYAK MENJADI TOP OF MIND TUJUAN WISATA DI BALI Ilona Vicenovie Oisina Situmeang
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.327 KB) | DOI: 10.9744/scriptura.10.1.43-52

Abstract

Sektor pariwisata setiap negara dapat meningkatkan perekonomian dan mendatangkan devisa bagi negara. Indonesia merupakan negara yang memiliki banyak tujuan wisata alam dan budaya, salah satunya adalah Bali. Bali menawarkan berbagai pesona keindahan wisata alam dan budaya yang dapat dinikmati wisatawan, salah satunya daerah Seminyak. Dalam penelitian ini meneliti strategi komunikasi pariwisata menciptakan Seminyak menjadi top of mind tujuan wisata di Bali. Dengan menggunakan pendekatan kualitatif, sifat penelitian deskriptif. Pengumpulan Data dilakukan dengan wawancara kepada beberapa wisatawan asing, lokal dan masyarakat setempat, observasi dan FGD. Hasil yang didapatkan bahwa dalam meningkatkan pariwisata suatu wilayah, strategi komunikasi pariwisata sangat dibutuhkan dengan merancang pesan oleh pemerintah daerah, dinas pariwisata, pelaku bisnis pariwisata dan masyarakat lokal. Memilih media promosi komunikasi dalam penyampaian pesan pariwisita yang menarik melalui media cetak, elektronik dan media online. Pariwisata di Seminyak terlihat dari meningkatnya sarana dan prasarana pariwisata yang menjadi salah satu daya tarik wisatawan untuk berkunjung ke Seminyak, seperti hotel, villa, money changer, shoping center, salon dan spa, resoran dan kuliner, cafe dan club malam tersedia diwilayah Seminyak
PENGGUNAAN MEDIA SOSIAL PADA MAHASISWA UNIVERSITAS KRISTEN PETRA SURABAYA Vita Monica; Regina Bella Rosari
Scriptura Vol. 9 No. 2 (2019): DECEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.395 KB) | DOI: 10.9744/scriptura.9.2.71-81

Abstract

In the midst of the times and technological growth, the function of mass media began to be carried out by social media. This is influenced by the rapid development of various types of social media and its features. Most social media users are millennials. One of the millennial generation members and active users of social media are students, including Petra Christian University students. This study is using survey method, aims to determine using of Facebook, Twitter, Instagram, YouTube, and LinkedIn by 225 Petra Christian University students. From this study is known, the majority of students use Instagram. They used Instagram to get information, find entertainment, add networking, and increase knowledge
DESTINATION BRANDING OF TERAS CIKAPUNDUNG: A MODEL OF COMMUNICATION STRATEGY Agustin Rozalena; Iis Saidah
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.817 KB) | DOI: 10.9744/scriptura.10.1.24-33

Abstract

Penelitian ini bertujuan untuk mengontruksi model strategi komunikasi merek merupakan penelitian dengan objek komunikasi merek kota dengan subjek penelitian para informan yang berkaitan dengan terbangunnya Teras Cikapundung di sekitar bantaran dan sempadan Sungai Cikapundung. Penelitian ini bersifat kualitatif dengan paradigma kontruksi serta analisis studi kasus. Peneliti menggunakan teknik depth interviewing, Focus Group Discussion (FGD), observasi, analisis dokumenserta teknik analisis data menggunakan model interaktif. Hasil penelitian menyatakan  1) proses pembentukan komunikasi merek wisata kota buatan Teras Cikapundung melalui elaborasi Model MESSAGE dan destination branding strategy; 2)  adanya strategi wisata buatan Teras Cikapundung berdasarkan tiga unsur penguatan melalui lokasi karyawisata, kesadaran komunitas dan kebersihan lingkungan, Kliatchko’s Model of Integrated Marketing Communication (IMC) dan Strategic Management of Teras Cikapundung’s Brand Communication Programmes; 3) Model strategi komunikasi merek wisata kota buatan Teras Cikapundung yang menunjukkan urutan aktivitas kontruksi strategi yang dilakukan oleh pihak komunikator

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