cover
Contact Name
Dwi Ardi Wicaksana Putra
Contact Email
keizai@unda.ac.id
Phone
+6281348720709
Journal Mail Official
keizai@unda.ac.id
Editorial Address
Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
Location
Kab. kotawaringin timur,
Kalimantan tengah
INDONESIA
Keizai: Jurnal Kajian Ekonomi, Manajemen, & Akuntansi
Published by Universitas Darwan Ali
ISSN : 28075668     EISSN : 28073967     DOI : http://dx.doi.org/10.56589/keizai
KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan pembangunan, dan Kebijakan pembangunan termasuk makroekonomi dan mikroekononomi; (2) Manajemen Keuangan; Pemasaran; Sumber Daya Manusia; dan Manajemen Produksi; (3) Akuntansi Biaya, Akuntansi Pajak, Akuntansi Keuangan, Akuntansi Manajemen
Articles 7 Documents
Search results for , issue "Vol 2, No 2 (2021): September" : 7 Documents clear
Pengaruh Harga, Iklan, dan Kualitas Produk terhadap Keputusan Pembelian Layanan Internet Telkomsel Murjani Saputra; Dwi Ardi Wicaksana Putra
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.798 KB) | DOI: 10.56589/keizai.v2i2.195

Abstract

This study aims to determine the effect of price, advertising, and product quality on purchasing decisions. The sampling technique used is convenience sampling with a total of 70 respondents. This research instrument uses a questionnaire using a Likert scale to collect data on price, advertising, and product quality onpurchasing decisions. The results of this study indicate that the price partially does not have a significant effect on purchasing decisions. Then advertising partially has a significant positive influence on purchasing decisions. Product Quality partially does not have a significant effect on purchasing decisions. Simultaneously stated that the influence of price, advertising, and product quality together affect the decision to purchase Telkomsel internet services. The results contribute that the role of internet service advertising is indispensable in marketing internet products in rural areas. 
Akurasi Model Trait Recognition (TR) sebagai Model Prediksi Kebangkrutan Bank di Indonesia Riskia Zuliannisa
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.501 KB) | DOI: 10.56589/keizai.v2i2.200

Abstract

The banks that are often liquidated every year are the People's Credit Bank (BPR), while we rarely find commercial banks going bankrupt. In order for the company to continue operating, it is necessary for managers to always re-analyze, especially financial ratios. There are only 2 previous researchers who were correct and accurate in predicting bank bankruptcy. However, this research was conducted 17 years ago in connection with the 1998 monetary crisis and of course, the conditions are different now. This study uses the Trait Recognition (TR) model to determine the accuracy in predicting bankruptcy with a sample of 20 bankrupt banks and 20 non-bankrupt banks in the 2013-2017 period and using a purposive sampling method. The results show that the TR model has anaccuracy rate below the 80% standard accuracy. This study does not support previous research conducted because of the newness of the studied bank, a research phenomenon that is motivated by the economic conditions of each country, different study periods, as well as when the last study was conducted 17 years ago.
Analisis Pengaruh Penerapan Digital Marketing terhadap Penjualan Produk bagi Usaha Mikro dan Kecil dengan Pandemi Covid-19 sebagai Variabel Moderasi Rudi Irwanto; Demitrius Kristiyono
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.535 KB) | DOI: 10.56589/keizai.v2i2.201

Abstract

The purpose of this study was to determine the effect of Digital Marketing, on Sales products and determine the effect of Digital Marketing with ease of Pandemic Covid-19 as a moderating variable on Sales Products in small and micro scale enterprises in Kota Besi with the ease of Pandemic Covid-19 as a moderating variable. As for what is presented as a population of enterprises in Kota Besi, the criteria of Micro and Small business of Kota Besi. The Sample taken in the study obtained 130 respondents, divided into 68 respondents who used Digital Marketing, and 62 respondents not use Digital Marketing. The sampling technique used is Convenience Sampling. The research instrument was in the form of a questionnaire using a Likert scale to collect data on variable Digital Marketing, covid-19 pandemic, and sales products, using the MRA (Moderating Regression Analysis). The results of this research indicate that Digital Marketing has a significant and positive effect on product sales. Another result of this research shows that the Covid-19 Pandemic is not a moderating variable in the relationship between Digital Marketing and Product Sales. The Covid-19 Pandemic is an independent variable (predictor) in relation to Product Sales.
Penyusunan Laporan Keuangan berdasarkan SAK EMKM (Studi Kasus pada UMKM Pangkalan LPG UD. Ahmad Baihaqi di Kuala Pembuang) Noor Sentya Wati; Sigit Mulyanto
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.392 KB) | DOI: 10.56589/keizai.v2i2.203

Abstract

The purpose of this study was to determine the preparation of financial statements based on SAK EMKM at LPG Base UD. Ahmad Baihaqi provides benefits for preparing reports according to accounting standards, such as making it easier for MSME owners to make economic decisions. The descriptive-qualitative research method was used in this study. Sources of data are primary data and secondary data. The results of the research that has been carried out from January 1 to March 31, 2021, are in the form of a statement of financial position showing assets, liabilities, and equity of IDR 71,915,250, an income statement showing a profit of IDR 8,647,000 and notes on the LPG Base financial statements. UD. Ahmad Baihaqi.
Belanja Daerah Program Sektor Pertanian dan Dana Desa terhadap Angka Kemiskinan melalui PDRB Sektor Pertanian Prasetyo Yuli Usaid; Ahmad Yunani
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.201 KB) | DOI: 10.56589/keizai.v2i2.208

Abstract

The rural poverty rate in South Kalimantan Province decreased in 2018 amidst the poverty rate between rural and urban areas is still relatively high. However, the high rate of urban population exceeding rural areas is followed by a higher poverty rate in rural areas than in cities. This research is a quantitative research using Partial Least Square (PLS) data analysis. This research was conducted in South Kalimantan Province. Election of South Kalimantan Province for the 2016-2017 period. The purpose of this study is to analyze how much influence the Agricultural Sector Regional Expenditures and Village Funds have on the agricultural sector GRDP, then the effect on its poverty rate. The results show that the Regional Expenditures for the Agricultural Sector Program and village funds do not significantly increase the GRDP of the Agricultural Sector. Regional Expenditures for the Agricultural Sector Program and village funds have a significant influence on the Poverty Rate. The GRDP of the Agricultural Sector has a significant influence on the Poverty Rate. Regional Expenditures for the Agricultural Sector Program through the GRDP of the Agricultural Sector and Village Funds do not have a significant effect on reducing the Poverty Rate inSouth Kalimantan.
Potensi Pohon Nipah dan Pemanfaatan terhadap Peningkatan Ekonomi Masyarakat Lokal Hasaruddin Hasaruddin
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2562.016 KB) | DOI: 10.56589/keizai.v2i2.230

Abstract

Researchers conducted a study on Nipah Tree Potential and Utilization of Management to Improve the Economy of Local Communities. This study uses a qualitative approach, data analysis techniques that researchers use are in-depth interviews, observation, and documentation. The location of the research was carried out in the Tanjung Putri village community, South Arut sub-district, West Kotawaringin Regency. The research subjects were determined purposively, namely: (1) village heads and community groups who were business actors in the management of nipa palm trees; (2) community members. The following is a description of the research data, namely; Utilization that uses materials for building cottages for relaxing, as much as 58%. with direct sales, handicrafts in the form of baskets (Bakul), mats and hats as head protection, which utilizes Nipah shoots by 15%, then the community of stick broom craftsmen, which is as much as 35%. Meanwhile, for those who use as much as 40% of palm sugar, fruit that is made of fruit, and fro for additional iced cendol drinks, 45% of the Mayang Nipah portion is used as 5% consumption, development in terms of rejuvenation of nipa palm trees has not been maximized, also product development is very minimal due to lack of knowledge about the production of processed nipa palm fruit, this must then be a correction for policymakers to consider appropriate policy steps to improve economic conditions.
Establishment of Consumer Satisfaction by Aspects of Serviceability and Mix of Marketing at One Chicken Outlet Kasongan Manti Apriyani; Bambang Sutejo
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.233 KB) | DOI: 10.56589/keizai.v2i2.258

Abstract

The survey I conducted was meant to determine the consumer satisfaction formation by serviceability and mix of marketing aspects at One Chicken Outlet Kasongan. The samples used in this study were 75 respondents and the instrument in this study was a questionnaire using a Likert Scale. The data processing method uses multiple linear regressions. The results of research on serviceability show 0.691 a significant value with a 0.05 significant level, so which means that Ho is passed. Ha is declared not accepted, meaning that the serviceability variable contributes in the same direction and insignificant impact on consumer satisfaction. The survey results on the place variable showed a significant value of 0.026 with a 0.05 significant level so Ho was declared not accepted, and Ha was passed. This means that the place variable has a significant positive impact on consumer satisfaction. The results of the study on the price variable showed a 0.000 significant value with a 0.05 significant level. So Ho is declared not accepted and Ha is passed. This means that the price variable has a significant positive impact on consumer satisfaction. The results showed a 0.170 significant value with a 0.05 significant level so Ho was passed and Ha was declared not accepted. This means that the promotion variable has no significant positive impact on the consumer satisfaction variable.

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