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INDONESIA
JURNAL REGIONOMIC
Published by Universitas Quality
ISSN : -     EISSN : 26856840     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal regionomic merupakan jurnal tentang kajian penelitian di mana teori atau teknik baru diterapkan dalam kajian kebijakan ekonomi dan bisnis, lingkupnya adalah pemasaran, SDM, bisnis, ekonomi pembangunan, ekonomi mikro dan makro
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 2 (2021): REGIONOMIC" : 7 Documents clear
Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan Tamu Hotel Grand Orri Berastagi conie sitepu; Vionika Sari Tarigan
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.667

Abstract

The purpose of the study was to determine the effect of the service marketing mix (Price,Place,and Process) on guest satisfaction tthe Grand Orri Hotel Berastagi.The type of research used was a quantitative approach. The sample used was 95hotel guests as respondents. The data collection technique used a questionnaire. The data analysis technique used multiple linear regression test, partialtest (test),model test (F test). The results of multiple linear regression analysis Y = 28,863+2,398X1+1,338X2+ 1,382X3+e. The results showed that the price variable, place and process have a significant effect on guest satisfaction. This can be proven from the F test. The results of the F test simultaneously show that price, place, an dprocess have a significant influence on guest satisfaction where Fcount > Ftable(469.488>2.705).Thus price,place and location simultaneously have a significant effect on guest satisfaction at Grand Orri Berastagi Hotel. ses) is able to explain the dependent variable (guest satisfaction) of 93.7% and as much as 6.3% of the guest satisfaction variable isex plained by other variables outside of this study.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PELAKU UMKM BERGABUNG DENGAN RUMAH KREATIF BUMN GUNUNG SITOLI Perlindungan Faebuadodo Hulu
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.668

Abstract

The ability to make effective decisions is a basic requirement, both for professional success and for the personal goals of MSME actors or consumers. Effective decisions are expected to produce expected and desired conditions. In decision making, there is a direct relationship between the number of discussions that were taken before the decision was taken and the participants involved in the discussion. The purpose of this study is to determine the influence of individual internal factors on the decision of MSME actors to join the Gunungsitoli BUMN Creative House. The type of research used is quantitative research which is the values of changes that can be expressed in numbers (scoring). This research is processed by regression analysis which is an analytical method that can be used to analyze data and draw conclusions about the independent variable (X) and the dependent variable (Y). From the calculation of the correlation coefficient, the results show that individual internal factor variables (X) have a positive effect on the decision of MSME actors (Y) to join the Gunungsitoli BUMN Creative House. This is evidenced from the results of the acquisition of a correlation value that is greater than the ttable value and a significance probability value of 0.000 <0.05, and has a moderate degree of correlation. Individual internal factor variables (X) have an influence on the decision of MSME actors (Y) to join Gunungsitoli SOE Creative House. This is evidenced from the results of the acquisition of a tcount value which is greater than the ttable value and a significance probability value of 0.000 <0.05, meaning that it partially has a positive and significant effect on the decision of MSME actors to join the Gunungsitoli BUMN Creative House. From these results it can be concluded that the importance of understanding individual internal factors for MSME actors and managers of the Gunungsitoli BUMN Creative House for decisions in using the products/services offered.
DAMPAK AGROWISATA PADI SAWAH PALOH NAGA TERHADAP ASPEK SOSIAL-EKONOMI MASYARAKAT DESA DENAI LAMA KABUPATEN DELI SERDANG andrew simanjuntak; Posman Marpaung; Robert Sinaga
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.665

Abstract

Denai Lama Village had unique potential to be developed into a large agro-tourism area in Deli Serdang Regency. The purpose of the study was to find out what people's views of lowland rice agrotourism in Paloh Naga are on the socio-economic status of the people of Denai Lama village and what are the opinions of managers of lowland rice agrotourism in Paloh Naga on the socio-economic impact in the village of Denai Lama. Respondents on this study were Denai Lama village officials, managers of lowland rice agrotourism in Paloh Naga, farmers, workers in agro-tourism, and traders in the traditional market of Paloh Naga. The results of this study indicated that the existence of lowland rice agro-tourism in Paloh Naga as an agro-tourism area had brought changes to the people of Denai Lama village. The positive impacts included the expansion of employment opportunities, increased income, pricing, village income, noise, increased intensity of mutual cooperation and agro-tourism waste. The negative impact was the occurrence of social jealousy in society.
STRATEGI PEMASARAN SIRUP MARKISA SINABUNG SEBAGAI PRODUK KEARIFAN LOKAL TANAH KARO Nataliana Sembiring; Rikawati Ginting Munthe; Eka Pranata Sinulingga
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.669

Abstract

This study aims to find out the marketing strategy for the local product of Sirup Markisa Sinabung in Karo land which is the business idea of a housewife working who fills time due to the Covid-19 pandemic situation but becomes serious in business development because she sees an open market opportunity to market a product which is a business at home but has an impact on improving the family's economy. The research method uses descriptive qualitative methods and the results of marketing strategy research using marketing mix strategies which are product strategies, pricing strategies, promotion strategies.
DAMPAK PANDEMI COVID-19 BAGI UMKM SERTA STRATEGI E-MARKETING UMKM DI INDONESIA aldi ginting; Maria Situmorang
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.666

Abstract

The phenomenon of the Covid-19 pandemic that occurred in Indonesia not only caused health attacks but also attacked the country's economy. MSMEs as the Micro, Small and Medium Enterprises sector experienced the worst impact caused by the Covid-19 pandemic. Thus, this research is intended to see the extent of the development of the Covid-19 pandemic and how it impacts the economy in Indonesia, especially for MSMEs. Given that MSMEs are the pillars of the Indonesian economy for more than 90 percent. This research is also intended to provide an overview of e-marketing strategy solutions as short-term and long-term solutions for MSMEs. The research was conducted using a literature study technique with the result that the Covid-19 pandemic had an impact on a decline in economic growth in Indonesia. Many SMEs have had to stop their business due to various problems caused by the Covid-19 pandemic. However, the government has also issued various policies to stimulate MSMEs to survive in the midst of the Covid-19 pandemic. Various strategies are carried out, one of which is an e-marketing strategy through social media and e-commerce. The e-marketing strategy is considered to be able to help MSMEs in marketing activities and expanding the market in the midst of the Covid-19 pandemic. Through this research, the expected output is in the form of a journal.
DETERMINAN KOMUNIKASI TERHADAP KINERJA APARATUR SIPIL NEGARA PADA PUSKESMAS MERDEKA KECAMATAN MERDEKA KABUPATEN KARO Jupianus Sitepu
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.670

Abstract

This research aims to analyse how much communication to the performance of employees of the village Health center of Merdeka District of Merdeka Karo District. The samples in this study were 31 employees of the village health Puskesmas Merdeka Sub District Merdeka District, and then conducted an analysis of data by using data analysis covering the validity test, reliability test, test normality, heteroskedastisity test, t test, test Determination (R2). The data has fulfilled the validity test, the realibility test and the processed heteroskedastisity test resulting in the following simple liner regression equations: Y= 22.86 + 0.478 X + e. Nilai ???? ℎi????????????g > t tabel is a communication variable of 3,832, the hypothesis of using T test indicates that the free X variable is partially proven to have a significant effect on the Y bound variable that is the test T obtained ???? ℎi????????????g > t tabel or 3,832 > 1.699. The Adjusted R Square number of 0336 indicates that 33.6% of the bound variable (Y) can be described by the free variable (X).
ANALISIS PEMASARAN JASA DI SUITE PAKAR HOTEL BERASTAGI Ingan Ukur Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.586

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis Pemasaran jasa di Suite Pakar Berastagi . Adapun jenis penelitian ini menggunakan jenis penelitian kualitatif dan kuantitait, yaitu data kualitatif adalah data yang diperoleh dalam bentuk informasi lisanAnalisis SWOT strategi pemasaran jasa pada hotel Suite Pakar Berastagi yaitu:Berdasarkan tabel matriks IFAS dan EFAS didapat hasil pada faktor eksternal yaitu peluang sebesar 2.12 dan ancaman 0,58 dan selisih antara faktor eksternal pada hotel Suite Pakar Berastagi sebesar 1,54. Data tersebut diambil dari tabel matriks EFAS. Peluang ini dapat dikatakan peluang yang besar dikarenakan diukur dari parameter dengan 1,00 (tidak penting) dan 4,00 (sangat penting). Kemudian jika dilihat dari faktor internal yaitu kekuatan sebesar 2,27 dan kelemahan sebesar 0,75 serta selisih diantara kedua faktor tersebut sebesar 1,52, sehingga hasil selisih antara faktor eksternal dan internal yang ada pada hotel Suite Pakar Berastagi dimasukkan ke dalam diagram analisis SWOT yang ada pada gambar 4.2. Dari diagram analisis SWOT hotel Suite Pakar Berastagi dapat membuat strategi agresif untuk menjalankan perusahaannya. Pada strategi ini, hotel Suite Pakar Berastagi dapat meningkatkan atau mempertahankan strategi pemasaran jasa yang selama ini dilakukan seperti menyediakan makanan dengan varian beragam dan enak, karyawan berpenampilan yang rapi, sopan, dan ramah, menyediakan jasa tour dan fasilitas pernikahan, banyaknya pilihan kamar, dan waktu pelayanan selama 24 jam yang mengutamakan kualitas pelayanan yang baik kepada pengunjung.      

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