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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
 1   2   3 
Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali I Ketut Milena Rida Artha; I Gusti Agung Bagus Mataram; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.47-59

Abstract

This study discusses an environmentally friendly approach to determine whether implementing green practices can improve the brand image of Nandini Jungle Resort & Spa in the consumer’s mind. The data collection was obtained through observations, questionnaires, and interviews. This study refers to the Likert scale, where each statement uses 1-5 scaled categories answers. Purposive sampling with 100 samples is used as the sampling technique. Simple linear regression is used as a quantitative analysis technique. This research concluded that there is a positive and significant effect on the implementation of green practices variable to the brand image enhancement variable. Calculated using a statistical formula using special software for data analysis from International Business Machine (IBM) Corporation called Statistical Package for the Social Sciences (SPSS) Version 25. The statistical calculation results of the analysis indicate that the variance or the value of Adjusted R Square is 0.701. Therefore, it can be concluded that the influence of green practices implementation (X) on brand image improvement (Y) is 70.1%. It means that green practices can affect the brand hotel.
The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia Andi Ade Zulkifli; Pelliyezer Karo Karo; Risman Jaya
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.21-30

Abstract

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.
Poliwangi Jinggo Hotel reservation system as a pilot project for Teaching Factory (TEFA) Randhi Nanang Darmawan; I Putu Sudhyana Mecha
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.11-20

Abstract

Poliwangi Jinggo Hotel is specially addressed for educational purpose which will be used as a Teaching Factory (TEFA), so in other words this hotel will go public in near future. To support the process and everything related to hotel operation, as a baby step it is necessary to create hotel management system. The system was designed using Windows-based application (Bistone Hotel Management System). Subsequently, the research and development were carried out based on waterfall model (Requirements Analysis and Definition, System and Software Design, Implementation and Unit Testing, Integration and Unit System Testing, and Operation and Maintenance). As for the evaluation, the room reservation system was measured by quantitative approach using 30 respondents. The results obtained in this study were hotel reservation system which included setting room types, room rates, facilities, room numbers, guest input, making reservations, and printing invoices/receipts for the initial process. Based on USE Questionnaire, the results showed that the percentage of usefulness  81.2%, ease of use 80.2%, ease of learning 80%, and satisfaction 76%. Therefore, it can be concluded that Poliwangi Jinggo Hotel room reservation system is feasible to use, together with some developments and operation & maintenance process.
Visitors’ motivation for staying in Airbnb accommodation evidence from South Africa Sebolelo Catherine Jiane; Nicola Wakelin-Theron
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.1-10

Abstract

The Airbnb industry contributes significantly to the broader accommodation sector. Thus Airbnb is an alternative and creative accommodation option. The study aimed to evaluate visitors’ motivations for staying in Airbnb accommodations, focusing on; visitors’ push and pull factor motivation and exploring the relationship between push and pull factors. A quantitative approach was used, with a developed online survey platform known as all counted, and 205 respondents participated in this study. Hypotheses were formulated, with exploratory factors analysis to show a significant relationship between push and pull factor motivation. The study found various push and pull motivation items, with pull motivation items further divided into two variables: personal and distinctive pull factors. The results further revealed that more focus is required on pull factors rather than push factors. There is statistical evidence that all tourists that visit Hartbeespoort or stay in Airbnb accommodations strongly show pull factors more than push factors. However, hypotheses reveal no distinct difference for females as push and pull factors are the same. Therefore, the study suggests that Airbnb hosts and relevant stakeholders should be able to understand visitors’ decision-making processes better. This study reveals the push and pull factors that motivate visitors to stay at Airbnb and explores the relationship between push and pull factors as valuable tools in delivering a competitive advantage for Airbnb, deploying different marketing strategies, and motivating and delivering services to visitors.
The influence of work shifts on burnout for millennial chefs in The Western Cape, South Africa Ita Geyser; Nicola Wakelin-Theron; Nadia Esterhuyse
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.60-71

Abstract

The purpose of this research was to determine whether longer work shifts of more than eight hours, contributed towards millennial chefs’ burnout levels. For this study, a quantitative research approach was adopted. The study comprised of two groups of millennial chefs, aged 25 to 39, who worked long hours (more than eight hours) as well as millennial chefs who worked shorter hours (eight hours or less). The Copenhagen Burnout Inventory was the instrument that was used to measure the Burnout levels of the chef participants. The results indicated that the chefs who worked longer hours where more burnt-out than the chefs who worked shorter hours. Personal Burnout had a large effect on the Burnout levels of the two different groups. Therefore, shift length could be considered a predictor of Burnout. The working hours of chefs has a major impact on their Burnout levels. Managers and owners of restaurants and hotels should adapt their working hours to decrease the Burnout levels of the chefs in their employment. The findings from this study will assist chefs to renegotiate working hours with their respective employees.
Green purchasing of kitchen equipment at Anantara Uluwatu Bali Resort I Komang Trisna Adi Winata; Ni Ketut Bagiastuti; I Gusti Made Wendri; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.72-83

Abstract

Green purchasing is a form of implementing selection to buy products by prioritizing environmentally friendly principles. Green purchasing of kitchen equipment is important to help reduce environmental impacts and guarantee the safety, stability, welfare, and quality of life of the present and future generations. This research was conducted at Anantara Uluwatu Bali Resort located on Pemutih Street, Labuan Sait, Uluwatu, Bali. This study aims to determine the implementation of green purchasing in the procurement of kitchen equipment at Anantara Uluwatu Bali Resort which was analyzed using green purchasing indicators developed by Pramesti. The data collection method used is interviews with key informants determined purposively and observation techniques using participant observation. The data analysis method used is the qualitative descriptive analysis technique. The results of this study indicate that Anantara Uluwatu Bali Resort has not implemented green purchasing optimally in the procurement of kitchen equipment. There are several obstacles experienced by the purchasing department, namely not having guidelines for implementing green purchasing, the price of goods is expensive, and the production of goods is still small so it cannot meet the needs of kitchen items. The implication of this research is to advise companies to make Standard Operating Procedures regarding implementing green purchasing and to carry out routine price evaluations for suppliers with environmentally friendly product criteria to get prices that match the company’s budget. In addition, the purchasing department can also make regular observations on goods produced by suppliers with environmentally friendly criteria.
Exploring the culinary heritage: Strategies for promoting gastronomy tourism in Tourism Village Tista Tabanan I Nyoman Cahyadi Wijaya; I Ketut Budarma; Ni Gst Nym Suci Murni
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.107-116

Abstract

This study explores strategies to promote local cuisine as a central element of gastronomy tourism in Tista Tourism Village, inspired by the UNWTO's recognition of Ubud in 2019. Using qualitative research methods, this study merges the Triangle of Indonesian Gastronomy theory with Local Cuisine Development principles. Subsequent data analysis employed qualitative descriptive methods, IFAS matrix, EFAS matrix, and SWOT analysis. The evaluation of the internal-external matrix (IE) pinpointed the recommended strategy of elevating local cuisine into a central offering of gastronomy tourism, situated within cell I. This conclusion finds support in the IFE score of 3.3 and EFE score of 3.02. Emphasizing cultural and historical aspects, this approach involves crafting narratives that connect local cuisine to its origins. The SWOT analysis yields four strategies focusing on preserving cultural heritage and enhancing existing attractions for an enriched gastronomy tourism experience, this research enhances gastronomic tourism in Tista Tourism Village and provides a strategic framework for stakeholders which supports sustainable development by leveraging strengths, addressing weaknesses, and mitigating potential threats. Active community engagement fosters ownership and participation are vital findings to enhance the initiative's enduring success, to conclude The study's critical findings are that entities such as the local community, POKDARWIS, and Village authorities have the sense of active engagement to nurture a sense of ownership and participation as it is crucial for the enduring success 0f gastronomy tourism.
Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy Ni Putu Ayu Vena Aryanthi; Gede Pradiva Adiningrat; Upayana Wiguna Eka Saputra
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.84-95

Abstract

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.
The implementations of green employee relations in supporting environmental performance at Hilton Bali Resort Ni Putu Itha Mas Putri Dewi; I Ketut Astawa; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.117-128

Abstract

Hilton Bali Resort is one of the hotels implementing Green Employee Relations. Hilton Bali Resort is concerned with employee performance by providing various employee activities that impact environmental performance. However, until now, the implementation of green employee relations has yet to be fully implemented at Hilton Bali Resort. This research aims to analyze the implementation of green employee relations and to find out how green employee relations can support environmental performance at Hilton Bali Resort. This research uses a qualitative approach with data analysis techniques, the Miles and Huberman Interactive model, which consists of data reduction, data display, and conclusion drawing/verification. Collecting data is done by interviewing the Human Resources Manager and Learning and Development Manager, doing direct observation, and validating by documentation. There are three green employee relations practices that Hilton Bali Resort has implemented, and three green employee relations practices still need to be executed perfectly. Every function of green employee relations has aided environmental performance. All parts of green employee relations can support the planet indicator: involving green practices, introducing green whistleblowing and helplines, training union representatives, joint consultations in resolving environmental issues, providing sharing programs, and recognizing unions. The profit indicator also has yet to be assisted by all functions of green employee relations. The suggestion through this research is that Hilton Bali Resort can implement the other green employee relations practices that have not been fully implemented by Hilton Bali Resort, namely introducing green whistleblowing and helplines, joint consultations in resolving environmental issues, and recognizing the union as a key stakeholder.
The effectiveness of Instagram ads as a promotional platform in selling product at Sthala Ubud Bali using the EPIC model method I Komang Ari Sadewa; I Gusti Agung Bagus Mataram; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.96-106

Abstract

Current technological developments affect global marketing trends. This development has made marketers change their marketing strategies to internet marketing, one of which is Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International which wants the products marketed to cover the global market, the objective in this study is of course to measure the role of Instagram in carrying out promotions and sales so that the level of effectiveness of the advertisements that are run must be measured. The researcher was interested to analyse the effectiveness of hotel advertisements through the Instagram platform in selling products Using variables from EPIC (empathy, persuasion, impact, and communication) the level of advertising effectiveness can be determined. The sampling technique used for this study was purposive sampling, consisting of Instagram followers of this hotels, with total 100 respondents were collected as samples. This study uses the EPIC model as a method for calculating effectiveness which consists of four dimensions, namely empathy, persuasion, impact, and communication. The results of research and examination of Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott Internasional’s Instagram is considered very effective for the empathy dimension, the persua-sion dimension, the impact dimension, and the communication dimension. Overall, these findings conclude that advertising Sthala, a Tribute Portfolio Hotel, Ubud Bali by Marriott International via Instagram is very effective. The effectiveness of hotel room sales growth was also tested which shows positive growth results but due to Covid-19, sales growth has decreased. This is indicated by data on room sales from 2018 to 2019 it rose significantly and in 2020 it dropped dramatically and experienced another increase in 2021 to 2022.

Page 3 of 3 | Total Record : 30

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