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Journal of Governance and Administrative Reform
Published by Universitas Airlangga
ISSN : -     EISSN : 29629578     DOI : https://doi.org/10.20473/jgar.v3i1.37931
Core Subject : Social,
Social Sciences
Journal of Governance and Administrative Reform (e-ISSN: 2962-9578) is a peer reviewed open access scientific journal published by Universitas Airlangga. The scope for Journal of Governance and Administrative Reform includes: public policy, governance, administrative reform. Each volume of Journal of Governance and Administrative Reform is counted in each calendar year that consists of 2 issues. Journal of Governance and Administrative is published twice per year every June and December. Articles published in Journal of Governance and Administrative include: Article research, Article review of literature studies and book reviews in the field of public administration. Articles could be written in either Bahasa Indonesia or English. Contributors for Journal of Governance and Administrative are researchers, lecturers, students, public administration academics, practitioners of private organizations and government practitioners to be able to identify and dialogue about the philosophy, theory and practices of public administration which are considered to improve their performance in Indonesia and worldwide.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 41 Documents
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Survival Mechanism Pekerja Migran Indonesia Purna Tugas Irfan Wahyudi; Rachmah Ida; Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.774 KB) | DOI: 10.20473/jgar.v3i1.37930

Abstract

Abstract Since the WHO declared the COVID-19 pandemic on December 1, 2019, the first group to be laid off were migrant workers. For migrant workers who are laid off one way is to return to their country of origin, including Indonesian Migrant Workers (PMI). For PMIs who work undocumented, they must be deported. PMI departed undocumented, mostly from Sampang, Madura, East Java. The number of PMI from Sampang who have been deported since COVID 19 took place was 886 people. To respond to this situation, research on improving the survival mechanism of the post-employee PMI in marketing the products of Micro, Small and Medium Enterprises (MSMEs) through the use of social media in the district of Sampang, Madura, East Java, contributes to their survival. This research method begins with conducting a Focus Group Discussion to map out the difficulties of post-employee PMI in marketing products so that they can find the right marketing solutions, especially through the use of social media. The FGD involved stakeholders among retired PMIs such as the Indonesian Migrant Workers Union (SBMI), the industry office, BP2MI, the cooperative service, village heads, religious leaders from Nahdlatul Ulama (NU) and youth organizations. Furthermore, in-depth interviews and observations were carried out. The last stage is to analyze the data that correlates the data with the theory used in reviewing the survival mechanism, namely community empowerment. The result of the research is that the recycled handicraft products of garbage and chips, crackers and various types of food using mass media as a medium to disseminate local product marketing content will be optimized by residents, so that local residents get sufficient correct and useful information as a reference. One of the uses of PMI's post-duty mass media is making the Shopee application. They have learned to make products for social media, starting with compiling video scripts, designing marketing posters, and packaging. Shopee has various types of promo programs that buyers can enjoy, such as discount promos and free shipping. Thus, the retired PMI will be trained to produce and market their business as their survival mechanism. Keywords: survival mechanism, former Indonesian migrant workers, micro small and medium enterprise Abstrak Sejak ditetapkan pandemi COVID-19 oleh WHO pada tanggal 1 Desember 2019, menjadi kelompok pertama yang diberhentikan adalah pekerja migran. Bagi pekerja migran yang diberhentikan salah satu jalan kembali ke negara asal, termasuk Pekerja Migran Indonesia (PMI). Bagi PMI yang berkerja secara undocumented, mereka harus dideportasi. PMI berangkat secara undocumented, terbanyak adalah kabupaten Sampang Madura Jawa Timur. PMI asal Sampang yang dideportasi, sejak COVID 19 berlangsung sebesar 886 orang. Untuk merespon situasi ini maka penelitian peningkatan survival mechanism PMI purna tugas dalam memasarkan produk Usaha Mikro Kecil dan Menengah (UMKM) melalui pemanfaatan media sosial di kabupaten Sampang Madura Jawa Timur memberikan kontribusi untuk kelangsungan hidup mereka. Metode penelitian ini diawali dengan melakukan Focus Group Discussion untuk memetakan kesulitan PMI purna tugas dalam memasarkan produk sehingga dapat menemukan solusi pemasaran yang tepat, terutama melalui pemanfaat media sosial. FGD melibatkan stakeholder dikalangan PMI purna tugas seperti Serikat Buruh Migran Indonesia (SBMI), dinas perindustrian, BP2MI, dinas koperasi, kepala desa, tokoh agama Nahdlatul Ulama (NU) dan karang taruna. Selanjutnya dilakukan indepth interview dan observasi. Tahap terakhir melakukan analisa data yang mengkorelasikan antara data dengan teori yang digunakan dalam mengkaji survival mechanism, yaitu pemberdayaan masyarakat. Hasil penelitian adalah produk kerajinan daur ulang sampah dan keripik, kerupuk serta berbagai jenis makanan dengan pemanfaatan media massa sebagai medium untuk menyebarkan konten pemasaran produk lokal akan dioptimalkan oleh warga, sehingga warga setempat mendapatkan kecukupan informasi yang benar dan bermanfaat sebagai rujukan. Pemanfaatan media massa PMI purna tugas salah satunya membuat aplikasi Shopee. Mereka sudah belajar membuat produk untuk media sosial yang dimulai dengan menyusun naskah video, desain poster pemasaran, dan packaging. Shopee mempunyai berbagai jenis program promo yang dapat dinikmati oleh para pembeli, seperti promo potongan dan gratis ongkir. Dengan demikian, PMI purna tugas akan terlatih untuk memproduk dan memasarkan usaha mereka sebagai survival mechanism mereka. Kata kunci: mekanisme kelangsungan hidup, mantan pekerja migran Indonesia, usaha mikro kecil dan menengah
Utilization And Application Of Research Findings In The Nigerian Public Sector – A Call For Change Matthew Funsho Bello; Keneth Mela; Lydia Yakubu
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.62 KB) | DOI: 10.20473/jgar.v3i1.37931

Abstract

Abstract Research outcomes or findings are regarded in developed nations as important in expanding existing knowledge on any phenomenon in the society. This is because it fosters growth of logical reasoning and it is crucial for socio-economic progress of the society. Findings from the study showed that the Nigerian government does not appreciate the importance of research outcomes or finding that is why the public sector is backward in terms of socio-economic development due to neglect of the research component in the economy; some of the importance of research findings include: The current status of research in the country is not encouraging to foster socio-economic development because Research and its findings as a tool for socio-economic development has not been properly put into use or applied appropriately; among the challenges besetting utilization and application of research findings are: lack of implementation of research findings, lack of reliable and valid data, secrecy and inadequate funding from both government and nongovernmental organizations. A content analysis and a descriptive research technique was employed for obtaining data through the use of secondary sources; e.g. reviewing of existing literature on the topic under investigation; the paper recommends that research should be adequately funded by the government with the support of the private sector, Research findings should be given priority and must be fully utilized and applied in policy formulation and implementation to achieve desired socio – economic growth and development and that: Research findings should be made available to the public for use in solving the human problems. Keywords: research findings, utilization, meaningful development and growth, content analysis, nigerian public sector Abstrak Hasil atau temuan penelitian di negara maju dianggap penting dalam memperluas pengetahuan yang ada tentang fenomena apa pun di masyarakat. Hal ini karena mendorong pertumbuhan penalaran logis dan sangat penting untuk kemajuan sosial ekonomi masyarakat. Temuan dari studi menunjukkan bahwa pemerintah Nigeria tidak menghargai pentingnya hasil penelitian atau temuan itu sebabnya sektor publik terbelakang dalam hal pembangunan sosial-ekonomi karena mengabaikan komponen penelitian dalam perekonomian; beberapa temuan penelitian yang penting antara lain: Status penelitian di tanah air saat ini tidak mendorong untuk mendorong pembangunan sosial-ekonomi karena Penelitian dan temuannya sebagai alat untuk pembangunan sosial-ekonomi belum dimanfaatkan atau diterapkan secara tepat; Di antara tantangan yang melanda pemanfaatan dan penerapan temuan penelitian adalah: kurangnya implementasi temuan penelitian, kurangnya data yang dapat diandalkan dan valid, kerahasiaan dan pendanaan yang tidak memadai baik dari pemerintah maupun lembaga swadaya masyarakat. Analisis isi dan teknik penelitian deskriptif digunakan untuk memperoleh data melalui penggunaan sumber-sumber sekunder; misalnya meninjau literatur yang ada tentang topik yang diselidiki; makalah ini merekomendasikan bahwa penelitian harus didanai secara memadai oleh pemerintah dengan dukungan sektor swasta, Temuan penelitian harus diprioritaskan dan harus dimanfaatkan dan diterapkan sepenuhnya dalam perumusan dan implementasi kebijakan untuk mencapai pertumbuhan dan pembangunan sosial-ekonomi yang diinginkan dan bahwa: Temuan penelitian harus tersedia untuk umum untuk digunakan dalam memecahkan masalah manusia. Kata kunci: temuan penelitian, pemanfaatan, perkembangan dan pertumbuhan yang berarti, analisis konten, sektor publik Nigeria
Analisis Pelaksanaan Inovasi Pelayanan Kesehatan Pada RSUD Margono Soekarjo Purwokerto: Studi Kasus Program Si Bina Cantik Bingits Azra Hafidzah; Riska Febrianti Nur Laili; Diffa Zettira Zein
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.247 KB) | DOI: 10.20473/jgar.v3i1.37932

Abstract

Abstract This research was conducted by looking at the urgency of change in public service in the health sector by innovating health services. This innovation made for public service is an obligation of the government in creating new services that are easier, cheaper, affordable, and equitable for all people. This innovation was carried out as a form of breakthrough from the previous program in improving the quality of services in the health sector. This study aims to analyze public service innovation in the health sector, especially at Margono Soekarjo Hospital, Purwokerto by using a new innovation program, Si Bina Cantik Bingits. iIn this study, researchers used the new public service approach with the principle of serve citizen, not customer. The result of this study indicates that RSUD Margono Soekarjo, Purwokerto has implemented public service innovations through Si Bina Cantik Bingits to facilitate access to services to the community and has fulfilled the quality of public service in accordance with the Serve Citizen, Not Customer aspect. Keywords: Si Bina Cantik Bingits; New Public Service; Serve Citizen   Abstrak Penelitian ini dilakukan dengan melihat urgensi perubahan pelayanan publik di bidang kesehatan dengan melakukan inovasi pelayanan kesehatan. Inovasi pelayanan publik yang dilakukan ini merupakan kewajiban pemerintah dalam menciptakan pelayanan baru yang lebih mudah, murah, terjangkau, dan merata bagi seluruh masyarakat. Inovasi ini dilakukan sebagai bentuk terobosan dari program sebelumnya dalam peningkatan kualitas pelayanan di bidang kesehatan. Penelitian ini bertujuan untuk menganalisis inovasi pelayanan publik di bidang kesehatan khususnya di RS Margono Soekarjo Purwokerto dengan menggunakan program inovasi baru yaitu Si Bina Cantik Bingits. Dalam penelitian ini, peneliti menggunakan pendekatan new public service dengan prinsip serve citizen, not customer. Hasil penelitian ini menunjukkan bahwa RSUD Margono Soekarjo Purwokerto telah menerapkan inovasi pelayanan publik melalui si bina cantik bingits untuk mempermudah akses pelayanan kepada masyarakat dan telah memenuhi kualitas pelayanan publik sesuai dengan aspek melayani warga, bukan pelanggan. Kata kunci: si bina cantik bingits; new public service; melayani warga
Tata Kelola Kolaboratif dalam Penanganan Permasalahan Anak Pekerja Migran Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.227 KB) | DOI: 10.20473/jgar.v3i1.37933

Abstract

Abstract The large number of sending migrant workers abroad indicates that the problem of migrant workers in East Java is of course very complex. One of them related to the problem is the children of Indonesian migrant workers (PMI). The problems that arise are vulnerable to the influence of criminality such as brawls, drugs, free sex and pregnancy before marriage. This is why special attention needs to be paid to children whose parents have left them as Indonesian migrant workers (BMI). To respond to this situation, this research is very important with the problems faced by children of migrant workers (APM). Therefore, this study identifies problems faced by children who are abandoned by migrant worker parents, as well as programs that have been developed in Purwodadi village, Donomulyo sub-district, Malang district, one of which is the development of short film production for APM as a vehicle for creativity. and means of communication with parents abroad. The next part of this research is in-depth interviews and observations, whether so far the making of short films can be accessed openly by APM until now. The next stage is to analyze the data that connects the data with the theory used in assessing the responsibilities of surrogate parents, the community and the government in providing protection for children's basic rights in the form of making short films. APM who are members of the community, have collected APM's perception and creativity in terms of survival and child development. For this reason, the production of short films is a collaborative governance program between Non-Governmental Organizations, namely LPKP, the International Labor Organization (ILO) and the United Nations Children's Fund (UNICEF), parents as PMI, APM and village government in this case posyandu cadres. Keywords: children of Indonesian migrant workers, problems of children of migrant workers, collaborative governance Abstrak Banyaknya pengiriman jumlah pekerja migran ke luar negeri menandakan permasalahan pekerja migran di Jawa Timur pun tentunya sangat kompleks. Salah satunya terkait permasalahannya adalah anak pekerja migran indonesia (PMI). Permasalahan yang muncul adalah rentan terhadap pengaruh kriminalitas seperti tawuran, narkoba, seks bebas dan hamil sebelum menikah. Hal inilah perlu adanya perhatian khusus terhadap anak-anak yang ditinggal orang tuanya sebagai buruh migran Indonesia (BMI). Untuk merespon situasi ini maka penelitian ini sangat penting dengan masalah yang dihadapi oleh anak-anak pekerja migran (APM). Oleh karena itu, penelitian ini mengidentifikasi masalah yang dihadapi anak-anak yang ditinggalkan oleh orang tua pekerja migran, serta program-program yang sudah dikembangkan di desa Purwodadi, kecamatan Donomulyo, kabupaten Malang, yang salah satunya pengembangan produksi film pendek bagi APM sebagai wahana kreativitas dan sarana komunikasi dengan orang tua di luar negeri. Bagian selanjutnya dari penelitian ini adalah indepth interview dan observasi, apakah selama ini pembuatan film pendek bisa diakses secara terbuka oleh APM hingga saat ini. Tahap selanjutnya melakukan analisa data yang menghubungkan antara data dengan teori yang digunakan dalam mengkaji pertanggungjawaban orang tua pengganti, masyarakat dan pemerintah dalam memberikan perlindungan terhadap hak-hak dasar anak dalam bentuk pembuatan produksi film pendek. APM yang tergabung dalam komunitas, telah menghimpun persepsi dan kreativitas APM dalam hal kelangsungan hidup dan tumbuh kembang anak. Untuk itu pembuatan produksi film pendek merupakan program collaborative governance antara Lembaga Swadaya Masyarakat yaitu LPKP, International Labour Organisation (ILO) dan United Nations Children's Fund (UNICEF), orang tua sebagai PMI, APM dengan pemerintahan desa dalam hal ini kader posyandu. Kata kunci: anak pekerja migran indonesia, permasalahan anak pekerja migrran, collaborative governance
Transparansi Data Pembangunan Kesehatan Perspektif Open Government Data Mariam Rista Aulia Nurrahma
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1608.879 KB) | DOI: 10.20473/jgar.v1i1.37949

Abstract

Abstract The purpose of this study is to describe the disclosure of local government health development data in the perspective of public data disclosure. Open data that is interoperable with high accessibility and easy to access so that it can assist the government and the public in integrating planning, implementation, monitoring, evaluation, and control of development. This study used descriptive qualitative method. The data collection technique used was in-depth interview method. The informant determination technique uses a purposive technique where the selected informant is the party who is considered to know and understand the most. The result of the research is that the openness of local government health development has not been optimal. The data lacks a level of detail, is not updated, and is not published in an open format. Keywords: Open Government Data, transparency, local government Abstrak Tujuan penelitian adalah mendeskripsikan keterbukaan data pembangunan kesehatan pemerintah lokal dalam perspektif keterbukaan data publik. Open data yang memiliki sifat interoperabel dengan aksesibilitas yang tinggi dan mudah diakses sehingga dapat membantu pemerintah dan publik dalam memadukan perencanaan, pelaksanaan, pemantauan, evaluasi, serta pengendalian pembangunan. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan dengan metode wawancara mendalam. Teknik penentuan informan menggunakan teknik purposive dimana informan yang dipilih adalah pihak yang dianggap paling mengetahui dan memahami. Hasil penelitian adalah keterbukaan pembangunan kesehatan pemerintah lokal belum optimal. Data tidak memiliki tingkat detail, tidak update, dan tidak dipublikasikan dalam format terbuka. Kata kunci: open government data, transparansi, pemerintah lokal
Inovasi Kualitas Pelayanan Kesehatan Pada Pemerintah Lokal: Studi Kasus di Kabupaten Sidoarjo Pratiwi Mundian Sari
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.89 KB) | DOI: 10.20473/jgar.v1i1.37950

Abstract

Abstract This study aims to describe the innovation of the quality of health services in the local government with a case study in Sidoarjo Regency with the approach of Rogers. The object studied is Sidoarjo Maternal Neonalatal SMS Gateway (SiManeis). Health services are a basic need for the welfare of society. This research uses descriptive type qualitative method. The data collection technique used was in-depth interview method. Location in Sidoarjo Hospital. The informant determination technique uses a purposive technique where the selected informant is the party who is considered to know and understand the most. The conclusion of this research is that the Sidoarjo Maternal Neonatal SMS Gateway (SiManeis) service innovation in maternal and neonatal emergency hospitals in Sidoarjo is able to improve the quality of public health services in Sidoarjo Regency. Keywords: innovation, healthcare, local government Abstrak Penelitian ini bertujuan adalah mendiskripsikan inovasi kualitas pelayanan kesehatan pada pemerintah lokal dengan studi kasus di Kabupaten Sidoarjo dengan pendekatan dari Rogers. Objek yang dikaji Sidoarjo Maternal Neonalatal SMS Gateway (SiManeis). Layanan kesehatan merupakan kebutuhan mendasar pada kesejahteraan masyarakat. Penelitian ini menggunakan metode kualitatif tipe deskriptif. Teknik pengumpulan data yang digunakan dengan metode wawancara mendalam. Lokasi di RSUD Sidoarjo. Teknik penentuan informan menggunakan teknik purposive dimana informan yang dipilih adalah pihak yang dianggap paling mengetahui dan memahami. Kesimpulan penelitian Inovasi Pelayanan Sidoarjo Maternal Neonatal SMS Gateway (SiManeis) di maternal dan neonatal emergency RSUD Sidoarjo mempu meningkatkan kualitas layanan kesehatan masyarakat di Kabupaten Sidoarjo. Kata kunci: inovasi, layanan kesehatan, pemerintah lokal
Inovasi Pelayanan Publik untuk Meningkatkan Pelayanan Kependudukan di Kota Surabaya Cahyo Bima Sakti Wibowo
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.057 KB) | DOI: 10.20473/jgar.v1i1.37952

Abstract

Abstract This study aims to describe the quality of public services using the approach of Zeithaml, Berry, and Parasuraman. The City of Surabaya through the Department of Population and Civil Registration of the City of Surabaya made an electronic "6 In 1" (birth-death-moving-coming-moving-out-marriage-divorce) innovation aimed at providing easy access to public services and online application for population administration files. Method The research used is qualitative with descriptive type. Determination of informants with purposive and accidental techniques. Data collection was done by interview, observation, and documentation techniques. The data analysis technique used qualitative analysis. The conclusion of the research innovation "6 In 1" is able to significantly improve the quality of public services so that they are more efficient and effective. Keywords: innovation, population service, local government Abstrak Penelitian ini bertujuan mendiskripsikan kualitas pelayanan publik dengan menggunakan pendekatan dari Zeithaml, Berry, dan Parasuraman. Kota Surabaya melalui Dinas Kependudukan Dan Catatan Sipil Kota Surabaya membuat inovasi “6 In 1” (kelahiran- kematian- pindah datang- pindah keluar- perkawinan-perceraian) secara elektronik bertujuan memberi kemudahan akses layanan publik dan permohonan berkas administrasi kependudukan secara online.. Metode penelitian yang digunakan adalah kualitatif dengan tipe deskriptif. Penetapan informan dengan teknik purposive dan accidental. Pengambilan data dilakukan dengan teknik wawancara, observasi, dan dokumentasi. Teknik analisis data menggunakan analisis kualitatif. Kesimpulan penelitian inovasi “6 In 1” mampu meningkatkan kualitas pelayanan publik secara signifikan sehingga lebih efisien dan efektif. Kata kunci: inovasi, layanan kependudukan, pemerintah lokal
Kualitas Pelayanan Surat Keterangan Catatan Kepolisian Online: Studi Kasus di Kepolisian Resor Sidoarjo Aditya Eka Wardana
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.631 KB) | DOI: 10.20473/jgar.v1i1.37953

Abstract

Abstract This study aims to describe the quality of online police record certificate (SKCK) services with a case study at the Sidoarjo Resort Police. The service quality theory approach used is Parasuraman, Zeithml, Berry with five indicators, namely: tangible, reliability, responsiveness, assurance, and empathy. The method used in this research is descriptive qualitative research method. Data collection is done by observation, interviews, documentation. Determination of informants is determined by purposive sampling and then followed by the snowball technique. Check the validity of the data using data triangulation. Data analysis used qualitative analysis with stages, data reduction, data presentation, and conclusion drawing. The conclusion of the study is that the innovation of online SKCK services at the Sidoarjo Police is seen from the quality of services that run more efficiently and make it easier for the community. Keywords: innovation, public service, service quality Abstrak Penelitian ini bertujuan mendiskripsikan kualitas pelayanan surat keterangan catatan kepolisian (SKCK) online dengan studi kasus di Kepolisian Resor Sidoarjo. Pendekatan teori kualitas pelayanan yang digunakan dari Parasuraman, Zeithml, Berry dengan lima indikator yaitu: tangible, reliability, responsiveness, assurance, dan emphaty. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif deskriptif. Pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi. Penentuan informan ditentukan dengan purposive sampling lalu dilanjutkan dengan teknik snowball. Pemeriksaan keabsahan data menggunakan Triangaulasi data. Analisis data menggunakan analisis kualitatif dengan tahapan, reduksi data, penyajian data, penarikan kesimpulan. Kesimpulan penelitian adalah inovasi layanan SKCK online di Polres Sidoarjo dilihat dari kualitas pelayanan berjalan dengan lebih efisien dan memudahkan masyarakat. Kata kunci: inovasi, layanan publik, kualitas pelayanan
Analisis Kesesuaian Program dengan Kelompok Sasaran pada Pengembangan UMKM di Kabupaten Sidoarjo Muhammad Arfi Rayyan
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.719 KB) | DOI: 10.20473/jgar.v1i1.37954

Abstract

Abstract This study aims to describe the suitability of the program with the target group in the development of MSMEs in Sidoarjo Regency, the Tukuo digital marketplace platform as an effort to increase marketing. The theory used is the theory of program implementation or better known as the three way fit proposed by David C. Korten. This study uses a qualitative approach with a descriptive type of research. The location of the research was carried out in Sidoarjo Regency. Determination of informants was carried out using purposive techniques and also snowball techniques. The data collection process was carried out using direct and indirect interview techniques, as well as observation, audio and visual documentation together with selected informants, namely government structural officials and with informants from the results of the snowball sampling technique on government staff and SMEs assisted by Sidoarjo who have a connection with Tukuo digital marketplace platform. Data analysis used qualitative analysis with stages, data reduction, data presentation, and conclusion drawing. The results show that the Tukuo platform that has been implemented does not yet have a sufficiently mature compatibility. The suitability of the implementing organization in running the Tukuo platform has also not been fully achieved.. Keywords: MSME development, digital marketing Abstrak Penelitian ini bertujuan mendiskripsikan kesesuaian program dengan kelompok sasaran pada pengembangan UMKM di Kabupaten Sidoarjo platform digital marketplace tukuo sebagai upaya peningkatan pemasaran. Teori yang digunakan adalah teori implementasi program atau lebih dikenal dengan three way fit yang dikemukakan oleh David C. Korten. Penelitian ini menggunakan pendekatan kualitatif dengan tipe penelitian deskriptif. Lokasi penelitian dilaksanakan di Kabupaten Sidoarjo. Penetapan informan dilakukan dengan menggunakan teknik purposive dan juga teknik snowball. Proses pengambilan data dilakukan menggunakan teknik wawancara secara langsung dan tidak langsung, serta observasi, dokumentasi audio dan visual bersama dengan informan yang dipilih yaitu pejabat struktural pemerintahan serta dengan informan dari hasil teknik snowball sampling terhadap staf bagian pemerintahan dan pelaku UKM Binaan Sidoarjo yang memiliki keterkatian dengan platform digital marketplace tukuo. Analisis data menggunakan analisis kualitatif dengan tahapan, reduksi data, penyajian data, penarikan kesimpulan. Hasil penelitian menunjukkan bahwa platform Tukuo yang telah diimplementasikan belum memiliki kesesuaian yang cukup matang. Kesesuaian organisasi pelaksana dalam menjalankan platform Tukuo juga belum sepenuhnya tercapai. Kata kunci: pengembangan UMKM, pemasaran digital
Analisis Kesesuaian Program dengan Kelompok Sasaran pada Pengembangan UMKM di Kabupaten Sidoarjo Muhammad Arfi Rayyan
Journal of Governance and Administrative Reform Vol. 1 No. 1 (2020): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.719 KB) | DOI: 10.20473/jgar.v1i1.37954

Abstract

Abstract This study aims to describe the suitability of the program with the target group in the development of MSMEs in Sidoarjo Regency, the Tukuo digital marketplace platform as an effort to increase marketing. The theory used is the theory of program implementation or better known as the three way fit proposed by David C. Korten. This study uses a qualitative approach with a descriptive type of research. The location of the research was carried out in Sidoarjo Regency. Determination of informants was carried out using purposive techniques and also snowball techniques. The data collection process was carried out using direct and indirect interview techniques, as well as observation, audio and visual documentation together with selected informants, namely government structural officials and with informants from the results of the snowball sampling technique on government staff and SMEs assisted by Sidoarjo who have a connection with Tukuo digital marketplace platform. Data analysis used qualitative analysis with stages, data reduction, data presentation, and conclusion drawing. The results show that the Tukuo platform that has been implemented does not yet have a sufficiently mature compatibility. The suitability of the implementing organization in running the Tukuo platform has also not been fully achieved.. Keywords: MSME development, digital marketing Abstrak Penelitian ini bertujuan mendiskripsikan kesesuaian program dengan kelompok sasaran pada pengembangan UMKM di Kabupaten Sidoarjo platform digital marketplace tukuo sebagai upaya peningkatan pemasaran. Teori yang digunakan adalah teori implementasi program atau lebih dikenal dengan three way fit yang dikemukakan oleh David C. Korten. Penelitian ini menggunakan pendekatan kualitatif dengan tipe penelitian deskriptif. Lokasi penelitian dilaksanakan di Kabupaten Sidoarjo. Penetapan informan dilakukan dengan menggunakan teknik purposive dan juga teknik snowball. Proses pengambilan data dilakukan menggunakan teknik wawancara secara langsung dan tidak langsung, serta observasi, dokumentasi audio dan visual bersama dengan informan yang dipilih yaitu pejabat struktural pemerintahan serta dengan informan dari hasil teknik snowball sampling terhadap staf bagian pemerintahan dan pelaku UKM Binaan Sidoarjo yang memiliki keterkatian dengan platform digital marketplace tukuo. Analisis data menggunakan analisis kualitatif dengan tahapan, reduksi data, penyajian data, penarikan kesimpulan. Hasil penelitian menunjukkan bahwa platform Tukuo yang telah diimplementasikan belum memiliki kesesuaian yang cukup matang. Kesesuaian organisasi pelaksana dalam menjalankan platform Tukuo juga belum sepenuhnya tercapai. Kata kunci: pengembangan UMKM, pemasaran digital

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