cover
Contact Name
Santa Margaretha Niken Restaty
Contact Email
marcommers@mercubuana.ac.id
Phone
+6282111312022
Journal Mail Official
santa_margaretha@mercubuana.ac.id
Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Gedung C Lt. 2, Jalan Meruya Selatan, Kembangan, Jakarta Barat 11650.
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Marcommers : Jurnal Marketing Communication and Advertising
ISSN : 20865619     EISSN : 27145255     DOI : https://doi.org/10.22441/marcommers
Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on aplications in the fields of communicatioan. ADVERTISING : advertising effectiveness, advertising ethics, global advertising issues along with the economic, political, social and environmental aspects of advertising. DIGITAL MARKETING COMMUNICATION : digital marketing communication planning, digital marketing communication implementation. CONSUMEN BEHAVIOR : personal determinants of consumer behavior, the consumer decision process.
Articles 9 Documents
POLA PENGGUNAAN APLIKASI TRANSPORTASI ONLINE DI KALANGAN ASISTEN RUMAH TANGGA (Studi Kasus Pencarian Informasi dan Penggunaan Aplikasi Transportasi Online dalam Mendukung Pekerjaan Asisten Rumah Tangga) Mochamad Taufiq Hidayat; Sri Hesti; Nur hikmah
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 2 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.277 KB) | DOI: 10.22441/marcommers.v15i2.6870

Abstract

This study aims to reveal and map patterns or models of information search for household assistants as consumers of users of online transportation services. Using a case study approach is expected to reveal consumer behavior patterns and information search models relating to new economic products that can be developed for new professions in Indonesia.The results showed there were differences in ART in the search for information, for personal interests such as work leave, going with friends to the Mall, delivering to the station, ordering food and there were some who used it to support their work. Usually they prefer cash payments, and take advantage of discount promos.In the study also found three behavioral patterns in ART, namely (1) the usual personal pattern of informants using applications for personal needs. (2) Work Support Patterns on ART that they usually use online transportation applications to support their work, and (3) Social Patterns, where use is intended to help other ART members who cannot use the application.
Komunikasi Pemasaran Program CSR "Pertamina Sehati" 2007-2008 Irene Irawati; Sehti Nurhayati
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1074.549 KB) | DOI: 10.22441/marcommers.v2i1.7347

Abstract

Marketing communications is a uer!!important aspect in coinmunicoti'rig, introducing grid i, !forming the product. Marketing communications is not only used for tangible products but alsofor intangible products that implement the corporate social responsibility(CSR). Pertaininaoccordisoneqf Pertainino^;CSRprogromsin theheolthjield. !PertaininaSehati' require marketing communications to be able to introduce on try'ormtheprogr"in wasogoodoneaccordPertaminatosogiet!I that become the targetqftheprogrom andtLiidercommt, nity. Mixqfcommunicotion orthecommunication tools used such OS aduerti'sing, media, to o60ue the line: aduerto, 'mis und public service aduertisements and the media below the line: exhibits, brochures, banners and banners; public relations use euent, news, talk shows, reports annual, Pertominos CSR profile book, and inagarr'ne companies.
TAKTIK MPR ANGAN COFFEE AND COMFORT FOOD DALAM MENINGKATKAN AWARENESS Shereina Sarah Ayumi; Hana Yemima; Sofia Sinuraya; Susie Perbawasari; Renata Anisa
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 2 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.669 KB) | DOI: 10.22441/marcommers.v15i2.7448

Abstract

Changing technology and increasing information encourages acceleration and lifestyle improvement. The growing lifestyle in the upper middle class that prioritizes drinking coffee as one of the activities they must do. To increase market demand for the need to drink coffee, Angan Coffee & Comfort Food also attended to answer the needs of the community. There are several coffee shops that are also present, for that Angan need Marketing Public Relations (MPR) to be able to compete and have certain characteristics that can distinguish Angan with other coffee shops. The purpose of this research is to describe the MPR activities conducted by Angan, as well as to analyse the success of the activities of MPR Angan. The MPR activities conducted by Angan is a form of workshop activities involving the public. So through this MPR activities can occur interaction between Angan and its target market, besides the event held by Angan is an activity that is an interest of the public itself. The research methods used in this research are qualitative descriptive research, which in this research, researchers becoming the key instrument. The technique of data collection used is an interview with the owner of the research subject, Angan Coffee and Comfort Food, and observe to visit Angan Coffee & Comfort Food. The result of a pull strategy with tactics derived in the form of events such as workshops, resulted in an increase in the attention of local communities around Jakarta to Angan Coffee and Comfort Food.
Strategi Personal Selling Produk Jasa IT Bambang Dwi Cahyo; Elva Meiliza
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.606 KB) | DOI: 10.22441/marcommers.v2i1.7348

Abstract

Tile deuelopment ofJ, !formation technology growing at this timemokingPT. MastersgstemJi!fotomatocreoteotrointng center company, namely PI'./!. ctiuindofr!formationsgstem that has riprodi!ctfonn offTframing services. The product of PI' Actiuindo is training services of a computersqjtoore, To make easier in selling its IT training is necessary personal selling strategy. Therefore, the importance of personalselling OS a keg element in the direct marketing communications, researchers chose to make the research personalse!ting strategy on PT. Actiuindolr!formationsgstem. Thepurposeqfthisresearchisto determine how the strategy qfpersonolselling of PI'. Acti'urndo flat'ormotion System. This research using method desertj, tiue quantattue with case stud!!. Tile results obtained are the implementction of personal selling strategy on PTActiuindo System 17!formatics. Start from salting personal data intering steps, soles coils, prospect, closing andseruicestoconsumers, The typeqfpesonol selling strategies used PT. f^formation System is professional, beside that also using a type of salesperson soles strategy to buglersandsellers to group buyers.
Strategi Marketing Public Relations Makeuppucino dalam Meningkatkan Brand Awareness Kerin Dea Arisona; Rizky Nur Aini; Adelia Nabiila Safira; Renata Anisa; Susie Perbawasari
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 2 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.727 KB) | DOI: 10.22441/marcommers.v15i2.7444

Abstract

Makeupuccino merupakan reseller produk kecantikan dan perawatan diri yang berlokasi di Kota Bandung, Jawa Barat. Pada tahun 2018 industri produk kosmetik dan perawatan diri di Indonesia meningkat sebesar 20% yang menyebabkan munculnya kompetitor-kompetitor dengan bisnis serupa sehingga Makeupuccino berupaya untuk melakukan strategi-strategi marketing public relations kepada pelanggan nya sebagai upaya meningkatkan brand awareness dan menstimulasi penjualan. Tujuan dari penelitian ini adalah untuk mendeskripsikan strategi marketing public relations dari Makeupuccino dalam meningkatkan brand awareness. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data penelitian ini adalah wawancara mendalam dengan narasumber yaitu pemilik Makeupuccino. Hasil penelitian menyimpulkan bahwa melalui implementasi strategi marketing public relations Makeupuccino dapat meningkatkan brand awareness dan menstimulasi penjualan dari produk-produk yang dijual oleh Makeupuccino.
Proses Kreatif Iklan televisi Simpati Ektra Versi Mertua Dwi Irmawaty Gultom; Jefri Roberto Gala
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.041 KB) | DOI: 10.22441/marcommers.v2i1.7349

Abstract

Ad competition mobile operators currently uery tight, each mobile operator to qff'er the product through 60!h the teleuision media, radio and print media to attract audiences. Aduertising through the medium of teleuision to make a wider range of broadcasting and makes the characters become more dime. Inept, TPOseqfthisstttd!liraorderto knowthestttge^of the creatiueprocess ofSimpotiEkstra "Father-in-Low"uersion TV aduertisement. The creatiue process underlying the creation of rid simPATfExtra-towsin the prtuoteteleuisionuersioniLiasstarte from a giuen client creatiue bric:fs, brainstorming, shooting, approued b!! the client and broadcasting aduertisements onAbstractteleuis, bn.
PENGARUH TAYANGAN PROMOSI FOOD VLOGGER CHANEL YOUTUBE MGDALENAF TERHADAP MINAT BELI PRODUK KULINER Deni Prasetio
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 2 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.022 KB) | DOI: 10.22441/marcommers.v15i2.15468

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tayangan promosi food vlogger chanel youtube mgdalenaf terhadap minat beli produk kuliner. Penelitian ini menggunakan teori SOR yaitu stimulus, organism, dan respon. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Penelitian survey di gunakan untuk menggambarkan atau menjelaskan sikap, pendapat, pikiran, dan prilaku terkini yang yang melingkupi suatu isu atau peristiwa tertentu dengan melibatkan sejumlah orang.Survey adalah metode riset dengan mengunakan kuesioner sebagai instrument pengumpulan datanya. Tujuanya untuk memperoleh informasi tentang sejumlah responden yang dianggap mewakili populasi tertentu. Dalam survey proses pengumpulan data dana analisis data sosial bersifat sangat terstruktur dan mendetail melalui kuesioner sebagai instrument utama untuk mendapatkan informasi dari sejumlah responden yang diasumsiakn mewakili populasi secara spesifik.  Apabila Mahasiswa/i Mercu Buana Jurusan Advertising & Marcomm Angkatan 2016-2017 tidak memiliki kebutuhan mengkonsumsi produk kuliner, maka tayangan promosi food vlogger chanel youtube Mgdalenaf tidak akan berpengaruh terhadap minat beli produk kuliner Mahasiswa/i Mercu Buana
TVKU SEMARANG LOCAL TELEVISION CONTRIBUTION IN FORMING STUDENTS 'PROFESSIONAL COMPETENCY THROUGH THE WORKING INCUBATORS Zahrotul Umami; Hery Pamungkas; Retnaningtyas Niken Hapsari
Marcommers : Jurnal Marketing Communication and Advertising Vol 10, No 2 (2021)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.885 KB) | DOI: 10.22441/marcommers.v15i2.10499

Abstract

Based on Kemenristekdikti Press Release Number: 3 / SP / HM / BKKP / I / 2019 with “Research, Technology and Open Higher Education, Flexible and Excellent” themes, there are points that nowdays we need to prepare graduates who have competencies and work ability and employability by giving certification, increasing student achievement, and giving professional experience. TVKU as a local television in Semarang has an internship program called Incubator. This research aims to determine the extent of the relevance aspects of Incubator program towards formation of competencies and professional experience for students of Dian Nuswantoro University Semarang before they graduate from college and go into the real world of work. The method used in this research is descriptive. The data in this research were obtained by field studies through interviews, observation and documentation. The process of data analysis uses descriptive-qualitative analysis methods with the stages of data collection, data reduction, data presentation, decision making or verification. The results of this study, there is a relationship or relevance between TVKU Incubator programs with the formation of competencies and professional experience of students, proven by the existence of alumni who succeeded to work after joining the Incubator program.
Progam Caring Untuk Merentensi Pelanggan Telkom Flexi Tri Diah Cahyowati; Mutiara Leinsove Sara
Marcommers : Jurnal Marketing Communication and Advertising Vol 2, No 1 (2008)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.334 KB) | DOI: 10.22441/marcommers.v2i1.7345

Abstract

GIStomers ore the most important CSFiect of a bust', less. Company^ success in prouiding customer sati^faction is highly dependent on the @6nit:I to sati$1^ customers and ultimately to retain its customers. PT. Talkomunikosifndonesia is a company engaged in thefteld of telecommunications services. Related in thenIce of competition CD^,;!4. -based telecommunication business which currently tight, PT. Talkom South Jakarta to implement a strategyCttstomerRetentionMorketing (CRM)to keep customers Flea'. Flexi'customersin maintaining the Talkor, IFle, cz'implement Marketing costomerRetentionintheformqfaretentionprogrom calledCaring Program24. fntheCaringProgromis24TelkontFle:c, ' make customer retention t^ff'orts, cmong others, streamline and improue the uoriot, s channels ofir!formotion Gridcommttnication with customers, to establish interaction and improue relations with customers.

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