cover
Contact Name
Bayu Dwi Setyo
Contact Email
bayu.dwisetyo@unimman.ac.id
Phone
+6285146303044
Journal Mail Official
jurnal@apji.org
Editorial Address
Jalan Pandu Pangiang Lingkungan, Pandu, Kec. Bunaken, , Manado, Provinsi Sulawesi Utara, 95249
Location
Kota manado,
Sulawesi utara
INDONESIA
Jurnal Pengabdian Masyarakat Nusantara
ISSN : 29621593     EISSN : 29621577     DOI : https://doi.org/10.57214/pengabmas.v4i3
Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang Multidisiplin Ilmu, pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat. Jurnal Pengabmas Nusantara terbit 1 tahun 4 kali (Maret, Juni, September dan Desember)
Arjuna Subject : Umum - Umum
Articles 18 Documents
Search results for , issue "Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara" : 18 Documents clear
Pelatihan Dan Pendampingan Digital Marketing Bagi UMKM Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Amisha Novita Arif; Yuniningsih Yuniningsih
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.320

Abstract

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.
Pengembangan UMKM dengan Sosialisasi Pemasaran Digital dan Pembukuan Keuangan terhadap Masyarakat di Kelurahan Rembang. Ronnald Christanto Admanegara; Ira Wikartika
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.321

Abstract

Potensi UMKM yang ada di kelurahan Rembang, kota Blitar sangatlah besar dan beragam. Berdasarkan beragam potensi yang ada, ketahanan dan pengembangan usaha menjadi salah satu hal yang dapat dilaksanakan untuk kegiatan pengabdian. Mempertahankan usaha berdasarkan aspek keuangan menjadi salah satu permasalahan UMKM, dengan para pelaku yang susah untuk mengelola asset keuangan, menentukan harga produk, yang kemungkinan mengalami kerugian. Begitupun juga dengan pengembangan usaha dengan pemasaran yang belum menggunakan digital sedangkan pada era yang telah disrupsi menggunakan media sosial. Metode yang digunakan yaitu dengan melakukan sosialisasi pemasaran digital dan pembukuan keuangan terhadap pelaku UMKM serta warga. Hasil pengabdian ini adalah para warga serta pelaku UMKM dapat melakukan pengembangan usaha serta mengurangi kemungkinan kerugian.
Strategi Pemasaran Dan Promosi UMKM Barokah 717 Desa Ambulu Guna Memperluas Pangsa Pasar Ersa Falevi Anggraini; Sugito Sugito
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.322

Abstract

Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business
Pembentukan Paguyuban Sebagai Wadah Interaksi Antarpelaku UMKM di Desa Kedungpari Fikriyatun Nabila; Syamsul Huda; Anisa Fitria Utami
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.323

Abstract

. The potential of Kedungpari Village, Mojowarno District, Jombang Regency has potential for MSMEs compared to the potential for cultural heritage or natural tourism potential. KKNT MBKM East Java Veterans National Development University group of 20 successfully held the Kedungpari Duwe Gawe culinary tourism festival. Through this activity MSME actors try to open up by conveying the constraints or problems faced by MSME actors including MSME licensing, halal certification, MSME development which is still lacking in knowledge, as well as problems with marketing and so on. Thus the solution given is to form an MSME community as a forum for MSME actors in more focused development and solving problems that each MSME has through BUMDes which is the manager and person in charge of the association. The goal is for the community to become a forum for interaction and aspirations. The method used is based on the results of a field survey and data collection on MSMEs in the village of Kedung Pari.
Implementasi Sistem Pemasaran Digital Marketing Pada Salah Satu UMKM “Geprek SS” Yang Ada Di Kelurahan Rungkut Tengah Surabaya Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.324

Abstract

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.
Mengoptimalkan Branding Desa Wisata Melalui Teknologi Tepat Guna QR Code Eka Selfi Nur Jayanti; Ripka Suliandari; Virginia Mandasari; Daisy Marthina Rosyanti
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.325

Abstract

Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.
Strategi Komunikasi Pemasaran Dalam Re-Branding UMKM Di Kelurahan Kepanjenkidul Kota Blitar Bowo Santoso; Algi Ardiyansyah
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.326

Abstract

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.
Pendampingan Digital Marketing Dan Rebranding Produk UMKM “OPAK GAPIT” Evan Saka Akhfan; Fani Khoirotunnisa
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.327

Abstract

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.
Pendampingan Rebranding Logo Dan Kemasan Guna Meningkatkan Penjualan UMKM Opak Gapit Moch. Rafie Pratama; Endang Iryanti
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.328

Abstract

Micro, Small and Medium Enterprises or known as MSMEs are an important sector of the domestic and global economy. The research was conducted in Talang Village, Rejoso District, the subject of this research was Bu Yanti's Opak Gapit MSMEs. Opak Gapit is one of the leading MSMEs in Talang Village. The problem faced by opak gapit is the lack of use of the brand and there are weaknesses in the packaging of opak gapit if it has to be sent out of town. So that it is necessary to rebrand the Opak Gapit MSMEs, the changes made include making a logo, updating the packaging design and taking product photos. The results of that research succeeded in developing packaging in terms of design and functional value. The new design looks more attractive to consumers and up to date when compared to the old design.
Upaya Peningkatan Omset Hasil Produk PKK Kelurahan Kauman Melalui Pembuatan Logo Ari Widian Agustina; Arief Bachtiar; Kiki Asmara
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.330

Abstract

Family Welfare Empowerment (PKK) is an organization that is oriented towards community empowerment, especially the welfare of housewives. PKK members in the Kauman Village consist of 19 people led by Mrs. Ratna. PKK has several activities including catering and trade. During its activities, the PKK sparked a new idea to make a product as a result of empowering the potential of its members, namely Es Cendol Suji with a weekly turnover of Rp 350.000,-. However, the product does not have a strong identity to be able to compete in the market. From this problem, the author took the initiative to help PKK by providing assistance regarding branding through making a logo as a business identity. The purpose of this activity is to give a new identity to the Es Cendol Suji product which is expected to increase PKK income turnover so as to create prosperity for all PKK members.

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